Comparitive Study Between Hotels

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    COMPARITIVE STUDY

    BETWEEN TAJ HOTELS &

    GINGER HOTEL

    Prepared By,

    Jeevitha R

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    COMPARITIVE STUDY BETWEEN TAJ HOTELS & GINGER HOTEL

    According to the British Laws a hotel is a place where a bonafied traveller can receive food

    and shelter provided he is in a fit condition to receive.

    Hotels have a very long history, but not as we know today, way back in the 6th century BC

    when the first inn in and around the city of London began to develop. The first catered to

    travellers and provided them with a mere roof to stay under. This condition of the inns

    prevailed for a long time, until the industrial revolution in England, which brought about new

    ideas and progress in the business at inn keeping.

    Hotels today not only cater to the basic needs of the guest like food and shelter provide much

    more than that, like personalized services etc.

    Hotels today are a Home away from home.

    Hotels can be classified into different categories or classes, based on their operational criteria.

    For example the type of accommodation they provide, location of the property, type of

    services provided, facilities given and the clientele they cater to can help categories hotels

    today.

    TAJ hotels

    Taj Group Hotels

    The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as

    Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest hotel

    company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company

    opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of

    Indian hospitality, completed its centenary year in 2003.

    Taj Hotels Resorts and Palaces comprises 93 hotels in 55 locations across India with an

    additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri

    Lanka, Africa and the Middle East.

    Spanning the length and breadth of the country, gracing important industrial towns and cities,

    beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel

    offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern

    amenities and business facilities.

    Taj (luxury full-service hotels, resorts and palaces) is our flagship brand for the world's most

    discerning travelers seeking authentic experiences given that luxury is a way of life to which

    they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic

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    beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the

    tradition of hospitality in a refreshingly modern way to create unique experiences and

    lifelong memories.

    Taj Exotica is our resort and spa brand found in the most exotic and relaxing locales of the

    world. The properties are defined by the privacy and intimacy they provide. The hotels areclearly differentiated by their product philosophy and service design. They are centered

    around high end accommodation, intimacy and an environment that allows its guest

    unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by

    their varied and eclectic culinary experiences, impeccable service and authentic Indian Spa

    sanctuaries.

    Taj Safaris are wildlife lodges that allow travelers to experience the unparalleled beauty of

    the Indian jungle amidst luxurious surroundings. They offer India's first and only wildlife

    luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life

    experience based on a proven sustainable ecotourism model.

    Vivanta by Taj Hotels & Resorts span options for the work-hard-play-hard traveller across

    metropolitan cities, other commercially important centres as well as some of the best-loved

    vacation spots. Stylish & sophisticated, Vivanta by Taj delivers premium hotel experiences

    with imagination, energy & efficiency. It's the flavour of contemporary luxury, laced with

    cool informality and the charming Taj hospitality. Created for the cosmopolitan global

    traveller and bon vivant, Vivanta by Taj Hotels & Resorts create experiences that will amuse,

    invigorate & inspire you. Vivanta revels in a spirit that presents the normal with an

    unexpected twist. Experiences which make you pause & appreciate the hidden beauty in life!

    It challenges your expectations of a hotel and unfolds multiple layers of delight. Innovative

    cuisine concepts, the smart use of technology & the challenge to constantly engage, energize

    and relax you all add up to make Vivanta by Taj the new signature in hospitality.

    The Gateway Hotel (upscale/mid-market full service hotels and resorts) is a pan-Indianetwork of hotels and resorts that offers business and leisure travelers a hotel designed,

    keeping the modern nomad in mind. At the Gateway Hotel, we believe in keeping things

    simple. This is why, our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work,

    Workout, Unwind and Explore.

    Leisure Hotels: This group comprises the resorts, palace hotels and garden retreats. Tourists

    looking for a fun filled vacation with friends and family can come to these hotels. They offer

    a calm and peaceful ambience where you can relax completely. Most of them have a spa

    where the guests can go for Ayurvedic massages.

    Business Hotels: As the name specifies, these hotels are particularly designed keeping in

    mind the needs of the corporate travelers. These hotels are usually located in the heart of thecity. The conference and business facilities of these hotels are simply fantastic like huge

    banquet areas, modern business center, wireless Internet connectivity and others.

