Varin Commercial Pvt. Ltd. (V-MART)

INTRODUCTION1Varin Commercial Pvt. Ltd. (V-MART)

EXECUTIVE SUMMARYThe Retail Sector is the largest sector in India after agriculture, accounting for over 10 per cent of thecountrys GDP and around 11 per cent of the employment !s an "#! $Retail "anagement% student Ihave done my summer internship in retail store &ishal mega mart, "odel house, 'alandhar(II During mytraining I have done price gap analysis )et*een &ishal mega mart, &IS+!, "-G! "!RT . &("art onnon(food category !fter that /onsumer perception a)out &ishal mega mart, "odel house, 'alandhar(II!ccording to analysis I o)serve that customer of the &ishal mega mart0 'alandhar(II is not fully satisfied*iththeir services #ecauseof less variety, assortment, poor services .unprofessional employees)ehaviorVISHAL MEGA MART, Jalandhar-II is situated little )it outside the main 'alandhar city in, #astishei1h, "odel +ouse This store total area is 10000 s2ft Total sales area is 3400 s2ft . 1400 s2ft D/$distri)ution channel% area So its small format retail outlet !nd they are targeting mainly local middleclass people Its daily average sale is near a)out 30000 to 100000 Rs2Varin Commercial Pvt. Ltd. (V-MART)

INTRODUCTION OF INDIAN RETAIL INDUSTRYRetail is Indias largest industry, accounting for over 10 per cent of the countrys GDP and around 11 percent of the employment Retail industry in India is at the crossroads It has emerged as one of the mostdynamic and fast paced industries *ith several players entering the mar1et #ut )ecause of the heavyinitial investments re2uired, )rea1 even is difficult to achieve and many of these players have not tastedsuccess sofar +o*ever, the future is promising0 the mar1et is gro*ing, government policies are)ecomingmorefavora)leandemergingtechnologiesarefacilitatingoperations RetailinginIndiaisgradually inching its *ay to*ard )ecoming the ne5t )oom industry The *hole concept of shopping hasaltered in terms of format and consumer )uying )ehavior, ushering in a revolution in shopping in India"odernretail hasenteredIndiaasseeninSpra*lingshoppingcenters, multi(storiedmallsandhugecomple5es offer shopping, entertainment and food all under one roofEVOLUTION OF THE INDIAN RETAIL SECTOR#ac1 to the emergence of 6irana stores and mom(and(pop stores These stores used to cater to the localpeople -ventually the government supported the rural retail and many indigenous franchise stores cameup *ith the help of 6hadi . &illage Industries /ommission The economy )egan to open up in the 1730sresulting in the change of retailing The first fe* companies to come up *ith retail chains *ere in te5tilesector, for e5ample, #om)ay Dyeing, S 6umar8s, Raymonds, etc ,ater Titan launched retail sho*roomsin the organi9ed retail sector :ith the passage of time ne* entrants moved on from manufacturing topure retailing3Varin Commercial Pvt. Ltd. (V-MART)

THE IMPORTANT 3 V' IN THE RETAIL INDUSTRY! "! &!,;-,#! &!RI-T< .3! &=,;"- SI$E OF INDIAN RETAIL MAR%ETIndia8 sretail sectorisestimatedtotouchus>3??)illion)y@01?andus>1 ?trillion)y@013, *ithacompoundannual gro*thrate$cagr% of 10A( *hichis2uitelucrative !lthese estimations are due to the fact that the consumer spending has seen a rise ofaroundB4A, inthepast fouryears Theorgani9edindianretail mar1et isslatedtogro*at a cagr of C0A, touchingus>10B)illion)y@01? 4Aof the indianretail mar1et isoccupied )y the organi9ed retail sector, *hich is all slated to *itness the maD oritynum)er of largeformat malls and)randedretail stores Theincrease inthenum)er ofsuchmalls *ould)efirst seeninsouthindia, follo*ed)ynorth, *est andtheeast overthecomingt*oyears !nother latest researchsho*sthat morethan100mallsspanningaspaceof over ?0millions2feet isestimatedtoopeninindia)et*een@007and@010end Investment in the organi9ed retail mar1et *ould )e around us> 40? @ million in@007 This couldgofurther uptous>1 @E)illioninthe ne5t four tofive years, at acagr ofC0AIndia has emerged as the thirdmost attractive mar1et destination for apparel retailersovertheyears Inindia, apparel isthesecondlargest retail categoryand*ill havea1@(14Agro*thrateeveryyear !pparel, foodandgroceryise5pectedtoleadtheorgani9edretail sector inindia Theindianretail mar1et has )een*itnessinge5ponential gro*th*ithdevelopments ta1ingplacenot onlyinmaD or cities andmetros )ut tier(ii andtier(iiicitiesinindiaare alsoon the focus4Varin Commercial Pvt. Ltd. (V-MART)

