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18/06/22 18/06/22 Communities Travel Behaviour Change Project Component 2 – Evaluation

Communities Travel Behaviour Change Project

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Communities Travel Behaviour Change Project. Component 2 – Evaluation. Corporate Overview. Leading global provider of professional services to resource & energy sectors - PowerPoint PPT Presentation

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Page 1: Communities Travel Behaviour Change Project

22/04/2322/04/23

Communities Travel Behaviour Change ProjectComponent 2 – Evaluation

Page 2: Communities Travel Behaviour Change Project

22/04/23

Corporate Overview

37 countries

114 offices

 

37,200employees

Leading global provider of professional services to resource & energy sectors

• Capabilities cover all aspects of transportation sector including rail, maritime (ports/harbours), roads, highways and intermodal transport

• Master Planning, infrastructure engineering, policies, strategies and behaviour change

Page 3: Communities Travel Behaviour Change Project

22/04/23

Partnership Working

Consortium working to deliver complete solutions that meet customer needs

• Local knowledge• Qualitative and quantitative survey design and

implementation• Monitoring and evaluation• International perspective

Page 4: Communities Travel Behaviour Change Project

National Context

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$21bnestimated cost per year of road congestion on the Australian economy

 34% of household greenhouse gas emissions from transport (lighting contributes 5%)

33%proportion of urban land in Australia given over to roads and car parking

Sydney

69% of journeys by private car

10% by PT

18% Walking

1% Cycling

Melbourne

75% of journeys by private car

9% by PT

13% Walking

2% cycling

Page 5: Communities Travel Behaviour Change Project

TravelSmart in Australia

22/04/23

8 projects inWestern Australia

143,000 hh10% reduction in

car trips

Townsville (Queensland)

10,000 hh8% reduction in

car trips

Brisbane North(Queensland)

74,500 hh 13% VKT reduction

1995 first TravelSmart project in Perth, WA following Metropolitan Transport Strategy

450,000households in Perthnow treated through TravelSmart process

 

8all Australian States / Territories licensed under TravelSmart brand

Page 6: Communities Travel Behaviour Change Project

Project Areas

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Brisbane South / Ipswich• Social Data (180,000 households)

Gold Coast• SKM (72,000 households)

Sunshine Coast / Caboolture• UrbanTrans (72,000 households)

Page 7: Communities Travel Behaviour Change Project

22/04/23

Project Overview

324,000households targeted in South East Queensland

 

 

 10%targeted reduction in vehicle kilometres travelled (VKT) 

   

3different implementation methodologies

Page 8: Communities Travel Behaviour Change Project

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Implementation Methodologies

Brisbane South Gold Coast Sunshine Coast

Delivery Team

SocialData SKM UrbanTrans

Methodology IndiMarkConversational / Travel Blending

TravelSmart Plus

Features

• Traditional IM approach

• Focus on those most likely to change behaviour

• Onus on identifying individual journeys that could change

• Personalised journey plans / visits

• Hi-tech contact / delivery process

• Complementary awareness raising / events

Start Dates October 2009 April 2010 April 2010

End Dates December 2010 December 2010 December 2010

Progress by May 2010

65,000+ contacted households

8,000 – 10,000 target 8,000 – 10,000 target

Page 9: Communities Travel Behaviour Change Project

Government Policy / Existing Transport

22/04/23

TravelSmart contributes to:

Toward Q2

South East Queensland Regional Plan

Transport Coordination Plan 2008-18

TransLink Network Plan

Principal Cycle Network Plan

ClimateQ, toward a greener Queensland

Service Provision• Additional bus services in Brisbane area – 385

additional services providing 20,000 extra seats

• 750,000 go cards issued – 400 sales outlets and 1,000 top-up outlets in SEQ

• $7bn investment in transport infrastructure this year for SEQ

Coastal Issues• Coast creates long transport corridor

• New rail station on Gold Coast

• Sunshine Coast rail services inland, reliant on bus links to coastal towns

• Improved bus services, but still poor and infrequent

Page 10: Communities Travel Behaviour Change Project

Work Program Overview

22/04/23

Page 11: Communities Travel Behaviour Change Project

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Types of Survey

Longitudinal research – qualitative and quantitative South East Queensland Household Travel Survey

Page 12: Communities Travel Behaviour Change Project

Focus Groups

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“We need to get more public transport and get the cars off the roads”

“Can do more things in one day with a car.”

