Cognos 8 BI Product Overview

Cognos 8 Business Intelligence

Agenda

Needs and Challenges

What is Cognos 8 Business Intelligence?

Overview

Simplified Deployment and Ease of Use

Complete Range of Capabilities

Proven Technology

Summary

Top Reasons Organizations Buy BI

Respond to users need for data on timely basis Speed / Improve decision-making ability Decrease cost / Improve operational efficiency Better alignment with corporate strategy and objectives Increase revenue Ensure regulatory compliance Share information with customers / suppliers / partners

Source: Gartner Multi-Client Study Nov 2004

• 33% IT intend to purchase, up from 26% last year (Forrester)

• BI #2 on IT spending priority right behind security (Gartner)

Users with different needs Multiple data sources Diverse platforms and security systems Global deployment, multilingual support Many BI technologies deployed

BI Challenges You May Be Facing

What is Needed?

Environment Product that is open, flexible, and

can leverage existing investments

Coverage Ability to meet the needs of all the

business users and administrators with a single product

Enterprise Class Robust, reliable and scalable

software that can be deployed globally

Agenda



Overview



Proven Technology

Summary


Complete range of BI capabilities in a single product, on a single proven Web services architecture

Zero-footprint, Web interface for all users

Standardizes the delivery of information to accelerate and improve decision-making

Foundation for performance management

Cognos 8 Business Intelligence

Simpleone product, one architecture

Completeall capabilities, all users, all data

Provenproven technology from the leader in BI Scorecards

Query

Analysis

Dashboards

Reports

Event Mgnt

Agenda



Overview



Proven Technology

Summary

Single, Proven Web services SOA

Query, Reporting, Dashboards, Analysis, Scorecarding, Event Management

WinUNIXLINUX

Single query service and single metadata layer

provide consistent results

Single query service and single metadata layer

provide consistent results

Purpose-built, web services are rapid to deploy,

scalable and fault tolerant

Purpose-built, web services are rapid to deploy,

scalable and fault tolerant

Leverages existing assets; open security,

open data access, single open API…

Leverages existing assets; open security,

open data access, single open API…

Zero-footprint, Web UI for all

users; no client

downloads

Zero-footprint, Web UI for all

users; no client

downloads UNICODE support enables on-the-fly

multilingual support

UNICODE support enables on-the-fly

multilingual support

User

Admin

Enables rapid, low cost deployment and maintenance,and provides you with agility to meet changing business needs

REPORTING & DASHBOARDING ANALYSIS EVENT MANAGEMENT SCORECARDING

Access to Any Data Source

All capabilities against any combination of data sources (OLAP or relational); removes barriers to usage

Hides complexity from users and ensures consistency, integrity and accuracy of information

Easy to Use

User

Lowers training and support costs, and enables broad user adoption

Task-based Web interface is intuitive and

consistent

Self-service reporting and analysis speeds

information access

Drill up, down or through to information for a guided experience

Tight integration with MS Office seamlessly fits everyday usage

Mobile usage for increased productivity

Multilingual support on-the-fly for user locale

Data complexity hidden from user

Agenda



Overview



Proven Technology

Summary

Cognos 8 BI

All BI Capabilities in One Product

Portal Viewing Ad-hoc Query Reporting Dashboarding

Full range of BI capabilities needed to improve decision-making and manage performance

Eliminates need for multiple BI tools, lowering costs and easing standardization

Analysis Scorecarding Event Management BI Administration

Flexible Portal Creation and Support

Single, personalized view to all BI information

Centralized deployment of MyPages

Easy integration of:

Dynamic BI headline showing latest status

Key metrics Search & navigate WSRP portlets Images

Users can get immediate access to information they need; increased self-service alleviates IT backlog

Complete Report Coverage

Ad-hoc query

Personalized

Dashboard

Production

Managed

All reporting needs with a

single product

Self-Service and Ad-hoc Reporting

Flexible formatting Templates Conditional

Formatting Multiple calculations

in group and footer summaries

Compound filters Dimensional

awareness Web based interface for ease of use and broad user access

Web-based Authoring

100% Web-based Adaptive

Layout automatically adapts Group properties to reduce work Improves time to create/modify reports

Report lifecycle Enables user and IT collaboration

Flexibility Extensive chart styles and powerful

graphic design Multi-page, multi-query, multi-source Bursting, scheduling and event based

deployment Efficient yet powerful

report authoring

Dimensional Reporting

Leveraging dimensional awareness: Out-of-the-box dimensional awareness

Automatic drill capabilities

Select and filter by metadata, member, or dimensional level to personalize information

Users can access the right level of information and complexity is hidden

Dynamic Dashboards

Simply an extension of reporting No dedicated tool

required

High levels of graphic design control and rich chart styles well-suited for dashboards Gauges, maps, 3D

charts… Single authoring and viewing for reports and dashboards simplifies dashboard

creation and distribution

Adding Analysis

Why analysis Powerful self-service exploration and discovery

Start with the big picture discover issues and identify trends

Quickly assess relative performance and make powerful comparisons

Follow line of thought with multiple flow-on questions

Reporting and analysis combined Navigate by key business drivers

• Drill up, down or through in any reports or analysis

User collaboration through the report lifecycle

Consistent user experience

All the simplicity, all the power, one product

Deep, Comparative Analysis

Top down exploration and analysis by key business drivers

Automatic intelligent time trending

Designed for large data volumes

OLAP or relational data sources

Powerful comparative analysis Mixed grain analysis Simple or compound filters Nested top and bottom reports Custom sets

