Our CustOmers:The all-new 2013 Accord appeals to a wide range of customers. It incorporates affordable luxury, proven reliability and cutting-edge technology in a handsome vehicle with a well-known and respected name plate.

CustOmer PrOfiles:

sedan Customers

Primary:

•  Boomers, 50-70

•  College educated professionals with HHI $80,000+

•  Married, empty nester

•  More traditional, seeks comfort and security from reliable brand choices

seCOndary:

•  Gen-X, 35-50

•  College educated + with HHI $60,000

•  Married, with no children

•  Welcomes luxury-like style and technology, developing taste for strong brands

Coupe Customers

Primary:

•  Mid-life Male, 45-60

•  University + education, mature professional with HHI $100,000+

•  Married, empty nester

•  More traditional, seeks comfort and security from reliable brand choices

seCOndary:

•  Under 40, early in their career

•  University + education, young professional with HHI $70,000+

•  Single, with no children

•  Their vehicle is a reflection of their personality, developing taste for strong brands

C O m P e t i t i V e C O m P a r i s O n

2 0 1 3 H o n d a a c c o r d S e d a n

2 0 1 3 H o n d a a c c o r d S e d a n

C O m P e t i t i V e C O m Pa r i s O n

2013 HONDA ACCORDLX

From $23,990

SportFrom

$25,490

EX-L From

$29,090

EX-L V6From

$32,790

Touring From

$30,390

Touring V6 From $35,290

NEW STANDARD FEATURES

Earth Dreams™ 2.4-litre inline 4-cylinder i-VTEC® engine S S S S

Earth Dreams™ 3.5-litre , i-VTEC® V6 engine S S

Continuously Variable Transmission (CVT) S

6-Speed Manual Transmission S S S

6-Speed Automatic Transmission S S

Wheels 17” Alloy 18” Alloy 17” Alloy 17” Alloy 18” Alloy 18” Alloy

Electric Assist Power Steering (EPS) S S S S S S

Smart Entry & Push Button Start S S S S

Lane Watch Blind-Spot Monitor S S S S

Forward Collision Warning System (FCW) S S S S

Lane Departure Warning System (LDW) S S S S

LED Projector Beam Headlights and Daytime Running Lights S S

Rear LED Taillights S S S S

Driver’s Expanded View Mirror S S S S S S

Multi Angle Rearview Camera S S S S

Heated Rear Seats S S S S

8” i-MID LED backlit LCD TFT display S S S S S S

Honda Satellite-Linked Navigation System™ with Trilingual Voice Recognition and 3D Map View

S S

HondaLink™ With Audio Touch Screen S S S S

Aha® Radio S S S S

UpDATED STANDARD FEATURES

Active Noise Cancellation S S S S S S

Front Fog Lights S S S S S

Chrome Door Handles S S S S

Exterior Temperature Indicator S S S S S S

Dual-Zone Automatic Climate Control System with Air-Filtration S S S S S

Leather-Wrapped Steering Wheel S S S S S

Driver Seat Position Memory S S S S

Heated Front Seats S S S S S S

Rear Camera S S

USB/iPod® Integration S S S S S S

Bluetooth® HandsFreeLink® with Audio Streaming, SMS text messaging and e-mail capability

S S S S S S

SiriusXM Satellite Radio S S S S

2013 NISSAN ALTIMA2.5

From $23,698

2.5 S From

$24,898

2.5 SV From

$26,998

2.5 SL From

$29,598

3.5 SV From

$29,698

3.5 SL From

$32,598

STANDARD FEATURES

Wheels 16” Steel 16” Steel 17” Alloy 17” Alloy 18” Alloy 18” Alloy

Xtronic® Continuously Variable Transmission (CVT) S S S S S S

Electronic Hydraulic Power-Assisted Steering (EHPS) S S S S S S

Nissan Intelligent Key® with Push Button Ignition S S S S S S

Nissan Advanced Drive-Assist™ Display with 5-inch LCD audio display S S S S S S

RearView Monitor S S S S

Dual-Zone Auto Temperature Control S S S S

Front heated seats S S S S

Leather-wrapped steering wheel S S S S

Bluetooth® Hands-free Phone System w/ Voice Recognition S S S S S S

USB port with iPod® connectivity S S

SiriusXM Satellite Radio S S S S

2013 HYUNDAI SONATAGL

From $23,999

GLS From

$25,999

SE From

$27,399

Limited From

$28,999

Limited w/ Nav. From

$31,399

STANDARD FEATURES

2.4L Normally Aspirated Inline 4-Cylinder with Twin Balance Shafts S S S S S

6-speed Automatic with SHIFTRONIC® Manual Shift Mode S S S S S

Wheels 16” steel 16” steel 18” Alloy 17” Alloy 17” Alloy

Fog Lamps S S S S

Dual-Zone Automatic Temperature Control with Clean Air Ionizer S S

Heated Front Seats S S S S S

Heated Rear Seats S S S S

Leather-Wrapped Steering Wheel S S S S

iPod®/USB/Auxiliary Input Jacks S S S S S

Bluetooth® Hands-free Phone System S S S S S

Proximity Key with Push Button Start S S

Navigation System with 7-inch High-Resolution Touch-screen Display and Rearview Camera S

