Closure Advertisements
ClosureBy Peeyush ModiWhen seeing a complex arrangement of
elements, we tend to look for a single, recognizable pattern
Filling the GapsThe key to closure is providing enough
information so the eye can fill in the rest. If too much is
missing, the elements will be seen as separate parts instead of a
whole.
Closure in TV adsLong 60 sec tv ads : Consumers tend to
memorize
Later a shorter 5-10 sec long ads are used
JinglesJingles Played in the radio : audience visualizes the
omitted material,mentally playbacks the jingle
Adding Ambiguity in consumers mind : Incomplete Message
Chloromint AdCentre Shock AdMelody adInvolving Consumers to fill
in the Blanks
Some More AdsCokes Fully Recyclable Plant Bottles
Movie Promo AdsThank you
