Company description

Summary of the economic situation

Conclusions

Business strategies

Profitability

Actuality of the company

2012

COMPANY DESCRIPTION

Summary of the economic situation

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Profitability

Actuality of the company

• “Colgate-Palmolive Company is an American multinational consumer products company” founded in 1806.

• Headquarter in New York City

• Employees : 38 600

• Chairman : Ian M Cook

Company description

Oral Hygiene• Colgate• Elmex

Corporal Hygiene• Sanex• Tahiti

Body Care• Ajax• La Croix

Pet Food• Hill’s

22 %

44 %

22 %

22 %

13 %

Colgate-Palmolive Co develops and markets 4 kinds of products and sold them in 223

countries.

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Company description

SALES BY GEOGRAPHY (IN BILLION DOLLARS)

3.51

34.78

3.28 Latin America

North America

Europe/South Africa

Greater Asia/Africa

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Company description

Since March 1913, Colgate-Palmolive is listed on the New York Stock Exchange. Here are its main shareholders:

• State Street Corp (7, 69%)• Vanguard Group Inc (5, 20%)• Fidelity Management (5, 15%)• Blackrock ins. (2, 67%)

STOCK EXCHANGE

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Company description

SUMMARY OF THE ECONOMIC SITUATION

Conclusions

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Company description

Summary of the economic situation

• Leader on the oral hygiene market

• Revenue: 16, 97 billion of dollars

• Increase by 7.5%

• Increase of profit by 3%

KEY FIGURES

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Company description

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In % 2009 2010 2011

Net income (Million of

dollars)2,291 2,203 2, 31

Gross Profit (Million of

dollars)6,319 6,360 7,144

Gross margin (%) 58.77 59.14 57.31

Operating margin (%) 23.59 22.42 22.95

Profit Margin (%) 14.95 14.15 14.53

KEY FIGURES

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ColgateChurch &

Dwight CO Inc

The Clorox

company

Procter & Gamble company

Sales (Billions of

$)16,97 2,84 5,50 82, 89

Gross margin 0.58 0.44 0.42 0.5

Operating margin 0.23 0.19 0.17 0.19

KEY NUMBERS COMPARE TO MAIN COMPETITORS

PROFITABILITY

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  ROE ROA ROCELEVERAGE

EFFECT

2011-12-31 96.28% 20.35% 42.6% 53.68%

2010-12-31 77.16% 19.75% 46.8% 30.36%

2009-12-31 96.44% 21.70% 47.9% 48.54%

PROFITABILITY INDICATORS

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TOTAL SHAREHOLDER RETURN: 25 YEARS

For its shareholders, Colgate Palmolive Co has over performed compared to its competitors and the market.

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DIVIDENDS PAIDPer Common Share

Colgate Palmolive Co offers a constant increase of dividends to its shareholders over the period. The dividend strategy is very attractive for investors.

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WORLDWIDE TOOTHPASTE SHARES

Colgate Palmolive is one of leader in its market and wants to keep its strong position. Its market share has progressed by 13,9 in 20 years. The company has continously increased its percentage in market shares without downturns. For a long term investments, these figures mark the strong position of this company and give security and attractivness to potentiel investors.

ACTUALITY OF THE COMPANY

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Develop Oral care products: Electric Toothbrushes

• Cooperation agrement with Omron Healthcare

• Alliance of distinctive strenghts

Launch new oral care with One direction:

• Duet with famous band

• Seduce young consumers which will improve sales

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Heavy plan of staff cut

• Company hopes to save money (275-325 million dollars)

• Decrease of sales in some areas over the world

• Benefit up 1,7% but the company wats to face to the financial crisis

BUSINESS STRATEGIES

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Engage to Build Brand

Leading to winEffectiveness and

efficiency

Innovation for growth

FOUR BUSINESS STRATEGIES

• Colgate Consumer Model at heart of everything we do

• Create strongest possible connection between our brands and consumers

• Increase endorsements among dental and veterinary professionals

• Strengthen partnerships with our customers

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ENGAGE TO BUILD BRAND

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• Increasing the speed of new launches

• Increased resources dedicated to innovation

Short-term Innovation

• Teams focused on core categories• External partnerships• Greater focus on emerging

technologies

Long-term Innovation

INNOVATION FOR GROWTH

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Improve organizational capability and speed while keeping costs low

Continue to generate funds to invest in business growth

EFFECTIVENESS AND EFFICIENCY

• Training and developing Colgate people (1,600 certified instructors)

• Fostering diversity ( attract and retain the best people)

• Following highest standards of corporate governance

• Being sustainable (People, Performance, Planet)

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LEADING TO WINInternal organization

CONCLUSION

Company description

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Actuality of the company

Profitability

Gross margin

Operating profit

Dividends

Market share

THANKS FOR YOUR ATTENTION