Media Information

The circulation of the Evening Express is officially audited.

Presently, it circulates daily to 28,802 readers, and has a

daily readership of 77,000 - the highest readership of

any newspaper in the North-east of Scotland.

The evening title is published 6 days a week and circulates

predominantly throughout the Aberdeen and

Aberdeenshire areas.

For more than 130 years the Evening Express has been at

the forefront of reporting everything that happens within

Aberdeen and across the North-east of Scotland.

Evening Express

Source: ABC Jul - Dec 2015 (99.2% paid in full)); DCT Newsbrands 2015 (Ipsos Mori) – Base All adults aged

15+ (2,075)

Circulation and Demographics Circulation Area

The Evening

Express

provides an

extensive reach

across all

demographics.

The Evening Express reaches 40% of adults across the

North- east of Scotland every week.

28,802

Circulation

77,000

Daily Readers

151,000

Weekly Readers

Source: ABC Jul - Dec 2015 (99.6% paid in full); DCT Newsbrands 2015 (Ipsos Mori) – Base All adults

aged 15+ (2,075)

Daily Reader Demographics

Giving you access

to a C2 audience

with high

disposable

incomes.

47% 53%

22%

30%

48%

39%

61%

Male Female 15-34 35-54 55+ ABC1 C2DE

The Evening

Express is

the best-read

newspaper in

the North-east

of Scotland.

Newspaper Readership

Weekly Readers

Weekly Audience in

the North-East of Scotland

Newspaper Readership in North-East of Scotland

The Evening Express has

a far larger weekly

audience than the major

local radio stations.

22,000

97,000

111,000

116,000

149,000

Northsound 2

Northsound 1

Original 106 fm

Northsound Combined

Evening Express

Source: DCT Newsbrands 2015 (Ipsos Mori) – Base All adults in North East Area aged 15+ (691)

2,000

5,000

11,000

16,000

34,000

77,000

Daily Star

Daily Express

Daily Record

Daily Mail

The Sun

Evening Express

Distribution is predominantly targeted in and around Aberdeen City

to maximise reader engagement and to provide a desirable

audience for our advertisers. Two of the most effective advertising

options are the wraparound cover (bottom of page) and also the front

page advertising space – both offering premium exposure.

Each day, the Evening Express has 49,000 average issue readers

within Aberdeen city – adding the Aberdeen Citizen increases the

reach to 91,000 – 42% of all adults in the city.

Aberdeen Citizen

Source: Readership in City -DCT Newsbrands 2015 (Ipsos Mori) – Base All adults in Aberdeen City Area

aged 15+ (215); DCT Newsbrands 2015 (Ipsos Mori) – Base All adults aged 15+ in North East Area (691)

Only Read

Evening Express

45,000

Read

Both

12,000

Only Read

Aberdeen

Citizen

29,000

*Comparison against daily titles

49,000 54,000

91,000

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

Evening Express Aberdeen Citizen Combined

Average Issue Readership in Aberdeen City

Weekly Platforms

Newspaper Platforms

Tuesday Wednesday

Thursday Friday Saturday

Brand Reach: Print and Digital

Demographics:

What Our Packages Can Do For You:

DCT Newsbrands 2015 (Ipsos Mori) Base All adults aged 15+ in the Evening Express 10% area

• Targeted portfolio

• Ideal opportunity to test various demographics

• Very good rates available for volume

We not only deliver the newspaper,

more importantly we deliver you an audience.

Target an Audience

Key Points

Inserts

Inserting your leaflet inside a newspaper means

your message is invited into the readers environment.

Inserts are a tangible advertising tool that not only offer creative

flexibility but can be retained and looked at time and time again.

They can also level the playing field by allowing local advertisers to

run alongside national advertisers as an equal.

Contacts

Local Enquiries Tel: 01224 343 329

Email: ads@ajl.co.uk

Inserts Tel: 01382 575 196

Email: jcraig@dcthomson.co.uk

For more Marketing Information: Email: marketing@ajl.co.uk

For Technical Specification, please visit: www.pressandjournal.co.uk/techspecs.aspx