Classy Original Attitude

8/3/2019 Classy Original Attitude

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INTRODUCTION

FURNITURE

Furniture is the name given to all movable and some immovable accessories provided for

rooms or other areas of any structure from cottage to palace or religious edifice. It may be made

from a wide range of materials but wood and metals are usual. What is known about furniture

stretches back to the ancient Egyptian and progress with some breaks to the present day. During

these long span basic forms, such as the chair, table, cot and bed where evolved and passed on to

the succeed ding people and cultures for refinement and amplification. The steps of this

progression from the history of furniture design.

HISTORY OF FURNITURE

Modern furniture designs after world war first were of three kinds: - Functionalist

modern, Transitional modern and Commercial modern. The commercial modern becomeassociated with extra values which commercial furniture often offered by the manner in which it

was advertised. All furniture design was influenced by the social and economic trends of the era,

formal living standard declined, mechanization of house hold labor expanded. Living spaces

shrank, particularly in height and home entertainment become important.

After world war second especially people married at a younger age. Total population

growth accelerated and generally rising standard of living was enjoyed by a vastly enlarged

middle income group. Furniture became smaller, lighter, easier, to maintain and more widely

distributed.

The word furniture comes from the French word FORNITURE, which means

equipment. In most other European languages, however the corresponding word (German

Meoble, French Meoble, Spanish Meoble, Italian mobile) is derived from the Latin adjective

mobiles, meaning movable. The continental terms describe the intrinsic character of furniture

better than the English word. To be furniture it must be movable.

In general furniture produced in the last 5000 years has not under gone innovative

development in a profound sense. An Egyptian folding stool dating from about 1500 BE fulfils

the same functional requirement and possess the same basic features as a modern one. Only in

the mid 20th century with entirely new synthetic materials as plastic and completely new

fabrication techniques as such as casting have there be signs of a radical revision of the concept

of furniture.


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1.Objective of the study

To study the various factors influencing in customers decision. To find out customers awareness regarding furniture market. To analyse the customers interest in buying various kinds of furniture To analyze the quality of classy furniture

1.1.2 Limitation of the study

The study resides on the available data source. That source has its own limitations.The work based on the assumption that all information provided by the concern is trueand fair. The limitations are:

As the data collected is of primary, there is a chance of biasness. Less available time for data collection.

3. Scope of the study

The study was to get the clear idea about the awareness about the features andoptions of furniture to the common people in the recent days furniture market providelots of varieties to the people. Keeping in mind the above concept, the present studyanalyses the customers of classy furniture kottakkal. This study helps to identify theperformance of the company and also helps the customers to attitude towards furniture.

INDUSTRIAL PROFILE


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Furniture industry In India has started growing in a vast manner. Furniture being a

necessity its need have risen to a large extend. Furniture industries have grown in the states of

Delhi, Mumbai, Kerala, Utter Pradesh and Tamilnadu. Now-a-days they have started developing

the industry and have more of premium product. Heavy competition is there in this field.

Furniture companies must look towards the important and potentially giant Indian

consumer markets since all world leaders in different industrials sectors have already established

their production in joint venture In India.

The approximate cost of timber per cubic feet comes around Rs 2500 for Rose

wood, Rs 2000 for Teak wood, Rs 750 for Mahagany and around 650 to 800 for others.

Malaysian Rose wood, African paddock etc is also available in the Indian market.

Indian indeed has a lot to offer to those furniture manufactures who wish to

establish their profitable business in the country for a very long period. Today Indian consumers

expect and demand for an outstanding quality both of furniture and consumer goods. The fast

growing industries are household appliance (white), food processing, furniture, air pollution

control equipment, cars, computers and telecommunication.

Since the furniture industry in India at the threshold of a big boom in the next

three year, its time for company to consider a serious business activity over there. Some

overseas companies have already set up their manufacturing units: Gautier (France) with Birla

Group of India in Chennai; Chateau dAx (Italy) in joint venture with Ace seating Pvt Ltd, in

New Delhi.

MARKET SIZE

Indias total population is near 1000 million people, of whom about 80 million

live in 8 metropolitan cities: Calcutta, Mumbai, New Delhi, Chennai, Hyderabad, Banglore,

Ahemedabad, and Pune. There are around 40 million consumers in the upper-middle class and

upper class.

Presently the Indian market size of furniture is about US$ 2 billion and almost

85% of total sales are realized in tidy workshops owned by carpenters. There are only a few

companies which manufactures and market brand furniture. Since furniture in India is still sold

mainly as a no-name product and consumers do not express any brand preference, there is a

tremendous sales potential for leading companies.


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According to Infinitum Management Services, the household segment absorbs

65% manor local manufacturing companies are to be found more in the office furniture segment

rather than in home furniture.

