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In a sometimes stormy world, we keep children and animals safe.

Compassion Brochure

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Our Humane Future 2012-13

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Page 1: Compassion Brochure

In a sometimes stormy world,we keep children and animals safe.

Page 2: Compassion Brochure

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A Message from President and CEO Robin R. Ganzert

The world can be a stormy place, especially for our children and our animals. Fortunately, one organization has been there for 136 years to protect the most vulnerable among us. American Humane Association, which was the country’sfirst national humane group and pioneered virtually every major advance in childand animal welfare, was there again this past year for our kids, cats, dogs, horses,and other beloved family members. Together, over the past 12 months we havehelped them weather threats from abuse to neglect, abandonment, cruelty andhoarding, the Colorado wildfires to the Colorado movie theater shootings, thecontinuing aftermath of the Japanese earthquake, tsunami and nuclear disaster, and the devastation of Hurricane Sandy.

And even as we brought help and hope to so many in times of desperate need, we continued our vital innovative work to build a better and more compassionate future for all of us. We launched the American Humane Association Animal Welfare Research Institute to research new ways to keep our best friends healthy

and happy, and attack the underlying issues that lead to the euthanization of more than 3 millionadoptable animals each year. American Humane Association’s Children’s Innovation Institute conducted groundbreaking research to analyze and document the amazing healing power of animal-assisted therapy on children with cancer. Together, the new Institutes released a remarkablefive research studies in their inaugural year. We launched two new game-changing iPhone appsfor the most vulnerable, Lost Kidz and Lost Petz. We worked to help the children of militaryfamilies cope with the impacts of war through animal-assisted therapy, and helped bring four-footed heroes serving our troops overseas back home so they could enjoy a safe, long and well-deserved retirement. We protected over 97,000 animals in film and entertainment with a 99.98%safety rate. And we dramatically expanded the nation’s first, oldest, and fastest-growing farm animal program, ensuring the humane treatment of a staggering 200 million farm animals. Oursocial impact report highlights the measurable results of our humane program efforts.

But we couldn’t do it alone. Hundreds of Red Star™ Rescue volunteers and thousands upon thousands of new donors made it possible to get critically needed food, medicine and supplies to disaster zones from Brigantine, New Jersey to Fukushima, Japan. More than 100,000 people became part of the American Humane Association family in 2012, joining a compassion movement and an inner circle of caring stretching back more than a century. And Americansacross the country rallied to take part in the second American Humane Association Hero DogAwards™, casting more than 3 million votes coast-to-coast in a national effort designed to bringlong-overdue attention and a deeper understanding to the vital, humanizing and often lifesavingimportance of the human-animal bond.

The world will continue to be a dangerous and turbulent place for far too many vulnerable childrenand animals, but with your help, American Humane Association will continue to be there tostand with them and help them ride out the storms of life. I hope you will join our efforts in theyears ahead as so much is needed to build a more humane world – one community at a time.

Robin R. Ganzert, Ph.D.President and CEOAmerican Humane Association

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Social Impact Report with Measurable Results andEvidence-Based Humane SolutionsIn the past 12 months American Humane Association worked to ensure the welfare, wellness andwell-being of millions of children and animals, and unleash the power of the human-animalbond. We are pleased to report to you some of the key progress in the four main areas that makeup our charitable mission:

HUMANE INTERVENTIONTM

Red Star™ Animal Emergency Services started in 1916 by rescuing wounded horses on the battlefields of World War I Europe. Red Star™ Rescue teams have been part of every major disaster relief effort since from the Great Ohio Flood of 1937 to Pearl Harbor, the Haitian and Japanese earthquakes, Hurricane Katrina to Hurricane Sandy, and 9/11. In just the past fiveyears, these heroic teams with their 200 highly trained volunteers nationwide have rescued andcared for some 70,000 animals!

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Managing Compassion Stress, Animal Rescue Training

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SPECIES OF

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RED STARTM

ANIMAL-ASSISTED THERAPYAnimal-assisted therapy is one of the best ways to provide comfort and a smile for those most inneed of it. In the past five years, American Humane Association’s animal-assisted therapyprograms have:

• Improved the lives of 60,000 children,including at summer camps for childrenof military families.

• Assessed 800 animals for therapy work(including dogs, cats, horses, mules, and evenllamas!) and trained 600 handlers.

• Made more than 500,000 visits in 15 statesacross the country.

