37
COMPANY PROFILE PT SUMBER ALFARIA TRIJAYA Tbk. KantOR Pusat Jl. MH. thamrin no. 9 Cikokol tangerang 15117, Banten Indonesia t : (021) 5575 5966 F : (021) 5575 5961 PT Sumber Alfaria Trijaya Tbk. © 2011 All rights reserved www.alfamartku.com the bee community represents the spirit of communal living and working closely together to achieve a common goal. It’s a spirit of mutual cooperation and growing together. It’s what we at alfamart believe. Our mascot, albi: alfamart bee, the friendly bee, is the representation of a hardworking person who is ready to give a helping hand. albi is there to assist customers with a genuine dedication to serve. albi epitomizes our commitment to achieve a common goal: making a difference in the life of the community by providing high quality groceries and household products, competitive price and friendly service as well as empowering the community to grow and prosper together. Komunitas lebah adalah penggambaran semangat hidup berdampingan dan kerja sama yang baik untuk mencapai tujuan bersama. Lebah mewakili semangat untuk gotong royong dan tumbuh dalam kebersamaan. Itulah yang menjadi filosofi Alfamart. Maskot kami, Albi: Lebah Alfamart, lebah yang bersahabat, adalah gambaran seseorang yang bekerja keras dan selalu siap membantu. Ia selalu ada untuk memberi layanan terbaik bagi pelanggan dengan dedikasi tinggi yang datang dari hati. Semangat maskot ini adalah penggambaran komitmen kami untuk mencapai tujuan bersama: membuat perbedaan dalam hidup dengan menyediakan produk makanan dan produk rumah tangga yang berkualitas, dengan harga terjangkau dan pelayanan ramah, serta mendukung kemajuan kesejahteraan masyarakat setempat untuk bersama-sama mencapai kehidupan yang lebih baik.

Compro Final

Embed Size (px)

DESCRIPTION

CONTOH COMPANY PROFILE

Citation preview

Page 1: Compro Final

CO

MP

AN

YP

RO

FIL

E

PT SUMBER ALFARIA TRIJAYA Tbk.

KantOR Pusat Jl. MH. thamrin no. 9 Cikokol

tangerang 15117, BantenIndonesia

t : (021) 5575 5966F : (021) 5575 5961

PT Sumber Alfaria Trijaya Tbk.© 2011 All rights reserved

www.al famartku .com

the bee community represents the spirit of communal living and working closely together to achieve a common goal. It’s a spirit of mutual cooperation and growing together. It’s what we at alfamart believe. Our mascot, albi: alfamart bee, the friendly bee, is the representation of a hardworking person who is ready to give a helping hand. albi is there to assist customers with a genuine dedication to serve. albi epitomizes our commitment to achieve a common goal: making a difference in the life of the community by providing high quality groceries and household products, competitive price and friendly service as well as empowering the community to grow and prosper together.

Komunitas lebah adalah penggambaran semangat hidup berdampingan dan kerja sama yang baik untuk mencapai tujuan bersama. Lebah mewakili semangat untuk gotong royong dan tumbuh dalam kebersamaan. Itulah yang menjadi filosofi Alfamart. Maskot kami, Albi: Lebah Alfamart, lebah yang bersahabat, adalah gambaran seseorang yang bekerja keras dan selalu siap membantu. Ia selalu ada untuk memberi layanan terbaik bagi pelanggan dengan dedikasi tinggi yang datang dari hati. Semangat maskot ini adalah penggambaran komitmen kami untuk mencapai tujuan bersama: membuat perbedaan dalam hidup dengan menyediakan produk makanan dan produk rumah tangga yang berkualitas, dengan harga terjangkau dan pelayanan ramah, serta mendukung kemajuan kesejahteraan masyarakat setempat untuk bersama-sama mencapai kehidupan yang lebih baik.

Page 2: Compro Final

02OurPerspective

04OurVision,Mission&Values

07OurPeople

08OurOperations

10OurMarketing

14OurFranchise

16OurHistory

19OurMilestones

20OurCorporateSocialResponsibility

22OurBranches

1

Ta b l e o f C o n T e n T S / D A F T A R I S I

Page 3: Compro Final

OuRPeRSPeCTIVe

2

PT Sumber Alfaria Trijaya Tbk. went public in 2009 and we are now operating more than 5,000 outlets across Java, Bali, Lampung, Palembang and Makassar.

We strive to be the largest retail distribution network in Indonesia. We are also expanding our network and consumer base by nurturing a smaller traditional format: kiosks. Our plan is to specialize in small business format in Indonesia.

In the year 2010 alone, we were awarded with prestigious awards, adding to the lists of other awards we had accumulated in the previous years. For the fourth year in a row, we won the Highest Store equity Index from Nielsen, Top brand award from Marketing magazine and Frontier as well as Indonesia’s best brand award (Ibba) from SWAsembada magazine and MARS. For the second time around, we won the Indonesia’s Most admired Company (IMaC) from Frontier and Business Week magazine and the Word of Mouth Marketing award from SWAsembada magazine. Other achievements are Superbrands Indonesia, business Record (RebI) awards from Tera Foundation and Harian Seputar Indonesia, net Promoter Customer loyalty from Octovate and SWAsembada magazine, and ISo 9001 for our concern in quality management.