    Luxury Hotels: Luxury hotels in India are the ultimate abode for a lavish holiday. The rooms

    of these hotels are highly luxurious boating of elegant furnishings and elaborate interior

    decor. Guests are treated in a royal manner in these hotels. One can experience a fairytale

    holiday while staying in these hotels.

    The facilities offered by this hotel chain are praiseworthy. Concierge services, travel desk,

    valet parking, 24-hours room service, laundry facility, swimming pool, spa, fitness center andothers are some of the facilities offered by the hotel. Guests get to savor Indian, Chinese,

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    Continental, Vietnamese as well Mediterranean cuisines in the restaurants of the Taj Group.

    The rooms of the hotels are air-conditioned and feature facilities like cable TV, direct dial

    telephone, iron and ironing board, mini bars and attached bathrooms with showers.

    CORPORATE SUSTAINABILITY AND SOCIAL RESPONSBILITYAs a part of Tatas; India's premier business house; we; at Taj Hotels, have always believed in

    society and environment being integral stakeholders in our business along with our

    shareholders, customers, vendors and others. Over the last decade, the movement towards

    ecologically sound tourism has gained urgency and importance across the globe and we

    recognize that responsible practices in vogue are as diverse as the geographies.

    We promote corporate citizenship through our strategic public-private partnerships which

    encourage building livelihoods of less-advantaged youth and women. The causes we promote

    include reducing malnutrition, promoting indigenous artisans and craftsmen and enhancing

    employability of identified target groups by sharing our core competencies as a leading

    hospitality company. We encourage training and development of differently abled youth.

    We at Taj have the unique scope and opportunity to develop raw potential into a skilledworkforce that is immediately employable by various players in the industry. A majority of

    our community projects are focused around extending our key strengths in food production,

    kitchen management, housekeeping, customer service and spas to promote economic

    empowerment of candidates from vulnerable socio-economic backgrounds. We are fully

    committed to the cause of building a sustainable environment by reducing the impact of our

    daily operations on the environment and improving operational efficiencies, resource

    conservation, reuse and recycling of key resources.

    Our seventh Corporate Sustainability Report was submitted to the United Nations Global

    Compact society in August, 2010. The United Nations Global Compact is a strategic policy

    initiative for businesses that are committed to aligning their operations and strategies with ten

    universally accepted principles in the areas of human rights, labor, safety & security,environment and anti-corruption. This Corporate Sustainability report also serves as our GRI

    (Global Reporting Initiative) as well as Triple Bottom Line report. The report focuses on

    identified priorities at IHCL and responds to key stakeholder needs. We plan to continue and

    further strengthen our commitment to the environment and societies in which we operate.

    We believe in continuous learning and sharing and would be delighted to have your thoughts

    and suggestions.

    Priceless Offers

    The Palace Wing at the Taj Mahal Palace, Mumbai is now magnificently restored andjoyfully reopened. We bring to our guests and friends around the world two priceless

    celebratory offers available for a limited period only.

    Day Spa Specials from the Taj

    From 8 am to 8 pm, pick any day of the week to gift yourself a bit of pampering - at Jiva we

    have for you the perfect recipe. Look up a day-spa offer from a Jiva Spa near you.

    http://www.tajhotels.com/About-Taj/Company-Information/Corporate-Sustainability-Report.pdfhttp://www.tajhotels.com/About-Taj/Company-Information/Corporate-Sustainability-Report.pdf
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    Island Escapes

    Walk barefoot on pristine beaches, snorkel past a school of fish, swim, soak in the sun or

    experience a signature spa treatment. Get away for your honeymoon or renew your vows. An

    idyllic holiday awaits you at the Taj in the Maldives and in Rebak Island, Langkawi. Browse

    for offers.

    City Escapes

    Taj Hotels, located in the heart of bustling cities, are perfect destinations to experience the

    flavour of the world's favourite cities. Luxurious rooms, impeccable amenities and legendary

    Taj warmth make for a memorable stay. Browse for special offers from the Taj in Boston,

    Cape Town, Dubai, New Delhi, New York, London, Mumbai, San Francisco and Sydney.

    Honeymoon Offer

    Romance and luxury . added to all moments .

    Bespoke service, luxurious villas, intimate dinners and other culinary delights at some of our

    best destination hotels, Resorts and Grand Palaces. Have a fairy tale stay and celebrate the

    joy of togetherness!

