Commercial Sponsorship Guide 2020 - JBSA Today · JBSA Half JBSA~Randolph April 26 Marathon The Half Marathon takes place at JBSA-Randolph for a 13.1 mile trek around the base. This

SponsorshipCommercial

Guide 2020

Commercial Sponsorship Guide 2020

Ten Benefits of Commercial Sponsorship• Direct exposure to a large military community• Company name and logo displayed on promotional

material• Event recognition: “Sponsored In Part By...” • On-site signage, product displays, sampling

demonstrations • Event sponsor booth • Base and community news articles• Pre-event publicity/advertising & direct mail• Commissary and Army & Air Force Exchange • Service (AAFES) promotional displays• VIP status at events for major sponsors• Event/product exclusivity

JBSA-DemographicsAppropriated Fund Military Active Duty Permanent Party 35,073 Reserve/Guard 5,765 Active Duty Students 13,312 International Students 885 Family Members 49,449Civilians Civilian Population 21,821 Contractors/Others 15,913Retirees Military Retirees in Area 61,930

TOTAL JBSA POPULATION 204,148

Why?Sponsorship

Joint Base San Antonio (JBSA) is made up of 196,099 active-duty military, family members, civilians and military retirees that live and work in and around Fort Sam Houston, Lackland and Randolph. All three locations provide community service programs that enhance the quality of life for DOD ID cardholders and their families.

These programs affect the military mission by improving morale, productivity and retention. Programs such as fitness centers directly support unit readiness by providing a physically fit force. Our family support and quality of life initiatives help attract and retain a quality force. By partnering with JBSA through any one of the three Commercial Sponsorship representatives, you help us provide events that educate and instill confidence in our youth, entertain active-duty members and their families and promote a sense of community. Each event has expected attendance from a few hundred to thousands of service members and their families. Think of the exposure your company could receive and the many chances of acquiring loyal patrons through programs at our JBSA locations!

Although not inclusive, this booklet offers several programs from each location; however, there are many other programs available that need your sponsorship support. Please contact one of the representatives listed on the last page of the brochure to obtain more information.

Cash and in-kind support is needed and is negotiable based on the type and size of the event.


Table

Snowfest (LAK). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Glow in the Park (FSH) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Cowboys for Heroes; Customer Appreciation (FSH) . . . . . . . . 7

Month of the Military Child (RND, FSH & LAK) . . . . . . . . . . 8

JBSA Fiesta and Fireworks (FSH). . . . . . . . . . . . . . . . . . . . . . . 9

JBSA Half Marathan (RND) . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Taste of JBSA (LAK). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Take a Break at Canyon Lake . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Customer Appreciation (RND) . . . . . . . . . . . . . . . . . . . . . . . . . 13

Back to School Bash (FSH, LAK & RND) . . . . . . . . . . . . . . . . 14

Oktoberfest; Customer Appreciation (LAK) . . . . . . . . . . . . . . 15

Rambler 120 (RND). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Oktoberfest (FSH) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Halloween (FSH, LAK & RND) . . . . . . . . . . . . . . . . . . . . . . . . 18

Zombie Run (FSH) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Holiday Tree Lighting (LAK & RND) . . . . . . . . . . . . . . . . . . . 20

Holiday Tree Lighting (FSH). . . . . . . . . . . . . . . . . . . . . . . . . . . 21

For More Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

of Contents

2020 Tiers of Sponsorship with Benefits

Level One10 x 10 space (no tent, tables or chairs provided by 502 FSS)Logo on event posterCompany name on all other publicity materialName for event announcements

Level Two10 x 10 tent, tables or chairs provided by 502 FSS Logo on event FSS printed publicity material and thank you banner at eventLogo on event tee shirts (if applicable)Base newspaper (Legacy) insert “company name” onlyCompany name/logo (whichever fits) in FSS Connection and FSS Bi-weekly Information EmailName on magazine ad for eventName for event announcements

Level Three10 x 10 tent, tables or chairs provided by 502 FSSLogo on event FSS printed publicity material and thank you banner at eventLogo on event tee shirts (if applicable)Base newspaper (Legacy) insert “company name” onlyCompany name/logo (whichever fits) in FSS Connection and FSS Bi-weekly Information EmailLogo on magazine ad for eventName for event announcementsName included in AAFES/Commissary radio announcementsLogo on LCD monitors with event announcementsSocial Media Posts (2)Web site recognitionCompany banner at event (1)

Pricing will be different for each event depending on size and expected attendance. How-ever, benefits for the levels will remain the same across the events. For example, Level One benefits will be the same no matter the event but the sponsorship pricing will vary.


