Chapter15 PPT

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McGraw-Hill/Irwin 2008 The McGraw-Hill Companies, All Rights Reserved

Chapter 15Chapter 15

Creating CollaborativeCreating CollaborativePartnershipsPartnerships


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Learning Outcomes

15.1 Identify the different ways in which

companies collaborate using technology

15.2 Compare the different categories of

collaboration technologies

15.3 Define the fundamental concepts of a

knowledge management system


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Learning Outcomes

15.4 Provide an examples of a content

management system along with its

business purpose

15.5 Evaluate the advantages of using a

workflow management system

15.6 Explain how groupware can benefit a

business


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Teams, Partnerships, and Alliances

Organizations create and use teams,partnerships, and alliances to:

Undertake new initiatives

Address both minor and major problems

Capitalize on significant opportunities

Organizations create teams, partnerships,and alliances both internally withemployees and externally with otherorganizations


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Collaboration system supports the work of teams by

facilitating the sharing and flow of information


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Organizations form alliances andpartnerships with other organizationsbased on their core competency

Core competency an organizations keystrength, a business function that it doesbetter than any of its competitors

Core competency strategy organization

chooses to focus specifically on its corecompetency and forms partnerships with otherorganizations to handle nonstrategic businessprocesses


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Information technology can make a business

partnership easier to establish and manage

Information partnership occurs when two or more

organizations cooperate by integrating theirITsystems, thereby providing customers with the best

of what each can offer

The Internet has dramatically increased theease and availability forIT-enabled

organizational alliances and partnerships


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Collaboration Systems

Collaboration solves specific businesstasks such as telecommuting, onlinemeetings, deploying applications, and

remote project and salesmanagement

Collaboration system an

IT-based set of tools that supports

the work of teams by facilitating

the sharing and flow of information


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Two categories of collaboration

1. Unstructured collaboration (information

collaboration)- includes document

exchange, shared whiteboards, discussionforums, and e-mail

2. Structured collaboration (process

collaboration) - involves shared participation

in business processes such as workflow in

which knowledge is hardcoded as rules


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Collaborative business functions


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Collaboration systems include:

Knowledge management systems

Content management systems Workflow management systems

Groupware systems


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Knowledge Management Systems

Knowledge management (KM) involves

capturing, classifying, evaluating, retrieving,

and sharing information assets in a way that

provides context for effective decisions andactions

Knowledge management system supportsthe capturing and use of an organizations

know-how


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Explicit and Tacit Knowledge

Intellectual and knowledge-based assets

fall into two categories

1. Explicit knowledge consists of anythingthat can be documented, archived, and

codified, often with the help ofIT

2. Tacit knowledge - knowledge contained in

peoples heads


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The following are two best practices for

transferring or recreating tacit knowledge

Shadowing less experienced

staffobserve more experienced staff to learn how

their more experienced counterparts

approach their work

Joint problem solving a novice andexpert work together on a project


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Reasons why organizations launch

knowledge management programs


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KM Technologies

Knowledge management systems

include:

Knowled

ge repositories (d

atabases) Expertise tools

E-learning applications

Discussion and chat technologies

Search anddata mining tools


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KM and Social Networking

Finding out how information flows

through an organization

S

ocial networking analysis (SNA

) aprocess of mapping a groups contacts

(whether personal or professional) to identify

who knows whom and who works with

whom SNA provides a clear picture of how

employees anddivisions work together and

can help identify key experts


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Content Management

Content management system (CMS)provides tools to manage the creation,storage, editing, and publication of

information in a collaborativeenvironment

CMS marketplace includes: Document management system (DMS)

Digital asset management system (DAM)

Web content management system (WCM)


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Content Management

Content management system vendor overview


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Workflow Management Systems

Work activities can be performed in series or inparallel that involves people and automatedcomputer systems

Workflow defines all the steps or businessrules, from beginning to end, required for abusiness process

Workflow management system facilitatesthe automation and management of businessprocesses and controls the movement of workthrough the business process


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Workflow Management Systems

Messaging-based workflow systemsends work assignments through an e-mail system

Database-based workflow systemstores documents in a central location

and automatically asks the teammembers to access the document whenit is their turn to edit the document


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Groupware Systems

Groupware software that supports team interaction

anddynamics including calendaring, scheduling, and

videoconferencing


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Groupware Systems

Groupware technologies


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Collaboration Trends

E-mail is the dominant form of collaboration

application, but real-time collaboration tools

like instant messaging are creating a new

communication dynamic

Instant messaging- type of communications

service that enables someone to create a kind

of private chat room with another individual to

communicate in real-time over the Internet


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Collaboration Trends

Instant messaging application


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CHAPTER FIFTEEN

Opening Case Study Questions

1. Identify which systems eBay could use to collaborateinternally

2. Explain which Internet technologies have facilitatedthe way in which eBay collaborates with both itscustomers and business partners

3. List the four collaboration systems discussed in this

chapter and rank them in order of importance toeBays business

4. Describe how eBay could leverage the power of aknowledge management system for its employees and

for its customers


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CHAPTER FIFTEEN CASE

DreamWorks Animation Collaboration

DreamWorks and Hewlett-Packard were the

first to introduce a collaboration studio for

simulating face-to-face business meetings

across long distances

By connecting its California teams in Glendale

andRedwood City, DreamWorks was able to

speed up production ofShrek 2


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Chapter Fifteen Case Questions

1. How can companies use Halo to increase theirbusiness efficiency?

2. Explain how a company like PepsiCo can use Halo togain a competitive advantage in its industry

3. How can knowledge management be increased byusing a product such as Halo?

4. Why would a company like DreamWorks, that is not ITfocused, be interested in collaboration technology?

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Chapter15 PPT