Wood working machines come mainly from Germany, Italy, and Spain etc.

FURNITURE INDUSTRY IN THE WORLD

The reason for the success of Italian furniture industries is no raw materials, no

more currency devaluation. A comparatively high labor cost and still ranking no one in the world

furniture trade. Consumers attitude is going to become ever more self-conscious. Furniture

companies must look towards the important and potentially giant Indian consumer market.

In China furniture distribution channels shows different pattern in comparison

with those used in western countries. Focus on Beijing, Shanghai, Guangzhou and Shenzhen.

China: great vitality in the furniture sector. The impact of the Asian crisis did not stop China

from seeking greater efficiency in the furniture industry.

A GLOBAL VIEW

The German furniture industry: Production recover will be harmonious with

domestic consumption and export of furniture. The chains and five purchasing groups control

50% of the market.

European Union: The furniture industries Italy, Germany, France and Denmark are the leading

exporting countries.

Upholstery furniture in the United States is fast growing in import.

Office furniture distribution In Europe is through direct sales and specialist dealers. They are two

major distribution channels.

The furniture market in Turkey: Good potentials for modernization and growth.

The furniture industry in Brazil: New investments are increasing the production capacity.

The main furniture importing countries such as Mexico and Russia have slow down.

Furniture sector in Egypt: Local supply is oriented towards satisfying domestic demand. Onlythree percentage of the production is exported.

The furniture sector in New Zealand: the country forestry resources and the expected

developments in the next years suggest interesting opportunities for the foreign investors.

COMPANY PROFILE


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CLASSY has become a land mark in the history of Kottakkal. An organization

which had been instrumental in projecting the name of Kottakkal to the forefront of the furniture

industry of the world apart from its unchallengeable supremacy in the field of Ayurveda.

CLASSY is a golden feather In the crown of the Kerala. Before screening the

present status of this prestigious organization, it will be worthwhile to scan the days of its originand subsequent growth.

ORGANIZATON DEVELOPMENT

CLASSY is the brand name under which the world knows KOTTAKKAL

WOOD COMPLEX FURNITURE. WOOD COMPLEX was established in 1972 in Kottakkal by

MR: Adatil Mohammed, has an impressive three decades legacy of partnership with its

customers by creating and suppling the best quality solid wood furniture with perfect finishing

and life long reliability.

CLASSY is proud of their reputation as a premium sector interior furniture

manufactur in solid wood. CLASSYS corporate culture is one of dedication, respect and

continuous improvement. CLASSY is strengthening their existing core competencies as well as

investing in the development of new capabilities to meet increasing requirements .Classy strives

to be recognized as an employer of choice and has established programs designed to attract and

retain a highly skilled and motivated work force .Classys people are our most valuable asset

.there are around 220 workers in this company .in the previous year the company has a turnover

of four core.

CLASSY is committed to the pursuit of excellence, and they will continue

evaluating ways to strengthen their policies and practices to promote the interest of their

customers, employees and the nation.

The growth of Classy is the best in the past and this success has been mainly due to commitment

of our managing team marketing team ,supervisory team, individual work teams .I firmly

believe classy will climb greater height of growth in the coming year.

In the coming year they have to face more challenges and greater competitions.

CLASSY needs customers unanimous and continued support and commitment to the goal set.

They would reinforce their quest for high quality and further improve their product for their

customers.

They are ever mindful of their performance, reputation and on their devotion and

determination to achieve total customer satisfaction.

Total the company has grown into a position of leadership within a very short

span of time. It uses a combination of imported states of the art machinery and cutting edge

technology to produce exquisite wood furniture without compromising its quality under strict


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supervision in each stage. This resolute commitment to quality combined with the expertise of

100 highly skilled and dedicated professionals has helped Wood Complex carve niche for itself

in the furniture business.

they dont make any piece of furniture, but they create it

LOCATION

HEAD OFFICE AND SHOWROOM

The main showroom and head office are situated by side of the National Highly,

in the city Kottakkal. The sale-cum showroom is a well furnished five-storied building. The

administrative office and accounts department are located in the third floor.

PRODUCTION CENTRE

Its production unit is situated near Puthuparamba distance 5km from showroom.

MARKETING OF FURNITURE

CLASSY markets its products both in the home market and international market.

Major portion of the product are sold in the domestic market.

HOME MARKET

The home market comprises within the state and outside the state. Their

customers mostly belong to the districts of Malappuram, Calicut, Kannur, Kasargode, and

Trichur,Cochin and all over the kerala. The products are also demanded from other neighboring

states like Tamilnadu, Karnataka, and Andrapradesh etc. They also cater to the orders from

North Indian customers. The company gives at most care and attention to maintain the quality

and perfection of its products, from the very raw material to the ultimate stage. Hence the

furniture made by CLASSY is comparatively costlier than that of its pears. Still the company is

facing it hard to meet its demand in time. Most of its customers are NRIs and businessman.