GRO&TH OF RETAIL IN INDIA'-Or(an)*+dShar+,-r+.a)l +/.,r)+01+/.+d.,)n/r+a+.,2-31+r/+n.)n#4"4-""-r,5 6 1+r/+n. )n #442!The Indian retailing mar1et, it is a very fast gro*ing sector =ne reason that can )e attri)uted to this rapidentry of the foreign retail giants is that the :estern /ountries have reached a point of saturation in theirretail sector !nother reason as already mentioned earlier is the change in the tastes and preferences or thepsychographic of the consumers that is )ent in their favour!lthough the retail sector in India contri)utes to a)out 10A in the GDP, it is the most underdevelopedsector in terms of investments that are made in this sector The organi9ed sector is gro*ing at @4(?0 Aper annumDeveloped mar1et in ;S, Tai*an, "alaysia is still a dream to the Indian retail mar1et Theyhave registered a gro*th of 40A per annum5Varin Commercial Pvt. Ltd. (V-MART)

GRO&TH DRIVERS IN INDIA FOR RETAIL SECTOR ,i)erali9ation of the Indian economy Increase in spending Percapita Income Rising incomes and improvements in infrastructure are enlarging consumer mar1ets and acceleratingthe convergence of consumer tastes Introduction of dual income families also helps in the gro*th of retail sector Shift in consumer demand to foreign )rands li1e "cDonalds, Sony, Panasonic, etc /onsumer preference for shopping in ne* environs Technology(savvyF?00 )illion and is e5pected to gro* to >C@B)illionin@010and>E?B)illionin@014 Retail "ar1et Indiatodayis thesecondfastest gro*ingeconomy of the *orld after /hina Indian economy *ill gro* larger than #ritain8s )y @0@@, 'apan )y@0?@ and )y @040 *ill )ecome the second largest economy of the *orld after /hina Indian mar1et has)ecome the most lucrative mar1et for retail investment in the *orld Some of the factors *hich havecontri)uted to the gro*th of organi9ed retail in India areH increase in the purchasing po*er of Indians,rapid ur)ani9ation, increase in the num)er of *or1ing *omen, large num)er of *or1ing youngpopulationToday people loo1 for )etter 2uality product at cheap rate, )etter service, )etter am)ience for shoppingand )etter shopping e5perience =rgani9ed retail promises to provide all these The Industry The variousformats of organi9ed retail areH +ypermar1etsH They store products of multiple )rands comprising fooditemsand non(fooditemsSupermar1etsHTheseareselfservicestores sellingfood andpersonalcareproducts -gH Departmental storesH Retails )randed goods in non(food categories -gH Shoppers StopSpecialty /hainsH These stores focus on a )randed product or a product category -gH #ata /onveniencestoresH These are small self service outlet located in cro*ded ur)an area "allsH ! huge enclosures *hichhas different retail formats egH Iucleus 6ey players in organi9ed retail areH Pantaloon RetailH It *asstarted )y 6ishore #iyani( India8s largest retailer The various formats of pantaloon retail areH Pantaloons,#ig #a9aar, Good #a9aar, /entral etc RPG RetailH Its various formats areH Good :orld, "usic :orld,+ealth . Glo*, Spencer8s Tata Retail $1no*n as TR-IT%H Its various formats areH /roma:estsideStarIndia#a9aar 6RaheDa/orp GroupH Shoppers8 Stop, +yper city, /ross*ord, In=r)it "all RelianceRetail 'o) =pportunitiesH Retailaccountsfor3Aemployment in thecountry In the ne5t@yearsthesector is set to provide @4 la1h Do) opportunities9Varin Commercial Pvt. Ltd. (V-MART)

