Global Airport Parking & Pre-Booking Consultants

About usCar Parking, Pre-Booking, eCommerce Specialists and Business Transformation experts

Resources are all Subject Matter Experts and Specialists across all of the following:

Some of our Clients…

ClientsSome of our clients - the £€ benefit we bring

Our Results

Providing a SolutionWhat we deliver at Airports

Airport Car Parking

The UK Airports

History now repeats itself in the rest of the world

UK Airport Parking pre1990

Airports had total market share of PAX parking

Very little “Off Airport” Car Parking

Almost no competition

Airports had strong roll up/gate parking business

The ‘internet’ was young and revenues in this space low

No perceived threats to Airport revenues

No concept of up-selling or packaging/bundling

UK Airport Parking 1995 Airport Market share declined by up to 10% due to “Off

Airport” competitors

Competitors developed their websites ahead of airports to improve their “Online & Offline” visibility

Airport Revenue declined for Pre-booking & Valuable Roll Up business

Airports forced to reduced prices to compete - Margins impacted

Generally the Airports were ‘behind’ the competitors

UK Airport Parking 2000 Consolidators/Aggregators set up powerful deals with

Airlines, Travel agents & Tour Operators

Consolidators booked business to “Off-Airport” competitors

Airports saw further decline of revenue & Loss of Airline business

Consolidators in very powerful positions

Consolidator's market share grew to circa 15% of all car parking revenues and growing

UK Airport Parking 2002 Consolidators/Aggregators approached Airports & agreed to bring

Airline business to Airports for a +20% commission

Airports left with little choice but to agree deals with their competitors

Consolidators continued to book “Off Airport” as well as the above & airports forced to display their products alongside competitors

Airlines liked simplicity of Consolidator one stop website for all Airports

Airports start to realise that they must compete ‘head-on’ with consolidators, but were also forced to deal with them

Some Airports looked at creating their own booking engines, but realised it ‘wasn’t that easy’

Impact on Airport Parking Revenue

1995-Declines due to Off Airport Competition >10%

2000-Further declined as Airline PAX book “Off Airport” assisted by consolidators

2002-Consolidators agree to bring lost customers to Airports for an additional drop of 20% margin

Airport Commercial non-aviation revenue fell by over 25%

Europe 2012 Consolidator opens Large “Off Airport” Competition Car

Park at Milan, Malpensa

Consolidators in Italy already active in PPC (Pay-Per-Click)

Germany-UK’s largest consolidator, commences trading

Airports in the UK starting to ‘win the war’ against Consolidators – but it’s taken many years

Consolidators forced into other revenue streams (e.g. movie tickets) due to UK Airport challenge

Europe & USA 2013+Consolidator activity in rest of world set to rise

As UK Scenario repeats itself in Europe

*There is still time to act*

Actions Required Airports should install their own Pre-Booking facility before

consolidators capture the entire market

Some European Airports are taking steps to combat consolidators

Airports who don’t Pre-book become more vulnerable to competitor parking

Airports should approach Airlines, Travel Agents and Tour Operators to establish strong Partnerships and revenue share related to Pre-booking and associated products

Airports should work together to link all Pre-booking systems to a major Parking ‘hub’ where Airports become their own consolidator

Benefits of Pre-booking

Improved Cash Flow - Revenue is received at time of booking not on the exit of a car

Reduce Competitor penetration – you “own” your customer not someone else

Stop consolidator infiltration – by acting early you will push them out of your market and they will target ‘easier’ airports/countries

Encourage Up-selling to premium Car Parks – offering discounts etc at time of booking leads people to purchase items they didn’t know they wanted

Encourage product bundling - VIP Lounges, Currency, Airport Hotels, Insurance – anything you want to sell…

Enables partnership with Airlines etc where you can ‘direct’ your customer

Customer data greatly improves, meaning you can ‘target’ your customers better

‘Deep dive’ your eCommerce data to understand your customer’s habits and improve your ‘conversation’ with the customer (e.g. looking at where they spend most time on your site, where they drop off etc)

Active marketing of your parking products to your customers through web interface

Lets Discus

Firstly take a look at our Profile & Client Portfolio:

http://www.linkedin.com/in/chriswortleyairportparking

Review one of our more detailed articles on Benefit’s we can deliver to Airports:

http://airportfocusinternational.com/in-depth/item/car-parking-watch-this-space?categoryid=26

If you like what you see then email us for a no commitment initial consultation at:

chriswortley@me.com

Or if you prefer to speak directly, call Chris on:

+44(0)7759 436 165 & Skype-chriswortley