Now they have only one branch in kottakkal. This firm experiences the high

demand for the products in the home market. They planned to start new branches in Cochin and

Bangalore also.

INTERNATIONAL MARKET


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Now the company concentrates more in the foreign market. It started export in the

year 1995. Mainly the export is done to Bahrain, UAE, Daman, Muscat, Saudi Arabia, and other

Gulf countries, Middle East countries etc.

The exquisite and explicit models excellent design and exemplary furnishing are

key factors for capturing the international market.

CRAFT

Their craft is designed with the purpose to tap into woods hidden potential and

bring out the beauty within so that it can lend class and elegance to home. Just like a sculptor

chipping away unwanted pieces of stone until they achieve the one thing they are known for

CLASSY.

Moreover, all CLASSY furniture is subjected to a unique procedure called

seasoning. This reduces the moisture content of wood from 80% to around 8%. Ravages of time

could do nothing with CLASSY furniture; they will stand magnificent and captivating forever.

Innovation Never Ending

CERTIFICATES AND HONORARIES

Mr:Adattil Mohammed (MD) got an award for best businessman from Kerala Government.

Mr:Adattil Mohammed, the managing director of CLASSY was awarded THE BEST

ENTERPRENEUR of 2001-02 by the Government of Kerala.

He also won ideal entrepreneur award 2002-03 by the Government of Kerala.

SPECIALITIES

Qualitychecking:-

Each stage of production like timber purchasing, wood sawing, carpentry work,

carving, polishing, spry finishing and upholstery, they conduct strict quality checking before

forwarding from one section to another. This is why they could provide the utmost perfection

and strength to their product.

Proper seasoning:-


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Seasoning is the process of reducing the moisture content in the wood from

normal 80%-200% to 6% to 7%. This will protect the wood from shrinkage, joint cracking etc, as

per the changes in humidity and climate.

Non toxic chemical treatment:-

Chemical treatment is the process of filling the inner parts of the wood with

nontoxic chemical using high pressure. We use borax and boric acid for this purpose. This will

protect the wood from the attack of small insects like borer etc. they use this process for treating

rubber wood only. All other wood we use are Teak wood, Rose wood, Mahagony & African

paddock and only the heartwood part of the timber is taken which is free these attacks.

Selective wood:-

CLASSY uses only the heart wood part of the timber for making furniture. Theytake it out from high grade selective wood of Teak, Rose wood, Mahagony etc. Rubber wood is

used after proper scientific treatment.

Warranty:-

They assure lifelong warranty to our product against wood complaint and

manufacturing defects. Their polish coating is guaranteed for 5 to 7 year.

Exclusive design:-

Their designs are of exclusively unique to keep the dignity of our customer. Thedesigns are of Mughal, Victorian, Egyptian and traditional Kerala style.

Design studio:-

Design studio is for giving a visualized image of the clients interior before actual

furnishing. More over it will give big picture of the out stock product so that customer can see it

as live.

Thematic room:-

We setup bed room, sitting room, dining room, living room etc in the showroomas per the customer requirements. Customer can have a look and feel of the product before

buying.


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PRODUCT PROFILE

CLASSYhave spectacular range of furniture that transforms the house into luxurioushome. Our skilled and dedicated workforces have produced some of the best designs in the

furniture segment and thus have provided us with a big reputation both in India and abroad. We

are indebted to our production team for the effort that they put in to create such masterpieces.

Furniture

CLASSY is on a never-ending treadmill of progress, incorporating the latest trends in the

market, constantly probing its design strategy and fine-tuning its craft. Classy remains committed

to improving its range so that you have the latest for your home.

Major Products

CLASSY is associated with classic and value added design furniture created out of superb

ethnic craftsmanship spectacular best which is acclaimed both in the domestic and international

market, particularly in the gulf market. They make their product of the best Indian teakwood and

Rosewood that last for generations. All their products are available in different models like. The

specialty about their furniture exclusively made by hand. Classy more concentrate in choosing

the name of the product. They use modern and ancient names based upon the products. The

products are:-

1 .Sofa:-

CLASSYs sofa provides to you a distinctive Elizabethan feel. Pearls of opulence that

make you feel snug and comforted. Sofa is a series of drawing room furniture made of rose

wood/ wood etc. They have a collection of more than 10 designs to suit the customers function

value .The standard set consists of a 3 seatersofa and two single seated chairs various

combination are available on request. Settees are specially carved to add its magnificent

appearance. The fabrics used for the upholstery are the best of its kind improved from for USA,

UAE etc. the price ranges from Rs10, 000 to Rs 80,000.