These awards speak of our accomplishments as well as serve as a reminder to always strive for excellence in the future. We are certainly moving forward and in doing so, we are contributing to the economy of the surrounding community. Together, we are advancing towards obtaining a better quality of life.

We are one of the Indonesia’s leading

retailers with more than 5,000 stores

providing affordable, high quality

everyday needs. Each of our stores

is founded on a “community store”

philosophy that shows our commitment

as good corporate citizen by helping to

develop the community in places where

we do our business.

Alfamart Company Profile

Page 4: Compro Final

3Alfamart Company Profile

PTSumberAlfariaTrijayaTbk.menjadiperusahaanpublikditahun2009dansaatinimemilikilebihdari5.000geraidiJawa,Bali,Lampung,PalembangdanMakassar.

Kami bertekad untuk menjadi jaringan distribusi ritelterbesar di Indonesia. Kami juga terus memperluasjaringan serta jumlah pelanggan kami denganmembinageraitradisionaldenganformatyanglebihkecil,yaitukios.Kami berencana untuk menjadi spesialis usaha formatkecildiIndonesia.

Sepanjang tahun 2010, Alfamart berhasil memperolehberbagai penghargaan, seperti juga di tahun-tahunsebelumnya.untukkeempatkalinyasecaraberturut-turutkamimemperolehHighest Store Equity Index dariNielsen,Top Brand Award dari majalah Marketing dan Frontierserta Indonesia’s Best Brand Award (IBBA) darimajalahSWAsembada dan MARS. untuk kedua kalinya, kamimemperoleh Indonesia’s Most Admired Company (IMAC)dari Frontier dan majalah Business Week serta Word of Mouth Marketing Award dari majalah SWAsembada.Penghargaan lainnya adalah Superbrands Indonesia, Business Record (REBI) AwardsdariTeraFoundationdanHarianSeputarIndonesia,Net Promoter Customer Loyalty dari Octovate danmajalahSWAsembada, serta ISo 9001 atasperhatiankamiterhadapmanajemenmutu.

Sejumlah penghargaan yang membanggakan ini adalahpemicu agar kami terus berprestasi di masa depan.Seiring dengan kemajuan perusahaan, kami pun terusberkontribusi pada perbaikan ekonomi masyarakat disekitar wilayah usaha kami. Bersama, kita akanmenujukehidupanyanglebihbaik.

Kami adalah salah satu perusahaan ritel

terkemuka di Indonesia yang memiliki

lebih dari 5.000 gerai yang menyediakan

kebutuhan sehari-hari dengan harga

yang terjangkau. Setiap gerai kami

memiliki filosofi “toko komunitas”

sebagai bentuk komitmen kami untuk

membantu mengembangkan masyarakat

di sekitar wilayah usaha kami.

Page 5: Compro Final

Alfamart Company Profile4

Page 6: Compro Final

V I S I “Menjadi jaringan distribusi ritel terkemuka yangdimiliki oleh masyarakat luas, berorientasi kepadapemberdayaan pengusaha kecil, pemenuhankebutuhan dan harapan konsumen, serta mampubersaingsecaraglobal”

M I S I> Memberikankepuasankepadapelanggan/konsumendenganberfokuskepadaprodukdanpelayananyangberkualitasunggul.

> Selalumenjadi yang terbaik dalam segala hal yangdilakukandanselalumenegakkantingkahlaku/etikabisnisyangtinggi.

> Ikutberpartisipasidalammembangunnegaradenganmenumbuh-kembangkan jiwa wiraswasta dankemitraanusaha.

> Membangun organisasi global yang terpercaya,sehat dan terus bertumbuh dan bermanfaat bagipelanggan, pemasok, karyawan, pemegang sahamdanmasyarakatpadaumumnya.

N I L A I Alfamart berpegang pada standar yang tinggidalam INTeGRITAS, INOVASI, KuALITAS DANPRODuKTIVITAS,KeRJASAMATIM,danKePuASANPeLANGGAN. Nilai-nilai dasar tersebutmerupakandasardariBudayaPerusahaan.

V I S I o n “To be Indonesia’s largest and globally competitive

widely owned retail distribution network that empowers small entrepreneurs and fulfills customer needs and expectations”

M I S S I o n> To satisfy customer needs and expectations by

focusing on high quality products and services.> To implement ethical business practices, to be the

best in all of our actions.> To develop entrepreneurial spirits and skills in the

Company and the society.> To develop a reliable, healthy and growing organization

which benefits all stakeholders. V a l U e S We set high standards for INTEGRITY, INNOVATION,

QUALITY AND PRODUCTIVITY, TEAMWORK and CUSTOMER SATISFACTION. These basic values are the foundation of our corporate culture.

vision,mission&values

Alfamart Company Profile 5

Page 7: Compro Final

Alfamart Company Profile

With the total of more than 50,000 employees, Alfamart is one of the

largest single employers in Indonesia, hiring up to 1,500 people per month.

