Cisco Intercloud

Barry Adams

Manager – Partner Operations - XaaS

Cloud and Managed Services Organization

June 11, 2014 @comstor www.comstor.com

© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

Agenda

• The Opportunity

– Partner Landscape

– Easy Button for IT in the Cloud Era

– Current Challenges

• Cisco Intercloud Strategy

• Conclusion / Q&A

2

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Value Proposition

0%

5%

10%

15%

20%

25%

30%

35%

Total IT SpendGrowth %

Private CloudInfrastructure

Growth%

Public CloudInfrastructure

Growth %

Public CloudServices

Growth %

5%

23%

26%

35%

$0

$20

$40

$60

$80

$100

$120

Private CloudInfrastructure

Public CloudInfrastructure

Public CloudServices

$60

$52.10

$113.60

CY2015 Cloud TAM ($B) CAGR ‘11-’15

Source: IDC Black Book Q1’12 May 2012, SMO analysis Source: IDC, Gartner, Analysys Mason, Forrester, Ovum, SMO analysis

• Source: IDC CloudTrack 2013

“According to IDC analysts and buyer perception, Cisco is an IDC MarketScape ‘Global Leader’ for cloud support services.”

END USERS SELF SERVICE PORTAL

‘New Normal’ for Managing Requests for IT Services

Application Centric Approach to Cisco Powered IaaS Public

Offers

Service Catalog

Role-Based Access Control

Easy-to-Use Interface

Compare Standard Options

Rich Interactive Forms

Policy Control & Governance

Ordering and Approvals

Online Status Updates

Service Requests

Managing Service Delivery Getting More Complex

Mobility

End User Application

Telephony/Communications

Desktop

BI / Big Data

Data Center

Shadow

IT

“Where do I go to get what

I need from IT?”

“IT takes too long and costs

too much”

“IT is too difficult to work with”

A Perfect Storm for IT Organizations

A NEW REALITY IS SHAKING THE FOUNDATIONS

• Power is in the hands of customers (again)

• Technology evolution is faster and more confusing.

• Services replace products (B4B by J B Wood)

• Manage high user expectations (Consumerization of IT)

• A challenging economic context

Discover Cloud Usage, Shadow IT

Plan Workloads Heatmap

Migrate Migrate Workloads

Cloud Consumption

Report

Infrastructure Workload Cost

Report

Dependency Mapping Report

API

Integrate Automation, API

Partner Onboarding Desk

Discover

Source

Environm

ent

Plan

Workload

Migration

Initial OS

Migration

Start

Data

Synch

Move,

Validate,

Accept

Production

Decommissi

on Source

Cisco Secure Cloud Onboarding Process

Potential Service Delivery Benefits

Standardization of IT Services

Platform to build new or extend existing services. ‘Measure’ success of Pilot and ongoing services

Automated Provisioning

Consolidating service deployment from multiple infrastructure provisioning tools to a single platform

Lifecycle Management & Tracking

Reduce Number of helpdesk tickets per year (including lifecycle management and reporting)

Business Agility Trial services with strong ‘success/fail’ metrics; student, staff, researcher; new initiatives, projects,

inter-university service brokerage

Self Service Requests, Management

Faster delivery of services. Reduce handover of IT infrastructure requests between Service teams

Cisco Intercloud Overview

• Why is Cisco doing this?

• What is it? How is it different?

• Which role can I play in it?

• When can I have it? How do I get there from where I am today?

Cisco Partners’ Questions about Intercloud

• Why is Cisco doing this?

• What is it? How is it different?

• Which role can I play in it?

• When can I have it? How do I get there from where I am today?

Cisco Partners’ Questions about Intercloud

Cisco Cloud Credentials

Collaboration

Security

Network

Operations

On Premise

Managed

Hybrid

DRaaS

DaaS

Contact Center-

aaS

HCS

TPaaS

Virtual Private

Clouds & IaaS

Provide SaaS Services

in Selected Categories

Enable Cloud Providers to Deliver

Differentiated Cloud Services

Enable Enterprises to

Build Private Clouds

$1B 2013 Revenue

WebEx: #2 SaaS

Meraki: 80% Growth

Synergy: Cisco #1 Cloud Infrastructure Vendor

UCS #2 Blade Market Share and 44% Data Center Growth

$2B 2013 Revenue

74 IaaS/VPC Partners, 79 resellers 1.1M Partner Hosted Collaboration Seats

$1B 2013 Revenue

Forrester: Cisco #1 in

Private Cloud Strategy

Why Is Cisco Increasing Cloud Investments Now?

IT will act as a “broker” of cloud services across internal and external clouds for LOBs*

76%

*Cisco-Intel Cloud Study,

Sep. 2013

Hybrid Cloud Adoption and IT Departments Serving as Cloud Brokers Are Accelerating

Source: 451 Research – Hosting and Cloud Study 2014

Private

Hosted/ Managed

#1 in Cloud Infrastructure

Enterprise & Commercial

Service Provider

SaaS

Hybrid

Public

Partner Clouds

#1 in Hybrid Cloud

World’s Largest

Intercloud

#1 Platform for Internet of Everything

Enterprise Priorities Lower TCO

Workload Flexibility

Agility

Compliance/Security

• Cisco’s Cloud Evolution — Moving to Our Second Phase

• Why is Cisco doing this?

• What is it? How is it different?

• Which role can I play in it?

• When can I have it? How do I get there from where I am today?

Cisco Partners’ Questions about Intercloud

• Cisco is building the world’s largest global Intercloud – a network of clouds – together with a set of partners.

• This global network of clouds represents the next phase in cloud computing, and is a key enabler of the “Internet of Everything.”

