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Coldwell Banker®Buyer Services Presentation
Courtesy of:Erin & Jerry Hill
We’ll show you the way home.
© 2005 Coldwell Banker Real Estate Corporation. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated Except Offices Owned And Operated By NRT Incorporated.
We’ll show you the way home.A vital first step in buying a home is to choose:
• The right real estate company
• The right Sales Associate
You will see why nine out of ten people who
buy using a Coldwell Banker®
Sales Associate would recommend us to
their friends.
We’ll show you the way home.
Helping you find the right home…in the right location, at the right price.
Listening
• We learn from our buyers, to be more responsive to your needs.
Guaranteed service
• With the Buyer Services Guarantee we let you know exactly what to expect – in writing.
Home-finding plan
• We will follow a customized, detailed plan to find the right home for you.
We’ll show you the way home.
What’s important to homebuyers everywhere?Communication
Listening to you and keeping you informed
Affordability
Showing you homes within your price range
Needs
Showing you properties that fit your needs
Convenience
Simplifying the homebuying process
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What’s important to you?Please share your thoughts with me.
Your 3 major criteria in selecting a real estate company: 1. 2. 3.
Your 3 major criteria in selecting a Sales Associate:1. 2. 3.
Your 3 major buyer needs:1. 2. 3.
Your 3 major concerns about buying a home:1. 2. 3.
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Coldwell Banker® Buyer Services GuaranteeBased on what we have learned from our customers, we have developed and refined our service standards and practices to deliver added value. Our written guarantee demonstrates the full service of our company.
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C O U N S E L I N G SE R V I C E SC U S T O M E R S E R V I C E
F I N A N C I N G TRANSACTION ASSISTANCE
Coldwell Banker ConciergeSM
Personal and Timely ResponseHome Showings
Property Previews
HomeBuyer GuidebookBuyer Counseling Session
Buyer RepresentationHome Evaluation
Coldwell Banker Home Protection PlanHome Inspections
Property DisclosureNegotiation Strategy
Closing the Sale
Financing AlternativesEstimated Net Proceeds
Good-Faith Estimate From Lender
My commitment to youWith your agreement naming me as your buyer’s agent, I will work on your behalf to:
• Help you find the right property
• Negotiate the best price and terms for you
• Handle the details and keep you informed
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Representing your best interests...Buyer’s agent
• Represents you, the buyer
• Has a fiduciary responsibility to work for your best interests
Seller’s agent
• Represents the seller
• Has a fiduciary responsibility to the seller
A dual agent
• Represents the interests of both the seller and the buyer
• Has a fiduciary responsibility to both parties
Which relationship would you prefer?
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___________________________________________________________________________________________________________________________________________________________________________________________________
__________ __________ __________ __________ __________ __________ __________
The home you are looking for...
LOCATIONConvenient to work Convenient to transportation Convenient to schools Convenient to shoppingNear recreation facilitiesNeighborhood Other
FEATURES (Specify your Preference)
Preferred style (colonial, ranch, townhome, etc.) Number of bedroomsNumber of bathroomsFamily roomBonus/Game roomFireplace Home office Kitchen amenitiesBasement Garage (no. of cars)Central air conditioning Lot sizePoolViewOther
Rate each item 1-5
(most important=5)
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The prices that sellers askMany factors affect the price that sellers ask for their houses.
• Physical characteristics of the house:
– Location
– Age
– Size of house and lot
– Physical condition
– Floor plan and style
• Competition:– Number of properties available– Their prices and terms– Their location and physical condition – How long they’ve been
on the market
• Market conditions:– Interest rates – Availability of financing– Qualified buyer demand– Prices of recent sales– State of the economy– Seasonal demand
• Asking price also may be affected by:– Seller’s motivation to sell– Seller’s original purchase price– Seller’s need for cash
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coldwellbanker.comI can provide you with valuable information through the award-winning Web site, coldwellbanker.com.
My Coldwell Banker SM / Personal Retriever® • Searches for homes
that meet your needs • E-mails new property information to you as it
becomes available Neighborhood Information • Lets you learn more about the communities that
interest you • Provides road maps and facts about schools, climate
and housing valuesMortgage Center• Gives you access to interactive mortgage
information, rate calculators and other tools
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Multiple Listing ServiceI can show you any property listed through the Multiple Listing Service (MLS)Search the MLS at hillhomes.net
• Our office offers area-wide multiple listing information that shows thousands of broker-listed homes for sale, regardless of the seller’s agent.
• I can help you “visit” many of these homes online or on paper.
• I will arrange the showings on the properties that meet your criteria for you.
• There will be no need for you to contact any other realtors.
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Homes you see advertised The properties you see in newspapers and buyer’s guides are available right here.
• You can ask me about any properties that are advertised, no matter who the broker is.
• I will provide you with detailed information and show you the homes that interest you.
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Yard signs and open houses A yard sign or open house can let you know a home is available, but I can help you know if it’s worthwhile.
• I can arrange private showings of homes displaying an “Open House”
or “For Sale” yard signs.
• When visiting an open house on your own, give the salesperson my card and
tell them that I am your agent.
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Homes that meet your criteriaTo find the right home for you...
• We will tour properties that best match the criteria you have given me.
• As your buyer’s agent, I will share my evaluation of the homes we see, including factors that may affect their value.