Snow Fest

JBSA~LacklandJan. 24

Slip and slide through the icy slopes of Texas! Bring the

family out to the annual Snow Fest at the JBSA Lackland

Amphitheater. This FREE event includes three snow slides,

interactive activities for all ages and music. Refreshments are

available for purchase. Expected attendance is 2,000 patrons. Pricing Tier 1 Tier 2 Tier 3

$750 $1,000 $2,000

6 Commercial Sponsorship Guide 2020

Glow in

Feb. 29JBSA~Fort Sam Houston

the Park 5K

Put on your neon war paint and come light up the night for the annual JBSA Glow in the Park 5K at the JBSA-Fort Sam

Houston MacArthur Parade Field. You can run at your own pace while enjoying many crazy lighting effects on this illuminated nighttime course. After you victoriously reach the finish line you can show off your dance moves and your glow spirit at a celebratory dance party. This event is open to all DOD ID

cardholders and all participants are encouraged to dress in their glow gear! Expected attendance is 3,500 - 4,000 patrons.

Pricing Tier 1 Tier 2 Tier 3$750 $1,000 $2,000


Cowboys for

JBSA~Fort Sam HoustonMarch 28

Heroes/Customer Appreciation

Come on out for some good ‘ole fashion western fun at the annual Cowboys for Heroes event at JBSA-Fort Sam Houston

MacArthur Parade Field. This event features free authentic cowboy cooking with 1800s-style chuck wagons, a live

horseback riding performance, petting zoo, family hay rides, pony rides, mechanical bulls, youth crafts and activities,

music and much more! Not to mention a sneak peak Cowboy dinner the night before catering to our wounded warriors.

Expected attendance is between 2,000-2,500 patrons.Pricing Tier 1 Tier 2 Tier 3

$750 $1,000 $2,000


Month of theMilitary Child

April 3LAK~Let’s Celebrate Kids

FSH~Baseball Opening Ceremonies

April 4RND~Famaganza

The 502d Force Support Squadron in celebration of “Month of the Military Child” hosts an event at each JBSA primary

location. Youth Programs hosts their annual baseball opening ceremonies, Let’s Celebrate Kids and FAMAGANZA for all

families (DOD ID cardholders) with loads of fun for everyone! The activities may include face painting, inflatables, games, arts & crafts and entertainment. There will also be many information

booths with giveaways, demonstrations and handouts. Expected attendance 750-1,500 patrons at each location.Pricing Tier 1 Tier 2 Tier 3

$500 $1,000 $2,000


JBSA Fiesta and Fireworks

April 19FSH~Fort Sam Houston

Arrive early and bring your lawn chair for continuous family fun

at the JBSA-Fort Sam Houston MacArthur Parade Field. This

event features refreshments and shopping vendors, continuous

live musical entertainment, interactive inflatables, games, a

military equipment static display and much more! This event

is open to the public. Expected attendance 15,000 patrons.Pricing Tier 1 Tier 2 Tier 3

$1,500 $2,500 $5,000


JBSA Half

JBSA~RandolphApril 26

Marathon

The Half Marathon takes place at JBSA-Randolph for

a 13.1 mile trek around the base. This event brings

forth serious and recreational runners for a great

event! Expected attendance is 500-600 runners. Pricing Tier 1 Tier 2 Tier 3

$500 $750 $1,000


Taste of

JBSA~LacklandMay 15

JBSA

Come tantalize your taste buds at our second annual Joint

Base San Antonio Wine and Beer Fest adjacent to the JBSA-

Lackland Gateway Club. This event brings together craft beer

vendors and wineries offering tastings and purchases. Our

patrons will enjoy a laid back ambiance with great entertainment,

food, drinks and fun! Expected attendance is 350 patrons.Pricing Tier 1 Tier 2 Tier 3

$500 $750 $1,000


Take a Break

JBSA~Canyon LakeMay 16

at Canyon Lake

Joint Base San Antonio folks are invited to take a break at the

JBSA Recreation Park at Canyon Lake. This annual event is

intended to allow our patrons to experience all that Canyon Lake

has to offer. All items that are available for rental are displayed

and available for day use. Patrons will enjoy food, entertainment

and giveaways. Expected attendance is 1,000-1,500 patrons.Pricing Tier 1 Tier 2 Tier 3