Analysis / reporting lifecycle

Collaboration and re-useMakes exploration and discovery

simple and accessible

Actionable Scorecards and Metrics

At a glance performance with interactive scorecard

Centralized pool of metrics organizational alignment

Projects and initiatives for collaboration on actions

Impact analysis to determine root cause

Reporting and analysis to understand performance

Improves performance management by connecting strategy to individuals

The Scorecard & Dashboard Spectrum

STRATEGY MANAGEMENT

STRATEGY MANAGEMENT

REPORTINGREPORTING

DA

SHB

OA

RD

DA

SHB

OA

RD

SCO

REC

AR

DSC

OR

ECA

RD

Cause & Effect

Strategy MapsMetric History

Actual & Target

Stoplights

Drill Through

Drill Down

Visualization

Charts

Manage

Measure

Monitor

Aggregate

Business A

ctivityB

usiness Activity

Advanced Business Event Management

Automated monitoring and management

Real Time Alerts

Within Portal or email

Automatic launching of business processes

Qualify events, Escalate actions, close the loop

Integration with BPM applications

Provides focus and accelerates time to action

Tight Integration with Planning

All BI capabilities against all planning data

Live plan, published plan, workflow

Examples: Feed plan targets into

scorecards for performance alignment

Event management on plan to manage planning / budgeting process through to completion

Cognos 8 BI provides the foundation for performance

management

Standardized delivery of planning information

Planning data united with all other enterprise data sources

Data Integration Services

Efficient and cost effective way to integrate data for BI

Ensures quality, integrity and consistency of data for BI

Superior automated dimensional modeling for high performance BI

Integrated BI metadata for an end to end solution

Agenda



Overview



Proven Technology

Summary

Widely Deployed, Scalable, Extensible

Large-scale enterprise deployments of ReportNet:

Large Express Delivery Company: 6,000+ users in over 50 countries

Large Asset Performance Management Software Company: 12,000+ users across 170 different companies

Large Energy Producer: 3,000+ users distributed across multiple business units

Award-winning: DM Review Readers Choice for BI 2004

Best OLAP Tool - SQL Server Magazine Readers’ Choice Awards

Cognos LeadershipIndustry Analysts

COGNOS RANKED A LEADER IN ALL FOUR FORRESTER REPORTING AND ANALYSIS CATEGORIES.

Grading BI and Analysis Solutions, August 2004

COGNOS RANKED TO OUTPERFORM IN CORPORATE PERFORMANCE MANAGEMENT

CPM Technology Audit, June 2004

COGNOS DELIVERS INCREASED PRODUCTIVITY, INCREASED REVENUES, AND REDUCED OPERATIONAL COSTS

The Real ROI from Cognos Business Intelligence

2004 BUSINESS INTELLIGENCE MARKET LEADER QUADRANT VENDOR

Magic Quadrants for Enterprise BI Suites and Platforms, 2H04

The Magic Quadrant is copyrighted April, 2004 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc.’s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the "Leaders" quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise's requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of fitness of this research for a particular purpose.

COGNOS NAMED A LEADER IN BUSINESS INTELLIGENCE BY META GROUPMETASpectrum BI Tools & Platforms, April 2004,

COGNOS ENTERPRISE PLANNING SERIES RECEIVES LEADER RANKING IN BPMMETASpectrum Business Performance Management, March 2004

COGNOS PULLS AHEAD IN BI

With a clear story for reporting, dashboards, and analytics, and no big acquisition digestion or product road-map questions looming in its future, Cognos is sitting pretty for the future of business intelligence.

Trendspotting - What's up, what's down in IT? Nucleus Research offers these insights ..., Optimize Fast Forward 20041201

Gartner: EBIS Market Leaders Quadrant Vendor

The Magic Quadrant is copyrighted November 2004 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc.’s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the "Leaders" quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise's requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of fitness of this research for a particular purpose.

Source: “Magic Quadrants for Enterprise BI Suites and Platforms, 2H04”, Gartner, November 29, 2004, H. Dresner, B. Hostmann, F. Buytendijk

Customer Success: Goodyear

"The enterprise data warehouse team has an objective to provide value faster. And that’s business value through providing the data and information to our users. We see that by using Cognos 8 BI and the single platform that we’ll be able to meet that objective.”

Sherry Neubert, Goodyear Rubber and Tire Company

Customer Success: Tyson Foods

“I would say the feature of Cognos 8 BI that we’re most excited about is the options that we have around using Cognos Power Cubes as a data source directly with Reporting. Using the cubes as data will afford us quite a bit of flexibility around serving up data dynamically and quickly in our environment…”

Rebecca Wilson, Director of Enterprise Reporting, Tyson Foods

Agenda



Overview



Proven Technology

Summary

Only Cognos 8 BI Delivers…

Breadth and depth of BI capabilities in a single product – on a single, modern architecture

A single query engine and single metadata layer to ensure consistent and accurate results against any data

Zero-footprint for all users, authors, administrators

Powerful event management

Most tightly integrated solution for Corporate Performance Management

Cognos 8 Business Intelligence is the only choice for BI standardization!

Cognos 8 Business Intelligence The Only Choice for BI Standardization

Simpleone product, one architecture

Completeall capabilities, all users, all data

Provenproven technology from the leader in BI Scorecards

Query

Analysis

Dashboards

Reports

Event Mgnt

Documents

Cognos 8 BI Product Overview