Saat ini Alfamart adalah salah satu perusahaan yang mempunyai tenaga

kerja terbanyak, yaitu lebih dari 50.000 karyawan. Tiap bulannya kami

merekrut sekitar 1.500 orang.

6

Page 8: Compro Final

OuRPeOPLeGROWINGTHeBeSTTALeNTS

Alfamart Company Profile

DiAlfamart,kamisangatmemperhatikanpengembangansumber daya manusia. untuk memastikan agar semuakaryawan kami bisa berkontribusi pada pengembanganusaha, kami selalu menyediakan pelatihan, kesempatanpengembangan diri serta sistem penghargaan yangmemberi motivasi agar tiap individu selalu inovatif danmencobamemberikanyangterbaik.

SejumlahsistempenghargaansepertiBestBranch,Storeof the Month serta Service Grand Prix adalah beberapaprogram yang dirancang agar karyawan toko tak pernahberhentiuntukberinovasi.

Agar karyawan memiliki rasa kepemilikan yang tinggiterhadap perusahaan, kami mengupayakan agarkomunikasi positif terus terjaga. Setiap karyawan bisamemanfaatkan fasilitas komunikasi internal untukmenyampaikan aspirasi mereka, dan tiap prestasi pastiakandiberipenghargaan.

Kami pun memiliki paket remunerasi yang kompetitifdi industri ritel. Kami percaya bahwa prestasi kerjaharus diberi penghargaan yang semestinya, karenanyakami menggunakan sistem Balanced Score Card sertaCompetencyBasedHumanResourceManagementsebagaiukuranpenilaianprestasikerja.

In Alfamart, people development is something that we take very seriously. In order to ensure that our people can contribute to the expanding business requirements, we are doing our best to provide them with the best possible trainings and opportunities for self-development, as well as developing reward systems that will motivate them to be innovative and always strive for excellence.

We never stop to develop innovations in our rewarding systems. Best Branch, Store of the Month as well as Service Grand Prix is designed to motivate employees to be innovative with their stores.

Good communication is also key in employee engagement. We maintain a positive internal communication within the company. We have developed several facilities for internal communication system to ensure employees’ aspiration will be heard and all achievements will not go unnoticed.

Our remuneration package is very competitive in the retail industry. We believe that good performance deserves suitable rewards; therefore we are using Balanced Score Card system and Competency Based Human Resources Management as a framework and a measurement in developing employees’ performance.

7

Page 9: Compro Final

Service and efficiency are key in retail business, therefore Alfamart base all its activities and business processes on these two elements.

BEST CUSTOMER SERVICEOur merchandising team is continually evaluating product trends to cater to the ever growing needs of consumers and strive to always providing high quality services. At the same time, we are also evaluating slow moving goods in order to maintain a productive space in our outlets. Our team has also developed a good relationship with our principals to help us plan the best pricing strategy.

Nice, clean and comfortable shopping environment and a systematic display to make it easy for consumers to look for products are important aspects to add to our friendly and genuine service to all of our consumers.

STaTe-of-THe-aRT TeCHnology foR effICIenCyAt Alfamart, efficiency is our first priority. With the help of technology, we are able to work better and faster in every stage of business; from location scouting, ordering and delivering goods from our suppliers to Distribution Centers, dispatching and distributing goods to our outlets, selling our products in the outlets to recording and tracking our

Staying true to the philosophy of a community store, every Alfamart store is dedicated to deliver friendly and genuine customer service and care for the surrounding community.

products. The use of the latest technology such as Pick to Light and Conveyor system in several Distribution Centers is crucial to increase logistic efficiency in our business.

Subsequently, we utilize a centralized IT program connecting head office, branch offices, DCs, and each of our stores. All decision makers have access to all data and information online, ensuring faster decision and smoother operation.

LOCATION, KEY OF SUCCESSIn retail business, location is key. To scout the best locations, Alfamart’s surveyors explore different cities to identify the locations, evaluate market potentials, traffic, competitions and consumer segmentation. The growth of Alfamart stores is approximately 20–25% per year.

Distribution Centre locations are also crucial to enable us to serve the surrounding outlets efficiently. At the moment we have 18 Distribution Centres (DC) in Java, Bali, Lampung, Palembang and Makassar.

OuROPeRATIONSDeDICATeDTODeLIVeR

8

Page 10: Compro Final

Hakekat bisnis ritel adalah pelayanan dan efisiensi. Olehkarenanya,Alfamartmenempatkankeduahal inisebagaidasarsemuaaktivitasdanbisnisprosesyangdilakukan.

