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CHILDRENS WEAR Category- Infants’ wear

Children's Wear

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Page 1: Children's Wear

CHILDREN’S WEAR

Category- Infants’ wear

Page 2: Children's Wear

Submission – I

By- Utpala Barve

Batch I

T Y FAD

Index

Introduction to children’s wear

Introduction to infants’ wear

Categories of infants’ wear-

The layette

Jumpsuit

Coverall

Overall

Shirts

Nightgowns

Sleeping bags

Buntings

Sweater sets

Sacque sets

Kimono

Creeper

Fabrics

Sizes

Brands associated with infants’ wear-

Disney

Lilliput

Zapp

Mother care

Page 3: Children's Wear

Children’s wear

The needs of children change constantly as they grow from infancy to adolescence. These nneeds

are reflected in the different kinds of clothing available in the various size ranges from infants’ wear

to toddlers’ wear to preschoolers’ wear, from girls’ wear and boys’ wear through subteen and prep

wear.

Parents may be especially aware of the styling and construction that are unique to children’s

clothing- the ways in which this clothing differs from clothing for adults. Because children often play

hard, they need sturdy, well-constructed, good-quality clothes. Comfort is also important. And from

an early age, children are fashion conscious. They are often in the store at the time their clothes are

purchased, know what they want, and express their wishes. Today, they are exposed to advertising

on television, on radio and in the print media.

Introduction to Infants’ wear

Infants’ clothing reflects the infant’s primary clothing needs: warmth, comfort and cleanliness.

Garments should be made of fabrics that let moisture evaporate.

Clothing should be roomy with plenty of room for diapers but not too bulky. Babies are most

comfortable in clothes that are soft and supple. They do not usually like clothes that must be pulled

over their heads, so infants’ clothing often has zippered, snapped, or buttoned neck openings. Since

infants grow quickly, sales people should advise customers to purchase only what is needed for the

current season.

Page 4: Children's Wear

Categories

The layette

A collection of the articles needed by each individual baby is called a layette. It includes clothing and

non-clothing items for an infant’s wardrobe, nursery, bathing, feeding and bedding needs.

Jumpsuit

It is one of the most popular items of infants’ wear. It comes in different weights, depending on the

season, and may have a hood for cool and cold weather. For comfort jumpsuits are made of a

stretch yarn, often polyester or nylon. One size could fit a baby from birth until the baby is a few

months old.

Coverall

It is a gament that covers most of the baby’s body. It is styled like the coveralls that automotive

mechanics wear.

Overalls

These are pants with attached bibs and straps over the shoulder. Overalls usually have snap crotches

and inseams to make changind diapers easier.

Shirts

For newborns babies these usually have front openings and tie or snap fastenings. For babies over 6

months old, they usually slip over the head and have large necklines or snap closures.

Nightgowns

Nightgowns extend from the neck to just below the feet. The gown may have mitten sleeves that flip

over the hands like pockets for warmth and a drawstring hem.

Sleeping bags

Also called blanket sleepers, they are warmer than nightgowns. They are usually made of brushed

knit, with a bag bottom, shirt top and zipper closing.

Buntings

These are one-piece large envelopes with attached hoods. The snow suit, which has arms and legs

may have bootee feet and extra long sleeves that may be pulled down as mittens.

Sweater sets

It consists of a cap, sweater, and booties.

Page 5: Children's Wear

Sacque sets

Are made up of a jacket, snap-fastened pants with elastisized waist and legs, a bonnet or cap and

booties.

Kimono

A loose fitting garment with raglan sleeves and open down the front.

Creeper

A two-piece creeper is a short or long pant with overall top and snap crotch that is often matched to

a shirt.

FabricsClothing for infants must be warm, comfortable, and easy to keep clean. Knitted fabrics are good

choices since they provide warmth as well as ventilation. Snowsuits or buntings are made of smooth

nylon with quilted lining or acrylic fleece with acrylic trimming. Some common fabrics found in

infants’ wear are:

Cotton: The most common fabric in infant clothes, cotton is soft and absorbent and gentle

on a baby's skin. It is available in an organic version and will shrink up to 10% upon the first

wash and dry cycle if you use heat.

Cotton/polyester blends: A blend that dries quickly, resists wrinkling and is typically less

expensive than infant clothes made of a 100% natural fibre. This blend is easy to care for and

doesn't shrink, making it a popular choice among busy parents.

Cotton/spandex blend: For the ultimate in comfort, a cotton/spandex blend is where it's at.

Stretchable, this material moves with your baby, which is why it is found in tights and baby

legwarmers. It is also easy to care for.

Fleece: Warm and fuzzy, fleece is often found in baby outerwear and is available in a variety

of weights. Great for layering, it's good for in-between seasons. Fleece dries quickly, is

moisture-wicking and is a vegan alternative to wool. Also, it's virtually stain-proof and super

easy to care for, just toss it in the wash with like colors and you're set.

Cashmere: A luxury textile, cashmere can be found in high-end designer infant clothes.

Bamboo: An all-natural fabric, bamboo is becoming an increasingly popular choice for baby

clothes. Thermal-regulating, it will adjust with your baby's body temperature and is great for

layering. It has a host of other fantastic selling points including being hypo-allergenic and

anti-bacterial; right along with 100% cotton, this is my favorite fabric for baby and infant

clothes.