The names of the sofa are Paramount, Chakra, and Diamond.

2 .Divan cost:-

Divan cost are beautifully shaped and an expansive .It is an extravaganza of

sumptuousness. It is customized series of products provide from comfort and relaxation which is


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their most sought after product in the gulf countries. The chief design objective ensures a class

majestic looks, which is popular in the Middle East. The price is in between Rs 8,000 to Rs

40,000.

The names of the Divan cots are dragon, Victoria and Classic.

3. Dressing Table:-

A dressing table that showcases your best features, so that you be can dress to impress.

Dressing tables also have designs that charm any house due to its special look. All of them are

truly typical and different from other furniture.

The names of the dressing Tables are Venus, Smart, and Elegant.

4. Teapoy:-

Teapoy are available in different models in a wide range of designs ranging from

simple styles, most modern styles and every piece is unique in appearance(Excellent intricate

carving ensures style, high durability and finishing that adds classic look and beauty to the

settees) Models are available in oval, squares and rectangular shapes. The price ranges from Rs

1000 to Rs 20,000.

The names of the Teapoys are Catchy, Offbeat, and Apt.

5. Dining Tables:-

Presenting a statuesque table with a smooth finish to add charisma to every dining

experience. The wide range of designs of dining tables made of rose wood and teak wood thatmaintain and optimum balance between style and function carefully crafted to maintain

maximum comfort. They offer the customer a freely fascinating appearance to home. The price

ranges from Rs 10,000 to Rs 1, 00,000.

The names of the Dining tables are Celebration, Extreme, and Delight.

6. Cots:-

The costs also have many models in different designs are made to give optimum

relaxation and comfort. The strength associated with cots is five times more than the normal,

strength required as the flat base for mattress is in teak has against plywood, normally used.There are double cots and single cots are available. The price range from Rs 10,000 to Rs

1,00,000.

The name of the cost is Swasthya, Sanana and Deluxe.

7. Cutlery Cupboard:-


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Marvel at the skill and the ornate handy work of rosewood cutlery self that

imbues your dining hall with grace and elegance. The price ranges from Rs 30,000 to Rs 80,000.

The name of the Cutlery Cupboards is Barami, Prodigious and Roomy.

8. Wardrobe cabinet:-

Another stellar example of craftsmanship makes it the best choice to keep your

belongings. Now CLASSY more concentrate in making Wardrobe with modernized design. It

will satisfy customer modern needs and wants. The price ranges from Rs 8,00,000 to Rs

1,00,000.

The names of the Wardrobes are Enjoy, Glory and Saffron.

9. Seated sofa:-

Seated sofa is a serious of out furniture made of rose wood; they have a

collection of more than 8 designs to suit the customers functional value. The standard set

consists of a 2 seated sofa and single seats. Various combinations are available on request.

Seated sofas are specially carved to add its magnificent appearance.

The price range starts from Rs 6,000 to Rs 25,000.

10. Chairs:-

CLASSYs chairs are very durable and very attractive. It gives the users very

comfortable feelings. CLASSY made different types of chairs-normal chairs, dining chairs and

attractive carved type chairs. Different woods are used for making chairs.

The names of the chairs are Dignity, Ethnic, and Royal. The price range starts from Rs 2,500 to

12,500.

11. Stools:-

CLASSY produce stools also. Stools are used instead of chairs. It is low price

products. But upon order CLASSY will make very attractive stools which made by costly wood.

The price of the product is based on wood and work.

12. Study table:-

CLASSY have variety range of study table. CLASSYs study table gives

maximum satisfaction to their customers because they made it based upon customer need and

wants.


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13. Door:-

CLASSY have variety range of Doors. It gives to a home more attractive

because a front door has a vital importance in the case of show of the home. CLASSY give more

concentration in the case of Doors. CLASSY have well carved Doors and simple worked doors.

The price of the doors based upon wood and designing work.

The names of the doors are Swagath, Royal, and Beauty.

14. Partition & Paneling:-

CLASSY provide the facility of partitioning and paneling to their customers

based on their needs. Partitioning and Paneling means arranging and separating a room with

wooden partition. It helps in utilization of space of a large room. CLASSY made this very

attractively. It gives a room very executive and stylish look.

15. Other:-

Side box, Mirror frame, Book shelves, Kitchen units, Stare cases, T.V stand,

Oonchaal, Regency chairs, Wooden Baby Cradle and other fancy items.

The main product of the firm is Bed room set and Wardrobe. A bedroom set

consists of a double cot, a dressing table & chair; a wardrobe cabinet etc. the cost of the bedroom

set is around 2,50,000.

