Coastal Tourism in Gujarat

T H E W A T E R P R O J E C T

studio one // semester two // six weeks

siddharth dasari . pg graphic design ‘10

guide : anil sinha

coastal tourism in gujarat

Set in Minion Pro, designed by Robert Slimbach and Myriad Pro, designed by Robert Slimbach and Carol Twonbly

Cover Page: Camel on the Somnath beach ; shot by me

contents*PROBLEM

Brainstorming

Shortlisting

Identify

* PROPOSE

* COLLECT

Building content

Mid-Analysis

Case Studies

Other References

Stakeholders

Target Group

* ANALYSE

Published Analysis

Design Criteria

Communication

Redefining Brief

* CREATE

Conceptualise

* EVALUATE

* DELIVER

* CONCLUSION

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Set in Minion Pro, designed by Robert Slimbach and Myriad Pro, designed by Robert Slimbach and Carol Twonbly

Cover Page: Camel on the Somnath beach ; shot by me

problem

At the beginning of the discussions regarding what topic we needed to

choose for the Studio One project, we were given an option to choose

between ‘water’ and ‘primary education’ as the subjects. When the major-

ity voted for ‘water’ all of us sat together and brainstormed for one week

about all the possibilities ‘water’ could offer in terms of a graphic design

project for 6 weeks. We later categorised them into different segments

for easier understanding which helped us to pick our areas of interest in

the broader topic

brainstorming sheets done by everyone in class

siddharth dasari // studio one // 5

*PROBLEM

Brainstorming

* PROPOSE

* COLLECT

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

problem

problem

Based on my interests on the brainstormed topics in class, I shortlisted 3 catego-

ries and zeroed in on the third one based on the scope and the short time frame

we got.

1. Conservation

India Water Portal

*online platform

*work in the field of rain water harvesting

*educate people on safe water practices

2. Utilities

Visualising Water Data

*draw connections between rapid growth of cities

*effect of climate change and the urban water system

3. EntertainmentWater Tourism in Gujarat*rich water history and presence – rivers, lakes, wells and sea*focussed tourism promotion

exploring possibilities of water tourism

*PROBLEM

Brainstorming

Shortlisting

* PROPOSE

* COLLECT

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

problem

After speaking with my guide about the possibilities of working on a water tour-

ism project, I arrived at the following conclusions -

Water Tourism*very broad topic

*vast information was already available on the internet about the wells and

lakes and other resources. Heavily documented.

*need to focus on one sector owing to the short duration

*understanding and research on topic was bound to take time

*nobody talks about the Gujarat coast

*it is always Kerala, Goa, Tamil Nadu etc.

*what is the government doing about it

*identify where the problem is, if any

*is there any work happening in the sector

*communication possibilities

Coastal Tourism*Gujarat beach - “Lets go to Diu” - Diu is not a part of Gujarat

*has the longest coastline in the country

*then why is the tourist inflow so less?

*Amitabh Bacchan is doing some promotional work?

*beaches are not so famous

*Shiva temple at Somnath; Krishna at Dwarka are of National fame. Higher tour-

ist inflow possibly

*proposal for development of beach tourism

....and on the next day, the 16th of February, there was this article in the Times of

India, which is when I froze on the topic, ‘Coastal Tourism in Gujarat’

16/02/2011 - Times of India


*PROBLEM

Brainstorming

Shortlisting

Identify

* PROPOSE

* COLLECT

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

ObjectivePromote tourism and economy in the Coastal Tourism sector of Gujarat.

ScopeTo study the coastal region of Gujarat and identify key issues like:

*Beaches of tourist interest

*Why the beaches have not developed on the lines of other coastal

regions in the country like Goa, Kerala, Tamil Nadu, Andhra Pradesh,

Karnataka or Orissa

*What is the scope of development and what are the policies the govern-

ment has adopted to develop the coastal region and if possible suggest

solutions based on my study/observations

*Identify the user groups

*What is going to be the medium of communication and how I could

help in bringing about the change in creating awareness among the

people of the country and the world

LimitationsOwing to the time constraint, I planned to identify and concentrate on

2 particular beaches for which I plan to develop models and visual data,

which can be adopted to the other beaches and the entire sector as a

whole on similar lines.