$500 $1,000 $1,500


Customer

JBSA~RandolphMay 29

Appreciation

The 502d Force Support Squadron thanks all of our customers

for supporting our activities and programs throughout the

year. This annual event is organized to demonstrate our

appreciation and takes place at the JBSA-Randolph Parr

Club. This event includes free food, music, interactive

activities and much more. Don’t miss out on this fun, FREE

event! Expected attendance is 1,000-1,500 patrons.Pricing Tier 1 Tier 2 Tier 3

$500 $750 $1,000


Back toSchool Bash

JBSA~Fort Sam HoustonAug. 1

JBSA~RandolphAug. 13

JBSA~LacklandAug. 14

Gear up for the new school new year at the Back-To-

School Bash at all locations. Come join us and kick off

the new school year in fun fashion with games, crafts,

etc. Expected attendance is 250 - 500 patrons.Pricing Tier 1 Tier 2 Tier 3

$500 $750 $1,000


Oktoberfest/

JBSA~LacklandSept. 18

Customer Appreciation

Danke to all of our JBSA Community! The JBSA-Lackland

Oktoberfest Customer Appreciation takes place at the

JBSA-Lackland Amphitheater and includes a German dinner

for adults and kids meal. Come join us for an evening filled with

entertainment, door prizes, interactive activities, friendly contests

and lots of fun for the entire family. Come dressed in your favorite

German attire and help us thank our JBSA customers! Expected

attendance is 2,000 patrons.Pricing Tier 1 Tier 2 Tier 3

$1,500 $2,000 $2,500


Rambler 120

JBSA~Canyon LakeOct. 3

The Rambler 120 is a fun challenging event that promotes

teamwork and competition and is designed to build esprit

de corps among units, improve fitness levels and foster

enjoyment of the outdoors! The event consists of a 22-mile

bike ride, a 6-mile run, a 2-mile raft and finishes with a

mystery event at the JBSA Recreation Park at Canyon

Lake. Expected attendance is 500 plus patrons.Pricing Tier 1 Tier 2 Tier 3

$500 $750 $1,000


Oktoberfest

JBSA~Fort Sam HoustonOct. 17

Enjoy live music, an authentic biergarten, festive food,

interactive activities for the whole family and much

more. Parking and admission are free, so get your

lederhosen on and meet us at the parking lot in front

of the JBSA-Fort Sam Houston Military & Family

Readiness Center for some mirthful merriment, Bavarian

style. Expected attendance is 3,000-4,000 patrons. Pricing Tier 1 Tier 2 Tier 3

$1,500 $2,500 $3,000


Oct. 24FSH~Haunted Trail & Halloween Celebration

RND~Fall Hi-Jinx

Oct. 30LAK~Trunk or Treat

Halloween

All events are free and designed to provide a safe, family friendly

alternative to neighborhood Trick or Treat. The Youth Programs

staff conducts games, contests and provides prizes and/or candy.

Children 18 months to 12 years of age are welcome. Expected

attendance ranges from 750-2,000 patrons at each location.Pricing Tier 1 Tier 2 Tier 3

$500 $750 $1,000


JBSA~Fort Sam HoustonNov. 7

Zombie 5K

The Zombies have arrived and it’s up to you to survive! Do

you have what it takes to escape a JBSA Zombie invasion?

Come test your evasion skills at the third annual Zombie Run

behind the JBSA-Fort Sam Houston Aquatic Center. Culminate

the evening with some food truck treats, entertainment, fitness

challenges and undead fun! This Zombie Run is aimed at

providing an innovative, energizing, apocalyptic, immersive

family-friendly event. Expected attendance is 500-1,000 patrons.Pricing Tier 1 Tier 2 Tier 3

$500 $1,000 $1,500


JBSA~RandolphDec. 3

JBSA~LacklandDec. 2

Holiday TreeLighting

This Holiday Tree Lighting ceremony takes place in

front of the Gateway Club at 6 p.m. The festivities

include the holiday card contest, a visit from Santa and

refreshments. Expected attendance is 500-750.

This event takes place at Washington Circle and the Taj at

6 p.m. and includes a visit from Santa, refreshments and more.

Expected attendance is 300-400.Pricing Tier 1 Tier 2 Tier 3

$250 $500 $750


JBSA~Fort Sam HoustonDec. 4

Holiday TreeLighting

Kick off the holiday season with the 502d Force Support

Squadron for the JBSA-Fort Sam Houston Tree Lighting

Ceremony, as we welcome Santa and the Grinch to light

the 30-foot tree at the JBSA-Fort Sam Houston Main Flag

Pole! These joyous festivities will include a real snow slide,

children’s crafts, hay rides, holiday music, refreshments

and more! Don’t miss out on this cheery celebration of the

holiday season! Expected attendance is 500-1,000 patrons.Pricing Tier 1 Tier 2 Tier 3

$500 $750 $1,000

JBSA - Fort Sam Houston: Ms. Connie Szeszko

(210) [email protected]

JBSA - Lackland: Mr. Al Conyers(210) 925-1187

[email protected]

JBSA - Randolph: Mr. Ed McDaniel(210) 652-2940

[email protected]


For MoreInformation

your support,Thank you for

Sponsors.

Documents

Commercial Sponsorship Guide 2020 - JBSA Today · JBSA Half JBSA~Randolph April 26 Marathon The Half Marathon takes place at JBSA-Randolph for a 13.1 mile trek around the base. This