Improve quality

Accelerate time-to-market

Increase sales

Reduce costs

CHECKLIST 20 tips for sustainable marketing processes

Improve quality

Accelerate time-to-market

Increase sales

Reduce costs

Optimization potential in marketing: costs

1. STREAMLINED PRODUCT UPDATES

2. CENTRALIZED TRANSLATIONS

3. CREATE OUTPUT MEDIA ON YOUR OWN

5 processes for reducing your costs

Are you still manually changing the product

information on each output channel for every

individual medium?

A PIM system allows you to

simultaneously manage and maintain

products from a central point and update

all media with a single stroke.

Are your translation processes complex and

involve redundant work, multiple orders and

high costs?

With integrated translation memory , you

can transparently and efficiently control the

translation processes with one platform.

Translate once, pay once.

Do you almost always need help from an

external provider to create a lot of your media

and channels?

Professional in-house multichannel

management lets you manage most of the

touch points with your central product

information on your own.

4. MINIMIZE TIME AND EFFORT FOR PRINTING

5. CENTRALIZED CONTENT ACCESS

5 processes for reducing your costs

Do you have to factor in high costs every time

you update your print material and catalogs

because of the manual effort involved?

With software-based online publication

management, centralized print templates

are automatically filled with new data,

saving agency costs.

Do your branch offices, departments and

employees store their images, documents and

sales documentation and other information on

local servers, resulting in long search times?

Centralized product data and asset

management provides fast and convenient

access for every individual information

need.

Improve quality

Accelerate time-to-market

Increase sales

Reduce costs

Optimization potential in marketing: quality

1. UNIFORM PRODUCT DATA FOR ALL MEDIA

2. OPTIMIZE COLLABORATION

3. PULL INSTEAD OF PUSH – SELF-SERVICE PORTALS

5 processes to improve quality

Are you no longer able to quickly and

simultaneously provide the numerous output

media, such as price lists, websites, POS and

packaging, with consistent information?

Efficient product information management

ensures that no channel is overlooked and

that outdated information is a thing of the

past.

Do your departments function like individual

islands, making coordination difficult and

creating competition?

Central ized marketing project

management brings all of the departments

together in a coordinated fashion so that

each one knows what it has to do.

Do you spend a lot of time and energy

supplying foreign subsidiaries, customers,

partners and distributors with individualized and

targeted production information?

Web-based self-service portals give

external users access to the data they

need from a central pool – at anytime and

from anywhere.

4. AUTOMATED QUALITY ASSURANCE

5. CENTRALIZED VERSION MANAGEMENT

5 processes to improve quality

Do you expend a lot of manual effort to ensure

the quality of your product data, but still

experience problems?

With system-supported quality information

management and centralized workflows,

you can scrutinize your product data before

it‘s published.

Do you keep copies of thousands of printed

marketing documents for 10 years and then

store them electronically as a redundant backup

measure?

Centralized version management makes

all versions and every change to your

publications available in line with EU

guidelines so that they are audit-compliant

and available for viewing at all times.

Improve quality

Accelerate time-to-market

Increase sales

Reduce costs

Optimization potential in marketing: increased sales

1. AUTOMATED ADVERTISING MATERIAL PROCESSES

2. QUICKER PRODUCT RANGE ADAPTATION

3. EFFICIENT TRADE MARKETING

5 processes to increase sales

Do you expend a lot of effort publishing product

and service promotions and campaigns in

regular cycles?

System-supported promotion management

automates a vast majority of the processes

used to plan and produce your advertising

material and products.

Do you have to adapt your product range and

promotions to the individual needs of your large

customers and dealers?

With a PIM system, you set up your

products only once – decentralized and

structured – and then dynamically

generate any desired variant for any

desired channel.

Would you like to produce brand-compliant

advertising material and campaigns for your

large customers and partners, and avoid

deviations in proprietary content creation?

With centralized brand management, users

can help themselves to a pool of

campaigns and promotions and create

individual building blocks according to their

own needs.

4. MARKETING CONTENT MANAGEMENT

5. IMPROVED CUSTOMER EXPERIENCE

5 processes to increase sales

Because content marketing is a vital part of your

product information, do you need a simple way

to incorporate those involved?

A centralized content platform enables

effective collaboration between many

different users with flexible editorial

processes.

Do you need extensive product data because

you want to address different target groups with

variable attributes and content?

A marketing information management

platform offers a structured approach to

managing product data, assets, text and

target group data for precisely-targeted

product communication.

Improve quality

Accelerate time-to-market

Increase sales

Reduce costs

Optimization potential in marketing: time-to-market

1. PRODUCT INFORMATION MANAGEMENT

2. AUTOMATED IMAGE ADAPTATION

3. TRANSPARENT INFORMATION MANAGEMENT

5 processes for accelerating time-to-market

Does every product launch result in an

enormous amount of effort because many

participants have to collaborate to create many

different channels, formats and languages?

A multichannel PIM system accelerates

manual multilanguage product

communication processes for faster market

success.

Do you have to create and make new images

available in a variety of formats and colors for

each application and campaign, thus causing

redundant effort?

An integrated image database featuring

automatic image conversion provides

formats for various media and channels

on demand without manual effort.

Does it take a long time for new marketing

employees to become productive and efficient,

until they know where to find what they need

and how the work flows and responsibilities are

regulated?

Marketing information management

creates a single point-of-truth for your data

and supports collaboration with

transparent task management.

4. AUTOMATED MARKETING COMMUNICATION

5. SELF-SERVICE SALES PORTALS

5 processes for accelerating time-to-market

When a new product is released, how do you

quickly and efficiently inform customers,

employees and partners?

During a product launch, marketing

automation processes ensure that anyone

who is affected receives the new product

information relevant to them.

Does it require significant effort to put together

the advantages, benefits arguments, technical

data, competitive information and testimonials

and send them to the sales organization,

partners and locations?

Self-service portals provide all of the

important product marketing information in

one place where users can quickly and

conveniently retrieve the information on

their own.

Marketing processes can be vastly improved and accelerated with IT systems at many

different points to gain competitive advantages.

Get in touch with us. It pays off!

Find anything that might be relevant to you or your company?

Our offer: An analysis of your marketing processes

We will gladly sit down with you to review your

processes as part of a one-day workshop and identify

the individual optimization potential.

Your point of contact:

Michael Kugler

Head of Sales, CONTENTSERV GmbH

Tel.: +49 8442 9253-800

E-mail: mkugler@contentserv.com

Web: www.contentserv.com