Stakeholders*Government of India/ State Government of Gujarat – Ministries of Tour-

ism of the Centra/State governments

*The local Gujarati’s / Businessmen

*Indian tourists

*Foreign tourists

*PROBLEM

* PROPOSE

* COLLECT

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

proposal

Tourism in Gujarat

Brand Amitabh - Fresh look to Gujarat / Significant rise in tourists

Logo Revamp


*PROBLEM

* PROPOSE

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Internet

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

dataTourism in Gujarat

Logo Revamp

Source: VibrantGujarat2011 summit report obtained from the VG2011 website

Tourist inflow in beaches in India (2009)courtesy: outlook traveller


*PROBLEM

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Internet

Building content

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Coastal GujaratRiding high on the success of roping in Amitabh Bachchan as the brand am-

bassador for Gujarat tourism, the government has now taken up the task of

developing its beaches and the coastal region. Though Gujarat has the longest

coastline in the country, its beaches have not become as popular as Goa or the

other Southern states owing to various reasons.

source: gujarat tourism conclave 2009 report

source: TOI website

source: youtube.com

*PROBLEM

* PROPOSE

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Internet

Building content

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

The work happening now - Clippings from various sources

source: gujarat tourism conclave 2009 report

source: youtube.com


*PROBLEM

* PROPOSE

* COLLECT

Internet

Building content

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

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tourist arrival data ; source: gujarattourism.gov.in

Source: VibrantGujarat2011 summit report ob-tained from the VG2011 website

source: vibrantgujarat.com

source: economictimes.com


*PROBLEM

* PROPOSE

* COLLECT

Internet

Building content

Mid-Analysis

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

Inferences from the gathered data

What do I need to know?

*Gujarat Tourism has undergone a revamp and is conducting an aggressive

infrastructure and service development plan

*Beach development plan is on the fast track with the government identifying

potential sites and calling out to investors

*The beaches seem to to be untapped and have a huge potential for tourism

*Since the preliminary traction is generated, people will now want to know

what else does Gujarat offer to them, pulling them for a holiday

*Why wasn’t Gujarat on the tourist map in the first place even though it has the

longest coastline in the country?

*Is work really happening in this sector or is it just the hype in media?

*Are tourists willing to come here if the places are developed?

*How should people know about these developments?

*Does the field need a communication help?

Lonely Planet Jan2011 cover, featuring Gujarat in one of the articles

TOI April2011: Infrastructure developing


*PROBLEM

* PROPOSE

* COLLECT

Internet

Building content

Mid-Analysis

Case Studies

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

Identifying locations for a case studyI chose to go to Somnath and Veraval, as they are two major places identified for

development on the coast and are pretty close to each other. So, I wanted to

spend a day at each of the places, to understand the scenario and what the

government was doing.

So I took the 19222 Somnath Express from Ahmedabad to Veraval on the 14th

night of March, to explore Somnath and Veraval.

465KM


*PROBLEM

* PROPOSE

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Internet

Building content

Mid-Analysis

Case Studies

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

Somnath - Day One - 15th March/2011

The Beach

*Extremely colourful in one part owing to the decked up camels and temporary

commercial establishments near the temple area

*Relatively clean beach compared to a lot of other beaches. Litter found only in

the commercial area of the beach

*The beaches in this part are not known widely owing to the rough tide which

prevents people from swimming

*This problem is being taken care of to some extent with sand and pebble barri-

ers being created to control the waves


*PROBLEM

* PROPOSE

* COLLECT

Internet

Building content

Mid-Analysis

Case Studies

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

Veraval - Day Two - 16th March/2011

*A large coastal industrial center, Veraval is known for its boat building and fish-

eries, dominated by the Kharwa fisherfolk and as the gateway to Somnath.

*The boat building industry is huge and massive fishing boats are built entirely

out of wood. It is a hardcore labor intensive task.

