Cisco Small Business Overview...The Cisco Small Business product portfolio helps Cisco partners by: Providing robust point products and solutions that easily integrate with existing

Cisco Small BusinessOverview

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Cisco Small Business Technology Group (SBTG)Leah Davis – SBTG Geo Business Development Manager ([email protected])David Harper – SBTG Technical Marketing Engineer ([email protected])

October 2009

Course Objectives

� Purpose

•This course will explore what’s new with Cisco’s Small Business Series portfolio and will assist Partners with product positioning, understanding customer profiles and use cases

� Objectives

� Upon completing this training module, the partner will


� Upon completing this training module, the partner will be able to:

•Be familiar with the features and functions of selling Cisco’s Small Business Series portfolio

•Be familiar with the product overview and positioning

• Identify updates and enhancements

•Know where to get additional information

CCO – Cisco.com

� www.cisco.com/smb

� CCO login for downloads

� Guest login

� If you do not have a cco login, let’s get it now


Agenda

� Cisco Small Business Intro & Overview

� Switches

� Routers

� Wireless

� Network Storage

� Video


� Video

� Where to go for additional information

� Q&A

Cisco Products for Small Business

Basic Technology Needs Technology as an

advantage

Sophisticated

requirements

Scalability Up to 100 users Up to 100 users Scales for demanding needsGrowth beyond 100 users

Extensibility Add devices (limited) Pro Series solutionsSoftware updates

End-to-end applicationsSoftware upgrades

Cisco


Long solution lifecycle

Intelligence Overlay services

Browser-based configurationServices on/off

Loosely coupled servicesCisco Configuration Assistant Services on/off

Intelligently coupled servicesCisco IOS SoftwareCLIGranular service controlSystem-wide management

Support Small Business Support CenterDevice-level supportOnline community

Small Business Support CenterDevice-level supportOnline communitySmall Business Pro ServicePartner-managed Services

Technical AssistanceCenterSMARTnet

Cisco Small Business PortfolioSpectrum of Choices for Diverse Customers

Transactional Products

End-User Do It Yourself

Partner Led Installation

Partner Led Installation and Maintenance

Managed Service

Serv

ices a

nd F

unctionalit

y

Basic Open to Guidance


Partner Margin

System Solutions

Serv

ices a

nd F

unctionalit

y

Expanding the Small Business Portfolio

NEW


Routers &Switches

Security &Surveillance

Voice &Conferencing Wireless

NetworkStorage

Broadest Portfolio of Products and Solutions for Small Business

Cisco Small Business Value Proposition

The Cisco Small Business product portfolio helps Cisco partners by:

� Providing robust point products and solutions that easily integrate with existing or new networks and provide additional sales opportunities for our partner base and their small business customers

� All Cisco Small Business products are priced at a single discount


� All Cisco Small Business products are priced at a single discount extended to all Cisco partners regardless of certification or specialization, providing a level playing field for all partners

� Elevating partners to trusted advisers by offering a product that is truly engineered for the small business customer vs. a consumer-grade product that lacks appropriate features and capabilities

Be the Trusted Advisor

StrengthenExpertise

Training Through SMB University� SMB Specialization� Select Certification

ShowThem How

Demo Programs� DemoSolutions Program


DriveDecisions

Small Business Decision Tools� ROI Calculator� Whitepapers & Booklets

Them How� DemoSolutions Program� Not-for-Resale (NFR) Program

ProvideProof

Small Business Collateral� Case Studies, Innovators Newsletter� Product & Solution Guides

Driving Partner ProfitabilityNew Global Partner Profitability Framework

Comprehensive partner payment program designed to increase partner profitability as they expand their Cisco Small Business practice

� Quarterly payments to qualifying partners for Cisco Small Business products

� Multiple tracks benefit partners based on level of Cisco


� Multiple tracks benefit partners based on level of Cisco training

� Enroll by Sept 19, 2009 for credit on sales starting Aug 27, 2009

� Enroll after Sept 19, 2009 for credit for current month sales

� Program duration: 7/27/09 - 7/31/10

� Partner Program Platform provides simple, integrated access to enroll, track progress and receive payments across multiple Cisco programs worldwide