PELAYANAN TERBAIK UNTUK PELANggANTimmerchandising kami senantiasamelakukan evaluasitrendprodukuntukmemenuhikebutuhanpelangganyangterusmeningkatdanuntukselalumenyediakanprodukdanlayananberkualitas tinggi.Di saat yangbersamaankamipunmelakukanevaluasiterhadapprodukyangkuranglakuagartempatyangtersediadigeraitetapproduktif.Timkamijugamenjalinhubunganyangbaikdenganparapemasokbarang agar kami bisamerencanakan strategi penjualandenganhargaterbaik.

Suasanabelanjayangnyaman,bersihdanmenyenangkan,sertapengaturantataletakyangmemudahkanpelangganmencari produk yang dibutuhkan juga merupakanaspek penting pelayanan, disamping tentunya pelayananlangsung yang ramah, tulus, dan bersahabat kepadasemuapelanggankami.

Alfamart Company Profile

TEKNOLOgI TERKINI UNTUK EFISIENSIefisiensi adalah prioritas utama bagi kami di Alfamart.Dukungan teknologi memungkinkan kami bekerja lebihbaikdanlebihcepatdiberbagaibisnisproses;mulaidaripencarian lokasi terbaik untuk gerai, pemesanan danpengirimanbarangdaripemasokkeDC,pengambilandanpendistribusianbarangkegerai,penjualandigeraisampaiprosespencatatandanpenelusuranbarang.PenggunaanteknologiterkinisepertiPicktoLightdansistemConveyordi beberapa DC juga dilakukan untuk meningkatkanefisiensilogistikyangsangatpentingdalambisniskami.

Kantorpusat,kantorcabang,DCdantokopunterhubungmelalui program IT yang tersentralisasi. Semuapengambil keputusan di perusahaan memiliki aksesdata dan informasi secara online, untuk mempercepatproses pengambilan keputusan yang akan melancarkanoperasionalsehari-hari.

LOKASI SEBAgAI KUNCI SUKSESLokasi adalah kunci bagi kesuksesan bisnis ritel. untukmendapatkanlokasiterbaik,parasurveyorAlfamartselalumelakukan pencarian lokasi gerai di berbagai wilayah,melakukan evaluasi potensi pasar, lalu lintas, kompetisidansegmentasipelanggan.Rata-ratapertumbuhangeraiAlfamartadalahsekitar20-25%pertahun.

PenentuanlokasiyangtepatuntukDCjugasangatpentinguntuk dapat melayani gerai yang tersebar disekitarnyasecaraefisien.Saatinikamimemiliki18DistributionCentre(DC)diJawa,Bali,Lampung,PalembangdanMakassar.

SToRe DeVeloPMenT PERKEMBANGAN TOKO PerioduntilDecember2010

5 34 145 350 566

1999 2000 2001 2002 2003

Sesuai dengan filosofi kami sebagai toko komunitas, setiap gerai Alfamart berdedikasi untuk melayani konsumen dengan ramah dan tulus serta peduli terhadap komunitas di sekitar gerai.

9221,293

2004 2005

1,7552,266

2,266

3,373

4,812

2006 2007 2008 2009 2010

9

Page 11: Compro Final

OuRMARKeTING

THe bRanD THaT bRIngS ValUeSAlfamart marketing activities are always customer oriented and focus on service and innovation. Besides conducting an analysis on macro economy and the industry, we also conduct qualitative and quantitative market research to help us formulate our marketing strategy. As a result, we are able to deliver innovative promotional programs that are suitable for our target market.

Our marketing programs are designed to be simple and accessible for all consumers. Our annual promotional programs are running throughout the year with the theme Special big events. They are Kejutan awal Tahun (new year Surprise), Senyum Keluarga Indonesia (The Smile of Indonesian families), Semarak Ulang Tahun alfamart (alfamart birthday bash), exclusive fair, thematic programs as well as Produk Dwi Mingguan (biweekly Products).

On top of that, there are monthly consumer promotions in cooperation with our principals. Our Pencet Pencet Asik program (Push The Buttons) is a fun program that lets consumers to interact with our cashiers by pushing the cash register buttons to win prizes. Another fun program is our happy hour program that is customized to kids, teens and housewives.

We also utilize digital marketing in our communication strategy, such as website, advertising in online media and SMS Blast.

We are currently developing a marketing to marketing strategy, in which we partner with the marketing department of our suppliers to create programs that bring value to the consumers. In this partnership, Alfamart will be the mediator between principal companies and their consumers.

CUSToMeR loyalTy PRogRaMLoyal customers are our most valuable asset therefore we are maintaining an ongoing and beneficial relationship with them through our Kartu AKU membership program. The program has been carried out nationwide since 2005. Through this membership program, we are able to communicate with our customers and understand their needs and hopes. All members enjoy special discounts and surprises on special days such as birthday surprise for platinum members. They are also welcome to join community activities exclusive for members such as beauty class, factory visit, free gathering with Kartu AKU and enjoy many benefits offered by Alfamart merchants all over Indonesia. We work together with 2 banks such as BNI for Kartu AKU BNI, BCA for A Card Flazz so that our members can enjoy the benefits offered by the bank merchants.