*The most enthralling delight of Veraval is the Veraval port which is known for

its various trawlers and country crafts which present an attractive and interest-

ing sight as they are seen unloading their day’s catch in the evenings.

*The seafood industry, started through Government initiatives, is now in its

prime and the numerous processing factories export quality seafood to Japan,

Southeast Asia, Europe, the Persian Gulf countries and the USA.

Questionnaire to people

What did they say?

Tourists

*Why have they come to the place?

*Whom have they come with?

*How often do they go on vacation?

*Do they know about the beaches in Gujarat?

*Will they be interested to come here on a vacation if they know the beaches

are being developed?

*Are they willing to explore new locations?

Tour Operators

*Who come here mostly?

*What are packages they offer?

*What are the promotional material they have?

*Does communication material help in attracting more tourists?

Tourists

*Majority of them are pilgrims from across the country. Somnath-Dwarka are a

part of the package which most travel companies offer

*People know don’t know about the other beaches in Gujarat owing to lack of

proper publicity

*Lack of sufficient infrastructure seems to be a concern

*Some of them come to Somnath as they get to visit a temple and the beach at

the same time

*Around 5000 tourists visit the place on an average on a normal day

*August-September, Diwali and Shivratri are the times of peak traffic

Tour Operators

*Provide package tours combining Somnath and Dwarka as they are religious

places by the sea

*Need material to show people about the beaches

*Whatever material they have about Gujarat majorly publicise Kutch,

Ahmedabad, Gir and other inland locations.

*PROBLEM

* PROPOSE

* COLLECT

Internet

Building content

Mid-Analysis

Case Studies

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

*PROBLEM

* PROPOSE

* COLLECT

Internet

Building content

Mid-Analysis

Case Studies

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

Inferences from visit

*There is a huge scope and potential for the growth of tourism in the region as it

is relatively untapped, owing to lack of infrastructure

*Whatever development was being talked about was actually happening.

*The beaches are being made swimming friendly with the addition of gravel and

sand at certain places

*Tourist bungalows, cottages and hotels are being built and the infrastructure is

being decked up

*All the coastal regions/beaches could be brought under a single platform

*The only beaches most of them know are Somnath and Dwarka owing to their

religious importance

*The next 3-4 years can be crucial to communicate to the world that the beaches

in Gujarat are ready for tourism

The ‘Discover New Worlds Campaign’ can now be seen in select magazines and

has begun to generate traction with strong interest being shown by potential

visitors as well as the tourism trade

source: karnatakatourism.org


*PROBLEM

* PROPOSE

* COLLECT

Internet

Building content

Mid-Analysis

Case Studies

Other References

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

Karnataka Tourism

J&K Tourism advertisement in the newspaper

Diploma Document referred to from the KMC

Communication for Tourism

Rachana Rana (1982) under Vikas Satwalekar

*She explained the possibilities of tourism in Himachal Pradesh and got her

project sponsored by the government

*She did branding for Himachal Tourism

(logo/posters/calendars/TVC concepts)

Interesting inputs from her project

*What is the single most important reason why people should choose to holiday

in a particular place?

*A tourist remembers the experience

*It should be an attempt to make a person feel welcome and to make him feel

that we want him to have fun

*The concept should not only inform the tourist, but attract him as well

*PROBLEM

* PROPOSE

* COLLECT

Internet

Building content

Mid-Analysis

Case Studies

Other References

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

*Tourists

- Gujarati’s

- Indians

- Foreigners

*Government of India – Ministry of Tourism

*Government of Gujarat – Department of Tourism - TCGL

*Local Agencies and Tour Operators, Hotels and Restaurant owners

*Investors who would invest in different areas in this field

Tourists

*Enquire about different places to see

*Book tickets for travel

*Book accomodation

*Plan packages

*Refer to brochures

*Book transport

Staff

*Help to plan the vacation

*Suggest different places

*Show them brochures to inform/tell

them about the different places

*Do the booking

Chief Travel Officer

*Incharge of the office

*Told that the beaches are not hot

spots right now and most of them go

to Dwarka, Somnath or Mandvi

*Dependant on posters and brochures

for informing people to come there

*People already have a fair idea –

internet, newspapers, magazines,

friends etc


*PROBLEM

* PROPOSE

* COLLECT

Internet

Building content

Mid-Analysis

Case Studies

Other References

Stakeholders

* ANALYSE

* CREATE

* EVALUATE

* DELIVER

Who are the stakeholders?