2013 TOYOTA CAMRYLE

From $23,700

SE From

$26,950

SE V6 From

$29,700

XLE From

$29,900

XLE V6 From

$33,700

STANDARD FEATURES

Wheels 16” Steel 17” Alloy 17” Alloy 17” Alloy 17” Alloy

Rack & Pinion Steering S S S S S

Projector Style Halogen Headlamps S S S S S

The Accord is the benchmark in the midsize market. Let’s take a look at our competition.

Redesigned in 2012. Small packaging and pricing changes for 2013. Strongest competitor in the segment.

LED Brake Lamps S S S S S

Heated Front Seats S S

Dual Zone Automatic Climate Control S S

Backup Camera S S

Smart Key System, Push Button Start S S S

Fog Lamps S S S S

AM/FM/CD/MP3/WMA, Audio Auxiliary Input Jack, USB Audio Input, Bluetooth® and Text Messaging Capability, Integrated XM Satellite Radio, 6 Speakers, Navigation System, 6.1-inch Display Audio

S S S S

JBL Audio, AM/FM/CD/MP3/WMA, Audio Auxiliary Input Jack, USB Audio Input, Bluetooth® and Text Messaging Capability, Integrated XM Satellite Radio, 10 Speakers, Navigation System, 7-inch monitor, Voice-activated

S

All new for 2013. Altima Sedan and Altima Coupe will be a strong competitor on the Accord cross-shop list.

Small packaging and pricing changes for 2013. Redesign expected for 2014.

2 0 1 3 H o n d a a c c o r d S e d a n

2 0 1 3 H o n d a a c c o r d S e d a n c o m p e T I T I V e c o m p a r I S o n

•  Has the best ever fuel efficiency for an Accord 4-cylinder model, earning up to

an estimated 5.5 litre/100 km highway rating. V6 models get up to an estimated

5.7 litre/100 km highway rating

•  Is a thoughtfully laid-out 5-passenger sedan with 2922mm of passenger volume

and 447mm of cargo volume

•  Has a body length x width x height of 4862/1849/1465mm and a 2775mm

wheelbase

According to History: The all-new 2013 Accord Sedan and Accord Coupe mark the

beginning of the ninth generation of Honda’s best-selling midsize car. Accord has

won countless awards and accolades over its 37-year history, based on its successful

design, styling, performance, technology, safety and engineering.

In 1976, the first-generation Accord was introduced as a three-door hatchback.

In 1979, a four-door sedan was added. The second-generation Accord debuted in

1982 and continued to build on its legacy of practicality, superior ride and handling

and impressive fuel efficiency. 1986 saw the introduction of the third-generation

Accord. Suspension and performance enhancements appeared on both the highly

successful sedan and the newly introduced coupe models.

The fourth-generation Accord, introduced in 1990, grew in both size and reputation

as a midsize sedan. VTEC technology made its debut on the fifth-generation Accord

in 1994; the iconic sixth-generation Accord was unveiled in 1998. A larger and

more powerful seventh-generation Accord featured four-cylinder and V6 engine

choices along with navigation and a variety of safety enhancements, including

standard side-curtain and passenger front-side airbags entered the midsize

segment in 2003. In 2008, the eighth-generation Accord was launched.

More luxurious, more sophisticated, better performing and better equipped than

any other model in the Accord’s 37-year history, the ninth-generation Accord

Sedan and Coupe are still tightly focused on providing the same long-established

blend of unbeatable Honda safety and security, value for money and fun-to-drive

performance and handling, as well as passenger comfort and convenience. Simply

put, the all-new 2013 Honda Accord has raised the bar.

Building on 37 years of success, the accord:•  Is the first vehicle to use Honda’s new Earth Dreams™ technology, which is

dedicated to enhancing fuel efficiency and improving performance

•  Comes with either an all-new 2.4-litre direct-injected 4-cylinder engine or a

3.5-litre V6 with revised VTEC and VCM functions

•  Has some new-for-2013 standard features, including Bluetooth®

HandsFreeLink® with audio streaming, text messaging and e-mail capabilities;

8” i-MID LED backlit LCD TFT display; Expanded View Driver’s Mirror; heated

front seats; rearview camera and an Eco Assist™ driving system

•  Also introduces completely new-for-2013 features, including LaneWatch™ Blind

Spot Display, Forward Collision Warning (FCW) and Lane Departure Warning

(LDW) systems

touring also has: •  Honda Satellite-Linked Navigation System™ with trilingual Voice Recognition

and 3D Map View

•  LED Projector Beam Headlights and Daytime Running Lights

style: aCCOrd Offers styleFrom the tip of the front bumpers to the end of the exhaust finishers, nothing was

left unexamined when redesigning the handsome ninth-generation Accord. The

2013 Accord is slightly smaller than the previous generation Accord, with a sleek,

bold and decisive exterior.