Alfamart Company Profile10

Page 12: Compro Final

We also conduct an annual special big event called our love to you (bukti Kasih Untuk anda) and a redemption program in which members can get attractive prizes by collecting points. Both programs receive positive contribution, proven by the increase in members numbers and their sales contribution which is consistent year after year.

Until 2010, Alfamart has more or less 3 million members and is one of the biggest membership communities in Indonesia, in which 60% of its members are active members.

Alfamart Company Profile 11

Page 13: Compro Final

BRANd YANg MEMBAWA NILAI TERSENdIRIAktifitas pemasaran Alfamart selalu berorientasi kepadakonsumen dengan menitikberatkan kepada kemudahanlayanan serta inovasi. Dalam merumuskan strategipemasaran, selain memperhatikan kondisi makro,analisis industri, kami juga melakukan studi dalambentuk riset pemasaran baik secara kualitatif maupunkuantitatif. Hasilnya kami dapat menelurkan program-program promosi yang inovatif dan juga sesuai dengankeinginanpasar.

Fokus program pemasaran kami adalah program yangsederhanadanmudahdicernaolehkonsumen.Sepanjangtahun kami gulirkan berbagai program promosimenarikyang tertuang dalam kalender promosi tahunan Spesial Big Event, yaituKejutan Awal Tahun, Senyum Keluarga Indonesia, dan Semarak Ulang Tahun Alfamart, exclusive fair, thematic program serta Produk dwi Mingguan (PdM).

Diluar itu,promo jugadilakukansetiapbulannyamelaluikerjasama dengan para pemasok Alfamart. ProgramPencet-pencetAsikmerupakansalahsatuinovasiprogrampromosiyangmenginteraksikankonsumendenganpetugaskasirkami.Melaluiprograminikonsumenyangberbelanjasejumlahtertentuberkesempatanmemencettombolkasiruntuk memenangkan hadiah langsung. Inovasi lainnyaberupaprogramhappyhouryangdirancangspesialuntukanak-anak,remajadaniburumahtangga.

Sejalan dengan perkembangan Teknologi Informatika,kami juga menerapkan digital marketing dalam strategikomunikasi,sepertiwebsite, iklandimedia-mediaonlinesertapemanfaatanSMSBlast.

Strategi lain yang sedang dikembangkan adalah strategimarketing to marketing, yaitu kerjasama dengan bagianmarketing pemasok untuk bersama membuat program-programdengantujuanmemberipelayananyanglebihbaikkepada konsumen. Dalam kerja sama ini, Alfamart akanbertindak sebagaimediator antara perusahaan pemasokdenganpelanggannya.

LAYANAN UNTUK PELANggAN SETIAPelanggan setia adalah aset yang berharga, karenanyakami secara serius menggarap program keanggotaanKartu AKu yang dijalankan dalam skala nasional padatahun2005hinggasaatini.Melaluiprograminikamidapatberkomunikasi serta menyelami keinginan dan harapanpelanggan.ParapemegangKartuAKumemilikikesempatanuntukmenikmatipotonganbelanjakhusus,mendapatkankejutandiharispesial,kejutandihariulang tahununtukpemegang kartu platinum, mengikuti kegiatan-kegiatankomunitaskhususberupakelaskecantikan,kunjungankepabrik,arisan gratisbarengKartuAKusertamenikmatikeuntungan yang ditawarkan oleh merchant-merchantyang bekerjasama dengan Alfamart yang ada di seluruhIndonesia.Kamijugamelakukankerjasamadengan2bank,misalnyadenganBNIdenganmenerbitkanKartuAKuBNI,dandenganBCAmelaluiACardFlazz.Dengandemikianmemberkamibisamenikmatibenefityangditawarkanolehmerchant-merchantkeduabanktersebut.Setiaptahunkamimengadakanbigeventprogramkhusus

Alfamart Company Profile12

Page 14: Compro Final

untukmember yang bernamabukti Kasih untuk anda.Sertaprogramredemptionyangmemberihadiahmenarikbagi anggota dengan cara mengumpulkan poin. Keduaprogram ini mendapat sambutan positif dari anggota,terbuktidaripenambahanjumlahanggotasertakenaikanprosentase kontribusi penjualannya yang konsisten daritahunketahun.

Hingga2010,Alfamartsudahmemilikikuranglebih3jutaanggota. Komunitas ini adalah salah satu komunitaskeanggotaan terbesar dan 60% anggotanya adalahanggotaaktif.

13

Page 15: Compro Final

OuRFRANCHISeeMPOWeRINGSMALL&MeDIuMeNTRePReNeuRS

14

Page 16: Compro Final

Our franchise scheme is open for all Indonesian residence (individuals, store owners etc), institutions (religious communities, social organizations, mass organizations, professional associations, etc).