Visit to Tourist Information Bureau, Ashram Road

TCGL

Foreign Tourists

Mr. K. Biswas(VP-Marketing and Sales)

*It is in a very nascent stage

*Looking at material to show during the summits for investors

*Open to ideas as they are still chalking out plans on publicity and showcasing

the region

Inferences

*A small booklet for the summits?

*Pilot project --> Propose to the government?

The Gujarat coast has not got its share of the pie when compared to regions

like Goa, Kerala, Karnataka, Tamil Nadu and Andhra Pradesh, though it has the

longest coastline in the country. Since the beaches are getting ready now, the

medium I choose should develop an interest and curiosity and guide them to the

respective websites so that they find more information about it and keep it in their

mind when they plan for their next travel destination

The government is putting up infrastructure and other amenities in place and

is requesting the interested agencies to set up resorts and other commercial

establishments. So, they need to know about this new venture happening and

communication help in this regard would develop interest and start a dialogue

with the agency

The traveller (Global/Indian)

Target Audience

Businessmen and Corporate companies

*PROBLEM

* PROPOSE

* COLLECT

Internet

Building content

Mid-Analysis

Case Studies

Other References

Stakeholders

Target Audience

* ANALYSE

* CREATE

* EVALUATE

* DELIVER


*PROBLEM

* PROPOSE

* COLLECT

* ANALYSE

Published Analysis

Design Criteria

* CREATE

* EVALUATE

* DELIVER

analysis


Why Coastal Gujarat?*The tranquility, beauty, accessibility, mysterious/unexplored locations, famous

temples by the sea.

*Natural unspoilt beauty

*Most of the beaches are not ‘touristy’ and offer peace, change of lifestyle and a

different experience by the sea.

*This should be retained and preserved because there are no other reasons why

would someone not go to Kerala or Goa.

*It is a valuable resource and should not be sacrificed in the name of develop-

ment and the economic benefits of coastal tourism

*PROBLEM

* PROPOSE

* COLLECT

* ANALYSE

Published Analysis

Design Criteria

Communication

* CREATE

* EVALUATE

* DELIVER

* The primary idea is to plant the concept of ‘Coastal Tourism’ in the minds of the people.* Once the concept is estab-lished, campaigns on the peo-ple, culture of those places, lo-cal fairs and festivals can be gradually integrated* The concept(visual language) should lend itself to various media; at the same time pre-serve its basic theme. * It should have integrity, and it can be beautiful as long as it is based on a central idea.

Redefining the brief

conceptualise

Developing a style and visual language

I asked a bunch of people online on what they would look for in a tourism campaign, this formed the basis of my content

Images and Pictures

*Forms an important part of the language as the picture should be the central

element to appeal and pull in the people

*Pictures showcasing activities, culture and the setting of the place and region

*Colourful and vibrant

Type

*Should have energy and freshness and at the same time must be easy to follow

Colours

*I’m planning to use greens and blues as people seem to relate to a coastal area

with these colours, in India

Layout and Information Hierarchy

*The visual must be supplemented with the text(probably a caption/central

theme/information about the place)

*The image will be highlighted the most to grab the initial attention, then the

caption, then the other information (gujarat coast/logos etc)

With these points in mind, I started doing different layouts with different permu-

tations and combinations in terms of type, colour and the feel.

Since I wanted a catchy phrase as it was important to grab the attention too,

my guide suggested the phrase “We are getting ready, when are you coming?”.

I thought it was perfect as “When are you coming?” is something a lot of people

ask while going back home, when they visit a relatives place. Since Gujarati’s

travel a lot, the caption in a way portrays the Gujarati inviting other people to

their state. Also, Amitabh Bachchan use this line as an ending call to the Gujarat

Tourism promo videos. So, there is automatically a recall value to the tagline.