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Literature Review

Canines andChildhood Cancer

Examining the Effectsof Therapy Dogs

With Childhood Cancer Patientsand their Families

People, Pets and the World We Share:Studying the dramatic, lasting impact

a pet has on a child

Keeping Pets (Dogs and Cats) in Homes:A Three-Phase Retention Study

Phase I: Reasons for Not Owning a Dog or Cat

HUMANE POLICY AND RESEARCHTM

American Humane Association has been driven by science-basedresearch and outcomes. Here are just a few of the groundbreakingprojects we have launched in the past year:

• American Humane Association Animal Welfare ResearchInstitute (AWRI), led by our world-renowned Chief VeterinaryAdvisor Dr. Patricia Olson.

• In order to keep pets in loving homes and reduce the3-4 million adoptable animals who are euthanized in thenation’s shelters each year, American Humane Associationpublished with the support of PetSmart Charities the firstphase a major report, “Keeping Pets (Dogs and Cats) inHomes: A Three-Phase Retention Study.”

• American Humane Association’s Children’s Innovation Instituteworked with the support of Pfizer Animal Health to publishthe first phase of “Canines and Childhood Cancer,” a majorstudy examining and documenting the benefits of animal-assisted therapy on children with cancer. The initial literaturereview is being followed up with a full clinical trial at severalhospitals across the country.

• AWRI published “People, Pets and the World We Share,” aneye-opening survey demonstrating the powerful bond betweenchildren and animals.

• American Humane Association provided scholarships for13 veterinary student scientists to conduct meaningfulresearch to improve animal welfare around the world.Known as Humane Scholars, these bright young mindstraveled around the country and to such exotic locales asZambia, Indonesia, and Grenada to study key issues affectingdogs, cats, pigs, goats, cows, horses, chimpanzees, and thecritically-endangered Javan rhinoceros.

• American Humane Association supported the passage ofthe gas chamber ban for pets in Pennsylvania, inspired by“Daniel,” a winner of the 2012 American HumaneAssociation Hero Dog Awards™.

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HUMANE HOLLYWOODTM

Certifying Safety

Our “No Animals Were Harmed®” certification program monitored the treatment of 100,000 animal actors on more than 2,000 film and entertainment productions around the globe with a 99.98 percent safety rate. Animal actors, and their human counterparts, are gratefulfor the protections afforded by the only officially sanctioned animal welfare program in the entertainment industry.

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Safety rate for animals on sets with AHA monitors!

Factoring cast/crew injuries with the animal incidents,

safety rate on sets AHA monitors!

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All Program Production Statistics(One year snapshot July 1, 2011 – June 30, 2012 )

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CANADA

U.S. ALL 50 STATES

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Productions MonitoredDomestic and International Impact

11,900 days of supervised

animal action

297,500 animals monitored

Note: Conservative estimate based on low average number of animals on a set. One show can have as many as 6,000 beetles in a day or 100 horses; also for every “lead character” animal, there may be 5 backups on the set; if on a location there can be a herd of livestock, flock of birds, tanks of fish, or battle field of horses and/or camels.

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Oversee all species that are in AHA Guidelines: insects, snakes, domestic animals, livestock, exotics such as bears, tigers, elephants, primates, and marine animals (tropical fish to sharks).

Species ProtectedThousands of distinct animal species per year

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HUMANE HEARTLANDTM

The American Humane Certified® certificationprogram is the oldest, largest, and fastest-growingmonitoring, auditing, and certification program inthe country ensuring the humane treatment offarm animals. In the past 12 months, AmericanHumane Association added more than 50 millionanimals to our rigorous procedures, protections,and stringent treatment guidelines, for a total ofmore than 200 million animals on 7,200 farms in42 states, including 90 percent of the cage-free egg production in the United States. We are also developing a curriculum to teach school childrenacross the country about the value of treating farmanimals humanely.

with production facilities or sales

of certified products in

First third party animal welfare audit program in the US

Fastest growing in number of animals certified

animals protectedanimals protected200 Million

involved (as of Jan 2013)

involved (as of Jan 2013)

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42 states

First humane group to approve enriched colony housing for egg production

First program, Seal of Approval, to approve equipment and technology that improves animal welfare and working conditions for farmers

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Prevention and Protection with Education and AwarenessIn addition to the hundreds of millions of children and animals protected through our programs during our history, American Humane Association reaches out today to raise awareness and provide the public with the knowledge and tools they need to combat abuse, defend the defenseless, and keep families safe.We are regularly sought out by national media as experts in thechild and animal welfare fields for our evidence-based solutionsand humane leadership. Over the past 12 months, AmericanHumane Association, our news, and our experts reached out tomake a difference with:

• More than 10,000 news stories carried by The New YorkTimes, the Washington Post, USA Today, TIME, Newsweek,CNN, The TODAY Show, Fox and Friends, the AP, Reuters,Variety, and thousands of others.