Staying true to our objective to empower our surrounding community to grow and prosper together with us, we have redefined our scheme to make it even more accessible to everyone by simplifying the process and providing assistance in bank financing. Loyal employees are also given an opportunity to be a franchisee, as an appreciation to the employees’ years of service and loyal support to the company.

Alfamart franchise is a win-win solution for budding entrepreneurs. Our system serves as a vehicle in becoming a leading community-store network owned by the general public. By encouraging local residents to become Alfamart franchisees, together we are building a more prosperous community.

Sistem franchise kami terbuka bagi seluruh pendudukIndonesia (pribadi, pemilik toko, dll), institusi (komunitasagama, organisasi sosial, organisasi massa, asosisasiprofesional,dll).

untuk semakin mendukung pertumbuhan ekonomikomunitasdisekitarwilayahusahakami,sistemfranchisekami didesain begitu mudah dan sederhana denganbantuan untuk memperoleh pinjaman modal dari bank.Karyawan kami juga diberi kesempatan untuk menjadifranchisee, sebagai salah satu bentuk penghargaan atasdedikasidandukungannyaterhadapAlfamart.

Franchise Alfamart adalah solusi salingmenguntungkanbagipengusahakecildanmenengah.Sistemkamiadalahsarana untuk menjadi jaringan gerai komunitas yangdimilikiolehumum.Denganmendukungmasyarakatuntukmenjadi franchiseeAlfamart,kami ikutsertamemajukankehidupandisekitarkami.

AdheringtoourvisiontoempowersmallandmediumentrepreneursinIndonesia,Alfamartfirstopenedtheopportunityforfranchisein2001,andcurrentlythenumbersoffranchisestoresisaround1,500stores.Theroleoffranchisenetworkisindeedcentraltoourstores’rapidgrowth.

VisikamiadalahmemberdayakanpengusahakecildanmenengahdiIndonesia.Karenanya,Alfamartpunmembukasistemfranchiseditahun2001,dansaatinisudahada1.500geraifranchisedanperangeraifranchiseinibagipertumbuhanAlfamartsangatbesar.

Alfamart Company Profile 15

Page 17: Compro Final

OuRHISTORy

Founder Djoko Susanto started the minimarket business in 1999 when Indonesia was almost crippled by the economic crisis. It was a dark era for the Indonesian economy as many businesses went bankrupt and the unemployment rate went skyrocketing.

However, Djoko truly believes that a company that continues to have the initiative to move forward when others are stagnant is the company that will succeed. His business intuition is proven right. Alfamart is now one of the most leading minimarket retailers in Indonesia, with more than 5,000 outlets.

Djoko himself is no stranger to retail business. He had been helping at his parents’ grocery store from the young age of 10. His past experiences had strengthened him and he is now enjoying the fruits of his labor through the continuing success of Alfamart.

Alfamart Company Profile16

AlfamartdidirikanolehDjokoSusantodi tahun1999saatIndonesia tengah dilanda krisis ekonomi yang hebat.Masa itu adalah masa kegelapan, dengan banyaknyausaha yanggulung tikar serta tingkat pengangguranpunmelonjaknaik.

Djokopercaya,bahwaperusahaanyangmemiliki inisitiatifuntukmajudisaatyanglaintakmelakukanapa-apaadalahperusahaan yangakanmeraih sukses. Intuisinya terbukti

benar. Alfamart saat ini merupakan salah satu pemainpentingdiusahaminimarketdiIndonesiadenganmemilikilebihdari5.000gerai.

Djoko adalah wiraswastawan sejati yang sudah mulaimembantuusahatokokelontongkeluarganyasaatiamasihberusia10tahun.PengalamanhidupbeliaumembentuknyamenjadipribadiyangkuatdankinibeliauberhasilmembawaAlfamartkepuncakkesuksesan.

Page 18: Compro Final

Alfamart Company Profile 17

Page 19: Compro Final

Alfamart Company Profile

Page 20: Compro Final

OuRMILeSTONeS

1989|DidirikansebagaiperusahaantradingolehDjokoSusantodankeluarga.MayoritassahamkemudiandijualpadaPTHMSampoernaTbk.1994|Restrukturisasikepemilikan70%PTHMSampoernaTbk.dan30%PTSigmantaraAlfindo(keluargaDjoko).18 oktober 1999|AlfaMinimartpertamaberoperasidibawahPTAlfaMitramartutama.2002|PTSumberAlfariaTrijayamengubahjenisusahamenjadiminimarketdenganmengakuisisiasetPTAlfaMitramartutama.

2003|AlfaMinimartberubahmenjadiAlfamart.2005|JumlahtokoAlfamartmencapai1.000gerai.2006|AlfamartmendapatkanSertikfikatISO9001:2000untukQualityManagementSystems.2006|PTHMSampoernaTbk.menjualsemuasahamnya,kepemilikansahamPTSigmantaraAlfindomenjadi60%danPTCakrawalaMuliaPrimamemiliki40%saham.

