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Company Profile Ver4.3
Page 21978
Company Established with cable &car converter
DC brushlessfan introduced
1989 1994
Shenzhen fan plant(China)
Taiwan NationalAward
HYPRO bearingfan introduced
Taiwan Golden Jade Award
Taiwan Symbol of Excellence
Taiwan EliteAward
1998 1999 2003
Taiwan GoldenSymbol Of Excellence
Taipei Thermal RD center(Taiwan)
Shenzhen Thermal plant(China)
Time
Originally a cable & car converter producer
Dominant Taiwan supplier
Focus on the quality excellence strategy
Rev
enue
s(U
S$M
illio
n)
50
80
100
2004
120
30
Ping-Dung plant(Taiwan)
Expand the Capacityin China
Taiwan RisingStar Award
Kunsan fanplant(China)
FDB fanintroduced
Listed on TSE
Green partnerof Sony
WaterproofFan introduced
Embarked on globalization strategy
1-1. Company Milestone
Taipei fanRD center(Taiwan)
Kunsan fan Plant_DomesticSales (China)
Strategy Alliancewith Japanesecompany
2008
Czech fanPlant(Europe)
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ChairmanMr. Roger Hsieh
General ManagerMr. J.S.Lin
Business Unit – ThermalGeneral Manager
Mr. Tim Ho
Business Unit – FanGeneral Manager
Mr. J.S.Lin (acting)
Business Unit – BikeGeneral ManagerMr. Jacon Hsieh
Business Unit – New businessGeneral Manager
Ms. Carol Hsieh (acting)
1-2. Organization
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General ManagerMr.J.S.Lin
SalesDirector
Mr. Freddy Wu
Research & DevelopmentDirector
Mr. Bill Tsai
ProcurementDirector
Mr. Andy Wang
Quality Reliability & AssuranceDirector
Mr. Mingka Wu Oversea branch
FinancialDirector
Ms. Grace Lin
ADDA ChinaVice PresidentMr. An La Kuo
ADDA SingaporeGeneral Manager
Mr. Brain Ng
ADDA USAGeneral Manager
Ms. Alice Lo
Sheen-point (Shenzhen)General Manager
Mr. Paul Liu
Kunsan Electronics(Kunsan)General ManagerMr. Sam Wang
1-2. Organization [Fan]
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1-3. Capital / Sales
22 30 3556 65 70 75
87100
115
5.8 6 10.8 12.9 15.5 19 21.5 24 28 32
0
50
100
150
1998 1999 2000 2001 2002 2003 2004 2005E 2006E 2007E
UNIT:US$(Million) Capital Turnover
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Shenzhen
Hong Kong
Taipei
Kunsan
Los Angeles, USA
Bn Wijchen,Netherlands
HQRDProduction plantSales officeExpandable Sales office
Singapore
Kaohsiung
1-4. Global Operation Network
Germany
Czech
Japan
Korea
San Jose(NATD),USA
Ping-Dung
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1-5. Factory Status
ISO9001(2003)ISO9001(2003)ISO9001(2002)ISO9002(1997)ISO9001(2002)ISO14001(2001)
ISO9002(1994)ISO9001(1995)QS9000(2000)
ISO14001(2001)
Certification(Approved year)
Front-end manufacturing
+ Back-end assembly
Front-end manufacturing
+ Back-end assembly
Back-endAssembly
Front-end manufacturing
+ Back-end assembly
N/ABack-endAssembly
Type of DC fan manufacturing
800K6 Lines
1,000K6 Lines
2,000K8 Lines
4,000K10 Lines
80K2 Lines
1,200K7 Lines
MonthlyCapacity
DC/AC FanDC/AC FanN/B FanCooler
DC FanCooler
Heat Sink
DC/AC FanVGA Fan
Thermal ModuleCooler
Mini DC FanN/B Fan
Products
5,000m212,000m25,500m29,600m21,000m21,750m2Plant Size
300400400160040300Employee
KunsanKunsanShenzhenShenzhenTaipeiPing-TungLocation
China#4China#3China#2China#1Taiwan#2Taiwan#1Factory
Capacity expand from 6,000K/M(2003) to 7,000K/M(2004)
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§ Leveraging its mass production expertise, cost control management and China’s low labor cost (which is running at 1/8 of Taiwan’s), ADDA now operates the cost competitive fan plant in Shenzhen / Kunsan.
