Cloud Integration: Drives Increased

Cloud Integration: Drives Increased Sales for JDSU

Vikas Anand Rajeev Sethi (JDSU) Sri Ayyeppen (Keste)

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |


Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Oracle Fusion Middleware The Cloud Platform for Digital Business

• Complete and Integrated

• Best-in-Class

• Open Standards

• On-Premise and Cloud

• Foundation for Oracle Fusion Applications & Oracle Cloud

Cloud On-Premise

Web Mobile Social Internet of

Things

IDEN

TITY

M

AN

AG

EMEN

T

ENTE

RP

RIS

E M

AN

AG

EMEN

T

BPM SUITE BI FOUNDATION SUITE WEBCENTER

CONTENT

WEBCENTER SUITE MOBILE SUITE/

MOBILE SECURITY SUITE

SOA SUITE DATA INTEGRATOR GOLDENGATE

JDEVELOPER/ADF/MAF WEBLOGIC SUITE TUXEDO


Program Agenda

SOA Suite 12c

JDSU

KESTE

Summary

1

2

3

4


The champagne was uncorked on June 26th 2014


Oracle SOA Suite 12c – Recap

Oracle SOA Suite 12c

On-Premise Application Integration: Packaged, Legacy,

Data, Custom

ON-PREMISE

SaaS-based Application Integration with On-Premise

Applications

CLOUD

Access Integrated Applications via Mobile Devices

MOBILE Integrate real-time events from

devices and things

IoT

73°


SOA Suite 12c

• Memory footprint reduction

• Startup acceleration

• Pre-tuned database profiles

• Active-active support (MAN)

Key Features

• One-click install

• Everything in JDeveloper

• Debugger & Tester

• Templates

• First class support for mobile-friendly standards (REST, JSON, …)

• Automated conversions REST/SOAP

• Cloud adapters to simplify on-prem to cloud integration

• New SAP, JDE Adapters

• Managed File Transfer (MFT) for file-based integration (new SKU)

Developer

Productivity

Ops made

simple Mobile

Cloud


How do we get to SOA Suite 12c?

12c composites resume

where 11g leaves off

Automated upgrade tools

eliminate the need to redeploy

Simplified Upgrade


12c upgrade: Large Retail Customer – Topology:

• SOA Suite Cluster and Service Bus Cluster in different domains

• Each domain with 2 VMs with total 4 managed servers

– Source Environment: SOA Suite 11.1.1.7

– Success:

• Completed both SOA and Service Bus upgrade without any issue

• After upgrade, complex business flows continued: Service Bus, SOA and MQ Series


12c upgrade: Large Financial Institution customer – SOA Suite 11g to 12c upgrade including instance data

– Topology:

• SOA cluster + Service Bus cluster in same domain – Non RAC DB

– DB with running + completed instances

– Composites using BPEL, Mediator and OWSM policies

– Success:

• Composites and SOA Suite 12c Instances/Flow Trace visible in Enterprise Manager Fusion Middleware Control

• All URLs working fine


12c upgrade:Tourism Industry

• – upgrade SOA Suite 11g to 12c

– What they do: Daily transport of passenger data, online orders, customer satisfaction services, crew management for more than 700,000 passengers every year

– Oracle SOA Suite / BPEL customer since 2007

– Topology:

• One Admin Server and one Managed Server SOA (configured as a cluster for scalability reasons)

– Approx. 100 SOA composites in production, mainly short running

– Composites are using BPEL, Mediator and OWSM policies

– Success:

• Lessons learned: Pre-upgrade steps are the key point of success

• Good to see that the 11g to 12c upgrade is different!

Oracle Openworld 2014

Cloud Integration Drives Increased Sales for JDSU

© 2014 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION 14

About Rajeev Sethi

Works @: JDS Uniphase, Milpitas, California

Title: Sr. Director, IT Applications

Role: Business Engagement, Architect, Program Planning & Delivery

Contact:

Email: [email protected]

LinkedIn: www.linkedin.com/in/rajeevsethi1/

mailto:[email protected]

http://www.linkedin.com/in/rajeevsethi1/

http://www.linkedin.com/in/rajeevsethi1/


Authentication and light-

management solutions

Transceivers, ROADMs, lasers,

and other components

About JDSU

Instruments, probes, software, and

service assurance

Network and

Service Enablement

Communications

and Commercial

Optical Products

Optical Security

Performance

Products


Quoting capabilities gaps

• Quote/Order quality poor and time consuming resulting in Customer

Satisfaction issues

• Up-sell opportunities being missed

•Complementary products/services automatically added to the quotes

•Service attach rate only 9%

• Deal approval takes an average time of ~29 hours

•Two different quoting tools

Weak/Inefficient Sales Opportunity management

• Sales forecast process issues resulting in:

•Material shortages

•Excess inventory

•Time consuming & unreliable manual effort for Sales Managers to roll up

amounts from field

• Poor access to customer order information

• Delivery status, tracking numbers etc.

• Sales opex costs unacceptable (20+% of bookings)

Order fulfillment inefficiencies

• Order processing time for 13% of orders takes more than a day to book,

manual order creation inefficiencies

• Large number of non-bookable orders received by OM team

Product structure complexity

• Existing product structure creates quoting and configuration complexity

•No single source of truth for Product, Pricing, and Configuration rules used for

Quotes and Orders

Sales Opportunity Management Quoting, Configuration,

Approvals

Product Lifecycle Management Order Fulfillment

Problem Statements


o

Impacted process, people and technology

Sales lifecycle Lead Opportunity Quote Configuration Order

Pro

cesses/P

eo

ple

D

ata

Technology

De

ma

nd

ge

ne

ratio

n

Customer

Contacts

Sales Hierarchy

SOA/

Web integration

Product Master/BOM

Configuration

Customer

Pricing

Sales Order

Bookings

Install Base

Order Management

Fulfillment

Financials

Customer Service

Lead to Opportunity Opportunity to Quote Quote to Order Order to Invoice

Campaign & Lead Management

Opportunity Management

Forecasting & Pipeline

Account/Data Management

Upsell/ Cross Sell (including Service Contract for new products)

Channel/Partner Management

Quote Management

Product Configuration

Approvals

Pricing & Promotions

Order submission

Sales Rep

PS

Partner

Inside Sales

Order Admin

PLM Owners

?


