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Presented by :
Himani YadavPooja Soni
Saurabh Kashyap
Vijay Kumar
WATZUP COLA vs COCA-COLA
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LOGO
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USP
Low Calories
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Long Lasting Fizz
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Different Flavors
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STP
Segmentation
Geographical- Region
Demographic- Age, Gender
Psychographic - Lifestyle,
Attitude, Interest, Value
Target
Tier II & Tier III cities, Rural
area. Targeting both gender and
age group from 10-55.
For the people who love
experimenting, who valuefamily.
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Positioning
A brand for the youth which is cool and open to
new things but is still connected with his family,those old
people within whom the child is stillalive.
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TASTE OF LOVE
Campaign
MEDIA OBJECTIVES
Listen
Speak Energize
Support
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CocaCola Distribution Channel
Direct Store Distribution(DSD)
Manufacturer
Consumer Consumer Consumer
Retailer
Hub/Spoke Model
Manufacturer
Retailer
Consumers
Retailer
Hub/Distributor
Spoke/Agency
Stockiest
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WATZUP Distribution channel
Direct Store Distribution(DSD) Hub/Spoke Model
Manufacturer
Consumer Consumer Consumer
Retailer
Manufacturer
Wholesalers
Retailer
Consumers Consumers
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Profit Distributions/Margins of
coke
0
2
4
6
8
10
12
14
16
Hub/Distributor Wholesalers Retaler
2ltr
1.2ltr
500ml
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Touch points to encourage
Vizi-Coolers
Display Racks
Quick Availability
Cash Discounts
Next bill credit
Leakage guarantee
Sale commission
Foreign trips
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Marketing strategies
Mass Marketing strategy
Push strategy
Guerilla WarfareNo Love, No Happiness
Ambush Marketing Strategy
Sub-minimal Effect advertising
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WEB MARKETING
COCA COLA website
Not aesthetically pleasing
Dull experience for user
Dull shades of red & black
Only 3 links :
Company information
Worldwide site
US site
No downloads
WATZUP COLA website
Bright colours
Large and animated links
Interactive and fun
Easy navigation
Building strong relationships
Downloads available
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Links on WATZUP-Cola website
CRM
Product info.
Promotions & marketing campaigns
Downloads
Merchandising
WATZUP cola music
E-mail links/ telephone nos.
Additional features: love meter, jobs, EAsports
Social media
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Tie up with EAsports
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Marketing in rural and semi
urban cities
4 A approach
Availability
Affordability
Acceptability
Awareness
Hoardings & painted
walls Weekly mandies ,
annual haats & fairs
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Merchandising
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MEDIA PARTNERS
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TIE UPS
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Creative marketing
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THANK YOU !
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