Cloverfield

• Outcomes- To have identified conventions in the trailer cloverfield.

• To identify how these choices create meaning, enigmas and are a selling point to the audiences

• STARTER: in groups, recap the conventions trailers.

Cloverfield

• http://www.youtube.com/watch?v=IvNkGm8mxiM

• Consider how this trailer works to entice the audience.

Cloverfield teaser trailer analysis

Edited institutional logo – make it look like its either on a TV screen or a camcorder – shaky – disrupts the normality of the situation

Bad robot is an independent institution where it may change the people’s view of the movie.

Establishing shots of the party suggests equilibrium before the camera zooms in onto the person in the show below giving the implication that he is one of the main characters.

Camcorder zooms in again onto the man which can suggest that he is one of the main characters of the movie. Although, the camera does not place him in the centre of the frame to show this, but then again, the camera man is an amateur.

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The camera man is again filming these different people from the party which may imply to us as audience that they are one of the important characters in the movie.

The disruption of the equilibrium started from this clip. This started when an earthquake occurred during the scene while the lights switched on and off

The use of black background after the disruption helps grow the tension to its audience.

The expression this woman is showing to the camera emphasises her worries about the situation.

The scene where the people were gathering around the TV listening to the news report connotes the idea of their realisation that a disruption has occurred.

Here is another example of this. People are starting to wonder what really is happening. It also shows us a little sneak peek of where they are – New York.

The idea of showing us the view of New York city symbolises the distraction and chaos that is going to happen. New York is usually the main place used for movies with the genres of action and sci-fi.

Zooming in on the explosion in a very fast pace connotes the characters’ fear of the situation.

From the occurrence of the explosion to these flying balls of fire, this also shows the realisation of the disruption of equilibrium.

The idea of shaking the camera connotes the idea of realism; a documentary.

The use of a slanted camera angle while falling over suggests that the camera man is also one of the main characters who is part of the same situation others are experiencing.

This part of the trailer is quite ironic as it was captured before the chaos started which is then shown in the end. This can be used to provoke the excitement of the audience which enables them to watch the movie.

Their use of inter-titles has been edited to fit in the genre of the movie; shaky, broken camera; sci-fi.They have also shown the same producer of the films; Star Trek, Super 8, Mission impossible etc. which can attract the same fan bases.

The inter-title of the releasing date of the movie has been shown