Provide a scalable and robust CPQ solution

Accessible from anywhere and on any device without VPN by internal users and partners

Increase efficiency in generating a quote

Reduce Quote-to-Order time on standard quotes

Increase quoting capabilities to include Support Services

Establish an Enterprise-wide integration framework for future expansion

Identify and have path to retire legacy applications

Build for today, Design for future

Strategic Future State Goals


Architecture


Cloud Integration

Any Language, Any Platform

Web Application built using

• Oracle ADF on WebLogic

• Oracle SOA Suite, Coherence

Mashup with Salesforce.com

• Force.com Canvas App

• Oracle Identity Management

Single Global Sales Application accessible from any device from

Anywhere without VPN


Cloud Integration – Product Search


Keep it Simple… don’t over-engineer or overuse technology

Cloud Integration is not traditional Data Integration

Keep your goals in mind, and stick to your Design Principles

Get Management Commitment

Engaging internal and external users in all regions

Having the “right team”

Takeaways

Cloud Integration Drives Increased Sales for JDSU

Oracle Open World 2014 October 2014

Sri Ayyeppen, Co-Founder and CTO SriAyyeppen sriayyeppen

Sales Cloud Architecture

24

Sales cloud Architecture for JDSU: • All of the transaction data will reside in Oracle EBS system • EBS data will be exposed through ADF portals UIs. • ADF portal UI`s will be integrated with Salesforce using canvas architecture. • EBS data updates required by Salesforce processes will be synced back using SOA processes.

Oracle SOA Suite Oracle Coherence

TCA Configurator Quoting

Pricing

Product Catalog

Order Management

Quoting Product catalog Orders 360

Canvas

Sales cloud

Opportunities Leads Prospects and

contacts Accounts

Composite Applications with ADF

Inte

gra

ted S

ecurity

with I

dentity

,

Access a

nd F

edera

tion M

gm

t

Business Inteligence

25

Will leverage the current Sales Cloud architecture. • All of the transaction data will reside in Oracle EBS system • EBS data will be exposed through ADF portals UIs. • ADF portal UI`s will be integrated with Salesforce using canvas architecture. • EBS data updates required by Salesforce processes will be synced back using SOA processes.

Install Base Product Catalog RMA

Pricing

Service Contracts

Orders360

Canvas

Inte

gra

ted S

ecurity

with I

dentity

,

Access a

nd F

edera

tion M

gm

t

Assets

Service Cloud

Knowledge Cases Entitlements Bug Fixes Service Quotes

Service Cloud Architecture

Oracle SOA Suite Oracle Coherence Composite

Applications with ADF

Vision of the platform

26 | Confidential and Proprietary © Keste, LLC 2013

Platform of Engagement

Platform of Record

Secure and Managed

Success Path

1. Workshop

Strong upfront Business review of end state

goals/success criteria

High level design reviewed within 4 weeks

2. UX Design

Over 50 Screens mocked up, reviewed and

approved

Strong and smooth communications between various

geo location

3. Teaming Approach

Clearly defined Teams and defined accountability

and ownership

Over 8 teams/Avg. 4 members

4. Parallel Tracks – Planning and Execution

Upfront Planning and Modeling

Parallel Track Execution

Over 1500 lines of project plan


Success Path

1. Delivery Model

Mutually agreed execution model

10 Step Process pre-established

2. Quality Management and Execution

Over 150+ test scenarios/cases

Executed in advance of User Testing

UAT tracked to <5 defects

3. Business Liaison

Head of QA worked closely with business sponsor

Fast tracking business decisions

4. Strong Governance

Clearly defined Teams and defined accountability and

ownership

Weekly calls – monitoring progress

Fast IT decisions without delay


Strategic Cloud Integration

Architectures

Cloud Applications

On Premise Applications

Mobile Clients

Devices and Sensors

(IOT)

Business Process Outsourcing

| Confidential and Proprietary © Keste, LLC 2014 29

Enterprise Integration Needs and Challenges

Cloud to Ground Integration Patterns/Accelerators

© Keste 2014 30

Cloud Platforms

DATA QUALITY AND INTEGRITY

On Prem Systems On Prem

Systems

SECURE INTEGRATED PROCESS

SEAMLESS USER EXPERIENCE

SECURE USER, ACCESS AND FEDERATION MGMT

PROCESS AND GOVERNANCE

Salesforce.com Integration – Keste investing in this area and helping other

customers with similar solutions

Integrated Campaign Management – Keste investing in this area and helping other


BigMachines CPQ – Keste investing in this area and helping other


Cloud Integration Accelerators


Company Overview

Oracle Platinum Partner

10+ years in business

250+ Global team

HQ in Plano, TX

Global Delivery presence

Middleware partner of the year!


Moscone South #931

Questions

What are the common pitfalls to avoid while embarking on a transformational project like this? And how best to avoid them?

What are other customers doing beyond Cloud integration to drive value?

– Mobiity, B2B, Analytics



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Safe Harbor Statement

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Documents

Cloud Integration: Drives Increased