§ Coming from the same Chinese culture and language background, ADDA finds itself in an advantageous position running a successful China operation.
§ ADDA stands to reap the massive China market potential with its proprietary managerial know-how in China.
1-6. China Experience
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Flotherm
Thermal Test Data LoggerPressure Simulator
Wind TunnelHumi./Temp. Chamber
IR
A. Thermal R&D Lab (Taipei)
1-7. RD Equipment / System
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Wind Tunnel
B1. Fan R&D Lab (PingTong HQ)
Acoustic Chamber
A.F.D.C PROTEL Star-CD
CNC Acoustic Chamber
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Balance system
FAN MTTF Burning system
OscilloscopeVibration testing system
PCB NC system Gauss test system
B2. Fan R&D Lab (PingTong HQ)
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C. Lab in Shenzhen (China)
Wind Tunnel Thermal Measure Device Mash Welder
Vibration Test Clip Force Measure Device Acoustic Chamber
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Dual Brand Strategy
Completed fan product portfolio offering the appropriate bearing fan with motor protective circuit and levels from dual brands tomeet customer requirements
§ ADDA brandHigh quality , High performance and competitive price
§ BERFLO brandUsable quality , Usable performance but lower price;Mainly apply to domestic sales of Mainland China.
1-8. Products Introduction
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CPU cooler, Server,
Replace 1B1S
Under 90℃
60,000
Middle25dB(A)
Middle
2005Ceramic
N/B, Case Fan, VGA cooler
Easy to Oil leakageIt should be protected by protective structure.
Under 70℃
40,000
Middle25dB(A)
Lower
1992Hypro FDB2BB1B1SSleeve
PDP-TV, N/B,Projector
N/B, Projector, PDP-TV, VGA cooler, Server
N/B, Hub, CPU cooler,Projector
Power Supply, Case fanApply to
Replace 2BBNoisyEasy to Oil LeakageRecommendation
Under 90℃Under 90℃Under 70℃Under 70℃Operation
Temperature
60,00050,00050,00031,000Life Expectancy
(Hours/L10/ 40℃)
Lowest& Stable
21.3dB(A)
Lower24.4dB(A)
Highest27dB(A)
Higher26dB(A)
Noise(Only Rotor /AD9225
/ 3100 rpm / 0.3m)
HigherHigherMiddleLowestCost Range
2002198919891989Release Year
Different bearing fan providing
1-8. Products Introduction
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A. DC Brushless Fan
Dimension: From 15mm to 170mmVoltage: 5 / 12 / 24 / 48VDC(option)Application: IT,NB,OA,Network,Telecom.20/25/30/40/50/60/70/80/92/120mm
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B. AC Brushless Fan
Dimension: From 80x25mm to 172x150mmVoltage: 110 / 220 VACApplication: Industry,Equipment,Power.Remark: Dual voltage (VAC220v àVDC12v)
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C. DC Blower Fan
Dimension: From 20x07mm to 120x32mmVoltage: 5 / 12 / 24 / 48 VDC (option)Application: Server, NB, Instrument.
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D. VGA Cooler
FX 5700 Ultra Geforce Series
Radeon 9800Radeon 9200
FX 5900
Geforce SeriesRe:”NVIDIA”,”ATI” are trademarks or registered trademarks are the property of their respective owners.