UNORGANI$ED RETAIL IN INDIA;norgani9ed retailing is characteri9ed )y a distorted real(estate mar1et, poor infrastructure and inefficientupstream processes, lac1 of modern technology, inade2uate funding and a)sence of s1illed manpo*erTherefore, there is a need to promote organi9ed retailingGacingstiff competitionfromcorporateretail outlets, ha*1ers andsmall shop1eepers arenot only*itnessing decline in )usiness )ut also increased harassment and eviction drives The C00 ha*1ers and100 shop1eepers surveyed across five cities )y India GDI :atch and !ction !id, a)out 34A of them saidtheir )usiness *as on a slide /ompetition $from corporate retail outlet% *as the num)er one reason cited)y the respondents for the decline of their )usinessShop1eepers have increased their *or1 hours to compete *ith )ig retailers !)out E0A of ha*1ers andECA of shop1eepers are *or1ing 10(1@ hours per day, *hile @CA *or1ed for 1? hours or more Incidentsof e5tortion and eviction have also increased )ecause of the entry of )ig retailers, the study pointed outC4A of those surveyed said the levels of harassment andFor evictions had increased recentlyEAsaid it*as a cause of decline in )usinessIndia GDI :atch also slammed a thin1(tan1s report that says the organi9ed and unorgani9ed sectors canco(e5ist 'ust )ecause organi9ed retail might gro* nation*ide does not mean that it *ill gro* and co(e5ist *ith unorgani9ed retail especially given the anti(competitive practices that corporate retailers arealready employing10Varin Commercial Pvt. Ltd. (V-MART)

COMPANY PROFILE11Varin Commercial Pvt. Ltd. (V-MART)

VISHAL MEGA MARTV I S H A LVALUE INCREASE SHIPPING HYPERMAR%ET AFFORDA7LE LO& PRICE PUNCHLINE'-&ishal Retail ,td, is one of the leading player in the Indian retail industry, is a lead the *ay in discountretailing and is focused on tier II and III cities in the country It has a strong presence in manufacturingand retailing of readymade garments $apparels% retailing of non(apparels and a large variety of G"/Gproducts The company has pan(India presence *ith 103 mid(si9ed hypermar1et format stores as on !pril@3, @003 covering a)out @?mn s2 ft retail space area &ishal is supported )y strong manufacturing set(upin Gurgaon, Dehradun and "anesar *ith a capacity of 4,000 garment pieces per day in each unit It alsohas @B *arehouses located in 3 1ey cities in India covering over 11mn s2 ft area&ishal startedasahum)leonestoreenterprisein173Ein6ol1ata$erst*hile, /alcutta% istodayaconglomerate encompassing 11B sho*rooms in B4 cities F @0 states Indias first hyper(mar1et has also)een opened for the Indian consumer )y &ishal Situated in the national capital Delhi this store )oasts ofthe single largest collection of goods and commodities sold under one roof in India The group had aturnoverofRs 1CE?1@millionforfiscal @004, underthedynamicleadershipof"rRam/handra!gar*al The group had of turnover Rs @33CC? million for fiscal @00E and Rs E0@E4? million for fiscal@00B The turnover of the company for 07(10 *as1104 crore The groups prime focus is on retailingThe &ishal stores offer afforda)le family fashion at prices to suit every poc1et 12Varin Commercial Pvt. Ltd. (V-MART)

THE FOUNDERS'-

Mr! Ra5/handra A(ar8al Mr! U5a A(ar8al

Mr! S9r+ndra A(ar8al13Varin Commercial Pvt. Ltd. (V-MART)