The latest and most expensive product of CLASSY is named as Grand Crockery. It costs

around Rs 1,50,000.


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METHEDOLOGY


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METHEDOLOGY

Research methodology

Research methodology is a way to systematically show the research problem. It maybe understood as a science of the studying how research is done scientifically. so theresearch methodology not only talk about the research methods but alps conceder thelogic behind the method we use in the context of our research study and explain why weuse particular method or technique or why we are not swing others so that the researchresult are capable of being evaluated either by the researcher himself or by other.

Research design

A research design is the conceptual structure with in which research is conducted; itconstitutes the blue print for collection, measurement and analysis of data. Collectingdata from the people through various data collection methods for analysis andinterpretations. So the conducted study is descriptive research

Descriptive Research

It describes that characteristic of a group such as customers, organization, marketetc:

Data used

The study is mainly based on two important dataa. Primary data

Primary data was collected directly from the employees by means ofdiscussions, direct interviews with the top managers and also administering astructured questionnaire. An observation system also helped in understandingthe process involved.

o Questionnaires

b. Secondary data

Secondary data is collected from published and unpublished sources.


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The data needed to prepare this project was obtained from:

Company records

o Websites

o Books

o Periodicals.

Source of data

Source represents the mode used for collecting data. This mean that method usedto collect the data. Here data is collected by giving questionnaires and through direct

observation.

Sample design

A sample design refers to the procedure adopted by a researcher for selecting itemsfor sample. Sampling area: kottakkal

Population

It covers the customers of CLASSY FURNITURE KOTTAKKAL

Method of sample collection

Method of sample collection is by simple random sampling

Sample size

A total number 120 sample has been selected from customers of classy furniturekottakkal. The sample size is restricted to120 because of difficulty in collecting the datafrom all the customers.

Tools Used

The main tool used for analysis of data is

simple percentage method and, Chi-Square test.


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Period of the study

The period of the study was extended between the period of one .?


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ANALYSIS

AND

INTERPERTATION

Table no: 3.1


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GENDER OF THE RESPONDENTS

Sl no: Options No: of Respondents Percentage

1 Male 72 60%

2 Female 48 40%

TOTAL 120 100%

INFERENCE:

The above table shows that in the respondents 60% are Male and 25% are Female.


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Figure no: 3.1

GENDER OF THE RESPONDENTS


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Table no: 3.2

OCCUPATION OF RESPONDENTS

SL NO: Occupation No: of respondents Percentage

1 Business 40 33.33%

2 Profession 25 20.83%

3 Govt 25 20.83%

4 Others 30 25%

TOTAL 120 100%

INFERENCE:

The above table shows that 33.33% are business persons20.83% are professionals their

20.83% are government employees and 25% are others


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Figure no: 3.2

OCCUPATION OF RESPONDENTS


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Table no: 3.5

MARITAL STATUS OF THE RESPONDENTS

Sl no: Options No: of Respondents Percentage

1 Married 95 79.16%

2 Single 25 20.83%

TOTAL 120 100%

INFERENCE:

The above table shows that 79.16% of respondents are Married and 20.83%Unmarried.


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Figure no: 3.3

MARITAL STATUS OF THE RESPONDENTS


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Table no: 3.4

EDUCATION QUALIFICATION OF RESPONDENTS

Sl no: Qualification No: of respondents Percentage

1 Under graduation 40 33.33%

2 Graduation 20 16.66%

3 Post graduation 20 16.66%

4 others 40 33.33%

TOTAL 120 100%

INFERENCE:

The above table shows that in the respondents 33.33% are under graduates, 16.66% areGraduates 16.66% are post graduates and 33.33% are others


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Figure no: 3.4

EDUCATION QUALIFICATION OF RESPONDENTS


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Table no: 3.5

INCOM LEVEL OF RESPONDENTS

Sl no: Income level(monthly) No: of Respondents Percentage

1 up to 15000 10 8.33%

2 15000-20000 30 25%

3 20000-30000 55 45.83%

4 30000 & above 25 20.83%

TOTAL 120 100%

INFERENCE:

The above table shows that8.33% respondents are up to15000 income level, 25% are

up to 20000.45.83% are up to 30000 and 20.83% are above 30000.


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Figure no: 3.6

INCOM LEVEL OF RESPONDENTS

INCOMELEVEL OF RESPONDENTS

up to 15000

15000-20000

20000-30000

30000 & above


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Table no: 3.age of the respondents

Sl no: Age No: of respondents Percentage

1 Below 25 10 8.33%

2 25-35 26 21.66%

3 35-45 45 37.5%

4 Above 45 39 32.5%

TOTAL 120 100%

INFERENCE:

The above table shows that8.8.33% respondents are below 25 age , 21.66% are 25-35

age.37.5% are 35-45 age and 32.5% are above 45 age.