Page 19
E. Desktop CPU Cooler
2002Intel / C60INTEL P4 -478
2002Intel / C68INTEL P4-478
2002Intel / C38INTEL P4 -478
2003Intel / E63INTEL LGA - 775
2002AMD / D20AMD Athlon XP
2003AMD / E32AMD Athlon 64
Adda confidential
2004AMD / F40-2AMD Athlon 64
2004Intel / F70INTEL LGA - 775
Page 20Adda confidential
F. Server solution
2002Intel / B80INTEL Prestonia
G. Mobile thermal module
2002INTEL Mobile P4
2002INTEL D/T P4-478
2003INTEL D/T P4-478
2003Intel / E83INTEL Nocona
2002INTEL Mobile Dothon
2002Intel / E81LINTEL Prestonia
2004Intel / F87INTEL Nocona
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1-9. Market/Our customer
Xbox, PC Server, Copier, Printer, VGA card, Telecom, Automobile
Microsoft, Dell, HP, Xerox, Nvidia, GMComairRotron, ATI
USA
Network, Industry, Projector. Automobile
3 Com, Siemens, Infocus.VOLVO
Europe
PC, N/B,VGA card, SPS, Server, Projector , LCD-TV
Acer, Asus, GigaByte , MitacCompal, Wistron , MSI, BENQDelta, Lite-on, AVC, Quanta
Taiwan
Audio, Copier, Printer, Medical equipment,VGA, SPS, PC,PDP-TV,LCD-TV
Sony, Sharp ,Hitachi, Samsung, Founder Tech, LG, Creative Lab, Foxconn, Legend, NMB
Asia Pacific
Applied IndustryCustomerRegion
A. Main customers list
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2003 V.S. 2004
D. Sales breakdown by geography
EU9%
USA20%
China7%
ASIA24%
TWN40%
EU7%
USA
16%
China6%
ASIA20%
TWN51%
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F.D.B Fan
(Fluid Dynamic Bearing)
Compound leaf fan
NANO ceramic bearing fan
1Q’03 3Q’03 1Q’04 3Q’04 1Q’05 2Q’05 4Q’05
IP 55 Function Fan
(Waterproof)
PWM Fan
(Pulse Width Modulation)
Dustproof Fan
Finished
1-10. Fan technology roadmap
Finished
Finished
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Contact us§ ADDA Headquarter & International Sales Office
No.6 East Section Ind’l 6 Road,Ping-Tung, Taiwan屏東市工業六路東段6號Tel: 886-8-7550579 ext.223Ms.Gina lin (eMail:[email protected])
§ ADDA Domestic Sales Office (Fan)9F-6, No81, Hsin-Tai 5th Road Sec.1, His-Chih, Taipei, Taiwan台灣台北縣汐止市新台五路一段81號9F-6Tel: 886-2-26980277 ext.105Ms. Maggie Tang (eMail:[email protected])
§ ADDA Domestic Sales Office (Thermal) 5F-5, No.800 Chung-Chang Road, Chung-Ho,Taipei, Taiwan台灣台北縣中和市中正路800號5F-5Tel: 886-2-22255171Ms. Jean Lee (eMail:[email protected])
§ ADDA China/Shenzhen 10 Building, Wanfeng 3rd industrial DistrictShajing, Baoan, Shenzhen, China中國深圳寶安區沙井鎮萬豐第三工業區10棟Tel: 86-755-27230764Mr.David Chen(eMail:[email protected])
§ ADDA China/Kunsan No.88, Jiangfeng Road, Zhangpu, Kunsan, China中國昆山市張浦鎮江豐路88號Tel: 86-512-57451127Mr. Max Wang (eMail:[email protected])
§ ADDA Group Administration No.38, 34th floor, Singuang Road, Kaohsiung,Taiwan台灣高雄市新光路38號34FTel: 886-7-2695166 ext.258Ms.Vivien Yang (eMail: [email protected])
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Contact us§ ADDA USA Sales Office
1150 West Central Ave., Unit C, Brea , CA 92821, USA.Tel: 1-714-6747920eMail : [email protected]
§ ADDA Europe Sales OfficeNieuweweg 271, 6603 Bn Wijchen,The NetherlandsTel: 31-24-6422112eMail : [email protected]
§ ADDA Hongkong Sales OfficeTel: 852-24158608eMail : [email protected]
§ ADDA Singapore Sales Office Tel: 65-65610010eMail : [email protected]