• Two billion+ people reached worldwide with criticalprevention information and materials to help children, petsand families cope with a wide range of dangers.

• Two national television broadcasts of the American HumaneAssociation Hero Dog Awards™, on Hallmark Channelwith their 87.5 million subscribers and Hallmark MovieChannel, celebrating the power of the human-animal bond.More than 3 million votes were cast by the public coast-to-coast to determine the top American Hero Dog of the year.

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VICTORIA STILWELL MIRANDA LAMBERT MICHELLE FORBES J.R. MARTINEZ CANDY SPELLING

MEGYN PRICE CHRISHAUNDA LEE PEREZ JAKE PAVELKA TINSLEY MORTIMER DR. MARTY BECKER KELLIE MARTIN

STEVE DALE JAKE T. AUSTIN MARK STEINES BAILEE MADISON RICKY BERENS

Ambassador SupportAmerican Humane Association has enjoyedtremendous support from major celebrities overthe years, helping to promote its mission ofprotecting millions of the nation’s children,pets, farm animals, and animal actors. Here arejust some of the many celebrities who workedor spoke on behalf of American Humane Association in 2012.

BETTY WHITE KRISTIN CHENOWETH JOEY LAWRENCE

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JEWEL WHOOPI GOLDBERG MICHAEL VARTAN PAULEY PERRETTE

ASHLEY RHODES-COURTER TARA HARPER PRINCE LORENZO BORGHESE EDIE MCCLURG JOSH HOPKINS CHRISTIE BROOKE

DR. DEBBYE TURNER BELL SUSAN ORLEAN ALAN RITCHSON LISA VANDERPUMP TREVOR DONOVAN

KRISTIN BAUER VAN STRATEN PETER FONDA JOHN PAUL DEJORIA DENISE RICHARDS NAOMI JUDD

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Major Recent Events and MilestonesAmerican Humane Association announced a newtransformative program agenda devoted to ourhistoric mission of promoting the welfare, wellness and well-being of America’s children andanimals. Four programs areas were identified, toinclude: Humane Intervention™, HumaneHeartland™, Humane Hollywood™ and Humane Research and Policy Solutions™.

American Humane Association’s Red Star Rescueteam deployed to Memphis, TN to help shelteranimals seized in a large scale animal cruelty case.Hundreds of dogs and cats were affected, with alleventually placed in loving forever homes.

Following the devastating earthquake, tsunami,and nuclear incident that affected millions ofpeople and animals in Japan, American Humane Association traveled to the disaster zone to meetwith animal care officials, provide a schedule forlong-term financial support for animal rescue organizations, and supply disaster preparednesstips for the children and animals of Japan.

American Humane Association’s President andCEO, Dr. Robin Ganzert, was honored as a “Visionary Leader” in the nonprofit world bywinning the coveted “Fiduciary LeadershipAward” from the Investment Fiduciary Leadership Council.

American Humane Association awarded its prestigious National Humanitarian Medal toCandy Spelling at the Mar-a-Lago Club, PalmBeach, Fla.

New children’s humane education materials fromAmerican Humane Association were distributedin China in a special collaboration with ShanghaiRoots and Shoots.

Red Star Rescue team went to Spokane, Washington to assist in an animal cruelty case involving livestock and many other animalspecies.

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American Humane Association concluded the firstphase of its “Canines and Childhood Cancer”study, a groundbreaking research effort to evaluateand document the benefits of animal-assisted therapy for children with cancer.

The Vincent De Francis Award – American Humane Association’s highest national honor forachievement in helping young people – was bestowed on child development pioneer Dr. LewisP. Lipsitt of Brown University for his tireless pursuit in improving the welfare of children.

Betty White chaired American Humane Association’s 2012 “Be Kind to Animals Week,”the oldest advocacy week dedicated to protectingthe voiceless and the celebration of compassion.

American Humane Association partnered tolaunch the Lost Kidz smartphone app on International Missing Children’s Day.

In the wake of several high profile child abusecases, American Humane Association urged alladults to help protect children and report abuse as soon as it is suspected.

American Humane Association and State Farmsponsored the creation and American tour of thecountry’s first National Fire Dog Monument, honoring the brave work of arson dogs and theirhandlers.

Following record-setting wildfires across the stateof Colorado, Red Star Rescue teams mobilized toColorado Springs to save and reunite the animalvictims of the disaster with their families.

American Humane Association offered tips to helpthe nation’s children cope with their fears followingthe movie theater shootings in Aurora, CO.