Helping Partners Build a Profitable Small Business Practice

SB Pro,UC 520

for UCSpecializedfor UC

Specializedfor UC

Specialized

Consistent, Predictable Rewards


SB, SB Pro (excluding voice), SPA Phones, Eligible SB Classic

SB, SB Pro (excluding voice), SPA Phones,

SMB Classic

SB,SB Pro

forCertified

forCertified

forCertified

SB, SMB Classic

SB Pro, UC 520, 7900 Series

Phones

Registered Resellers without specialization

or certification

Online Resellersand Service Providers

SMB Specialized or Express

Foundation Specialized

Cisco Small BusinessProduct Guide

� June 2009 edition of the Cisco® Small Business Product Guide

� High-level overview of products and solutions for small business

� Provides information on:• Product line overview and

positioning• Common features


• Common features• Decision logic to map customer

business requirements to Cisco products

• Product SKUs and descriptions• Feature comparison tables for

models within a product line

http://www.cisco.com/web/partners/downloads/partner/WWChannels/sales_marketing_resources/smb/resources/downloads/smb_product_guide.pdf

Small Business CommunitiesJoin the Conversation

�Looking for technical support? Want to discuss business topics with other business owners and industry experts? �Two Cisco Small Business communities:

1. Small Business Support (Technical)2. Partner Central Small Business Community (Sales)


Agenda


� Switches

� Routers

� Wireless

� Network Storage

� Video


� Video


� Q&A

Cisco Products for Small Business

Small Business Pro Series (ESW) Catalyst 2K Catalyst 3K

Scalability Device level managementStandalone products

Solution managementSolution tested for Small Business

Cisco IOS end-to-endCisco CLIExtensive Management – CLI, CAN, LMS CiscoWorks enterprise-wide

Extensibility Bug fixesMinimal integration

Lifecycle management and bug fixes

Cisco IOS SW roadmapInnovative technologies

Cisco


Minimal integration fixesIntegrated solutions tailored for small business

Innovative technologiesRobust end-to-end data, voice, video, wireless, security solutions

Intelligence Leverages 3rd party silicon and software for Industry standard features

Leverages 3rd party silicon and software for Industry standard featuresCCA configuration and management

Enhanced QoS for voice-aware featuresEnhanced securityEnergyWise

Support Warranty varied by product categorySmall Business Support CenterOnline Support CommunityNo support contract

Enhanced 5 year warranty (NBD replacement)Small Business Support CenterOnline Support CommunityNo support contract

Cisco Limited Lifetime WarrantyCisco TACSMARTnet, Smart Care, Smart Foundation

Managed

Pe

rfo

rma

nce

Smart

Managed switches (SRW, SFE, SGExx)

Cisco Small Business Switching Portfolio

� Enhanced QoS, Security and availability

� 8 to 48-port 10/100 and Gigabit configurations

� POE and non-POE options

� Simplified configuration and troubleshooting

� Designed for Small Office-wide infrastructure

� Basic QoS, Security and availability

� Simple, Basic Web Managed interface

Perform

ance


Pri

ce

-Pe

rfo

rma

nce

Function, Flexibility, Scalability

Smart

Smart Switches (SLM2xx)

Unmanaged

Unmanaged (SD/SRxxx)

� Simple, Basic Web Managed interface

� 5 to 48 port 10/100 and Gigabit configurations

� POE and non-POE options

� Ideal for small workgroups

� Plug-and-play simplicity – no VLANs or QoS

� 5-port to 24-port 10/100 and Gigabit configurations

� Desktop and Rack mount

� End-user installed and supported

Price-Perform

ance

Function, Flexibility, Scalability

Unmanaged Smart Managed

Cisco Small Business Switching Portfolio

16 pt Rack

24 pt Desk 24 pt Rack

24 pt w/Gig uplinks

16 pt Rack

24 pt Compact

24 pt Rack

24 pt POE 24 pt Stack

24 pt POE Stack

48 pt POE Stack

48 pt 48 pt POE

24 pt

48 pt

8 pt PD48 pt 48 pt w/POE 48 pt 24 pt w/POE

48 pt 48 pt w/POE 48 pt 48 pt w/POE

24 pt 24 pt w/POE24 pt 24 pt w/POE

SRW

SFE SGE


10/100 FE10/100/1000

GbE10/100 FE

10/100/1000 GbE

10/100 FE 10/100/1000 GbE

SD2xx

SR2xx

SD20xx

SR20xxSLM2xx SLM20xx

SRW2xx

SFE20xx

SRW20xx

SGE20xx

Ad hoc networking

Lowest cost

Convenience

Fit on Desk

DIY

Basic networking

Basic Management

Basic segment into workgroups

Basic Security and QoS

Low voice/video

Office-wide infrastructure

Standards-based management

Granular security and QoS

Scalability

Availability

5 pt Desk 8 pt Desk

16 pt Rack

5 pt Desk 8 pt Desk

16 pt Rack

24 pt 24 pt w/2 Gig 5 pt PD

8 pt 8 pt w/Gig 8 pt POE

24 pt 24 pt w/POE

8 pt 8 pt w/Gig 8 pt POE

16 pt 24 pt

Small Business Switching Feature Comparison


Managed Switch Usage Scenarios

� Small Business Infrastructure

� Small Telephony deployments

� Network core with Unmanaged at edge

� Separate workgroups for additional security


� Separate workgroups for additional security

Smart Switch Usage Scenarios

� Deploy in network edge and managed in core

� Simple deployment where workgroups are needed –network segmented into Finance, Accounting, Marketing