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Figure 3.6

Age of the respondent

Table no:3.7

Awareness about the classy furniture

Sl no: Options No: of respondents Percentage

age of the respondents

below25

25-35

35-45

above 45


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1 ADVERTISEMENT 45 37.5%

2 SALES PERSONS 15 12.5%

3 FRIENDS 40 33.33%

4 OTHERS 20 16.66%

TOTAL 120 100%

INFERENCE:

The above table shows that 37.5% from ADVERTISMENT12.5% from

SALES PERSONS: 33.33%from FRIENDS and 16.66%from other sources.

Figure no: 3.7

Awareness about the classy furniture


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Sl no: year No: of respondents Percentage

1 Below one year 31 25.83%

2 1-3 yrs 27 22.5%

3 3-5 yrs 37 30.83%

4 Above 5 years 25 20.83%

TOTAL 120 100%

INFERENCE:

The above table shows that 25.83%of respondents are using classy furniture since one

year22.5% of respondents are using classy furniture from 1-3 year30.83% of respondents are

using classy furniture from 3-5year .and 20.83% of respondents are using classy furniture ,since

more than 5 year


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Figure no: 3.8

Period of using classy furniture

Table no: 3.9

THE TYPES OF FACTOR CONCIDERING BY THE CUSTOMERS


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Sl no: Factors No: of respondents Percentage

1 QUALITY 26 21.66%

2 DURABILITY 20 16.66%

3 PRICE 26 21.66%

4 POLISH 10 8.3%

5 DESIGN 26 21.66%

6 DELIVERY 12 10%

TOTAL 120 100%

INFERENCE:

The above table shows that 21.66% considering QUALITY 16.66%are DURABILITY

21.66% are PRICE 8.3% are POLISH 21.66% are DESIGN and 10%DELIVERY.

Figure 3.9

Type of the facture considering by the customer


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Table no 3.10

Opinion about targeted price level

Opinion about price level

Sl no: price No: of Respondents Percentage

1 High 40 33.33%

2 Moderate 60 50%

3 Low 20 16.66%

TOTAL 120 100%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00% Column2


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INFERENCE:

The table shows that 33.33% are like to buy high price furniture , 50% are chosen moderate

price furniture and16.66% are like to invest buy low price furniture .


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Figure no: 3.10

Opinion about price level

0

5

10

15

20

25

30

35

40

45

50

High Moderate Low

Column2


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Table no 11

Opinion about variety

Sl no: price No: of Respondents Percentage

1 excellent 35 29.16

2 good 40 33.33

2 Moderate 35 29.16

3 poor 10 8.33

TOTAL 120 100%

INFERENCE:

The above tables shows that opinion of 29.16% of the respondents are given excellent

33.33% of the respondents are given good 29.16% of the respondents are given average and

8.33% of the respondents are given are given poor ,


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Figure no: 3.10Opinion about variety


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Table no 3.11

Most acceptable wood

Sl no: wood No: of respondents Percentage

1 Rubber 45 37.5

2 Red wood 25 20.83

3 Mahagany 7 5.83

4 Rose wood 20 16.66

5 Teak wood 23 19.16

TOTAL 120 100%

INFERENCE:

The above table shows that 37.5% ready to buy rubber wood furniture 20.83% are

ready to buy red wood furniture 5.83% are ready to buy mahogany wood furniture 16.66% areready to buy rose wood furniture 19.16% are ready to buy teak wood furniture


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Figure 3.11

Most acceptable wood


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Table no 3.12

Opinion about lead time

Sl no: week No: of respondents Percentage

1 One week 50 41.66

2 1-2 week 20 16.66

3 2-3 week 35 29.16

4 Above 3 week 15 12.5

TOTAL 120 100%

INFERENCE:

The above table shows that 41.66%of respondents are opined that one week taking as

lead time 16.66% of respondents are opined that 1-2 week taking as lead time 29.16% of

respondents are opined that 2-3week taking as lead time 12.5% of respondents are opined that

above 3 week taking as lead time .


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Figure 3.12

Opinion about lead time


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Table no 3.13

Opinion about sales after services

Sl no: option No: of Respondents Percentage

1 High 66 55%

2 Moderate 47 39.16%

3 Low 7 5.83%

TOTAL 120 100%

INFERENCE:

The above table shows that 55%of respondents are opined high 39.16% of respondents areopined that moderate 5.83% of respondents are opined that low

Figure 3.13


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Opinion about sales after services

Table 3.14

Opinion about order form


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INFERENCE:

The above table shows that 33.33%of respondents are opined that highly satisfied 43.33% ofrespondents are opined that satisfied 15% of respondents are opined that Has to improve 8.33%of respondents are opined that dissatisfied.