To keep pets in loving homes and reduce the 3-4 million adoptable animals euthanized in thenation’s shelters each year, American Humane Association published Phase I of a groundbreakingwork, “Keeping Pets (Dogs and Cats) in Homes: A Three-Phase Retention Study.” With fundingfrom PetSmart Charities, this report examines whyso many adult Americans do not own pets andwhat barriers need to be overcome to keep pets inforever homes.

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Major Recent Events and Milestones continued

At its NYC event, “Super Heroes Among Us,”American Humane Association presented its coveted National Humanitarian Medal to MasaTanaka, Deputy President, Mitsubishi UFJ Financial Group, for working with AmericanHumane Association to help thousands of animals in desperate need following the disastrousearthquake, tsunami and nuclear meltdown inJapan last year. It also honored SAG-AFTRA,which has helped protect more than a million animals through its two industry cooperativefunds which underwrite the charity’s famous “No Animals Were Harmed®” certification program to keep animal actors safe.

American Humane Association called on theUnited States Department of Veterans Affairs tosupport the use of therapy dogs for veterans suffering from post-traumatic stress disorder.

LIFE (Leaders in Furthering Education) providedgenerous support to expand American HumaneAssociation’s Red Star efforts in Florida with adedicated rescue vehicle and team based in theSunshine State.

Military Working Dog Fara, an explosives detection canine who helped keep our troops safein Kuwait, returned home to a hero’s welcome,greeted by her adoptive handler, Military Working Dog Adoptions, and a cheering contingent from American Humane Association.

The American Humane Association Hero DogAwards™ campaign generated more than 3 million votes in a national campaign to honorAmerica’s most courageous canine. The gala washosted at the Beverly Hilton Hotel by KristinChenoweth and honored longtime supporterBetty White with a National HumanitarianMedal and the organization’s Legacy Award.Hero Dog Gabe was named the American HeroDog of 2012 for serving our country in over 200 military missions in Iraq.

“People, Pets, and the World We Share,” a surveyby the Animal Welfare Research Institute, published, demonstrating the lasting effect theloss of a pet has on a child.

American Humane Associationand

Carson Kressleyinvite you to

Super Heroes Among UsA Night to Celebrate Hero Dogs and

Heroes to Animals EverywhereGotham Hall, New York City

Wednesday, September 12, 2012

TM & 2012: Marvel and Subs

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Red Star Rescue teams deployed to Tennessee tohelp in another large-scale animal seizure case. Staffand volunteers maintained a shelter around theclock to nurse the abused animals back to health.

Red Star Animal Assisted Therapy provided therapy dogs to summer camps hosted by National Military Families Association for children of our nation’s military.

Sparky the Fire Dog joined as a National Spokesdog, along with Clark and Princess Zelda,our four-legged ambassadors who work tirelesslyto promote the human-animal bond.

American Humane Association helped launchwith inventor Stephen Fern the “Lost Petz” smartphone app, an Amber Alert for missing pets.

The welfare of America’s cats was discussed in anew fact sheet, indicating that cats need muchmore help, attention and assistance in this country.

To help the 30 million animals impacted by Hurricane Sandy, Red Star Rescue teams deployed to Pennsylvania, New Jersey and New York, where they sheltered animals and distributed more than 160,000 pounds of emergency food, supplies and medicines donatedby MARS Petcare US, makers of PEDIGREE®

Food for dogs, WHISKAS® Food for Cats, andROYAL CANIN® Health Nutrition Pet Food,Oil-Dri Corporation’s Cat’s Pride© cat litter, FreeHand pet food, and Pfizer Animal Health.

National television of broadcast of the “American Humane Association Hero DogAwards™” on Hallmark Channel, which reaches87.5 million homes.

American Humane Association introduced a series of new Animal Welfare Position Statements, offering evidence-based solutions for the humane community.

Jay Leno headlined the Lois Pope and LIFE (Leaders in Furthering Education) “Lady in Red”Gala at the Mar-a-Lago Club in Palm Beach, Fla.,benefiting American Humane Association.

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Historic Milestones

Advocated for the passage of nationalchild labor laws.

Called for safe, off-street playgrounds

for children.

Initiated Be Kind to Animals Week® – oneof the oldest, special,week-long annual

observances in the U.S.

Created American Red StarTM Animal

Relief, at the requestof the U.S. Secretary of War, to aid animals

in World War I.

Opened our Hollywood office to

fight cruelty to animalsin filmed productions,after a horse was

forced to run off a cliffand was killed during

the filming of Jesse James.

Red StarTM Rescue deploys to Pearl Harbor.

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Supported a programto provide therapydogs for recovering

World War II veterans.

