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CHARISMA IN LEADERSHIP Brenda Neckvatal University of Richmond November 2007

Charisma In Leadership

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Page 1: Charisma In Leadership

CHARISMA IN LEADERSHIP

Brenda NeckvatalUniversity of RichmondNovember 2007

Page 2: Charisma In Leadership

DEFINING CHARISMA IN LEADERSHIP

Does it look like this?

What is your perception of charisma?

Page 3: Charisma In Leadership

DEFINING CHARISMA IN LEADERSHIP

Or this?

What is your perception of charisma?

Page 4: Charisma In Leadership

DEFINING CHARISMA IN LEADERSHIP

Or this?

What is your perception of charisma?

Page 5: Charisma In Leadership

DEFINING CHARISMA IN LEADERSHIP

• how is it obtained

Many have a misunderstanding of • what charisma is

• It can be successfully trained

Page 6: Charisma In Leadership

DEFINING CHARISMA IN LEADERSHIP

Extraordinary power and appeal of personality

The American Heritage New Dictionary of Cultural Literacy …

A natural ability to inspire a large following

Page 7: Charisma In Leadership

LEADER-FOLLOWER RELATIONSHIP

Before the 1970s, there was a different view on the effects of charisma in leadership.

Easily molded and persuaded

by dynamic leaders

Were drawn to charismatic

leaders because of what they

personally lacked

Were attempting to resolve a

conflict between who they were &

what they wanted to become

Psychoanalysts believed followers were…

Page 8: Charisma In Leadership

LEADER-FOLLOWER RELATIONSHIP

• Articulating visions that serve the collective

• Empower and develop their followers

• Work through established channels of authority

Socialized

• Narcissistic & authoritative

• Have a high need for power & demand unquestioning obedience

• Hold goals that reflect their own self-interest

Personalized

1988 Jane Howell & Robert House identified charismatic behavior applied to leadership

Page 9: Charisma In Leadership

IMPRESSION MANAGEMENT

Skills

Sensitive to the

environment

Show genuine concern towards others

Exploit new opportunities

Articulating an idealized

future

Deployinnovative

means

Use personal power to influence

Page 10: Charisma In Leadership

IMPRESSION MANAGEMENT

Charismatic leaders’ use of high energy, persistence, unconventional and risky behavior, heroic deeds and personal sacrifices, are all to serve to articulate their high motivation and enthusiasm…which becomes contagious.

Page 11: Charisma In Leadership

IMPRESSION MANAGEMENT

Deep commitment to learning about the organization

Market opportunities through networking

Makes accurate assessments on information gained

Charismatic leaders build credibility by developing a thorough understanding of the industry

Page 12: Charisma In Leadership

IMPRESSION MANAGEMENT

Followers begin to innately trust leaders when they perceive that their leader is unflinchingly dedicated to their set vision and willing to work toward it even at the risk of personal and considerable sacrifice.

Page 13: Charisma In Leadership

IMPRESSION MANAGEMENT

Is charisma an innate talent or can charisma be developed and trained amongst others in the organization?

Charisma comes from within.

It cannot be taught & when it is forced, it appears inauthentic.

Page 14: Charisma In Leadership

IMPRESSION MANAGEMENT

Uses natural wit and sense of humor to draw followers in to his ideas

Always willing to be the butt of the joke at his personal cost

Assess the environment and has a unique ability to motivate ordinary people do things they wouldn’t ordinarily do

Tom Folliard, CEO & President of CarMax

Page 15: Charisma In Leadership

IMPRESSION MANAGEMENT

WitWillingnes

s Ability

Page 16: Charisma In Leadership

CONGER-KANAUNGO CHARISMATIC LEADERSHIP QUESTIONNAIRE

Rating scale6 = Very Characteristic5 = Characteristic4 = Slightly Characteristic3 = Slightly Uncharacteristic2 = Uncharacteristic1 = Very Uncharacteristic

Page 17: Charisma In Leadership

CONGER-KANAUNGO CHARISMATIC LEADERSHIP QUESTIONNAIRE

Four leaders at CarmaxTom Foliard, CEO and President Cliff Woods, Vice President of

MerchandisingMike Otte, Regional Vice President of

Traditional SystemsSean Ramage, Director of Management

Training

Page 18: Charisma In Leadership

CONGER-KANUNGO CHARISMATICLEADERSHIP QUESTIONNAIRE

Tom Folliard, CEO

Service Operations

Mike Otte, Regional Vice President of Traditional Systems

Business Operations

Cliff Wood, Vice President

of Merchandising

Sales

Store Operations and Training

Sean Ramage, Director of

Management Training

Page 19: Charisma In Leadership

CONGER-KANUNGO CHARISMATIC LEADERSHIP QUESTIONNAIRE

Score

0 20 40 60 80 100 120 140

117

105

137

138

TomCliffMikeSean