Figure3.14


1 Highly satisfied 40 33.33%

2 satisfied 52 43.33%

3 Has to improve 18 15%

4 dissatisfied 10 8.33%

TOTAL 120 100%


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Opinion about order form

Table3.15


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Opinion about advertisement


1 Highly satisfied 60 50%

2 satisfied 42 35%

3 Has to improve 10 8.33%

4 dissatisfied 8 6.3%

TOTAL 120 100%

INFERENCE:

The above table shows that 50%of respondents are opined that highly satisfied 35% of

respondents are opined that satisfied 8.33% of respondents are opined that Has to improve

6.33% of respondents are opined that dissatisfied.


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Figure3.15

Opinion about advertisement


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Table no 3.16

Switched off to other shop


1 Yes 42 35%

2 no 78 65%

INFERENCE:

The above table shows that 35%of respondents are opined that YES 78% of

respondents are opined that NO.


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Figure3.16

Switched off to other shop


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Table no 3.17

Opinion about furniture feature

Sl no: Features Options

poor Fair Good excellent

1 polish 35 35 30 20

2 Unpholistry cloth 45 32 23 20

3 Unpholistry cushion 10 30 40 40

4 Design 8 12 34 66

No: of respondents

98 109 127 146

Percentage 20.47% 22.6% 26.60% 30.7%

INFERENCE:

The above table shows that 20.47%of respondents are opined that the furniture features

are poor 22.6% of respondents are opined that the furniture features are fair 26.6% of

respondents are opined that the furniture features are good 30.7% of respondents are opined that

the furniture features are excellent.

Figure 3.17

Opinion about furniture feature


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Table no: 3.7

Chi - Square Test

price factor of

furniture

Income Level(monthly)

High price Moderate

price

Low

price

Total

up to 15000 6 2 2 10

15000-20000 10 15 5 30

20000-30000 20 25 10 55

30000 & above 4 18 3 25

0

20

40

60

80

100

120

polish Unpholistry

cloth

Unpholistry

cushion

Design

excellent

Good

Fair

poor


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Total 40 60 20 120

Ho - There is no significant relationship between price factor of furniture and income level of

respondents.

H1 - There is a significant relationship between price factor of furniture and income levelof respondents.

Degree of freedom = (r - 1) (c - 1) = (4 - 1) (3 1) = 6 & table value is 12.59

Calculated 2value = 9.43

Based on the analysis it has been inferred that the calculated chi-square value is 9.43 the chi-

square table value for the degree of freedom at 5% level of significance is 12.59. Since the

calculated value is less than the table value we accept the null hypothesis that there is no

significant relationship between price factor of furniture and income level of respondents.


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FINDINGS


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FINDINGS

1. From the percentage analysis in the respondents 60% are Male and 25% are Female.

2. The percentage analysis shows that that 33.33% are business persons20.83% are professionalstheir 20.83% are government employees and 25% are others

3. On the basis of percentage analysis 79.16% of respondents are Married and20.83%Unmarried.

4. The percentage analysis shows that 33.33% are under graduates, 16.66% are Graduates16.66% are post graduates and 33.33% are others

5. Among the investors 8.33% respondents 8.33% respondents are up to15000 income level,25% are up to 20000.45.83% are up to 30000 and 20.83% are above 30000.

6. The analysis shows in the respondents 8.8.33% respondents are below 25 age , 21.66% are 25-

35 age.37.5% are 35-45 age and 32.5% are above 45 age.

7. In the respondents 37.5% from ADVERTISMENT12.5% from

SALES PERSONS: 33.33%from FRIENDS and 16.66%from other sources

8. In the respondents25.83%of respondents are using classy furniture since one year22.5% of

respondents are using classy furniture from 1-3 year30.83% of respondents are using classy

furniture from 3-5year .and 20.83% of respondents are using classy furniture ,since more than 5

year

9. In the respondents 21.66% considering QUALITY 16.66%are DURABILITY 21.66% are

PRICE 8.3% are POLISH 21.66% are DESIGN and 10%DELIVERY.

10. The percentage analysis shows that 33.33% are like to buy high price furniture , 50% are

chosen moderate price furniture and16.66% are like to invest buy low price furniture .

11. In the respondents 29.16% of the respondents are given excellent 33.33% of the respondents

are given good 29.16% of the respondents are given average and 8.33% of the respondents are

given are given poor regarding variety of the furniture.


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12. Among the respondents 37.5% ready to buy rubber wood furniture 20.83% are ready to buy

red wood furniture 5.83% are ready to buy mahogany wood furniture 16.66% are ready to buy

rose wood furniture 19.16% are ready to buy teak wood furniture

.