Issued Standards forChild Protective

Services Agencies,which clearly defined

physical abuse, neglect and emotionalabuse and identified athree-stage process ofchild protective work.

Took on the issue of pet overpopulation, recommending that owners spay or neuter

their animals.

Established Adopt-A-Cat Month® to en-courage the adoptionof cats from local animal shelters.

Began a federallyfunded National Studyon Child Neglect andAbuse reporting in

every state, collectingand analyzing child

abuse reports to determine their characteristics.

Established Adopt-A-Dog Month® to encourage the

adoption of dogs fromlocal animal shelters.

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Created the Child Protection Research Center to addressissues related to improving

public child protective services.

Established our Animal-Assisted Therapy

Program.

Began a partnership withPfizer to determine how

animal-assisted therapy canimprove the health and

well-being of children withcancer, and their families.

Established the Animal Welfare Research Instituteto explore and achieve advances in predictive,

preventive and participatory methods tosave animals’ lives and

improve their quality of life.

Initiated American HumaneAssociation Hero Dog

Awards™ to honor dogswho transform people’s

lives through unconditionallove, devotion and intuition.

Red StarTM Rescue deploys to aid homeless

animals in wake of Hurricane Sandy.

Established the SecondChance® Fund to help local animal care agencies afford

medical treatment for abused and

neglected animals.

Launched the Front Porch Project® to directly involvecommunity members in protecting children.

Started our farm animalwelfare program and began

certifying producers committed to raising animals humanely.

Delivered supplies andequipment to New York City

and provided medical examinations, care and decontamination for dogsworking the scene after the September 11 attacks.

Deployed to Louisiana tohelp animal victims of Hurricanes Katrina, Rita

and Wilma.

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Financial StewardshipAmerican Humane Association has a long and trusted record of using our preciousresources effectively for the benefit of the most vulnerable. Our independently certified awards and recognition for our charitable stewardship include:

The Independent Charities of America “Seal of Excellence”

The Independent Charities Seal of Excellence is awarded to the members of Independent Charities of America and Local Independent Charities of Americathat have, upon rigorous independent review, been able to certify, document, anddemonstrate on an annual basis that they meet the highest standards of public accountability, program effectiveness, and cost effectiveness. These standards include those required by the U.S. Government for inclusion in the CombinedFederal Campaign, probably the most exclusive fund drive in the world. Of the1,000,000 charities operating in the United States today, it is estimated that fewerthan 50,000, or 5 percent, meet or exceed these standards, and, of those, fewer than 2,000 have been awarded this Seal.

The Better Business Bureau’s Wise Giving AllianceAmerican Humane Association meets all of the Better Business Bureau’s Wise Giving Alliance’s 20 Standards for Charity Accountability.

Three Stars from Charity NavigatorAmerican Humane Association has been awarded three stars by Charity Navigator,one of the leading nonprofit watch groups in the world.

American Humane Association provides outsized service to those it serves. Lessthan five percent of every dollar goes to cover administrative expenses, indicatingefficiency and low overhead. With millions of children and animals helped eachyear, you may be sure that your donation will be well used and will have a realmeasurable impact.

���LESS THAN

5%OF EVERY DOLLARGOES TO COVERADMINISTRATIVE

EXPENSES

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How can I help?Our children and animals need your help! An investment in AmericanHumane Association is an investment in protecting our most precioustreasures. Join our efforts today at www.americanhumane.org or call 866-242-1877. You can make a difference today for our most preciousand most vulnerable. Here are ways you can get involved and help:

Wags4Warriors™Provide a returning war hero with a service dog for the healing power of the bond.

Humane Scholars™ Support a veterinary or public health student for humane research and the development of community-based solutions.

Hero Dogs for Hero Kids™Help a child of a military parent heal from the pain of separation through animal-assisted therapy with our summer camp program in collaboration with National Military Families Association.

Red Star™ RescueFund the dire needs of communities in crisis with Red StarTM AnimalEmergency Services and Humane Relief Caravans.

Second Chance Fund™ Offer life-saving medical care and assistance for abused animals in need.

Humane Education Promote the development of innovative compassion curriculum for ourcountry’s next generation of humanity – our children.

Humane HeartlandTMGive our nation’s farm animals a humane life.

Canines and Childhood CancerOffer a child fighting cancer the opportunity to experience the power ofthe bond during treatment by supporting this groundbreaking research.

Hero Dog Awards Help support the remarkable, inspiring working dogs in our communitiesthrough this national awareness and education campaign.

Humane Innovation FundGive American Humane Association the much needed support for ourmission of ensuring the welfare, wellness and wellbeing of our most vulnerable.

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www.americanhumane.org

866-242-1877