    Taj Holidays

    Begin your journey into lost civilizations. Crusoe through pristine beaches and palm fringed

    acres. Lord over your own private island. Wanderlust amidst turn of the century gardenretreats. Arrive at our fairy-tale palaces. Rediscover the heart of Tiger country with our

    interpretive Taj safaris. Explore marble monuments, pink cities, blue mountains, emerald

    forests, cerulean waters and jade islands. Or simply indulge in our Jiva spas. At the Taj we

    are proud to define the art of holidaying. At over 75hotels located in more than 50

    destinations, spread over 10 countries, we offer you one promise. An unforgettable holiday.

    An outstanding experience. Full of discoveries and drenched in memories

    Ginger HotelsGinger Nashik, the best budget hotel,, has 95 self-sufficient rooms and allthe special features of Smart Basics such as Smart space, Safezone, Meeting Room, Gymnasium geared to make your stay comfortableand pleasant. All rooms are equipped with amenities such as Mini-fridge,LCD TV, Self-controlled A/c, Tea and Coffee maker and Telephone. Thisbusiness hotel also has a Conference room.

    This Hotel in Nashik is in the popular business destination of Satpur MIDCon the Trimbakeshwar road near various large corporate setups like M&M,

    ABB, GSK, AtlasCopco, Schneider Electric, Garware, Siemens etc. Nashik

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    also is a key base for travelers to travel to Trimbakeshwar / Shridi forreligious reasons..

    Facilities

    All Ginger hotels include facilities and services intelligently designed for your comfort and

    convenience. These include: Net Zone - Stay connected with our high-speed internet connection at Net Zone.Wi-

    Fi cards are available at the reception for a nominal rate for those who want to avail of

    the service.

    Gymnasium - At Ginger, we realise the importance of exercise as a stress buster and

    as part of a healthy lifestyle. All our hotels have treadmills, exercycles, boxing bags,

    weights, etc

    Safe zone(TM) - Your valuables will be safe and secure in the state-of-the-art

    security systems Ginger has installed for you. All rooms have electronic tamper-proof

    locks. you can also use the digital safes at the Give'n'Take(TM) counter, at a very

    nominal charges.

    Give 'n' take(TM) - Our laundry services are designed to complement your hectictravel schedule. Put your clothes in the laundry bag and hand it over at the Give 'n'

    Take (TM) counter before 9:30am.Your laundered clothes will be ready after 7:30pm

    on the same day. This facility is available for all laundary facilities like washing,

    ironing, dry cleaning etc at nominal charges.

    Water dispenser - Quench your thirst with the complimentary bottle of mineral water

    in the mini-fridge in your room and, when you need a refill, just walk down to the

    water dispenser on your floor.

    Self check-in - Help yourself with Ginger's unique self check-in- facility without any

    assistance from the front office. The automated check-in kiosk, powered by

    Astrolife(TM), has been introduced in India for the first time and our guests love it.

    Smart space(TM) rooms - Ginger is commited to offering its guests a comfortable

    and hassle-free experience. Our rooms are beautiful and well designed, which are a

    perfect combination of practicality and elegance.

    Additional Facilities

    In addition, Ginger Nashik also has the following additional facilities:

    Meeting room - Conduct your meetings and presentations at Ginger's

    capacious meeting room. Our meeting room seats about 8-10 people in board

    room style seating and is well equipped with Wi-fi connectivity and Audio-visual equipments.

    Conference room - Conduct your meetings and presentations at Ginger's

    capacious Conference room. Our Conference room seats about 70-80 people

    in theater style, 40-45 people in U style and 30-35 people in cluster style and

    is well equipped with Wi fi connectivity and Audio visual equipments. You

    need to inform us in advance if you wish to hire a conference room.

    Cafe Coffe Day - Ginger promises to provide its guest with a fresh and a

    vibrant experience every time @ the Caf Coffee Day outlet within the hotel

    premises.

    In Room Dinning - A never before dinning experience in the comfort of your

    room with our in room dinning service.

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    Conclusion:

    From the above, we get a clear picture about the strategic plan the hotels involve to woo the

    customers. Taj Hotels provide a luxury in everything they do and the only the people in high

    society can make use of it. Considering the other people they have come with the concept of

    introducing the Ginger hotel which provides all the services as Taj in lesser price.