13. In the analysis 41.66%respondents are opined within 1 week,16.66%of the respondents

are opined 1-2 week and 29.16% of the respondents are opined 2-3 week and 12.5% of

respondents are opined above 3 week.

14. In the analysis It is indicated from the above analysis that 55%of the respondents are highly

satisfied with sales after service of the furniture ,39.16% are Moderate satisfied with sales after

service of the furniture and 5.83% are low satisfied with sales after service of the furniture.

15. The percentage analysis explain It is know from the above analysis that 33.33%of the

respondents are highly satisfied with the order form of the product,43.33%of therespondents are satisfied with the order form of the product,15% of the respondents are

opined Has to improve the order form of the product, 8.33% of the respondents are

dissatisfied with the order form of the furniture.

16. It is noted from the above analysis that 50% of the respondents are highly satisfied with

advertising of the product,35% of the respondents are satisfied with advertising of the

product,8.33% of the respondents are opined has to improve the advertising of the product and

6.3% of the respondents are dissatisfied with advertising of the product.

17.The percentage analysis explain It is know the above analysis that 35%of respondents areinterested to switchover to other shops and 65% respondents are not interested to

switchover to other shops.

18. The above table shows that 20.47%of the respondents opined that the overall

performance of the furniture is poor,22.6% of the respondents opined that the overall

performance of the furniture is fair,26.6% of the respondents opined that the overall

performance of the furniture is good ,and 30.7% of the respondents opined that the overall

performance of the furniture is excellent .


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RECOMMENDATION

-1.The firm should maintain a good R&D department to understand the market trends and

customers desire

2 the firm should give importance to advertisement because it will attract more customers

3 the firm should gives importance to polish as well as cushion cloth, the cushion cloth should be

smooth.

4 include more varieties in each floor

5 the firm should concentrate to make kitchen sets

6the firm should reduce the lead time that will help to achieve customers credibility

7 customers are the main important factor of whole firms, so the firm should ready to increase

the capacity of the customer care departments


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Conclusion

A study has been conducted on customer attitude towards the furniture with the special reference

to CLASSY furniture .the study has helped to gain more knowledge about furniture industry,

furniture markets and customers awareness towards the furniture markets. Many suggestions

have been recommended for overcoming the problems related to furniture and improve the

current situation of the firm

The firm has to improve the quality as well as the all other factors to improve the satisfaction

level of the customers .each and every customer has their own attitude towards the furniture,

according to that attitude they are coming for purchasing.


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BIBLIOGRAPHY


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BIBLIOGRAPHY

1. C.R Kothari Research Methodology 2nd edi: New age international (p) ltd, 2004.

2. Jabir Adattil sales director of classy

Websites:

www.classsy.com
http://www.classsy.com/http://www.classsy.com/


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APPENDIX


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APPENDIX

A study on the customers attitude towards furniture with special reference to CLASSY THEANTIGUE DESIGNED FURNITURE Kottakkal Kerala.

1 : Name of the person

..

2 : Occupation

a. Business b. Profession c. Govt d. Other

3 : marital status.

a. Single b. Married

4 : Education

a.UG b. Graduate c. PG d.Others

5 : Income level

a. Below 15000 b.15000 to 20000 c.20 to 30000 d.30000 above

6 : Age of the person

a. Below 25 b.25-35 c. 35-45 d. Above 45

7: From where did you know the furniture


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a. Advertising b. sales persons c. friends d. others

8: How long since you have using classy furniture?

a. Below 1 year b.1 to 3 c.3 to 5 d.Above 5 year

9: Which among the following factor is considering while purchasing a furniture?

a. Quality b.Durabilit c.Price d.polishes e.Design f.Delivery

10: How much do you spent in to furniture?

a.High price b. moderate c. low

11: Opinion about variety?

a.Excellent b.Good c.Average d.Poor

12 : Which kinds of wood is most acceptable?

a. Red wood b.Teak c.Mahagany d.Rosewood e.wood Rubber

13 : How much take lead time?

a.1 Week b.1 to 2 c.2 to 3 d.Above 3

14. Opinion about sales after services

a.High b.moderate c.low


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15 : Opinion about order form?

a.Highly satisfied b.Satisfied d.Dissatisfied e.Neutral

16 : Opinion about the advertising of the furniture?

a. Highly satisfied b. Satisfied c.Dissatisfied d.Neutral

17 : Have you ever switching off to other shop?

Yes No

18 : Give your opinion about furniture.

Poor Fair Excellent Good

polish

Unpholistry

cloth

Unpholistry

cushion

Design

Documents

Classy Original Attitude