Cloud Skills CampaignFor Microsoft Learning PartnersJanuary 2012

Why add Cloud Training and Certification to your business?• Largest growth area in IT for the next five years • Multiple technologies involved in any Cloud Solution

provides the opportunity to cross-sell and upsell• Newer use for existing technologies provides

opportunities to re-sell existing customers• Your customers will need it, and your competitors are

probably already doing it

Topics:

• Defining the Cloud• Cloud Training and Certification Challenges• Target Audiences• Key Steps• Timeline for the Cloud Skills marketing

campaign• MOC and CWL Cloud learning products• Technical Readiness (MCTs)• Marketing Materials

Define the Cloud

The cloud – or cloud computing – is an approach to computing that’s about Internet scale and connecting a variety of devices and endpoints (servers, PCs, mobile devices) so that they can work together. For consumers, the cloud provides access to “your stuff” when you want from any device. For business, the cloud provides IT delivered as a standardized service.

Microsoft Technical Cloud Computing Definition Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (for example, networks, servers, storage, applications, and services) that can be provisioned rapidly and released with minimal management effort or service provider interaction

Target Audiences

3Technologies

9Learning Products from MSL

50+

1Jump StartsElearningPress, SnacksMOC/dMOCCertifications

Telling the one“Cloud Story”

AzureHyper-VSystem CenterSQL AzureSharePoint onlineExchange onlineIntune Office 365CRM Online

IT ProsDevelopersDatabase Specialists

Cloud Training and Certification Challenges:

6 |

Target Audiences:

C-Levels IT Professionals Developers

• Goals:• Save money• Fast deployments• Reduce IT churn• Fears• Security• Service• Getting real ROI

• Goals:• Add more value• Less time fire-fighting• Fewer long nights• Fears• Retaining control• Making it work together• Am I being replaced?

• Goals:• Code that works• Code that is secure• Easy to maintain and

extend code•Fears:• New platform• Complexity of my job

goes up

There are gaps in knowledge at all levels!There are goals and fears at all levels!

Cloud Campaign Steps for Learning Partners1. Learn about the Microsoft Cloud Movement and begin telling the

Cloud Story

2. Prepare your organization (Sales, MCT, Marketing) to teach and sell Cloud Solutions

3. Build your offers and promotions and start Marketing and Selling

Specific resources and guidance to help you successfully launch your own Cloud campaign:

http://mslcampaignfactory.com

Cloud Campaign Key Launch Milestones

Wave 3: OptimizationWave 2: ExecutionWave 1: Awareness & Education

Oct Nov DecFY12

Jan Feb Mar Apr May June

Even

ts Private Cloud

Announced

MCT Summit

PAC

Tech Ed NA and EMEA

Key M

ilesto

nes Cloud Skills

White Paper-

PAC Discussion

Microsoft

Management Conf

Private Cloud

Certification Launch

-System Center

Learning Content

Cloud Campaign Website

SQL /Azure/ Private Cloud

Launch MCT Learning Rewards

-Microsoft.co

m Advertising

- Campaign

Factory

Cloud 101 in CWL

-Marketin

g Makeover

Courses for the Cloud (check the Product Release Schedule for specific dates)MOC/dMOC

MOC 10174: Configuring, Managing and Troubleshooting SharePoint 2010 (Cloud Update) MOC 10231: Designing and Deploying Microsoft SharePoint 2010  (Cloud Update) MOC 10135: Configuring, Managing and Troubleshooting Microsoft Exchange Server 2010 (Cloud Update)

MOC 10233: Designing and Deploying Messaging solutions with Microsoft Exchange Server 2010 (Cloud Update)

CRM 2011 TR7 Update - 80441

CRM 2011 TR8 Update - 80443

Extending Microsoft Dynamics® CRM 2011 - 80295

Marketing Automation in Microsoft Dynamics® CRM 201 - 80290

Microsoft Dynamics® CRM 2011 Customization and Configuration - 80294

Microsoft Dynamics® CRM 2011 Installation and Deployment - 80296

Sales Management in Microsoft Dynamics® CRM 2011 - 80291

Service Management in Microsoft Dynamics® CRM 2011 - 80292

Service Scheduling in Microsoft Dynamics® CRM 2011 0 80293

What's New in Microsoft Dynamics® CRM 2011 - 80289

SQL MOC (w/cloud lab & cloud module)

10215A - Implementing and Managing Microsoft Server Virtualization

10324A - Implementing and Managing Microsoft Desktop Virtualization

6422 - Implementing and Managing Windows Server 2008 Hyper-V

MOC 10776: Developing Databases course for 70-464

MOC 10778: Data Model Reports course for 70-466

MOC 10533_Lync Course for 70-665

MOC 10534 - Lync Course for 70-664

MOC 10750 - Private Cloud: Monitor and Operate

MOC 10751 - Private Cloud: Configure and Deploy

50273 - Planning and Designing Microsoft Virtualization Solutions

50466A: Windows Azure Solutions with Microsoft Visual Studio 2010 50374A – Microsoft Server Virtualization and Management for the Experienced VMWare IT Pro