THE POPULAR BRANDS OF VISHAL MEGA MART ARE:-$eppelinH"ens Shirts . TrousersGi99y #a)eH ,adies . 6ids Girls 6itaan StudioH "ens Shirts . Trousers'asmineH ,adies . 6ids Girls #lues . 6ha1isH "ens Trousers Jero DegreeH 6ids #oys ParanoiaH "ens Shirts . T(ShirtsSoilH "ens Shirts/hlorineH "ens Shirts"assa #ayH "ens Trousers . #ermudas GumeH "ens Shirts, T(Shirts, ;nder Garments 14Varin Commercial Pvt. Ltd. (V-MART)

15Varin Commercial Pvt. Ltd. (V-MART)

VISHAL MEGA MART'-P R O D U C T S FOODMART #everage /oo1ed Indian /oo1ed /hinese Drin1s Gruits . &egeta)les FOOT&ARE#oysGirlsShoesSlippersSandals Sandals,adies "ensShoesShoesSlippersSlippers HOUSEHOLD!crylic :are/opperSteelDinner Set 'ug/a1e ServerGlass :are Thermo :are Porcelain+ome !ids Pressure /oo1er Ion Stic1Gloor :iper /oo1er +andiSanitary #rush Pressure Pan Dosa Ta*a/up Tiffin/up . SaucerGeneral Plastic Goods-lectrical !pp#one /hina16Varin Commercial Pvt. Ltd. (V-MART)

/offee "ug/hopperSoup Set#uc1et"icro*ave =ven Dessert Set,emon Set /ontainer etc LADIES ACCESSORIES Personal ItemsIail Polish /osmetics/ap$,/!% Iec1lace ,ip GlossSoc1s$,as% Ring LIFESTYLETime Jone =pticalsGifts . Iovelties,adies :rist :atch,adies Sun GlassGlo*er &ase"ens :rist :atch"ens Sun Glass6ey /hain"ens !ccessories -lectric . -lectronics PerfumeFDeo #elts#attery$!#T% Spray:allets/alculator$--/% Deo GARMENTSMENU11+r L,8+rShirt /asual 'eans$"P%Shirt Gormal /otton( Trouser$"P/%E.hn)/ : S1,r.&)n.+r &+arIight Suits Suit$:"/% T(Shirts#la9er $:"#% Dupatta:indcheater Sher*ani'ac1et17Varin Commercial Pvt. Ltd. (V-MART)

U11+rL,8+r6urtaPants 'eansS1irt Top/apriE.hn)/&)n.+r &+arIighty'ac1ets ,anchaSta*l Sharara#la9er Sal*ar Suit Trac1 Suit7OYSL,8+r S+.&)n.+r &+ar 'eans Iight Suit#ermudas#a)a Suit#la9er 'ac1et 18LADIESVarin Commercial Pvt. Ltd. (V-MART)

U11+rE.hn)/Shirt Gormal 6urta( PyDama T(Shirt Sher*aniGIRLS L,8+r&)n.+r &+ar +ot Pant+ipster SetS1irt 'ac1et ;pper-thnicTops $G:T%ShararaGroc1 $GG6%,anchaINFANTSGar5+n. A//+,r)++ot Pant #ed SheetGroc1 ;nder Garments#a)a Suit Soc1s19Varin Commercial Pvt. Ltd. (V-MART)

&)n.+r &+ar S*eaterPull =ver HOME FURNISHING Dra*ing Room #edroomDoor "at#ed Sheet/arpet Pillo*s /urtains Pillo* /over6itchen#athroom !pron#ath "ats6itchen Iap1inTo*el Gift Sets SPORTS : FITNESSIndoor games=utdoor games #as1et #all /ric1et #atTT #at Goot)all #o5ing 6it,a*n TennisS*imming /ostumesTennis Rac1et 20Varin Commercial Pvt. Ltd. (V-MART)

:ater #allTennis #allGitness -2uip Personal Gym STATIONERYSchool =fficePaper "art -5am #oard =ffice Gile Diary /layPunching "achine Gile Party Stuff#alloons Ri))ons TOYS : GAMESSoft ToysDolls/ycle . Scooters"usical Toys #ar)ie Doll /ycles Ion("usical=ther DollsScooters #oard Games Infant Toys&ideo Games:ooden #loc1sTeetherT& &ideo 21Varin Commercial Pvt. Ltd. (V-MART)