•  Extensive use of under-covers improves aerodynamics for increased

fuel efficiency

•  Accord Touring Sedan and EX-L V6 Coupe offer LED projector headlights and

LED daytime running lights (DRLs). LED brake lights come on all EX-L and

Touring models

•  Standard Expanded View Driver’s Mirror increases the driver’s field of vision

by 4.2 degrees

•  17” alloy wheels are standard on LX and EX models; 18” alloy wheels are

standard on Sport and Touring

PerfOrmanCe: aCCOrd Offers PerfOrmanCePerformance balanced with fuel efficiency is an Accord hallmark. The 2013 Accord

with all-new Earth Dreams™ technology delivers:

•  Earth Dreams™ 185 horsepower 2.4-litre direct-injected 4-cylinder engine

•  Earth Dreams™ 278-horsepower 3.5-litre V-6 with revised VTEC and

VCM functions

•  A new Continuously Variable Transmission (CVT) with G-Design Shift

technology

•  6-speed manual transmission

•  6-speed automatic transmission – an Accord first

•  Lighter aluminum and steel front subframe to enhance mileage and

performance

teChnOlOgy: aCCOrd Offers teChnOlOgyContemporary onboard electronics help Accord drivers stay in touch and tuned

in. Intuitive technology provides them with useful information when they need it.

Some Accord technologies include:

•  The first application of the all-new cloud-based HondaLink™ system, which

lets drivers connect their smartphones to the Accord for interactive music

and media through Aha® by Harman. Drivers can enjoy Internet radio,

podcasts, audio books, location-based services and social media without

ever having to look at their smartphones

•  A bright, full-color 8-inch intelligent Multi-Information Display (i-MID)

•  Bluetooth® HandsFreeLink® phone interface

•  SMS text messaging and e-mail capability

•  Rearview camera

•  Smart Entry & Push Button Start standard on Accord EX Coupe, EX-L and

Touring Sedan models

COmfOrt & COnVenienCe: aCCOrd Offers COmfOrt, COnVenienCe and PeaCe-Of-mindWhile Accord’s length has decreased over 68 mm and the wheelbase is

almost 25 mm shorter, key interior dimensions grew. Rear legroom increased

over 33 mm, both front and rear shoulder room increased, and trunk space is

up 50-litres. Other standout features include:

•  LaneWatch™ Blind Spot Display

•  Forward Collision Warning (FCW) system

•  Lane Departure Warning (LDW) system

•  New MacPherson-strut front suspension improves ride and handling

qualities, while reducing interior noise, vibration and harshness

•  Heated Rear Seats standard on EX-L and Touring trims

safety: aCCOrd Offers safetyThe 2013 Accord Sedan (and Coupe) offer the greatest range of active and

passive safety features in Honda history, including:

•  Standard Vehicle Stability Assist™ (VSA®) with Traction Control

•  Revised Advanced Compatibility Engineering™ (ACE™) body structures

•  New SmartVent™ side airbags that mitigate the risk of excessive airbag

deployment force

•  Four-wheel disc brakes

•  Electronic Brake Distribution (EBD) with Brake Assist

•  4-channel Anti-lock Braking System (ABS)

•  Tire Pressure Monitoring System (TPMS)

•  Hill Start Assist

main head-tO-head fOCus:•  Hyundai Sonata Limited w/Navigation

•  Toyota Camry XLE

•  Nissan Altima 3.5 SL

seCOndary COmPetitOrs:•  2013 Ford Fusion

•  2013 Kia Optima

the all-new aCCOrd: deliVering the dreamBetter, not bigger, the completely redesigned ninth-generation Accord Sedan

redefines sophistication, efficiency and driving enjoyment, with a host of

powertrain, engineering, electronic and safety firsts. The all-new 2013

Accord even comes in a coupe, an offering that most of the competitors do

not have.

Our 2013 accord:•  Is powered by a new Earth Dreams™ 2.4-litre direct-injected 4-cylinder

engine with 185 horsepower, standard 6-speed manual transmission or

the first-ever continuously variable transmission (CVT) offered on 2.4-litre

4-cylinder models

•  V6 models feature a 278-horsepower Earth Dreams™ 3.5-litre engine

paired with a 6-speed automatic or, in the V6 Coupe, a 6-speed manual

transmission to amp up the fun factor