Choose wisely

“Do What You Love, The Money Will Follow.”

“Do what you love, because that is what you will do well in.”

“Do what you love, and you will find the way to get it out to the world.”

“Do what you love and the necessary resources will follow.”

“Do what you love doing.”

Corporate/Company Spokesperson

What does that entail?

• Responsible for creating and maintaining a positive public image for a business, school or organization.

• Writing press releases https://www.youtube.com/watch?v=Yqh0ADRfmvY (.49) to (1.46)

• Conducting interviews with the media• Even advising on advertising and marketing

How do I get started?

• Related coursework• Internships• Bachelors Degree

Related Coursework

• Public speaking, business ethics, cultural communications and media technology

• Image management, health communication or print journalism

• Creative writing, sociology, psychology or social studies

Internships

• Internships in public information, advertising and public relations

• Public Relations Student Society of America (PRSA) and the International Association of Business Communicators (IABC)

(PRSA) https://www.youtube.com/watch?v=XLxxHurK4wQ (to .30)

• Nonprofit trade association for public relations professionals.

• Headquartered in New York City.• Provide training • Featured Events

(IABC)

• Is a global network of communications professionals.

• You can earn certifications • Attend Conferences • IABC Academy- Workshops and Webinars to

gain experience

Bachelors Degree

• It's common for a company spokesperson to have a bachelor's degree in

• Journalism • Marketing• Communication • Public affairs• Public Relations

$ Will I be balling out? $

• Average pay for a corporate spokesperson is $74,000

• Range is $43,000 to $150,000 • Depends on Company and experience • Local car dealership vs Apple

Necessities

• Need to be a conversationalist

• Mental toughness (Will face tough scenarios)

• Feel Comfortable in Your Own Skin on TV. (Audience will be able to tell)

Specific Job

OR

BOSE Electronics (Public Relations Specialist)

• Provide input on product launch and PR activities; ensuring the execution of approved PR plans.

• Serve as a primary media contact in the U.S. on product-related PR opportunities

• Building and maintaining relationships with key influencers and maintaining key contact lists

• News releases and briefing documents; working closely with PR agency partners

and internal stakeholders to develop relevant press launch content. • Maintain PR launch calendar for the company. • Handle day to day PR tasks/requests and special projects as assigned.

Experience• Minimum of 5 years of experience working at a PR agency with a focus on consumer

products or consumer electronics. • Bachelor’s degree in Communications, Public Relations, Marketing or Journalism required. • Must have established media contacts and proven record of securing positive editorial

coverage. • Must have proven record of project management, including the management and

execution of press plans, including press events and creating road-maps for plan execution. • Must have proven record of creating strategy. • Experience demonstrating a strong attention to detail, ability to multi-task, effectively

communicate and work independently is required.

https://www.youtube.com/watch?v=AD8ZYqUZXo8#t=13

LEGOS (Editorial Manager)• Develop high level editorial regional calendar and align with global operational plans for publishing of LEGO.com content.

• Identify and highlight conflicts, gaps and opportunities within the regional calendars

• Ensure locally produced content is compliant with quality standards, policies and guidelines.

• Publish, monitor, and updating local content, with focus on locally executed franchises.

• Integrate local campaigns online

• Support markets on planning and executing cross-channel campaigns in collaboration with LEGO.com Marketing, global and local channel representatives.

• Act as an ambassador for LEGO.com strategy improvements/changes on the site on newly published content.

(Knowledge of technology is key)

Experience• Bachelor Degree in Digital Media, Marketing, Multi Media, Journalism, Communication, or similar field.

• Advanced verbal/written English skills.

• 5 years experience working within editorial or marketing areas, preferable digital media.

• Experience with digital asset handling and editorial planning,

• Strong organizational and prioritization skills.

• Experience and desire to work with teams and stakeholders.

• Knowledge and practice in working with digital asset management, content management system, search engine optimization and web analytics.

• Ability to travel internationally 10-20 times/year.

• Ability to spend several weeks within first few months in Denmark for training and integration into the team.

“DO WHAT YOU LOVE AND YOU WILL NEVER WORK ANOTHER DAY IN YOUR LIFE.”

Would like to give thanks to

• http://study.com/articles/Company_Spokesperson_Job_Description_and_Requirements.html

• http://www.prsecrets.com/sss/060.html • http://www.simplyhired.com/salaries-k-corpora

te-spokesperson-jobs.html

• https://www.iabc.com/ • http://www.lego.com/en-us/careers/jobdescrip

tionpage?title=Editorial+Manager&id=52760761