Pu99les S*ing +andGame TRAVEL ACCESSORIES,uggagesPortfolio #ags SuitcaseShoulder( #agsPouch . /ases -5ecutive (#ag:aist PouchSchool #agsMISSION STATEMENT'-:e shall deliver everything, every*here, every time for every /onsumer in the most profita)le mannerVISION STATEMANT'-:e share the vision and )elief that our customers and sta1eholders shall )e served only )y creating ande5ecuting future scenarios in the consumption space leading to economic development22Varin Commercial Pvt. Ltd. (V-MART)

COMPANY PROFILE OF V-MART23Varin Commercial Pvt. Ltd. (V-MART)

COMPANY PROFILE! company named varin commercial Pvt ,td :as started on oct(@00@ at ne* delhi )y t*o person "r lalit !gra*al and "r +emant !gra*al they )oth are the director of the company +ead office od this company is situated at ne*(delhi !t present in delhi they have three stores *hich as follo*sH!O!'"ayapuri Industrial !rea, Gate Io 1, Phase(II,Ie* Delhi(ECSh,8 R,,5'#unglo* road, 6amla Iagar, Ie* Delhi,aDpat Iagar, Ie* DelhiPitum Pura, Ie* Delhi Total handling is done )y Delhi )ased office They had started *ith only one sho* room at Delhi and )y the passing of time they *here thin1ing of e5pansion and had esta)lished a sho*(room at !hmeda)ad that is in GuDarat on 4th oct @00? *ith the store name of K&("!RTL at #road*ay )usiness centre, ,a* garden corner,24Varin Commercial Pvt. Ltd. (V-MART)

!hmeda)ad(GuDarat The +andling of this region *as ta1en care )y "r +ament !gra*al During very short span of time they had started a ne* sho* room in !hmeda)ad itself on @4th dec @00? at Gun(Repu)lic, Sar1heD Gandhinagar +igh*ay, Ir IS/=I temple, !hmeda)adRecently they had also started one ne* sho* room at RaD1ot In saurastra in colla)oration *ith !dani #@/ India ,imited on @3th Ge)The management hierarchy follo*ed )y this company is as follo*sMMMThe Director"anagerGloor In charge/ashier25Varin Commercial Pvt. Ltd. (V-MART)

Staff("em)erGor the time period from =ct @00@ to as on today they had touch the turn over near a)out1@(14 /r !nd had open five ne* )ranches It is a )ig achievement isnt it The purchasingsystem is totally centrali9ed from Delhi and they are also purchasing locally to fulfill thelocal re2uirement as per the regionThe vision of this is to reach at each state )y openingatleast one outlet of &("!RT They mention in their future plan is to follo* their sloganKS!#S- S!ST! S!#S- !/++!L and also to satisfy their customer *ith high level ofcustomer delight In store there is a )ar coding system is applica)le to each and every item Theyhave computeri9ed system for maintaining their inventory They are having t*o systemfor maintaining their accountingsGini SystemTallySo )y the *ay they have totally si5 outlets *hich are Three at DelhiT*o at !hmeda)ad=ne at RaD1otIn near future, they are planning to open their outlets again in GuDarat Region at #arodaand Surat

26Varin Commercial Pvt. Ltd. (V-MART)

A7OUT RETAILING"! &ha. ) R+.a)l; The *ord retail is, in fact, derived from the Grench *ord R-T!I,-R, *hich meansto cut off a piece or )rea1 )ul1 ! retailer may )e defined as a Ndealer or trader *ho sellsgoods insmall 2uantities or one *horepeats or relates Retailingcanhence, )econsidered as the last stage in the movement of goods and or services to the consumersput simply, any firm that sells products to the final consumer is performing the function ofretailingit thusconsistsof all theactivitiesinvolvedinthemar1etingofgoodsandservices directly to the consumers, for their personal, family or household useThepast centuryhas)een*itnesstomanychangesoccurringinoureveryday*orld Industrial and technological gro*th has made a significant impact on our lives asconsumers =ne such industry, *hich has made a phenomenal impact on our daily lives, isretail This industry touches our lives as end consumers, )y providing us *ith the productsor services that *e need !lmost everything *e use in our daily lives including the feed *e eat, the clothes*e *ear, and the things *e need for our homes or for ourselves, are )ought from retailstores Goods are manufactured all over the *orld )ut are ultimately sold to us throughthese retail stores 27Varin Commercial Pvt. Ltd. (V-MART)

