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COMMUNICATION
Presented by,
Mukul GuptaMasters of Business Administration (HR & Marketing)
Bachelor of Business Administration
What is there in it
Introduction – CommunicationCommunication ProcessCommunication BarriersOvercoming BarriersAudience Analysis
IntroductionCommunication
The word communication is derived from a Latin word ‘Communis’ which means to share or to participate.
Two-way process of reaching mutual understanding, in which parties involved exchange information, news, ideas and feelings.
CommunicationProcess
CommunicationProcess
CommunicationProcess
Sender
Receiver
Message
Communication Channel
Idea
Encoding Message
Decoding Message
Feedback
Communication Barrier
CommunicationBarrier
Barrier – Reason behind an un-effective communication.
Types of Communication Barrier.o Semantic Barriero Physical Barriero Organizational Barriero Emotional Barriero Personal Barriero Technological Barriero Cultural Barrier
CommunicationBarrier, Cont....
Semantic / Language Barrier
o Language problemso Poor vocabularyo Poor knowledge of grammaro Poor pronunciationo Poor handwriting
CommunicationBarrier, Cont....
Physical Barrier
1. Noise2. Poor Timing3. Distance4. Inadequate or overload of information
CommunicationBarrier, Cont....
Organizational Barrier
o Organizational Rules and Regulationso Hierarchical Relationshipo Lack of Staff Meetingso Poor Choice of Channel
CommunicationBarrier, Cont....
Emotional Barrier
o Selective Perceptionso Poor Listeningo Egotismo Emotions
CommunicationBarrier, Cont....
Personal Barrier In Superiorso Lack of Timeo Lack of Confidenceo Lack of Proper Communication Channel In Subordinateso Unwillingness to Communicateo Fear from Superior
CommunicationBarrier, Cont....
Technological Barrier
o Use of un-updated technologyo Lack of technological knowledge.o Technical noise.o Barriers at decoding stage.
CommunicationBarrier, Cont....
Cultural Barrier
o Adopting to the behaviour of a groupo Religious beliefso Body language
How to overcomecommunication Barrier
Evaluate Feedback Improve listening skills Improve writing skillsAvoid credibility gapClarify ideas before communicationPut considerationBe aware of language, tone & content
Audience Analysis
Audience AnalysisAudience is basically a big group of receivers.Audience analysis is a task includes assessing
the audience to make sure the information provided to them is at the appropriate level.
Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the subject. After considering all the known factors, a profile of the intended audience can be created.
Audience AnalysisConfidence Building in Public
Speaking.Pick 4 Faces.
ThankYou