“Cycling is not a feasible form of transport due to climate and terrain”

16 focus groups across Brisbane South, Gold Coast and Sunshine Coast

• 8 groups with regular car users

• 8 with regular PT users

• Mixture of age, gender and locations in each group

Key findings:• PT and congestion are top of mind issues

• Driving is the most preferred form of transport

• Availability of services, reliability, frequency and safety among the main barriers to using PT

• Walking/cycling seen mainly as leisure/sport activities coupled with poor perceptions of infrastructure, climate and safety

Page 13: Communities Travel Behaviour Change Project

SEQ Household Travel Survey

22/04/23

82%of all trips in Brisbane taken by car, rising to 87% on Gold Coast

92%of all work trips in Gold / Sunshine Coast taken by car (76% in Brisbane)

9.7kmaverage distance per trip in Brisbane South

A survey including over 9,000 households • Including a stratified random sample of all

occupied households within Brisbane, Gold Coast and Sunshine Coast

• Collecting detailed data on travel patternsand behaviours

• Using a one-day travel diary

Key findings:• Majority of trips taken by car (82% or more)

• PT accounts for just 8% of trips in Brisbane and3% on the Coasts

• Walking and cycling account for 10% or lessof trips in SEQ

Page 14: Communities Travel Behaviour Change Project

Socio Economic / Demographic Factors

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Car Ownership and Usage• More households own 3+ cars than none

• Definite ‘car culture’

• Low density with de-centralised services

• Australia has 2nd highest car ownership in the world, after USA

Demographic Trends• Increasing population across SEQ

• Young demographic in Inner Brisbane, family orientated in suburbs

• Coastal areas have high proportion of rental properties / holiday makers / backpackers

• Large population of retired persons on the coast (particularly Sunshine Coast)

SEQ

Page 15: Communities Travel Behaviour Change Project

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Current Attitudes

42%of car drivers stated there was no other way to get to work  

 68%thought driving their car was an important part of daily life  

 46%classified PT as a convenient way of getting around

Page 16: Communities Travel Behaviour Change Project

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Barriers to Sustainable Travel

Cycle

• No bike (24%)

• Too dangerous (20%)

• Too far to ride (16%)

Walk

• Journey too far (56%)

• Too lazy (10%)

• Don’t have time (9%)

PT

• No train service (23%)

• Bus takes too long (19%)

• No bus service (17%)

Car Pool

• No one to share with (60%)

• Too inflexible (17%)

• Prefer to drive alone (8%)

Page 17: Communities Travel Behaviour Change Project

Opportunities for Change

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Page 18: Communities Travel Behaviour Change Project

Summary

Qualitative / Quantitative research suggests:

• Poor perception and knowledge of local transport provision

• Potential for modal transfer away from single occupancy car use

Case studies suggest:

• Effective implementation program can achieve positive modal shift

• Travel Behaviour Change projects can be a low-cost solution to congestion and mobility issues

Key outputs will be:

• Analysis of change in attitudes / perceptions regarding transport modes

• Shift in travel patterns – by mode, frequency, time and distance

• Interpretation of how external factors impact on travel choice

• Recommendations on effective implementation methodologies

22/04/23

Page 19: Communities Travel Behaviour Change Project

Contact Us

David Freer Katherine Evans

WorleyParsons Steer Davies Gleave

Brisbane, Australia London, United Kingdom

[email protected] [email protected]

www.worleyparsons.com www.steerdaviesgleave.com