50521A- Windows Azure Platform 管理入門編

50522A- Windows Azure Platform 開発入門編 50500A- Hyper-V 2.0 と Virtual Machine Manager 2008 R2 によるサーバー仮想化（ R2

対応）

50408A- Introduction to Microsoft Business Productivity Online Suite (BPOS)

50288A- Hyper-V のインストールと構成 (Version 2) 50374: Microsoft Server Virtualization and Management for the Experienced VMware IT Pro

70-659 Server Virt Jump Start

50556: Virtualization Jump Start Course

50557: Office 365 Jump Start Course

50577: 70-659 Server Virtualization Jump Start

Cloud 101

Azure for Dev Jump Start

Private Cloud Jump Start

Lync Design Jump Start

Lync Administer Jump Start

Azure for ITPro Jump Start

Windows 8 Jump Start

CWL

http://test.mslcampaignfactory.com/Downloads/ExamMapping.pdf (current list of Cloud courseware)

Technical Enablement

Cloud 101:http://technet.microsoft.com/en-us/edge/ff701749

Channel 9:http://channel9.msdn.com/search?term=cloud

TechNet - Private Cloud Solution Hub:http://technet.microsoft.com/en-us/cloud/private-cloud

Microsoft Virtual Academy:http://www.microsoftvirtualacademy.com/Home.aspx

Slide 11

MCT Cloud Learning Ambassador programGoal: To provide MCTs the opportunity to earn relevant rewards when they promote awareness and drive consumption of MSL’s learning products on Cloud technologies. Contest duration: January 9 - June 30How you earn points: • MCTs will receive a personalized promotional URL (i.e. short link) that you can provide to students in order to promote

specific learning assets relevant to them. • Short link: www.gomct/$@$&%%1234

• MCTs will earn points for each student that you influence to consume a learning product. Most learning products in this offering are free (i.e. downloadable eBook, per below). MCTs will also get points for students completing the MTM survey for the classes that you teach.

Slide 12

MCT Cloud Learning Ambassador rewardsContest rewards: • Cloud Branded MCTs: A “Official Microsoft Cloud

Ambassador 2012” moniker for your Virtual Business Card profile page for the first 500 MCTs reaching 300 points before June 30.

• First 50: $75 USD Zinio gift card to use towards any Technology magazine subscription (digital) for first 50 MCTs to earn 200 points before June 30.

• Top 10: $300 USD Amazon gift card to use towards books, magazines, or anything else you choose for the top 10 MCTs who have earned the most points by June 30. A minimum of 500 points is required.

13

Cloud Marketing Materials FlyersTo customer: (1) 2-sided PDFThru partner: (1) 2-sided PDF EmailsTo customer: (3) emails for Outlook and Exact Target distribution (OFT and HTML)Thru partner: (1) email for Outlook and Exact Target distribution (OFT and HTML) BannersAll audiences: (3) static versions in sizes 120x90, 120x240, 160x600, 180x150, 300x250, 728x90 (JPEG and PSD, not customizable) Web To customer: Cloud Reach Campaign graphics and contentThru partner: HTML webpage to live on partner sites PowerPointAll audiences: 5-10 slide sales presentation on the value of the cloudMessages7 key messages for use in Newsletters, websites, promotions

White Paper

http://mslcampaignfactory.com/Campaigns.aspx?qs=42

Appendix• Cloud Skills Story

Framework• IT as a Service• Separation of

Responsibilitiesc

Step 2

Step 1

Step 3

Cloud Skills Story Framework: (Training Paths)

Design, configuring, and maintenance

specialized in Exchange, Lync, or

SharePoint

Analysis and planning for O365 co-

existence, SLAs, security, and networking

Design, configuring, and maintenance across Exchange,

Lync, and SharePoint

From Administrator to Office 365 Administrator

Use Visual Studio and .NET to build Web and SOA applications

Architecting on-premise applications

to work together

Develop Azure platform services

From Developer to Cloud Developer

Design and configure server networking,

security, and virtualization

Monitoring, provisioning, and

managing the data center with System

Center 2012

Service Management and automation,

design deployment, and operational

excellence (MOF/ITIL)

From Infrastructure Specialist to Data Center Operations Manager

Build Core On-Premise Skills

Apply Core Skills for Hybrid

Environments

Add New Skills

Designing, installing, and administering

SQL databases

Co-existence of SQL Server and

SQL Azure

Architecting database solutions to mine data and work with other

cloud services

From Database Developer to Data Steward

software as a service

infrastructure as a service

platform as a service

Consume it

Migrate to it

Build on it

“SaaS”

“PaaS” “IaaS”

IT as a Service

Separation of Responsibilities

On-Premise

s

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

You

M

an

ag

e

Infrastructure

(as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Som

eon

e E

lse M

an

ag

es

You

Man

ag

e

Platform(as a Service)

Som

eon

e E

lse M

an

ag

es

You

Man

ag

eStorage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software(as a Service)

Som

eon

e E

lse M

an

ag

es

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

“SaaS”“PaaS”“IaaS”