We Can Help You Deliver a Personalized Cross-Channel Buying Experience

CX Central - THE Place for the Latest in Customer Experiences

There is a place at Oracle OpenWorld where you can immerse yourself in the latest customer experience strategies and technologies: CX Central. At CX Central you will find 300+ sessions, visionary keynotes and general sessions, networking and customer appreciation events.

If you are in Marketing, Sales, Service, Commerce or any combination thereof, you will find something designed just for you.

Creating a Personalized Buying Experience Come to the Commerce track at CX Central @ OpenWorld and learn how to deliver a personalized cross-channel buying experience across customer touch points. Dive into 40+ Customer-, Partner-, and Oracle-led breakout sessions for commerce; over 50% of the sessions will feature Customer success stories. Session content will focus on:

• Thought leadership by role • Exploring the benefits of moving to the Cloud • Product line roadmaps and innovations in Commerce • Technical deep dives for product lines within Commerce • Best practices and impactful business measurements • Solutions that are Integrated across CX

In addition, you will find dedicated exhibition space for all CX programs − all in one location: Moscone West, levels 2 and 3. There, you will find:

• Special Marketing, Sales, Service, and Commerce Zones • A Social Intelligence Center showcasing how social impacts CX • Demos by Oracle and Oracle Partners • A Partner Showcase Theater • Networking lounges and meeting space

Commerce − CX Central @ OpenWorldSession Spotlight

Take an in-depth look at a few of the many Commerce sessions at CX Central @ OpenWorld.

How Darden Transformed Its Casual Dining Experience with the Oracle Commerce Platform Anadi Misra, Infosys Limited

How Kuoni Travel Is Differentiating Travel Experiences with Oracle Commerce Chris Branagan, Kuoni Travel

How American Greetings Uses Oracle Commerce for Customer Segmentation Jacek Szymansk, American Greetings

B2B Business Transformation with Oracle Commerce Stephanie Pike, Ricoh Corporation

MARQUEE SESSION

The Future of Oracle Commerce: Roadmap and Release Update

Major enhancements to the Oracle Commerce platform came in Release 11, and many more to come. This session looks at the Oracle Commerce roadmap, major investment areas, and the release schedule. Product Management answers questions and shares best practices for upgrade and enhancement preparation.

Gary Kirschner

Aparna Srinivasan

John Andrews

Kristen Gill

Shea Nolan

Commerce − CX Central @ OpenWorldSession Spotlight

Handling Complex Commerce Ecosystems with Oracle Commerce Experience Mana Scott Headberg, Office Depot Inc.

Building a Leading B2B Commerce Site: Lessons Learned from Agilent Technologies Travis Ebel, HCL

Verizon Wireless’s Mobile Transformation Journey with Oracle Commerce Kaushal Shah, Verizon Wireless

Walgreens’ Mobile Strategy and Adaptive/Responsive Web Design Architecture Jason Fei, Walgreens

MARQUEE SESSION

Commerce at Oracle: Commerce + CPQ Cloud Vision and Strategy

Oracle is serious about commerce. With its recent acquisitions of ATG, Endeca, and BigMachines, the best ecosystem for a complete commerce solution is here. In this session, the heads of product development and management outline where and how Oracle is investing in the commerce ecosystem and what the vision is for the future.

Chris Shutts

John Andrews

Ian Davis

Kenneth Volpe

And there is even more…

Visit the Commerce − CX Central @ OpenWorld website to get up-to-date listings of sessions, networking opportunities and late-breaking news.

www.oracle.com/openworld/cx-commerce/index.html

Commerce − CX Central @ OpenWorldExtended Session Listing

Getting the Most Value from Your Oracle Commerce Platform and Siebel Integration Speaker: Oliver Seiffert, IBM Corporation

How Woolworths Is Using Oracle Endeca Experience Manager to Target Products and Content Speaker: Derick Burger, Woolworths

How Darden Transformed Its Casual Dining Experience with the Oracle Commerce Platform Speaker: Anadi Misra, Infosys Limited

Enhance Your Customers’ Shopping Experiences with Managed Commerce in the Cloud Speaker: Kenneth Walton, Oracle

Oracle B2B Commerce Innovation: Trends, New Experiences, and Demos Speaker: Sean Gouldson, Oracle

How Kuoni Travel Is Differentiating Travel Experiences with Oracle Commerce Speaker: Michel Tjoeng, Spindrift Group BV

B2B Business Transformation with Oracle Commerce Speaker: Chad Simich, Deluxe Corporation

Oracle Commerce Within the Oracle Stack: Highlights of Best Practices with Affinion Speaker: Steve Helderman, Oracle

Building a Leading B2B Commerce Site: Lessons Learned from Agilent Technologies Speaker: Sandeep Rohilla, Agilent Technologies

Understand the Customer: Extend Oracle Commerce with Oracle Social Cloud/Oracle Marketing Cloud Speaker: Jeri Kelley, Oracle

Building the Roadmap to a Successful Oracle Commerce Upgrade Speaker: Brian Benjamin, Oracle

Unleash the Power of Oracle Commerce Business Tools Speaker: Steve Martina, Oracle

Service-centric Commerce Architecture: Oracle Commerce as a Service (CaaS) Speaker: Gaurav Gupta, Oracle

How Unimed Is Innovating Insurance with Oracle Commerce and CX Solutions Speaker: Guilherme Evans, Oracle

Verizon Wireless’s Mobile Transformation Journey with Oracle Commerce Speaker: Kaushal Shah, Verizon Wireless

Balance Complexity and Customer Experience with Oracle Commerce for B2B Across Industries Speaker: David Lyle, Carolina Biological

Handling Complex Commerce Ecosystems with Oracle Commerce Experience Manager Speaker: Mustafa Salemwalla, Acklands Grainger

Commerce − CX Central @ OpenWorld September 28–October 2, 2014 | San Francisco

More Reasons to Attend

Customers attending Commerce – CX Central @ OpenWorld will be able to:

• Learn how to use Commerce to exchange and use data about customers, pricing, promotions, and merchandise across all customer touch points including mobile

• Measure the impact and learn the benefits that social media has on your business

• Get answers to your burning questions and advice on your business challenges

• Hear from other Oracle customers about recommended best practices to help your organization move forward

• Network and share ideas to help create a strategy for connecting better with your customers

This will be an exciting, jam-packed, fun four days and we look forward to seeing you there.

Don’t miss out—register today!

Visit www.oracle.com/openworld/register/

Note: Session information listed here is subject to change. Please visit www.oracle.com/openworld/cx-commerce/index.html for the most up-to-date information.