*PROBLEM

* PROPOSE

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* ANALYSE

* CREATE

Conceptualise

* EVALUATE

* DELIVER

Fonts used: Wellcut and Trajan Pro


explorations

Set of two options, discarded the first one as the texture was dominating and

took away the fresh feel, when I thought the texture would actually make it look

like the beginning of a story; and the point size of text was too big.

In this set, I wanted to create a separate identity for coastal Gujarat with

the Gujarati motifs, but then it had to become a seperate branding project.

There were also complaints of the water bar below as people thought, the

camels were in water.

Fonts used: Whitney and Trajan Pro

In this set, I used a fresh blue water colour brush effect for the background

in showcasing the theme through a juxtaposed sketch. The second option

is with 2 colours and I got away with the water bar below. The Gujarat tour-

ism logo is added here for easier recall


Fonts used: Whitney and dearJoeFour

explorations

In this set, I opted for a lot of white space and a paint brush border for the

picture to give it the feel of a canvas, for the tourist to come and complete

it. The font Nautigal was chosen for its handwritten form and the holiday-

like feel. Added the line ‘Experience the all new coast of Gujarat’, here.

Fonts used: The Nautigal and Opus

In this option, I took the picture of a leather diary cover and

used at as a background texture with a blue colour overlay.

The blueness and ocean-like feel in the layout, relates better

to coastal tourism. I carried forward the Nautigal font for

‘When are you coming?’ as I thought it had a lot of energy

and freshness to it.

In this option, I thought of letting type do the talking to garner

attention and gave the image the secondary hierarchy.



Fonts used: Whitney, Helvetica, The

Nautigal and Opus

explorations

In the final option I generated, I mixed the brush effect and the blue texture

of the previous options and gave it a white border. I retained the fonts as I

thought they fit in well and seggregated information based on the impor-

tance of them.



Evaluation

Responses

I numbered the options I generated and mailed them to a bunch of people ,

most of them from a non-design background, to see which one was more ap-

pealing in terms of getting the attention, generating interest and readability.

*PROBLEM

* PROPOSE

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* ANALYSE

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feedback

* 1 * 2 * 5

* 3 * 4 * 6

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Based on the overall feedback, I froze in on

this option and generated these with some

minor tweaks in finishing and alignment

Applications

Teaser leaflets

Based on the visual language which was chosen, I came up with options for dif-

ferent applications in various kinds of media.

Kept at: ‘Toran’ restaurants, Gujarat Tourism offices, Hotels and Guest houses,

Tourist places – Information Kiosks, Help Desks, Travel Fair stalls

Specifications: 146mm X 102.5mm, 2 leaflets on an A4 sheet, printed on a

100gsm bilt paper, 4 color offset

*PROBLEM

* PROPOSE

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* ANALYSE

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* EVALUATE

* DELIVER Somnath

Somnath

Explore the all new coast of Gujarat Explore the all new coast of Gujarat

w w w . g u j a r a t t o u r i s m . c o m w w w . g u j a r a t t o u r i s m . c o m

Blessed by the blue waters of the Arabian Sea on the West, Gujarat has the longest coastline in the country dotted with unspoilt beaches and scores of temples. Some of these beaches and temples are unknown, unsung and undiscovered and that is their biggest attraction

Blessed by the blue waters of the Arabian Sea on the West, Gujarat has the longest coastline in the country dotted with unspoilt beaches and scores of temples. Some of these beaches and temples are unknown, unsung and undiscovered and that is their biggest attraction

When are you coming? When are you coming?

1600kms of pristine beaches, magnificent temples on the shore, colourful camels by the sea, water sports and

cruises are waiting for you..

To walk in this heaven and meet God..To soak with this heavenly sea..

To wake up to this heaven..In this paradise..