2007|Memiliki2.000gerai,memasukipasarLampung.2009|Pertamakalidiaplikasikannyasistemconveyorpadadistributioncenter(DC)AlfamartBandung2.2009|Alfamartgopublic.Memilikilebihdari3.000geraidanmulaimemasukipasarBali.2010|Memilikilebihdari4.000gerai,danmulaimemasukipasardiMakassardanmempersiapkanpasardiPalembang.2011|Memilikilebihdari5.000gerai.

Alfamart Company Profile

1989 | Founded as a multiproduct trading company by Djoko Susanto and his family but later on the majority of shares was sold to PT HM Sampoerna Tbk.1994 | Ownership restructured with 70% PT HM Sampoerna Tbk. and 30% PT Sigmantara Alfindo (Djoko’s family).october 18th, 1999 | The first Alfa Minimart commenced operation under PT Alfa Mitramart Utama.2002 | PT Sumber Alfaria Trijaya changed its business to

minimart by acquiring PT Alfa Mitramart Utama’s assets.2003 | Alfa Minimart became Alfamart.2005 | Alfamart stores hit the number of 1,000 outlets. 2006 | Alfamart was awarded the ISO 9001:2000 Certificate for Quality Management Systems.2006 | PT HM Sampoerna Tbk. sold all its shares, leaving PT Sigmantara Alfindo with 60% shares and PT Cakrawala Mulia Prima with 40%.

2007 | 2,000 stores in operations, entry to Lampung market.2009 | Conveyor system was first applied at Alfamart distribution centres (DC) Bandung 2.2009 | Alfamart went public. More than 3,000 are now in operation and Alfamart starts entering Bali market.2010 | More than 4,000 stores in operation, entry to Makassar Market and preparation of a new market in Palembang.2011 | More than 5,000 stores in operation.

Page 21: Compro Final

OuRCORPORATeSOCIALReSPONSIBILITyGIVING BACK TO THE COMMUNITY

Alfamart Company Profile

Page 22: Compro Final

Alfamart is essentially a community store, therefore it is important that we actively participate in growing our surrounding community through our Corporate Social Responsibilty (CSR) programs that are divided into:

1. Alfamart Care which oversees social activities2. Alfamart Smart which oversees education3. Alfamart Sport which oversees sport activities4. Alfamart Clean and Green which oversees

environment5. Alfamart SMEs which oversees small and medium

entrepreneurs6. Alfamart Vaganza which oversees arts and

entertainment

Alfamart SMEs is one of our programs that is a part of our entrepreneurship development program. Through this program, we are embracing traditional retailers in the surrounding areas to become our partners, where at the moment there are more than 70,000 outlets available. We also supply them with new kiosks and a wide range of products as well as facilitate them with basic trainings in finance, retail and inventory management. This program has been successful and is fully supported by the Ministry of Cooperatives and Small and Medium Enterprise, Municipal Government of Central Jakarta and corporate partners. Currently, there are almost 2,000 Alfamart kiosks in Jabodetabek, West Java, Makassar and will expand to Central Java, East Java, Sumatra and other areas.

Alfamart is for the community. Therefore we value our relationship with our stakeholders, government agencies, consumers, surrounding community and small/medium companies who partnering with us. We are a company that truly cares about empowering the community and that what make us different.

Alfamart adalah toko komunitas, karenanya kami punselalu perpartisipasi dalammeningkatkan kesejahteraanmasyarakat melalui program Tanggung Jawab SosialPerusahaan(CSR)yangterbagimenjadi:

1. AlfamartCarefokusdibidangsosial2. AlfamartSmartfokusdibidangpendidikan3. AlfamartSportfokusdibidangolahraga4. AlfamartCleanandGreenfokusdibidanglingkungan5. AlfamartSMesfokusdibidangpengusahakecildanmenengah

6. AlfamartVaganzafokusdibidangsenidanbudaya

AlfamartSMesadalahsalahsatuprogrampengembangandan pembinaan usaha kecil. Melalui program ini, kamimerangkulparapedagangtradisionalyangmemilikiusahadi sekitar wilayah usaha kami untuk menjadi rekanandimanasaat ini sudah lebihdari 70.000gerai.Kami jugamenyediakankiossertaproduk-produkuntukdijual,sertamemberi fasilitasberupapelatihandasarkeuangan, riteldantatakelolabarangdagangan.PrograminitelahberjalandanmendapatdukunganpenuhdariMenteriKoperasidanusahaKecildanMenengah,PemerintahKotaDKIJakartasertamitraperusahaanlainnya.Saatini,adahampir2.000kiosAlfamart yang tersebardi Jabodetabek, JawaBarat,Makassar dan akan merambah ke Jawa Tengah, JawaTimur,Sumatradandaerahlainnya.