� Low usage of voice/video


Cisco Small Business Warranty


Sell Switches to Customers Who …

Cisco Small Business Switches should be recommended:

� If customer has less than 100 users

� Wants a switch to create a network infrastructure

� Sale typically focuses on price and feature richness


� Is price conscious and price is a key driver

� Single site connectivity

� Prefers easy to install and manage products or DIY (specific to unmanaged or smart/lightly managed switch)

� No or limited experienced in-house IT

Unmanaged Switches Purchase Decisions


Smart Switches Purchase Decisions


Managed Switches Purchase Decisions


What makes Cisco’s Switching products different from the competition?

� Managed Switches

For Managed/Smart, CSB offers a warranty which covers the usable life of the product – 5 years

With Procurve, you only get Phone support during office hours

CSB free phone support is 24x7 (in key markets)

To get same thing with Procurve, pay additional 8% to 35% of the Product cost for Care Package

CSB products more competitively priced

CSB offers targeted support for SB – SBSC first line support staffed by CCNA-level Engineers

CSB switches support standards-based SNMP – can be integrated into any Network Management platform


CSB switches support standards-based SNMP – can be integrated into any Network Management platform

Procurve does not offer real stacking – only central management

� Smart Switches


CSB more comprehensive portfolio

� Unmanaged Switches

Cisco Small Business offers Lifetime Warranty on Unmanaged switches


CSB more comprehensive portfolio

CSB has models that support PoE

CSB has 48-Port GE and FE models

CSB products competing against HP

• SD/SR competes with 1400-xx, 408, 23xx, 21xx Procurve switchesUnmanaged

switches

• SLM competes with 1800-xx and 1700-xx Procurve switchesSmart


• SLM competes with 1800-xx and 1700-xx Procurve switchesSmart

Switches

• For this category, always lead with Catalyst• SRW competes against 2510-xx and 2510G-xx Procurve switches• ESW and SFE/SGE competes against 2610-xx and 2810-xx

switches• Position SFE/SGE switches against 2610/2810 if customer

demands Stacking, Static L3, IPv6, 48-port Gig POE, MVR, LLDP, or lower pricing (up to 50% lower)

• Position ESW when in a System/Solution or when NBD is critical (select markets)

• Catalyst addresses all products above this

Managed switches

Benefits

Best -in-class Small Business support

•CCNA Certified Level 1 Support Staff

Green •We are eco-friendly, We help customers save on energy cost.

Cisco Small Business Toolset(Find It) *

•Device discovery•Web based tool bar•Customizable support & marketing links

CSB Competitive Switch Advantage


Next Generation Internet (IPv6)

•Support for next generation internet & OSes (Windows 7 & Snow Leopard)•Additional upgrade/services opportunities•“Must have” requirement for some countries/customers

* Coming to rebranded products Fall CY2009

More Information

� For Partners

• Partner Central: http://www.cisco.com/go/smbpartner/switching

• Small Business Support Community: https://www.myciscocommunity.com/community/smallbizsupport/switches

• Small Business Switching Guide: https://www.myciscocommunity.com/docs/DOC-8114

• Small Business Product Guide: http://tools.cisco.com/s2slv2/ViewDocument?docName=EXT-AS-222816


� For Small Business Customers

• Cisco.com: http://www.cisco.com/go/smbswitching

� Small Business Support Community:

• https://www.myciscocommunity.com/community/smallbizsupport/switches

• Small Business Demo Lounge: https://www.myciscocommunity.com/community/smallbizsupport/partnerzone/sbdemo

Agenda


� Switches

� Routers

� Wireless

� Network Storage

� Video


� Video


� Q&A

Small Businesses Work Online


Equipment Upgrade Factors


Cisco Small Business Routers

� For transactional buyer looking for a point product

� Basic routing capabilities

� Secure VPN site-to-site and remote worker connections

•Strong security features


•Stateful packet inspection firewall

•Hardware encryption for VPN

•Authentication and access control

•Optional email and web protection (some models)