Indiahas alreadyprovenits mettleas superpo*er inthearenaof informationtechnology The retail industry offers to )loomto the same level if conductiveenvironment and support is provided it Indias one )illion populations ma1e the countrythe secondlargest inthe *orldinterms of population*hichis the very)asis forsuccessful organi9ed retailing :e should ta1e heart from the fact that most of the *orldssuccessful retail stories in the developed as *ell as developing countries have shaped up insmall to*ns and villagesRetailing is a green pasture not Dust for individuals or companies )ut also comes*ith Do) opportunities in all aspects of the operations Professionalisms in retail *hile stillin its infancy does sho* some promising future for those 1een to ma1e a career in thisfascinating *orld28Varin Commercial Pvt. Ltd. (V-MART)

#! &ha. ) R+.a)l)n(;).)+? 8h)/h ar+ )n>,l>+d? )n .h+ al+ ,- (,,d ,r +r>)/+ ., /,n95+r -,r .h+)r 1+r,nal? -a5)l@ ,r h,9+h,ld 9+L It is the final stage in the distri)ution process for good and services from manufacturers to final consumersTypical Distri)ution chainSourceH ( Retail "anagement #yH ( Ron +asty, 'ames ReardonRetailing involves29Varin Commercial Pvt. Ltd. (V-MART)

( Interpreting needs of the consumers( Developing good assortments of merchandise( Presenting them in an effective manner so that consumer find it easy and attractive to )uyRetailing differs from mar1eting in the sense that refers to only those activities, *hich are related to mar1eting goods andFor services to final consumers for personal, family or household use :hereas mar1eting , according to !merican "ar1eting !ssociation, refers to Kthe process of planning and e5ecuting the conception, pricing, promotion and distri)ution of ideas, goods and services to create e5changes that satisfy individual and organi9ational o)DectivesL=rgani9ational )uyers purchase in order to perform a tas1 or sell a product effectively, efficiently and at a profit They could )e industrial )uyers or intermediary )uyers Industrial )uyers are those *ho purchase good and services to )e used in or to aid manufacturing process Intermediary )uyers atr include street vendors, local supermar1ets, department stores, restaurants, hotels, )ar)ershops, airline and every )i1e and car sho*rooms Still retailing may or may not involve the use of a physical location "ail and telephone orders, direct selling to consumers in their homes and offices and vending machines O all fall *ithin the purvie* of retailing In addition to it, retailing may or may not involve a KretailerL "anufacturers, importers, non(profit firms and *holesalers are acting as retailers *hen they sell goods andFor services to final consumers:hatever the form of retailing, a retail mar1eting strategy defines the e5ecution of the mar1eting process and facilitation of customer satisfaction This retail mar1eting strategy involves selecting a retail target mar1et $ie the carefullyFe5actly identified group of final consumer that a retailer sees to satisfy% and then implementing the 30Varin Commercial Pvt. Ltd. (V-MART)

corresponding retail mar1eting mi5 $ie a com)ination of product, price, promotion and distri)ution strategies that *ill satisfy the retail target mar1et% The ta)le depicts consumer service as the cru5 of the *hole activityR+.a)l MarA+.)n( M)0!Product #randingPac1agingProduct Design!ssortmentServicesPrice/ost of Goods#usiness-5pensesGross "arginProfitPromotion!dvertisingPersonal SellingSales PromotionPu)lic Relation&isual "erchandisingDistri)ution,ogisticsStore ,ocationSite -valuationTransportationStorage of GoodsSourceH ( Retail "anagement#yH ( Ron +asty, 'ames Reardon31Varin Commercial Pvt. Ltd. (V-MART)

