CHENIN BLANC ASSOCIATION 19 TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

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CHENIN BLANC ASSOCIATION 19 TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC: SA RETAIL CAROLYN BARTON. MAKRO SA: 13 stores nationally Makro card Combination retail & wholesale Wide range Wine consultants. MAKRO SA: 30.5% Red 8.4% Ros 13.5% Sparkling - PowerPoint PPT Presentation

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  • CHENIN BLANC ASSOCIATION19TH AUGUST 2009

    CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC: SA RETAIL

    CAROLYN BARTON

  • MAKRO SA:

    13 stores nationallyMakro cardCombination retail & wholesaleWide rangeWine consultants

  • MAKRO SA:

    30.5% Red 8.4% Ros 13.5% Sparkling 22.1% Box, Perl, Other 25.5% White

    Wine volume sales Aug 2008-Jul 2009

  • MAKRO SA:

    32.8% Sauvignon Blanc10.4% Chardonnay 6.6% Chenin Blanc 2.6% Other white varieties47.6% White blends

    White wine volume sales Aug 2008-Jul 2009

  • MAKRO SA:

    R 0 to R2427.7%R25 to R4454.4%R45 to R7916.2%Over R80 1.7%

    Top 6 Chenin Blancs, average selling price R30.28 (VAT incl) White wine volume sales Aug 2008-Jul 2009

  • Chenin Blanc is:Superb valueCrowd pleasing & great intro Most interesting food wineAlready growing in salesManageable categoryBut:Confusion re stylesCustomers still prefer Sauvignon Blanc

  • Way Forward: Retain (relative) value offeringKeep it focussed and simpleClear customer message re styles and information on wooding Market leaders will define price bandsObvious inclusion in blended whitesContinual work on brand Chenin

  • THANK YOU