� Simple, browser-based configuration

� Basic connectivity right out of the box

Sell Routers to Customers Who…

� Need secure connectivity to the Internet

� Need secure site-to-site connectivity

� Want to extend connections to remote employees, customers, partners, and suppliers


� Want advanced security options

� Want wireless connectivity in the office

� Require business continuity and failover options

Cisco Small Business Routers


Wireless VPN Routers

WRVS4400N• Draft N MIMO• Based on RSV4000 Security Router• SPI Firewall + IPS• 5 User IPSEC VPN• Gigabit WAN/LAN


Functionality / Performance

WRV200 (EOL)• 802.11g MIMO• Support Up to 10 VPN Tunnels• Omni-Directional Antenna – 1x2 MIMO• Multiple SSID

WRV210• 802.11g MIMO• Support Up to 10 VPN Tunnels• Omni-Directional Antenna – 1x2 MIMO• Multiple SSID

Wired VPN Routers

RV042/RV082/RV016• Dual WAN Ports• Integrated SPI Firewall• HW Accelerated VPN• QuickVPN Support• Trend Micro Email and Web filtering *

RVL200• (1) FE WAN + (4) FE LAN• Integrated SPI Firewall • SSL VPN Support• IPSEC Branch Office Support• Trend Micro Email and Web filtering *


Functionality / Performance

RVS4000• (1) GigE WAN + (4) GigE LAN• Integrated SPI Firewall + IPS/IDS• IPSec VPN Support• Trend Micro Email and Web filtering *

Cisco RVL200 / WRV210


Cisco RVS4000 / WRVS4400N


Cisco RV0xx Multi-Wan Routers


Cisco Small Business RouterProduct Comparison

SKU VPN Tunnels Ports / Wireless Other

IPsec QVPN QVPNUpgrade

SSL PPTP WAN LAN WLAN

RV042 50 10 50 - - 5 2 4 - - Hardware DMZ, One-to-one NAT

RV082 100 15 50 - - 10 2 8 - - Hardware DMZ, One-to-one NAT

RV016 100 15 50 - - 10 7 16 (1) - - Hardware DMZ, One-to-one


RV016 100 15 50 - - 10 7 16 (1) - - Hardware DMZ, One-to-one NAT

RVL200 1 (2) 0 - - 5 0 1 4 - - 802.1Q, One-to-one NAT

RVS4000 5 5 - - - - 0 1 (GbE)

4 (GbE)

- - IPv6, 802.1Q

WRV200 5 10 - - - - 0 1 4 G

WRV54G 50 5 50 - - 0 1 4 G

WRVS4400N 5 5 - - - - 0 1 (GbE)

4 (GbE)

N IPv6, 802.1Q

1. 16 ports total. Up to 7 for WAN2. G2G only

Trend Micro ProtectLink Gateway

� Full-strength email and web security

� Cloud-based email protection

•Scans all email

•Anti-spam, anti-virus, anti-malware

•Threat protection always current and operational


•Threat protection always current and operational

� Protects against web threats

•Reputation-based URL blocking

•URL filtering to control employee browsing

� Can be sold with the router or afterward

� Annual subscription for recurring revenue

What makes Cisco’s Routing products different from the competition?

� Broad range of VPN, SSL & IPSec options

=> Secure connections for branch to branch and remote worker

� Security: Firewall & DoS prevention, port filtering

� IDS/IPS (RVS4000&WRVS4400N) – advanced Intrusion Prevention and

Detection

� Easy installation and maintenance, setup wizard, SNMP, web interface,


� Easy installation and maintenance, setup wizard, SNMP, web interface,

monitoring options, ……

� Wireless versions available, ideal for smaller setups

� Remote Worker support => WRV210 is also an ideal router for remote

worker

� SSL VPN Routers - at ½ the price, the RVL200 offers advanced networking features not found on other boxes (e.g. Netgear and Sonicwall), including VLANs, QoS, and VoIP support via ALG

More Information

� Cisco.com:

• http://www.cisco.com/smb

• http://www.cisco.com/cisco/web/solutions/small_business/products/routers_switches/index.html

• Partner Central:

• http://www.cisco.com/web/partners/sell/smb

• http://www.cisco.com/web/partners/sell/smb/products/routers.html


• http://www.cisco.com/web/partners/sell/smb/products/routers.html

• Cisco Small Biz Support Community:

• https://www.myciscocommunity.com/community/smallbizsupport/routers


Agenda


� Switches

� Routers

� Wireless

� Network Storage

� Video


� Video


� Q&A

Wireless Access Points

� AP Mode supported on all Cisco Small Business Access Points

� Network wired or wireless devices to network backbone

� Primary functionality -> Wirelessly connect Clients to network

� Multiple SSIDs and BSSIDs – Virtual


� Multiple SSIDs and BSSIDs – Virtual Aps

� With Multiple Aps in a single network:

• Roaming using IAPP – roam in up to 4 seconds so not conducive for roaming of WIFI phones

• Auto-channel Selection – minimize interfere between Aps

� Wireless Security Monitor – detects new APs and Clients

WDS (Wireless Distribution System)Bridging and Repeater Mode

� Supported on WAP200/2000, WAP200E, WRV200

� Network wired or wireless devices to network backbone from areas to which there’s no cabling:

� Connect Buildings Close Together

� Connect to Ethernet switch for large number


WAP200Wireless-G Access

Point

� Connect to Ethernet switch for large number of devices

� Scale to a larger area with Repeater Mode

� Repeater can provide expanded coverage for Multiple BSSIDs

� Repeater Mode - Throughput reduced 50% for each repeater hop

� Disadvantage: Can only use with products using same chipsets

� In bridge mode, wireless clients CANNOT connect to the AP

Repeater Mode

Repeater Mode

Small Business Wireless Access Points


Cisco Small Business WirelessProduct Comparison


Cisco Small Business WirelessProduct Comparison


WAP4410N Overview

� Small Business focused Wireless-N (IEEE 802.11n Draft 2.0 compliant)

� Key Features

Multiple BSSIDs (4) – Segment wireless network amongst workgroups & guests

Wireless Distribution System (WDS) – Bridging and Repeater capabilities for extended reach and deployment scenarios.

Robust security capabilities such as WPA2, an 802.1x supplicant, Rogue AP Detection


� Key Competitors – Netgear WN802T, Buffalo Nfiniti Router/AP

� Key Differentiators –WDS, Multiple BSSIDs, 802.1x supplicant, VLANs, QoS, WMM

� Availability – Now Shipping

� List price - $240 US

Wireless Small Office Solutions


Two Building Solution


School Campus Network


What makes Cisco’s Wireless products different from the competition?

� Cisco Small Business wireless solutions are purpose-built to meet the needs of small business

� Business specific features are:


More Information

� Cisco.com:


• http://www.cisco.com/cisco/web/solutions/small_business/products/wireless/index.html



• http://www.cisco.com/web/partners/sell/smb/products/wireless.html


• http://www.cisco.com/web/partners/sell/smb/products/wireless.html


• https://www.myciscocommunity.com/community/smallbizsupport/wireless


Agenda


� Switches

� Routers

� Wireless

� Network Storage

� Video


� Video


� Q&A

Why Network Attached Storage?

� Today’s small businesses rely on information technology just as much as large enterprises

• Lowered costs and improved usability have accelerated small business adoption rates

• Most small businesses do not reliably protect their critical business data

• At the same time, small businesses are the least able to afford data


• At the same time, small businesses are the least able to afford data loss

• Beyond risk of lost data, small businesses also face growing regulatory and security requirements

� NAS advantages over Servers are lower equipment and operating costs, and a dedicated NAS simplifies on-going management

� NAS advantages over Direct Attached Storage include better storage utilization, centralized management and performance that is optimize for data storage and transfer

Benefits of Network Attached Storage (NAS)


Cisco Small Business NAS Solutions

� Industry’s broadest Small Business product portfolio

� Flexibility

• Complete line of NAS products from 2-Bay Desktop to 4-Bay Rackmount

• Integrated solutions and optimized for performance and capacity to meet storage and sharing needs


meet storage and sharing needs

• Support concurrent access via CIFS and NFS (Windows/Mac/Linux)

� Robust NAS solutions for small business

• Ideal for storing, backing up, sharing and archiving critical information

• Features set it apart from entry-level, consumer desktop NAS systems

• Realize substantial cost savings when compared with server based storage solutions

Cisco Small Business Network Storage Systems

� Complete family of Network Attached Storage products

� Simplified user interface with built-in installation wizard


wizard

� Brings enterprise-class features to Small Business

� High availability options protect data at all times

� Common Software across NAS product family

NSS Desktop Network Attached Storage Systems


Hard Drive Approved Vendor List: http://www.cisco.com/en/US/docs/storage/nass/csbcdp/nss/avl/reference/guide/NAS_AVL_1834201.pdf