The implementation of such a retail strategy mi5 )enefits consumer and producers and yields economic utility The same has )een e5plained in detail in !nne5ure(13! RETAILING IN INDIARETAIL SALESThe retail mar1et in India is estimated to )e *orth around ;SD 130 )illion It isIndias largest source of employment in the country after agriculture, employing more than@0millionpeople Theretail industryinIndiaislargelyunorgani9ed*ithsmall andindividually o*ned )usinesses accounting for more than 73A of total retail sales There are nearly 1@ million retail outlets in India, *ith a maDority of them locatedinrural areas ThoughIndia has one of the highest num)ers of retail outlets as apercentage of population in the *orld, the retail space at @ s2 ft per capita is amongst thelo*est There has )een a gro*ing shift to*ards organi9ed retailing in India in recent years32Varin Commercial Pvt. Ltd. (V-MART)

!t present, organi9ed retail in India is estimated to )e @A of the total retail sales-5perts have predictedhighgro*thinorgani9edretailingandsome have proDectedorgani9ed retail to gro* )y ?0A until @004 Recent yearshaveseentheentryof several ne*playersintheretail industry0chains suchas :estside, Shoppers Stop, Good*orld, /rossroads, :ills ,ifestyleand,ifestyle have )een esta)lishing themselves in the retail mar1et In addition several of thee5isting players such as Iilgiris and Su)hi1sha, have )een focusing on e5panding theiroperations :ith per capita incomes rising and disposa)le income rising too, retailindustry is li1ely to *itness high gro*th -sta)lished retail )rands, due to their image ofconsistent 2uality and service, may )e the most from these trends 33Varin Commercial Pvt. Ltd. (V-MART)

O7JECTIVES:LIMITATIONS34Varin Commercial Pvt. Ltd. (V-MART)

O7JECTIVES'-1 Proper understanding and analysis of &IS+!, "-G! "!RT and &("!RT@ To1no*thepricingstrategyof others retail outlets li1e( &IS+!,"-G!"!RT, &("art .comparison *ith &ishal "ega "art? /onduct a survey on a sample selected from the customers of &IS+!, "-G! "!RT . &"!RTand to o)tain their opinionsC To 1no* the strategy to ma1e a customer retention4 To analy9e a comparative study )et*een the satisfaction level of &IS+!, "-G! "!RT . &("artE To1no*thestepsthat &IS+!,"-G!"!RTadoptedtoma1eagoodrelationship*ithitscustomersB To evaluate the recent trends of Indian retail industry in order to come out *ith prospects for Indiasone of leading retail chains( &ishal mega mart3 !t the same time to 1no* the people perceptions to*ards &ishal mega mart7 To 1no* the consumers e5pectations from &ishal mega mart10 To come out *ith conclusions . suggestions )ased on the analysis . interpretation of the data35Varin Commercial Pvt. Ltd. (V-MART)

LIMITATION'- !lthough it *ould have )een nice to conduct a perfect research study, )ut this study is conducted undercertain limitations, *hich *ere faced *hile doing this research So it is highly recommended to considerthese limitations *hile going through the proDect studyThese limitations ae as !ollo"s"! LIMITATION OF DATAThe statistical data regarding the city *as not availa)le to us on secondary source of data and to generatesuch data on the primary source *as a tas1, *hich cannot )e achieved in such a short time#! LIMITATION OF TIMEThe limitation of time *as another constraint in the study as the study had to )e conducted in fe* monthstherefore many aspects have )een left une5plored ,ocating the target customers is very time consumingResearch period is not Dust much enough to 1no* fully a)out the Price strategies . consumers perceptiona)out V)hal 5+(a 5ar.? Jalandhar-II!3! INHI7ITIONS OF THE RESPONDENTSThe respondents did not reply the 2uestion *ith precision as they *ere )usy *ith their o*n *or1 or they*ere not interested in ta1ing part in such a research -mployees sometimes feel hesitated *hile tellinga)out their vie* a)out their mar1eting strategiesOthe Limitations ae:-B! Sample si9e is limited due to the limited period allocated for the surveyC! Getting accurate responses from the respondents due to their inherent pro)lem is difficult They may)e partial or refuse to cooperate6! Respondents may not )e interested to give the dataD! Sometime respondents are not ta1ing interest in such type of surveys therefore there is chance thatthey might )e giving *rong information2! The respondents are free from all )arriers so heFshe can give hisFher opinion *hich may not )e truein many occasions36Varin Commercial Pvt. Ltd. (V-MART)