• Describing your candid impressions of each property will help me fine-tune the search process.
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How much home can you afford?
Prequalification
• Establishes how much you can afford to borrow
• Is not an assurance of mortgage approval
Pre-approval
• Is a firm decision on a home loan
• Makes you a “cash buyer” in seller’s eyes
• Gives you increased bargaining power
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Two popular types of mortgages Fixed rate and adjustable rate each have advantages to consider.
Fixed Rate Mortgages
• Have the same interest rate for the entire term of the loan
• Payments are stable and predictable
• Higher interest rates than others
Adjustable Rate Mortgages (ARMs)
• Have interest rates linked to a financial index that changes periodically over the life of the loan
• Initial payments may be lower, making the ARM more affordable
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Mortgage pre-approval can give you negotiating power Being pre-approved for a mortgage can greatly improve your negotiating position.
• Sellers and their agents know that a pre-approved buyer is a serious one.
• Speaking now with a mortgage specialist will give you a loan decision well in advance of making
an offer.
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Making the Purchase
Erin & Jerry Hold the ABR Designation
A real estate buyer's representative represents the buyer who is purchasing property in a real estate transaction. Research by the National Association of REALTORS has shown that when
a buyer's representative is used, the prospective buyer found a home one week faster and examined three more properties than consumers who did not use a buyer's representative.
Full written disclosure protects your best interestsThe Seller’s Disclosure Statement reveals information that may affect your offer to purchase.
• The Coldwell Banker® organization pioneered efforts that require sellers to disclose, in writing, all known defects associated with their property.
• I will thoroughly review the Seller’s Disclosure Statement with you, and help you determine how it might affect your offer.
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The value of a Competitive Market AnalysisAs your buyer’s agent, I will prepare a Competitive Market Analysis withinformation on properties similar to the one you’re considering. It will describe homes that:
• Are currently on the market
• Sold recently
• Failed to sell
This comparative data will help you decide whether the home you like is worth the price.
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Preparing the offerAs your buyer’s agent, I will work with you to...
• Prepare an offer that will meet your needs and provide a solid basis for negotiating with the seller.
• Apply information from the Competitive Market Analysis that will determine a realistic offer.
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Negotiating the purchase agreement
• I will present your written offer to the sellers and negotiate on your behalf.
• The sellers will have the choice of:– Accepting your offer as presented
– Rejecting it completely
– Countering it
• I will communicate to you the seller’s response and, if necessary, suggest further negotiating options.
A well-prepared offer that is effectively presented stands the best chance of a favorable response.
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An accepted offer leads to a legally binding purchase contract
• The purchase contract
• Contingencies
• Attorney review
• The closing process
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Completing the purchaseA successful purchase involves several important elements:
• Full written disclosure
• Offers and negotiations
• The purchase agreement
• Professional inspections
• Title insurance and appraisal
• Walk-through and final closing
• Home warranty
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The financing process Financing your home is an involved process. I’ll help you through it.
1. Loan application is completed and submitted to lender
2. Lender orders appraisal, credit report, verification of your employment and assets
3. Lender provides a good faith estimate of closing and related costs, plus initial Truth In Lending disclosures
4. Lender evaluates application and support documents, approves loan and issues letter of commitment
5. Closing is held, loan documents are signed and the loan is funded
6. Lender disburses funds to the settlement or closing agent, seller is paid and title to the home is yours
7. Required documents are recorded at the County office of records
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Applying for a mortgage... is the first step after your purchase offer is accepted.
The lender may request copies of:
• Current pay stubs
• Bank statements
• Credit card statements
• Investment/brokerage firm statements
• Loan statements
• Tax returns, usually for two years
Your mortgage application can be processed more easily if you are prepared with these documents.
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An appraisal provides independent confirmation of the value of the home
An opinion of the property’s value by an independent fee appraiser:
• Compares the value of the home to others of similar size, features and location
• Is usually required by lenders
• Can give you additional confidence in the value of the property
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Title insurance will protect your interests in the property
A title insurance policy:
• Is based on a search of public records that discloses whether any others have a legal claim to the property
• Insures you against loss due to certain title defects
As a preferred customer, you can benefit from the title services available through the Coldwell Banker Concierge® Program.
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I will monitor the entire purchase process…And help you prepare for a smooth closing.
I will:
• Track the satisfactory completion of all contingencies and conditions required under your purchase agreement
• Keep you informed of the progress of the transaction
When all documents are signed and funds exchanged, the property is yours!
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A walk-through prior to closing…Lets you confirm the condition of the property.
• A thorough walk-through will help you determine if the property is in the condition you expect.
• I will accompany you.
• Should a concern arise during the walk-through, I will assist you in resolving it.
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A home warranty can protect you from unforeseen risks• Provides repair-or-replace
coverage
• Gives you peace of mind
• Can be purchased by you or by the seller, as agreed upon in the contract
I will provide you with the details of the Coldwell Banker® Home Protection Plan .
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As our preferred customer... I am pleased to offer you the Coldwell Banker Concierge® Service :
• Savings on a wide range of quality products and services
• Values from some of the most respected brands anywhere
Please accept my invitation to take advantage of the savings and convenience enjoyed by our preferred customers.
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After The ClosingWe will still be available for any of your real estate needs and
we would hope that you will recommend us to your friends and family.