Alfamarthadiruntukmasyarakat.Karenanya,kamibegitumenghargaihubunganbaikkamidenganparapemegangsaham, pemerintah, pelanggan, masyarakat setempatserta perusahaan kecil/menengah yangmenjadi rekanankami. Alfamart adalah perusahaan yang membantupemberdayaan masyarakat dan itulah yang membuatkamiberbeda.

Alfamart Company Profile

Page 23: Compro Final

BRANCHeS

CIleUngSI bRanCH 1 & 2Kawasan Industri Menara Permai Kav. 18Jl. Raya Narogong Km 23.8, CileungsiBogor 16820, Jawa BaratTelp. : 021-8249 8222, 8249 9234faks. : 021-8249 7200, 8249 7500

JababeKa bRanCHKawasan Industri Jababeka 2Jl. Industri Selatan VI Blok PP No. 6Cikarang, Jawa BaratTelp. : 021- 8984 1456 faks. : 021- 8984 1455

CIRebon bRanCHJl. Kalijaga No. 108, Kec. Lemah WungkukCirebon 45113, Jawa BaratTelp. : 0231- 225 666 faks. : 0231- 225 684

CIKoKol bRanCHJl. MH. Thamrin No. 9, CikokolTangerang 15117, BantenTelp. : 021-5549 432 faks. : 021-5549 769, 5549 756

balaRaJa bRanCHJl. Arya Jaya Santika No. 19, RT/RW 001/02, Kp. SeglokDesa Pasir Bolang, Kec. Tigaraksa, Tangerang 15720, BantenTelp. : 021-5990 123faks. : 021-5990 388

banDUng bRanCH 1Jl. Soekarno Hatta No. 791, Cisaranten WetanBandung 40294, Jawa BaratTelp. : 022-7800 118 faks. : 022-7833 215, 7817 247

banDUng bRanCH 2Jl. Nanjung RT/RW 006/11 (Blok Ajeng), Desa UtamaKec. Cimahi Selatan, Kota Cimahi, Kab. Bandung, Jawa BaratTelp. : 022- 6675 300faks. : 022- 6671 567

CIlaCaP bRanCHJl. MT. Haryono No. 168 Kawasan Industri Cilacap 53221, Jawa TengahTelp. : 0282-548 345 faks. : 0282-548 337

Alfamart Company Profile

Page 24: Compro Final

SURabaya bRanCHJl. Berbek Industri VII No. 3-5, Waru, SidoarjoSurabaya 61256, Jawa TimurTelp. : 031-8687 007faks. : 031-8687 015

SeMaRang bRanCHKawasan Industri Tugu Wijaya KusumaJl. Industri I No. 1, Randugarut, TuguSemarang 50010, Jawa TengahTelp. : 024-8660 999 faks. : 024-8660 888

laMPUng bRanCHJl. Soekarno Hatta RT/RW 001/01 Campang Raya, Tanjung Karang TimurBandar Lampung 35122, LampungTelp. : 0721-7699 111faks. : 0721-7699 100

Malang bRanCHJl. Raya Singosari Km 16, Desa LosariKec. Singosari, Kab. Malang, Jawa TimurTelp. : 0341-7285 667faks. : 0341-454 777

KlaTen bRanCHJl. Solo - Yogya Km 22, Kaliwingko, BanaranDelanggu, Klaten, Jawa TengahTelp. : 0272-554 325faks. : 0272-557 000

balI bRanCHJl. Gunung Galunggung No. 5, Cargo PermaiBanjar Liligundi, Ubung KajaDenpasar Utara 80116, Bali Telp. : 0361-8443 060faks. : 0361-8443 061

MaKaSSaR bRanCHKawasan Industri MakassarJl. Kima 8 Blok SS No. 23Makassar 90241, Sulawesi SelatanTelp. : 0411-4723 201faks. : 0411-4723 260

Alfamart Company Profile

Page 25: Compro Final

24

Workingtogethertowardsachievingmutualbenefitsforsociety,environment,forgenerationstocome.

Page 26: Compro Final
Page 27: Compro Final
Page 28: Compro Final

EmployEE growthPertumbuhan karyawan

2010 | 50,000

2009 | 37,000

2008 | 32,000

Page 29: Compro Final
Page 30: Compro Final
Page 31: Compro Final
Page 32: Compro Final
Page 33: Compro Final
Page 34: Compro Final

Alfamart CSr activities all over Indonesia.

rangkaian kegiatan CSr alfamart di pelbagai daerah di Indonesia

Page 35: Compro Final

Alfamart Cheap Bazaar, commemorating the 63rd anniversary of Cooperation in Subang, west Java.

bazaar murah alfamart dalam rangka hut koperasi ke 63, bertempat di Subang, Jawa barat.

Page 36: Compro Final
Page 37: Compro Final

the official opening of AlBI Book park, a gift from Alfamart to the children of Indonesia

location: Bekasi, west Java

Peresmian taman buku aLbI persembahan aLfamart untuk anak Indonesia, bekasi, Jawa barat