3! The staff of the &ishal only providesF communicates the merits of its products"4! Secondary data is not availa)le of &ishal mega mart, 'alandhar(II37Varin Commercial Pvt. Ltd. (V-MART)

SCOPE OF STUDYSCOPE OF STUDYThis proDect gave us great e5posure to the customers perception to*ard &ishal mega mart, "odel +ouse,'alandhar(IIThestudyalsoidentifiestheattitudesandpreferenceoftheconsumers Thestudyalso38Varin Commercial Pvt. Ltd. (V-MART)

identifies that customers are satisfy *ith the services of &ishal mega mart, "odel +ouse, 'alandhar(II ortheir e5pectation from &ishal mega mart This studyalsoidentifies thepricegapof thedifferent(different outlets li1e&(mart, 'alandhar .&IS+!, "-G! "!RT, "odel house, 'alandhar 39Varin Commercial Pvt. Ltd. (V-MART)

RESEARCH METHODOLOGYRESEARCH METHODOLOGY'-40Varin Commercial Pvt. Ltd. (V-MART)

Research "ethodology is a *ay to systematically solve the research pro)lem :hen *e tal1 to researchmethodology *e not only tal1 of research methods )ut also consider the logic )ehind the method *e usein the conte5t of our research results are capa)le of )eing evaluated either )y researcher himself or )yother The purpose of this section is to descri)e the methodology carried out to complete the *or1 Themethodologyplays adominant roleinanyresearch*or1 Theeffectiveness of anyresearch*or1dependsuponthecorrectnessandeffectivenessoftheresearchmethodology Thissectiondeals*ithresearch design used, data collection, methods used and sampling methods usedMY RESEARCH DESIGNI have chosen descriptive research design for my study )ecause I am interested in 1no*ing the consumerperception a)out &ishal mega mart, 'alandhar(II To accomplish the predefined o)Dectives of the research,descriptive research design is used to collect the re2uire information from the sources TYPE OF RESEARCHEDESCRIPTIVE RESEARCHFThe main goal of this research is to descri)e the data andcharacteristics a)out *hat is )eing studied The idea )ehind this type of research is to study fre2uencies,averages, and other statistical calculations !lthough this research is highly accurateTYPE OF DATA"! PRIMARY DATA The primary data is that *hich details *e collect from the mar1et and also used first time in theresearch So in this research *e collect data very first time from customers *hich are totally fresh2. SECONDARY DATA SOURCE /ompanies #roachers /ompanies :e)site41Varin Commercial Pvt. Ltd. (V-MART)

Internet "aga9ines, Dournals, pamphlets, advertisements, ne*spapers . articles etc:e)sites li1e scri)dcom . pro2uestumicomThe purpose of using the secondary data is to increase the accuracy of analysis DETAILS OF RESEARCH'-METHOD USEDSURVEY METHODDa.a 9+d'7,.h Pr)5ar@ : S+/,ndar@In.r95+n. 9+d'S.r9/.9r+d G9+.),nna)r+Sa51l+ )*+' "44Da.a Anal@) T,,l'/,l95n? =ar : ar+a/har.T@1+ O- 9r>+@'In.+r>)+842Varin Commercial Pvt. Ltd. (V-MART)

DATA ANALYSIS43Varin Commercial Pvt. Ltd. (V-MART)

PRICE GAP ANALYSIS ENON FOOD ITEMSF'-PRICE GAP 7ET&EEN VISHAL MEGA MART : V-MART'-Sr!N,! ITEMS VISHAL V!MART RELIANCEFRESH" &I" EC E?B E0# P!IT--I- 177 170 1BC3TID-@@0 @10 177B/=,G!T- $GR-S+ -I-RG