NSS RackmountNetwork Attached Storage Systems


Hard Drive Approved Vendor List: http://www.cisco.com/en/US/docs/storage/nass/csbcdp/nss/avl/reference/guide/NAS_AVL_1834201.pdf

Cisco Small Business Storage Customer Value Proposition

� Provide your customers with storage solutions built for their needs

� As small businesses move from paper-based processes to digital applications, securely storing business information becomes an essential requirement

� Cisco Small Business offers a portfolio of affordable, feature-rich, network-attached storage (NAS) solutions designed specifically to


network-attached storage (NAS) solutions designed specifically to meet the needs of small business customers

� Unlike the modified consumer-class NAS systems commonly used in small companies, Cisco Small Business Network Storage System (NSS) solutions deliver the advanced security and usability features desired by small businesses

Cisco Small Business Storage Partner Value Proposition

� Provides a data storage solution that easily integrates with and provides additional sales opportunities for Video Surveillance, Continuous Data Protection (CDP), and disaster recovery solutions and services based on other Cisco Small Business solutions

� All Cisco Small Business products are priced at a single discount extended to all Cisco Partners regardless of certification or


extended to all Cisco Partners regardless of certification or specialization

� Elevates partners to trusted advisors by offering a product that is truly engineered for the small business customer vs. a consumer-grade product that lacks appropriate features and capabilities

Cisco Network Storage System (NSS)Selling Messages

� Cisco Small Business NSS solutions are designed with user data protection and expansion in mind:

• Robust reliability

• Maximum flexibility

• Exceptional performance

• Advanced storage capabilities


• Advanced storage capabilities

• Strong security including On-Disk 256AES encryption (Security)

• Active Directory integration (Authentication)

• Easy setup and operation

• Out-of-the-box compatibility with other business applications

� Pull through sales of Gigabit Management Switches, Gigabit Security Routers, CDP Backup Software, IP Surveillance Cameras

What makes Cisco’s storage products different from the competition?

� Complete line of NAS products from entry level 2-bay products to advanced 4-bay rack mount products

� Superior feature set and performance to competitive solutions

� Part of the most complete Cisco Small Business


� Part of the most complete Cisco Small Business portfolio

� Integrates into Cisco Small Business portfolio, video surveillance and security strategies

� Products positioned above competing ‘embedded’ NAS solutions, but below Intel Server based solutions

More Information

� Cisco.com:


• http://www.cisco.com/cisco/web/solutions/small_business/products/storage/index.html

• IP Video Surveillance and Storage Quick Learning Module





• http://www.cisco.com/web/partners/sell/smb/products/storage.html


• https://www.myciscocommunity.com/community/smallbizsupport/networkstorage


Agenda


� Switches

� Routers

� Wireless

� Network Storage

� Video


� Video


� Q&A

Why Video Surveillance?

� Security is increasingly a concern for all businessTheft/vandalism

Disgruntled employees

Accidents

Terrorism

Increased use and acceptance in court and for insurance

“Caught on Tape”


“Caught on Tape”

Police videos

• Why digital video surveillance?

Better function

Improved search, retrieval and management - non-linear

Better storage, preservation, duplication, transmission

Cost reduction

Compression

Reduced complexity – single network type

Cisco Small Business SurveillanceValue Proposition

� Physical security is increasingly becoming a significant concern for small business

• Cisco Small Business video surveillance cameras allow peace of mind when it comes to your company’s most important assets


• These cameras work together with monitoring software and network attached storage to allow increased event search functionality, retrieval and management of your physical security solution

• IP video surveillance allows your physical security system to be integrated and managed by your overall SB network

Why Cisco Small Business?Key Selling Messages

� Cisco Small Business Video Surveillance provides a wide portfolio of cameras

• Includes 16 camera management software compatible with any combination of Cisco SB surveillance cameras

•Video management software provided at no additional cost, unlike our competition with charges a separate license fee


•End to end solution including data infrastructure and storage products

� Excellent sales lead and portfolio differentiator

•No competitive solution from HP & Netgear

•Pulls through sales of Gigabit Management Switches and Security Routers, Wireless Access Points and Network Storage Systems

