DECEMBER 2014 www.trbusiness.com TRAVEL RETAIL BUSINESS 63

Nivea makes Serum Pearls entry into travel retailNivea launched its latest anti-aging innovation into travel retail this November. Anti-Wrinkle Serum Pearls contain the highest concentration of the skin’s own coenzyme Q10, from within the Nivea Q10plus skincare range, one of the most successful in the anti-aging segment, according to the brand.

Serum Pearls is said to protect against free radicals, visibly reduce wrinkles and to delay the onset of new ones through the action of unique pearls that contain a combination of the coenzyme and hyaluronic acid.

Upon each use, the pearls are mixed homogenously with a moisture gel when pressing the nozzle of the dispenser, activating both phases into the final serum and ensuring a fresh application every time.

The serum is designed for daily usage, either as a base for a day cream and before make-up, or applied prior to a night cream.

Available as a 40ml pump dispenser, the anti-wrinkle product will retail in TR at €12.50 ($15.59), and will be supported in the channel by worldwide advertising and TR-specific airport promotions, including a major activation at Munich from January.

Chloé’s festive balloon buoys salesJust in time for Christmas, Chloé has unveiled its annual showstopper animation to promote its Signature and Love Story fragrances – this time a hot air balloon which, apparently, has got retailers in a buoyant mood.

Initially showcased at the TFWA show in Cannes, the gold and cream coloured Chloé balloon is supported by a mirror-polished solid brass framework and is fully functional, turning a full 360 degrees and rising up and down in little under a minute, thus creating a highly-visible and attractive animation, to the delight of both retailers and consumers.

First to seize the opportunity was Paris Charles de Gaulle, Terminals S4 and AC, where the balloon was on show for four weeks from 6 November.

In support of the balloon, Chloé also introduced a high-speed engraving service which it describes as “very successful”.

The UK-designed and engineered balloon has also reached home shores, having been introduced in Heathrow T5, T3 and T2 from 13 November where it is set to stay for at least two months, possibly until Valentine’s Day 2015. Manchester T2 is also featuring the animation for two months from 19 November.

Chloé reports that it is already exceeding sales expectations in London with Heathrow T2 up +36.8% and Heathrow T3 up +20% above expected target (the main shop reported -37% due to flights lost to LHR T2).

Confident start for CocofinityConsumer electronic accessories supplier Cocofinity reports a healthy performance in its first 12 months of trading, securing two contracts with low-cost UK airlines including Jet2.com Owners Bernie Brunt and Corina O’Connor say the creation of a clear strategic plan has helped them cope with sector challenges, including keeping pace with new technology and market trends, and how to assess and select from the vast offering of products available.“Regularly visiting Far East trade events and understanding production costs, import constraints and identifying these challenges early on has helped

avoid costly mistakes,” explains O’Connor.“Making an impact early on with a newly-launched business is so important. Cocofinity continually aims to provide power technology with innovation and practicality in mind, and has built some successful relationships within the travel industry,” she says.

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