• Cisco expects to invest over $1 billion over the next two years

• An expanded suite of Cisco Cloud Services (incl. Cisco SaaS applications) and open API’s to bring relevant partner & 3rd party applications onto the platform

Intercloud Announcement @ Partner Summit

Global Intercloud (with a small “c”) – a global network of clouds built with partners that represents the next phase in cloud computing; it will be a platform for the "Internet of Everything"

Cisco Cloud Services – the set of specific cloud services, consisting of Cisco Unique IP and Partner IP, that Cisco will deliver with and through partners, including PaaS/IaaS, Collaboration as a Service, Virtualized Managed Services, Remote Management Services, etc.

Cisco InterCloud Fabric (with a capital “C”) – Cisco's hybrid cloud strategy and solution announced in January 2014 at Cisco Live! Milan; it consists of the InterCloud Fabric and the InterCloud Provider Enablement Platform

Cisco Cloud Terms & Definitions

Cisco Cloud Services: Overview & Differentiators

Application-centric cloud

– Unmatched performance for application performance and application-centric workloads

– Built on Cisco One and ACI technologies to accelerate time to value for client applications

Open and interoperable

– Cisco Cloud Services APIs provide foundation for innovative business applications

– OpenStack based to harness open source innovation and commitment to open standards

– Cisco InterCloud Fabric technology ensures interoperability and workload mobility with other clouds in the market

Secure and compliant to local data sovereignty laws

– Application and network security together for maximum workload protection

– Most distributed cloud worldwide to match local regulations for data sovereignty

Cisco and our Partners Will Build the world’s Largest Intercloud – a Network of Clouds

Intercloud: Expanding our Cloud Strategy

Cisco Powered Partner Clouds

Cisco Cloud Services

Enterprise Private Cloud

public clouds

Enterprise Workloads

Native Cloud Applications

Big Data & Analytics

Collaboration & Video

HCS / CC / TP

IaaS / PaaS

Meraki

Analytics

WebEx

Security

IOE Apps

HANA aaS

IaaS

vDesktop aaS

DaaS

Microsoft Suite aaS

DRaaS

• Why is Cisco doing this?

• What is it? How is it different?

• Which role can I play in it?

• When can I have it? How do I get there from where I am today?

Cisco Partners’ Questions about Intercloud

Building a Global Cloud Supply 1. Cisco owned and operated Data Center

Stack/Interconnect/Peering locations. Cisco provides BSS for SaaS and iSaaS application .

2. Type 1 Partners: TBD # of “Node” Partners globally. Cisco builds and operates new DC infra. Partner provides DC, network and BSS/OSS

3. Type 2 Partner: Partner resells from Cisco or Type 1 Partner

4. Type 3 Partner: Partner buys & operates “CCS Stack”, offers CCS-like services and upgrades with evolving CCS platform

5. Type 4 Partner: Provides Application Specific Expertise (Services and/or App)(1) Pass through; (2) Foundational; (3) Pre-Bundled

6. ENT Customer purchases for Private Cloud services

The role of the Providers & Intercloud Marketplace

Intercloud Marketplace

(Global)

Cisco Cloud Services

(Cisco,

Type 1/2/3 Partners)

“Pass Through Application

Provider”

Publish

Services

Deliver & Sell

Services

Publish

Services

Resell

Services

SaaS Developers

Consume Infrastructure

Develop on the platform

(not using

Marketplace) Retail

Partners

“Foundation Application Provider”

Develop / run services on the CCS

platform

Combination

For Cisco Powered Cloud Providers Intercloud creates choice

Cisco Powered / CVD’s

Cisco Cloud Services

Cisco Type 1 Provider

Type 2 White Label Provider

Customers

Time to value

Assured Performance

Continuous innovation

Buy from trusted reseller

Control

Localized / Customized

Differentiation

Multi-Cloud Service Management, InterCloud Fabric

Cisco Powered (Not CCS)

Cisco Cloud Services

VMDC / CCS-Like Stack Type 3 – To be confirmed “Own & Operate” Provider

Enterprise Commercial SMB ISV’s / SaaS Providers

Type 4 - “Application Provider”

partner

partner

partner

partner

partner

partner

Retail Partners

Cisco Global Intercloud GTM Relationships

Partners Providing Cisco Powered Services

CP partner CP partner CP partner

Cisco

Cloud Services

Enabler Enabler

• Why is Cisco doing this?

• What is it? How is it different?

• Which role can I play in it?

• When can I have it? How do I get there from where I am today?

Cisco Partners’ Questions about Intercloud

Different Phases of Intercloud Rollout

Private Cloud

InterCloud Fabric

public clouds

Phase 1 – InterCloud Fabric

Secure workload mobility between Private

Cloud

and Cisco Powered / Public Clouds

Phase 2 – Cisco Cloud Services

Cisco & selected Cisco partners (“Type 1”)

can host and sell Cisco Cloud Services

Secure

workload

mobility

Phase 3 –Marketplace & White Labelling

A wider range of Cisco partners (“Type 2”) can white

label and resell CCS from the Intercloud Marketplace

White Label / Resell

Cisco Powered

Cisco Cloud Services

Cisco DC

Locations

Type 1 CCS

Partner Locations

Type 3 (“Own & Operate”)

CCS Partner Locations

Intercloud Marketplace

Phase 4 – “Own & Operate” Partners

Partners (“Type 3”) can join Cisco Cloud

Services while owning and operating the

CCS stack themselves

Secure workload mobility

What Does this Mean for Partners?

Extended portfolio of

Cisco Powered Cloud

Services

Faster time to market

with new Cloud

Services

Expanded reach to new

market segments

Increased customer

relevance

New opportunities

beyond private clouds

New consulting and

professional services

opportunities

Expanded the portfolio

of Cisco offers

Increased customer

relevance without

CAPEX investments

Opportunities for

co-branded solutions

Builder/ Reseller Provider