Page 6: Children's Wear

SizesIt is important to bear in mind that infants have large heads and big waists. It is necessary to project

the size of the child, when buying in advance. The heights and weight given in size charts are only

average and individual babies will vary from them.

Babies generally wear infant sizes from the time they are born till the time they start walking.

There are two methods of sizing infants’ clothing-

Infant size by age

Infant size from newborn to XL

Size Height Weight

Newborn 0-3 25 ½ 14

S 0-9 25 ½-27 ½ 15-19

M 12-18 28-32 20-26

L 24-30 32 ½ - 36 ½ 27-32

XL 36 37- 38 ½ 33-36

Size Height Weight

3 24 13

6 26 ½ 18

12 29 22

18 31 ½ 26

14 34 29

36 36 ½ 32

Page 7: Children's Wear

Infants’ wear brands

There are many national and international infants’ wear brands found in the market. Most kids’ wear brands will also offer a range of infants’ wear. The price ranges of these brands may vary. Some of the brands may be speciality brands that offer clothes for mother and child together. Some infants’ wear brands are:

Disney Mothercare Lilliput Zapp

Disney

About: Disney fashion relies on the popular Disney theme to sell its baby products. Nearly everyone knows about classic characters of Disney cartoons such as Mickey Mouse, Goofy or Donald Duck. They became the part of childhood for many generations of kids already. That why nostalgia also contributes to sales amount. Parents like to see their kids dressed up in the cartoon characters from their childhood.

Along with popularity, Disney fashion, as an established brand also promises quality. No matter how often the clothes are washed colors remain unchanged and do not fade away. One more important factor is the convenience for the baby clothing. Use of the best natural material will keep your little ones warm and comfortable. The construction of clothing will give children freedom to enjoy. Freedom of movement contributes to your kid’s development and it will make your baby happy.

Categories/ styles Pajamas Jackets Hooded jackets Shirts Pants Jumpsuits Caps Bibs Overalls Coveralls

Sizes Boys- 0-3 Boys 3-6 Boys 6-9 Boys 9-12 Boys 1 -1 ½

Page 8: Children's Wear

Girls 0-3 Girls 3-6 Girls 6-9 Girls 9-12 Girls 1- 1 ½

Price rangeLowest price- $ 5

Highest price- $ 30

Page 9: Children's Wear

Products

Mothercare

AboutMothercare is a specialist retailer of products for mothers-to-be, babies and children up to the age of eight. Mothercare opened its first store in 1961 in Surrey. Initially the business focused on pushchairs, nursery furniture and maternity clothing, but it subsequently expanded its range to include clothing for children up to the age of five and later up to the age of eight. It now offers a

Page 10: Children's Wear

wide range of maternity and children's clothing, furniture and home furnishings, bedding, feeding, bathing, travel equipment and toys through its retail operations in the United Kingdom, and also operates internationally through franchises in Europe, the Middle East, Africa and the Far East under the 'Mothercare' brand name.

In India mothercare has a tir-up with Shoppers stop.

Categories Casual wear

Footwear

Night wear

Christening and special occasions.

Dress ups

Party wear

Winter warmers

Rain wear

Bath products

Styles Sets and all in ones Bodysuits and vests Trousers and tops Sleepsuits and pajamas Socks, hats and mitts Bibs

Sizing Unisex 0-12 months Baby girl 0-12 months Baby boy 0-12 months

Price range

Starts from Rs. 200

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Products

Page 12: Children's Wear

Lilliput

AboutThe owner zeroed in on Delhi’s Greater Kailash market for his first store, which opened in April 2003. Brand Lilliput was born.

With a concrete business plan and an aggressive growth strategy, he did not take the franchising route to grow. Booking shops in upcoming malls over the country, in seven years, the number of stores across the country mushroomed to 250.

Understanding the market dynamics well, he opened a store in Bahrain in 2007, since then there has been no looking back for him and now it has more than 30 stores in 10 Countries apart from India.

From 25 sewing machines in a dingy workshop to five manufacturing units in Delhi/NCR, with over 4000 state of the art machines and over 7000 skilled workforce producing 10 Lakh units per month, Lilliput is all set to uphold its cult status in times to come.

Category Casual wear Party wear

Styles Printed Frocks T-shirts Pants 2 piece sets

Price range

Rs. 250 onwards

Products

Page 13: Children's Wear

Baby Zapp

AboutThe world of kids is all about fun, adventure, excitement. A world with all shades of grey, a world that has only a heaven above, with no walls, boundaries or religion. A world where skin color never mattered and friends come in all shapes and size, be it Harry Potter or Captain Sparrow or the Ninja Turtles.

Zapp! attempts to tanscend into this fun filled world of kids with fashion that enables to be kids.

Designed for kids between 0 to 14 years of age, with studios based out of Bergamo in Italy and Bangalore in India, Zapp! is a story crafted with lots of passion, focused on global fashion trends

Pint sized fashion in endearing cuts and colors, ergonomically designed with absolute importance on ease and safety. Our baby clothes are sewn with special mono filament yarn that is soft on delicate baby skin. All dyes used on the fabric are tested to make sure they are non carcinogenic.

Category Casual wear

Styles T-shirts Shocks Vests Frocks

Price range

Rs. 250 onwards