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Communications Communications Plan:Plan:Reaching Local GovernmentReaching Local GovernmentLocal Government Advisory CommitteeLocal Government Advisory Committee
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Work of LGAC is criticalWork of LGAC is critical
1,800 +/-1,800 +/-
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Communications PlanCommunications Plan
MessagingMessaging Database of municipalitiesDatabase of municipalities Web siteWeb site LGAC UpdateLGAC Update BlogBlog VideoVideo Quarterly meetingQuarterly meeting
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? ?? ? ??
? ?? ?
To Communicate…To Communicate…
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LGAC’s mission and LGAC’s mission and messagemessage
• What topics and work should it focus on?What topics and work should it focus on?
• What audiences should it target?What audiences should it target?
• What information does it share?What information does it share?
• How should the message be shaped?How should the message be shaped?
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Local Government Local Government Database and OutreachDatabase and Outreach
Revisit and expand listing of LG groupsRevisit and expand listing of LG groups
Create database of specific LG contactsCreate database of specific LG contacts
Use both generic and specific contactsUse both generic and specific contacts
Ask to distribute LGAC UpdateAsk to distribute LGAC Update
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LGAC Web siteLGAC Web site
Evaluate capabilities of:Evaluate capabilities of:
www.baylogin.orgwww.baylogin.org
www.chesapeakenetwork.orgwww.chesapeakenetwork.org
www.chesapeakebay.net/committee_lgac_info.aspxwww.chesapeakebay.net/committee_lgac_info.aspx
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LGAC Web site evaluationLGAC Web site evaluation
Can they host video and blog?Can they host video and blog?
How easy to update?How easy to update?
User friendlyUser friendly
General visibilityGeneral visibility
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LGAC Web site LGAC Web site recommendationrecommendation
Bay LOGINBay LOGIN
• Already designed and knownAlready designed and known
• Cross-link on CBP and Network sitesCross-link on CBP and Network sites
• Will host number of tools and become portal for Will host number of tools and become portal for local governmentlocal government
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LGAC UpdateLGAC Update Send monthly to CBP partners and local Send monthly to CBP partners and local
government organizations and officialsgovernment organizations and officials
Include:Include:LGAC meeting infoLGAC meeting infoMedia clipsMedia clipsLinks to video and blog entriesLinks to video and blog entriesLinks for more informationLinks for more informationCalendar of eventsCalendar of events
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BlogBlog
Hosted on LGAC Web siteHosted on LGAC Web site Postings by LGAC members and government Postings by LGAC members and government
officialsofficials Tease and link in monthly updateTease and link in monthly update Cross-promote in Bay Blog Cross-promote in Bay Blog
OR post on Bay BlogOR post on Bay Blog
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VideoVideo
LGAC can use short videos LGAC can use short videos and webcastsand webcasts
• InterviewsInterviews• PresentationsPresentations• MeetingsMeetings• SeminarsSeminars
Chesapeake Bay Program Chesapeake Bay Program channel on YouTubechannel on YouTube
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Quarterly MeetingQuarterly Meeting
Brief segment for communicationsBrief segment for communications
What content for:What content for:
• LGAC UpdateLGAC Update
• Web siteWeb site
• BlogBlog
• VideosVideos
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TimelineTimeline
March: Evaluate web site options, begin rebuildMarch: Evaluate web site options, begin rebuildApril: Revise and expand local govt databaseApril: Revise and expand local govt databaseApril 23: Hold messaging exerciseApril 23: Hold messaging exercise
Hold communications segmentHold communications segmentMay: Develop LGAC Update templateMay: Develop LGAC Update templateMay: Begin blog entriesMay: Begin blog entriesJune: Re-launch web siteJune: Re-launch web siteJune: Launch LGAC UpdateJune: Launch LGAC UpdateJune: Outreach to promote Update and web siteJune: Outreach to promote Update and web siteSeptember: Begin video useSeptember: Begin video use
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Travis LoopTravis Loop
Director of CommunicationsDirector of Communications
Chesapeake Bay ProgramChesapeake Bay Program
410-267-5758410-267-5758
[email protected]@chesapeakebay.net