Move

Functions of IP Video Surveillance

Manage

CaptureCisco Small Business Video

Surveillance Cameras and Accessories

Analytics

Cisco Small Business Video Monitoring SW-VMS16


Live Viewing / Monitoring Post Event Investigation

View

ArchiveStorageCisco Small Business

Network Storage Systems

Cisco Small Business Video Monitoring SW-VMS16

CaptureIP Surveillance Cameras

PVC2300

Business Internet Video Camerawith 2-way Audio and PoE

PVC300

Pan Tilt Optical Zoom Video Surveillance Camera with with 2.6x optical zoom, POE, and IO ports


with 2-way Audio and PoE

WVC2300

Wireless-G Business Internet Video Camera with 2-way Audio

WVC210

Wireless-G Business Internet Video Camera with 2-way Audio and PTZ (Pan Tilt Zoom)

Cisco Small Business IP CameraProduct Comparison

Features WVC210 WVC2300 PVC2300 PVC300

10/100 Ethernet LAN Port

802.11g Wireless Ethernet

2-way Audio

LCD Status

Motion Detection, Manual Recording

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes

Yes

No

Yes

No

Yes

Yes

No

Yes

No

Yes


Motion Detection, Manual Recording

External Input/Output Connections

Interchangeable CS lenses

Integrated Optical Zoom

VGA Resolution @ 30 frames per sec

Simultaneous MJPEG/MPEG-4

Night Vision (IR Cut Filter)

Image Sensor

Yes

No

No

No

Yes

Yes

No

¼” CMOS

Yes

Yes

Yes

No

Yes

Yes

Yes

¼” CCD

Yes

Yes

Yes

No

Yes

Yes

Yes

¼” CCD

Yes

Yes

No

2.6x

Yes

Yes

No

¼” CCD

� 2nd Generation Wireless Desktop/Wall-mount Pan Tilt Camera with LCD status display

� Key Selling Points:

• Improved features over WVC200 at same price

•Dual codec support for optimization of live video

WVC210 Product OverviewKey Features/Benefits


•Dual codec support for optimization of live video streaming quality and recording storage requirements

•Dual stream video (MPEG4 and MJPEG simultaneously)

•Multicast, 3GPP, 2-way audio support

• Improved image quality, including improved low-light performance (1/5” to ¼” sensor)

•WiFi Certified 802.11g

• Includes Video Monitoring System application

Common Features:PVC2300 and WVC2300

� Compelling form factor

Can be used as-is

Used with 3rd party outdoor enclosures

PVC2300 only

� Removable CS-mount lenses support other lens options

Zoom

� High-quality progressive scan CCD sensor

Supports low light .4Lux @ F1.4

� Supports dual CODECs

MPEG-4 - streaming

MJPEG - storage (NAS)

CODECs run simultaneously

Monitor using MPEG-4 for low


Zoom

Wide-angle

Vari-focal

Auto-Iris

� Mount on PT base supporting Pelco_D protocol

� RS-485 interface

Remote control

Pan/tilt

Monitor using MPEG-4 for low bandwidth

Record using MJPEG for video integrity and quality

� Supports 2-way audio

G.726 and G711 µ-law, A-law

Built-in mic

External mic/speaker input/output

� Supports IP Multicast, RTSP, RTP, 3GPP (View from 3G phones)

PVC300 Product Overview

Key Features / Benefits

� Pan Tilt Optical Zoom Video Surveillance Camera with POE

Pan: 350 degrees, Tilt 125 degrees

� Key Selling Points:

•Pan Tilt Camera with 2.6x optical zoom, POE, and IO ports allow for flexible installation for multiple applications


multiple applications

•High quality Sony CCD sensor with low light sensitivity provides optimal video image under a wide variety of lighting conditions

•Simultaneous dual CODEC provides optimal combination of viewing and storage of video

•Two-way Audio, IP Multicast, IPv6, 3GPP and Samba client provide advanced feature set.

Move, Manage, ViewCisco Small Business Video Monitoring System (SW-VMS16)

� Deploying multiple cameras is not difficult, however…

� Effectively, managing and monitoring multiple cameras can be a challenge


can be a challenge

� Cisco Small Business Video Monitoring System greatly simplifies the task

� New Cisco Small Business branding

Video Monitoring System –Monitoring Console

The Basics

� Displays up to 16 Cameras on one Screen

� Provides PTZ Camera Controls

� Simplifies scheduling recordings

Advance Features


Advance Features

� Recording can be searched by camera, date and time

� Enables recording schedules and settings to be copied to multiple cameras

� Provides advance motion detection

� Real time digital picture enhancements in playback mode with Digital Zoom

• Full Screen Display

• Each Camera’s Recording can be Searched by Date and Time

• Each View can be Digitally Enhanced in real time when playing back

Video Monitoring System - Playback


playing back

• Log File

• Forward and Backward Speeds Variable in 1x, 2x, 4x, 8x and 16x

• 4x Digital Zoom on Playback

• Export video to standard .AVIformat

Interoperability and Pull Through

� Linksys Business Routers

RV082, RV042, WRV200*, WRVS4400N* and RVL200

*Including wireless options for WVC2300

� Linksys Business Switches

All SRW switches

SLM switches (smart switches)


