Cognos 10: Intelligence UnleashedSmarter Decisions. Better Results

Freedom to Think Think

Connect Connect with Others

and Simply DoDo

Unified workspaceAll time horizonsProgressive interaction

Decision networksBusiness contextAccountability

Mobile and DisconnectedIntegratedReal-time

A revolutionary BI workspace delivered on a proven platform

with seamless upgrade.

Freedom to Think Analytics everyone can use to answer key business questions

• Cognos 10 advances– Combine data from any source and explore it

from any perspective without limitation

– Analyze facts and anticipate outcomes simply by shifting perspectives and time horizons.

– Expand expertise beyond traditional BI capabilities without switching tools

– Enable business to increase their personal productivity and independence from IT

• Key features– Intuitive, appealing Web 2.0 interface

– Personalized, progressive interaction

– Drag-and-drop, free-form assembly

– Search-assisted authoring

– Wizard-driven external data

– Automatic access to SAP BW queries

– In-space access to planning, scenario modeling, real-time monitoring and predictive analytics

The new BI workspace supports the way you think, so you don’t have to interrupt your train of thought to fit the software

Unified workspace with greater power, intuitive navigation and cleaner look

Solution Highlights

• Pre-assembled workspace content

• Search assisted authoring

• Drag and drop assembly

• Dynamically filter

• Quicker and deeper insight into data

• Seamless graduated experience

Intuitive and easy to use, it is the single place that you go to find answers to key business questions

IBM Cognos Business InsightIBM Cognos Business Insight

Breadth of analytics across historical, real-time and predictive information

Unified Workspacedelivering breadth of analytics

Analytical ReportingDrill

Real-Time What is

Scenario ModelingWhat-if

Advanced Analytics What might be

Easy data inclusion by the business from one value, to entire data sets and external files

Combine external, departmental, and your own data to corporate information resulting in broader perspectives

External DataExternal Data

Solution Highlights

• Import external data sources into reports or query subjects

• Leverage external data as report filters

• Publish for reuse and update

• Provide IT governance

Connect with Others Collective intelligence to share insights and gain alignment

• Cognos 10 advances– Engage others in decision networks to

discuss issues, share insights and align decisions

– Attach business context to BI content and learn from a growing repository of decision history

– Support workflow to establish accountability and engage the right people at the right time

• Key features– Annotations down to cell level

– Lineage and data stewardship

– Threaded discussions associated with BI evidence

– Activities, notifications, tasks, and initiatives

– Search threads, people, discussions, decision history Built-in collaboration and social

networking fuels the exchange of ideas and knowledge that naturally occurs in

the decision-making process

Collaborative BI through built-in collaboration and social networking

Quickly find the people and expertise you need. Discuss and refine ideas with colleagues, partners, and customers.

Solution Highlights

• Embed of Lotus Connections

• Post messages, share files and links to web content (both BI and external)

• Create and assign to-do items

• Work within Business Insight workspace to drive activities or requests for action

• Send email notifications directly from an activity

IBM Cognos CollaborationIBM Cognos Collaboration

and Simply Do Actionable insight everywhere at the point of impact

• Cognos 10 advances

– Adopt mobile to accelerate delivery of interactive analytics to executives and the frontlines

– Address challenges of compressed decision cycles with real-time analytics

– Integrate analytics in everyday work and in workflow to inform business processes

• Key features

– Mobile interaction on iPhone and iPad

– Interactive, disconnected reports

– Real-time monitoring of in-flight information

– Mashups

– Business-driven workflow

Mobile, real-time, and portable BI transforms BI from a separate task, to BI

informing everything you do

Analytics on the go for more devices and disconnected interaction

Provide business users with the information they need to make responsive and informed decisions regardless of their location

IBM Cognos MobileIBM Cognos Active ReportIBM Cognos MobileIBM Cognos Active Report

Solution Highlights

Mobile

• iPhone, iPad, BlackBerry, Windows Mobile, and Symbian

• Full BI interactivity including Drill Up/Down/Through

• Schedule reports for immediate access to key content

Active Report

• Disconnected BI application, fun and fast

• Self-contained, interactive content

• Burst distribution to reach wide audiences

10

Platform advances to simplify and cost-effectively scale enterprise analytics

• IBM Cognos 10 delivers platform advances to:

– Optimize performance with in-memory processing

– Accelerate model design with guided workflow-driven modeling

– Enhance system management with more granular visibility and control

– Streamline lifecycle management with the ability to seamlessly upgrade

IBM Cognos 8 Architecture

ITTools

Shared Set of Purpose-Built

Services

Open Data Access

ServicesAPI

Business Content

Common Business Model

Modern and Legacy SourcesApplication

SourcesOLAP

Sources

Data Integration & Data Quality Tools

Platforms & Databases

Security Providers & Firewalls

Application & Web Servers

Casual UsersCustomers & Partners

Data AnalystData Modeler

ExecutivesBusiness Managers

Financial AnalystsProfessional Authors

Administrator

System ArchitectDeveloper

Message Sources

Relational Sources

Faster performance with in-memory processing

Solution Highlights

• Enhanced Query Service with Dynamic Query:

• 64-bit in-memory optimized query generation with pattern intelligence to improve performance against complex heterogeneous data

• In-memory calculations and aggregate operations for faster compute time

• New optimized caching for hierarchies, members, facts, calculations and prompts for improved report performance

• Initial conformance is for OLAP sources: SAP BW, TM1 and Essbase.

Query Servicewith Dynamic Query Capabilities

Common Business Model

Logs

20+ New Patents

Modern and Legacy Sources

Application Sources

OLAP Sources

Message Sources

Relational Sources

OLAP Adapters

Relational Adapters

TM1Cubing Services

PowerCube

SAP BWMSASEssbase

DB2InformixOracle

TeradataSQLServerODBCJDBC…

IT Tools

Query Visualization

Open Data Access

Cache

3x faster query3x faster query

* When compared against IBM Cognos 8 BI software. Based on selective results from tests conducted in the IBM Performance and Scalability Labs on pre-release Cognos 10 software

Deliver optimized access to all data regardless of where it resides

IBM Cognos PlatformIBM Cognos Platform

Hybrid

Seamless upgrade and ease of ongoing management

C O G N O S

C O G N O S

Upgrade first, then leverage new features

Use LifecycleManager to

validate resultsCognos 8 and

Cognos 10

Acceptdesired results

Move business users

into Cognos 10

Use Lifecycle Manager to

validate resultsto leverage

new features

Accept desired results

Promote reports

to production

Leverage Cognos 10 New Features

(e.g. Dynamic Query, etc)

Solution Highlights

• Validate single environment

– Assess impact of change in operating environment, (e.g. refresh pack, data source changes)

• Compare multiple environments

– Streamline upgrade process and increase IT efficiency

• Use beyond upgrade to quickly assess impact of any change that could effect BI content

C O G N O S

IBM Cognos LIfecycle ManagerIBM Cognos LIfecycle Manager

Reduce system management effort and speed time to deploy new functionality to the business community

Expanded deployment options include Cloud, System z, and Power

Leverage existing IT investment

Optimize use of resources

Standardize & share costs

Fast to install and runPrivate Cloud

Optimized Business System

Enterprise Software

Virtualization

PublicCloud

Provision with shift of CAPEX to OPEXe.g. IBM Cognos 10

deployed on IBM Cloud

e.g. IBM Cognos 10on supported OS

and hardware

e.g. Cognos 10 on System z

e.g. IBM Smart Analytics System

e.g. IBM Smart Analytics Cloud on System z

Trusted expertise with built-in training videos, ‘how-to’ books and user communities

• New “how-to” books deliver expertise

– BI Strategy Book

– BI on Cloud

– BI Redbook

• Workshops to help shape strategy

– Champion workshops

– Business Analytics experience

• Services & Training

– Proven practice workshops, learning assessment and user adoption services

– Broader portfolio of self-paced training options

• Growth in communities

– Innovation Center

– DeveloperWorks, C^3 Blog

– Twitter, facebook and linked-in

Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler

C O G N O S

Cognos 10 redefines how organizations will use BI

Meet needs of evolving workforcewith analytics everyone can use

Step up team decision-makingto gain insight and drive alignment

Accelerate business impactwith actionable insight everywhere

with Platform Advances for faster performance and seamless upgrade

Freedom to Think Think

Connect Connect with Others

and Simply DoDo