To wake up to the Gods..

printed leaflets


2 fold brochuresKept at: ‘Toran’ restaurants, Gujarat Tourism offices, Hotels and Guest houses,

Tourist places – Information Kiosks, Help Desks, Travel Fair stalls

Specifications: 205mm X 292mm, each crease of 97.3mm printed on a 150gsm

glossy paper, 4 color offset

deliverables

layouts generated

printed brochures

outside

inside

Somnath Legend

Popular Activities

Somnath is named after the famous Somnath Temple - one of the 12 Jyotirlingas of Lord Shiva. Dotted with camels on the sea, with the mag-nificent temple abutting the shore, it makes for a spectacular setting in the evening.

Some of the major tourist attractions near Somnath Beach are Somnath Temple, Bakhla Tirth, Triveni Tirth, Ahilya Mandir, and Sasan Gir - The home of the Asiatic lion.

According to myths and local folklore, the tem-ple of Somnath was built out of gold by Somraj (the moon god). It was later rebuilt out of silver by Ravana. Some years later the temple was rebuilt by Lord Krishna in wood. Finally, it was reconstructed by Bhimdev in stone. Somnath Temple was known for its riches. In the year 1024, Mahmud of Ghazni attacked it. Two more raids took place in the years 1297 and 1394; and finally, by Aurangzeb in 1706. In the year 1950 when Sardar Patel took initiative in the proceedings of the temple, Som-nath Temple was rebuilt then.

Nature lovers can go to Gir national park and wildlife sanctuary for bird watching and nature photography. You can also head to Veraval, the fishing port, to catch a glimpse of different kinds of fishing trawlers, country crafts and dhows engaged in fishing operations.

Veraval

Explore the all new coast of GujaratWhen are you coming?

Somnath

Getting there

By air: Keshod, located around 52km from Somnath is the nearest domestic airport

By road: Somnath is 465km from Ahmedabad and 79 km from Junagadh. State transport buses and private luxury coaches connect various parts of Gujarat to Somnath.

By rail: Somnath is located 6 km from the nearest railway station at Veraval.

PingleswarMandvi

Ahmedabad

Bet DwarkaOkhamadhi

Miyani

Madhavpur

Somnath

Ahmedpur-Mandvi

SarkeswarMahuaGopnath

Suvali

Teethal

Nargol

Tourism Corporation of Gujarat Limited,Udyog Bhavan, Block No. 16, 4th Floor, Sector-11,Gandhinagar - 382 011. Tel: +91 79 23222523/ 23222645/ 23220002. Fax: +91 79 23238908

E-Mail: [email protected]

www.gujarattourism.com

Ahmedabad: +91 9727723928 Chennai: +91 9840090881 Mumbai: +91 8898318298

New Delhi: +91 9811016039Kolkata: +91 9433196081

Veraval

Popular Activities

A large coastal industrial center, Veraval is known for its boat building and fisheries, dominated by the Kharwa fisherfolk and as the gateway to Somnath. The boat building industry is huge and massive fishing boats are built entirely out of wood. The most enthral-ling delight of Veraval is the Veraval port which is known for its various trawlers and country crafts which present an attractive and interesting sight while going for the catch.

One can explore the huge boat building sites and see how they are built, entirely with hand. The coast line is dotted with trees and makes for a pleasant evening walk. Nature lovers can go to Gir national park and wildlife sanctuary for bird watching and nature photography. You can also head to Somnath, famous for the Shiva temple abutting the Arabian sea. Colourful camels along the beaches in the evening are a visual treat.

Somnath


Veraval

Getting there

By air: Keshod, located around 52km from Veraval is the nearest domestic airport

By road: Veraval is 455km from Ahmedabad and 79 km from Junagadh. State transport buses and private luxury coaches connect various parts of Gujarat to Veraval.

By rail: Veraval is a railway junction with a good frequency and connectivity of trains from Mumbai and other parts of Gujarat.