SLM switches (smart switches)

SFE‘s and SGE‘s (Layer 2+)All PoE switches for PVC2300

Network Attached Storage

NSS4x00,NSS6x00, NSS2000

Store video and audio on the NAS

� Business Series Access Points

WAP200, WAP200E, WAP4400N, WAP2000

For use with WVC2300

What makes Cisco’s Video Surveillance products different from the competition?

� Broad video surveillance solution incorporating cameras, monitoring software and storage devices

� Supports monitoring, recording, and management of 16 cameras simultaneously

� Monitoring solution (LBAVMS16/SW-VMS16) provided with our cameras at no additional charge (huge difference between our solution and our competitors)


competitors)

� Advanced management features such as as save/load configuration files, real time video playback enhancement, variable playback/rewind speeds, & copying setting from one camera to another

� Easy to use graphical interface

� Video is stored in a proprietary format that cannot be altered

� Video format is also smaller than standard .AVI file formats so storage requirements are reduced

Where to go for additional information?

� For Partners

• Partner Central: http://www.cisco.com/web/partners/sell/smb/products/security.html

• IP Video Surveillance DemoSolutionsThis demonstration kit gives you tools to demo this solution to customers, helping them understand the possible value for their business

• IP Video Surveillance and Storage Quick Learning Module

� For Small Business Customers

• Cisco.com:


• Cisco.com: http://www.cisco.com/cisco/web/solutions/small_business/products/security/index.html

• Leave behind: http://www.cisco.com/en/US/prod/collateral/voicesw/ps6788/vcallcon/ps7293/brochure_Cisco_IPVideoSurv.pdf

• Small Business Support Community: https://www.myciscocommunity.com/community/smallbizsupport/securityandsurveillance/surveillance


Why Cisco for Small Business?

Supported by a Cisco sales team dedicated to the small business segment

Leverage demand generation activities targeting the small business customer


small business customer

Participate in special promotions on the Cisco Small Business and Cisco Small Business Pro product portfolios

Cisco Small business family of products offer Select partners an expanded, cost-effective portfolio of Cisco branded solutions

Cisco Small Business Support & Svcs Options� Cisco Small Business offers baseline warranty

� Cisco Small Business Pro brings Cisco support close to HP Procurve offer (enhanced warranty + NBD + SW Upgrades

Delivered By HW Coverage and Duration

HW Replacement SW Coverage Technical support

Web tools

Cisco SmartCare

Cisco and Partner • All HW

• 50 – 600 users

• 8x5xNBD adv. rep. • Updates

• Upgrades

• 24x7 phone SmartCare Portal

Cisco SmartNet Cisco • All HW

• Yearly or multiyear contracts

• 8x5xNBD adv. rep.

• 8x5x4 adv. rep.

• 24x7x4 adv. rep.

• 24x7x2 adv. rep.

• Updates

• Upgrades

• 24x7 phone

• Web support

• Web support

Cisco Smart Cisco • Select SMB • 8x5xNBD adv. rep. • Updates • 8 - 5 phone TAC • Cisco.com SMB


Cisco Smart

Foundation

(Formerly Smart Assist)

Cisco • Select SMB data products

• Fewer than 250 users

• 8x5xNBD adv. rep. • Updates • 8 - 5 phone TAC

• Web

• Cisco.com SMBknowledge base

Cisco Baseline Warranty

Cisco • All HW

• Replace defective HW only

• Limited lifetime

• 10 day adv. rep.

• 15 day return to fact.

• Updates • No • No

Cisco Small Business Baseline

Cisco • 5 Years

Fans and p/s 1 year

• Ship replacement 1-3 days after receipt (Best Effort)

• Bug fixes • 1 Year, 24x7x365phone

• On-line support database

Cisco Small Business Pro

Cisco • 5 Years

Fans and p/s 1 year

• NBD advance replacement where available (ANZ); otherwise 10 BDadvancereplacement

• Updates

• Upgrades

• 5yr bug fixes

• 24x7x365 phone

* Premium service under consideration

• Web support

• Click-to-chat support (1yr)

• On-line support database

Documents

Cisco Small Business Overview...The Cisco Small Business product portfolio helps Cisco partners by: Providing robust point products and solutions that easily integrate with existing