Connecting Chinese Worldwide

CNRS – Mobile phone

Source: CNRS 2004 (Jan – Jun 2004)

36 cities in China

Connecting Chinese Worldwide

Mobile phone ownership

62.2

76.3

All 15+ in 36 cities Phoenix Chinese viewers

% own mobile phone

Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide

Brand of mobile phone owned

1.8

2.0

2.4

2.6

3.3

3.9

5.5

18.2

30.0

22.0

0 5 10 15 20 25 30 35

Alcatel

Konka

Sony Ericsson

Ericsson

TCL

Philips

Siemens

Samsung

Motorola

Nokia

Phoenix Chinese viewers

All 15+ in 36 cities

%Source: CNRS Jan-Jun 2004Universe/ Sample: Mobile phone owners in 36 China cities (54,660,464/ 22,812); Mobile phone owners who watched Phoenix Chinese viewers in past month (9,651,000/ 3,844)

Top 10 brands

Connecting Chinese Worldwide

Phoenix Chinese viewers owned more imported mobile phone brands than CCTV-1 viewers

Index

Connecting Chinese Worldwide

Potential mobile phone purchasers% planning to buy mobile phone in the next 6 months

6.0

8.1

All 15+ in 36 cities Phoenix Chinese viewers

%

Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide

Brand of mobile phone planning to buy in the next 6 months

1.4

1.6

1.9

2.5

3.1

3.5

4.3

18.0

30.9

19.1

0 5 10 15 20 25 30 35

Bird

Sony

Philips

Haier

Siemens

TCL

Sony Ericsson

Samsung

Motorola

Nokia

Phoenix Chinese viewers

All 15+ in 36 cities

%Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ who planned to buy mobile phone in the next 6 months in 36 China cities (5,289,662/ 1,772); Individuals 15+ who watched Phoenix Chinese viewers in past month and planned to buy mobile phone in the next 6 months (1,025,030/ 324)

Top 10 brands