PingleswarMandvi

Ahmedabad

Bet DwarkaOkhamadhi

Miyani

Madhavpur

Somnath

Ahmedpur-Mandvi

SarkeswarMahuaGopnath

Suvali

Teethal

Nargol

Tourism Corporation of Gujarat Limited,Udyog Bhavan, Block No. 16, 4th Floor, Sector-11,Gandhinagar - 382 011. Tel: +91 79 23222523/ 23222645/ 23220002. Fax: +91 79 23238908

E-Mail: [email protected]


Ahmedabad: +91 9727723928 Chennai: +91 9840090881 Mumbai: +91 8898318298

New Delhi: +91 9811016039Kolkata: +91 9433196081

Single fold, single spread, 2 page investor guideKept at: TCGL Corporate Office, Vibrant Gujarat Summit, Travel and tourism fairs,

Business events

Specifications: 292mm X 415mm spread size printed on a 250gsm glossy im-

ported paper, 4 color offset

printed guide


INVESTOR GUIDE

COASTAL GUJARAT

Tourism Corporation of Gujarat LimitedUdyog Bhavan, Block No. 16, 4th Floor, Sector-11,Gandhinagar - 382 011. Tel: +91 79 23222523/ 23222645/ 23220002. Fax: +91 79 23238908


Contact: Mr. K. Biswas (Manager/Investments)

Pingleswar

Mandvi

Bet Dwarka

Okha Madhi

Miyani

Madhavpur

SomnathSuvali

Ahmedabad

GopnathMathua

Sarkeswar

AhmedpurTithal

Nagol

Beach Tourism Projects

RestaurantsDriveIn ResortsHotelsWater SportsMaritime MuseumsSea Park / AquariumsCruise Services

Gujarat Infrastructure Development Board (GIDB) has already started the process of project development at various beach sites through PPP.

Motels and CottagesCoastal belt of Porbandar and Jamnagar districts

ResortsDwarka, Porbandar, Mandvi, Tithal, Chorwad, Mahuva and Katpar

Star HotelsVeraval/Somnath, Jamnagar and Porbandar

EntertainmentPorbandar, Mundra

Beach Water SportsUbharat, Nargol, Dwarka/Bet Dwarka, Ahmedpur Mandvi, Tithal, Mandvi, Harshad Mata, Mandvi (Kutch), Chorwad and Dummas

Leisure and KnowledgeSomnath, Porbandar


Rajdhani Express

Govt. Volvo buses; Tourist buses

Kept at: The Rajdhani express with the sticker of the blues and the beaches,

during the summer months would lure potential tourists and inform them at the

same time. Trains passing through Gujarat could be pasted with this

Specifications: 22m X 3.4m is the size of the Rajdhani compartment*. Huge vinyl

stickers can be stuck on either sides of the compartment, leaving a translucent

patch on the windows.(one way vision) *Source: ICF website

Kept at: Stickers on either sides of tourist buses

Specifications: Vinyl stickers stuck on either sides of buses

deliverables

Bus stands

Backlit vinyl banners; Hoardings

Kept at: Bus stations, Bus stops all over the state, at strategic locations

Specifications: Custom sized backlit vinyl banners

Kept at: Airports, Railway stations, Heavy density public spaces



Backlit vinyl banners; HoardingsKept at: Airports, Railway stations, Heavy density public spaces


deliverables

India Guide Gujarat

Communication for Tourism

The tourist Gaze


www.vibrantgujarat.com

News clippings from the Times of India and Economic Times websites

ThanksMy guide - Anil Sinha, Swati Rao, Sanjay Basavaraju, Apoorva Singh, Pragya

Mishra, Vinu Chaitanya, Mira, Mrinalini, Lalith, Akash, Dhwani

Anjali Desai; India Guide Publications

Rachana Rana; D117; NID

John Urry; SAGE Publications

conclusion and bibliography

Diploma Document

Learning

Publications referred

Web

* understading the process of research while doing design and finding out the

similarities in architecture and graphic design education and how I could use my

previous experience in arriving at conclusions

* taking inputs from various people and filtering the necessary ones

* got to work on various layouts, type and imagery - a beginning

* made a lot of mistakes, and I limited my learning as I did not want to be too

ambitious in my first project. I’m taking forward these mistakes to my subse-

quent projects and hope to improve upon them

* understood the need for good graphic design in the country as I rarely found good

examples to refer to in this project, barring work done by a couple of ad agencies

Documents

Coastal Tourism in Gujarat