Communication skills

Session 1.3.3

Communication skills

• Prepare communications to achieve results

• Reflect on personal communication skills

Session 1.3.3

Steps to effective communication

Who are appropriate to communicate with?What style and approach most effective?

What want to achieve?What want others to do?

What are key messages?What do they already know?

How measure success?

What style to use?What channel most effective?

When is most appropriate time?How long might it take to achieve objective?

What do you want people to do.......? do it INSTRUCT

use information INFORM give feedback to decision-maker CONSULT work with decision-maker INVOLVE make own decisions EMPOWER

What do people need to feel.......?• aware

• understand• confident• supportive

• enthusiastic• committed

increasing involvement, time, face-to-face

POINT – get to it FAST, develop short ‘sound bites’

SOCO – Single Overarching Communications Objective

(one thing you want)

WIIFM – What’s in it for me

Advocacy

POINT- clear statement- evidence- examples

ACTION-what do you want them to do?

WIIFT- what’s in it for them?