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A Project of NADEEM ASLAM CONTENTS Introduction Vision Mission 4 P’s Gulberg Campus Current & Future Enrolment Enhancement Strategies Summary

Concordia Gulberg Presentation Nadeem Aslam

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Page 1: Concordia Gulberg Presentation Nadeem Aslam

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NADEEM ASLAM CONTENTS

IntroductionVisionMission4 P’sGulberg Campus Current & FutureEnrolment Enhancement StrategiesSummary

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VISION

“To provide a nurturing academic environment where students are transformed into intellectually creative and confident individuals who would later become the leaders of tomorrow.”

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MISSION

Beaconhouse is the largest and most successfulschool system in Pakistan. Our vision is to establisha House of Wisdom at the national level with adistinctive approach to cater for the current and future educational needs of the country. It will free our students from rote- learning and tuition needs. We are focused on developing intellectually creative and confident students who will be capable of meeting any challenge in their lives. Our teaching methodology will make us unique. We will accomplish our mission by fulfilling the social responsibility of bringing a positive change to the society in terms of quality education and intellectual development.

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Concordia Colleges under the umbrella of theBeaconhouse Group aspire to offer world class education in an innovative and technology-enabled environment at an economical cost. Our teaching methodology will make us unique. We will accomplish our mission by fulfilling the social responsibility of bringing a positive change to the society in terms of quality education and intellectual development. The Concordia Faculty and staff will infuse life in our vision by creating and supporting a college environment and culture where all are affectionately welcomed, accepted and valued for their individual dignity and importance. Our goal is to be a role model institution in many ways. We are the first in Pakistan to provide each student with modern technological tools like a Tablet along with educational videos covering full courses.

What makes Concordia colleges different from other colleges?

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What Marketing 4 P’s Says???

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Product: High quality education

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Price:

Education at an Affordable Fee

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Place: We are available in different Metro and Non Metro Towns

Lahorei. Johar Townii. Allama Iqbal

Towniii. Waltoniv. Fane Roadv. Gulbergvi. Harbanspura

SheikhupuraGujratSialkotOkaraSahiwalKasurMultanMandi BahauddinBurewala

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Traffic Moving from Defence Mor to Walton

Promotion:

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Allah Hoo Chowk

Promotion:

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Social Media: Facebook

Link : https://www.facebook.com/concordiaok

Promotion:

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Strengths:•We are the first in Pakistan to provide each student with modern technological (TABLET,VIDEO COVERING FULLCOURSES)•Helped students become critical thinkers and problem solvers, equipping them with the confidence to stand out from the crowd.•The newest educational endeavor from Beaconhouse.•In this knowledge-based age, education is undergoing rapid transformation. •The emergence of increasingly affordable digital products such as smart phones, tablets and e-readers is reshaping the way we think about teaching and learning.•Allowing a student to go through thelecture as many times as a student likesInteractive learning approach helpstudents to acquire and masterproblem-solving techniques learningManagement System (LMS)•Additional source for meeting student•needs.

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Weakness:

•Lack of infrastructure so far.•Still in initial stages of brand awareness.•Heavy budgets required for keeping up the pace. •Underfunding in many departments and programs.

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Opportunity:

•Significant progress towards the establishment of an international education brand in Pakistan.•Education is the right of every child. We are trying to reach out as far as we could •As we continue to grow and evolve, each day brings with it new challenges •Concordia Colleges hope to attract enterprising students and faculty who are prepared to lead a revolution in pedagogy and open up new windows of learning.•Concordia College will provide incentive-oriented career development guidelines.•Affordable•full-time faculty teach most classes,and there is a strong bond and ahigh level of interaction betweenfaculty and students.

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Threats:

•High competitive environment in market.•Competitors may copy their ideas.•Risk of losing prominent faculty and staff for genuinely better opportunities at other universities or locally•Competition can imitate.

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• 127 students• 12 faculty members• Intermediate education• Five fields of studies offered• Targeting middle to upper class sector• Direct competition with Kinnaird and

Lahore College

GULBERG CAMPUS PROFILE 2014

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TOTAL NO OF STUDENTS 2014 144

EXPECTED NO OF STUDENTS 2015 275

EXPECTED NO OF PRE CLASSES STUDENTS 150

GULBERG GIRLS CAMPUSSTATISTICS & TARGETS

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WORD OF MOUTH

• Excellent Atmosphere and support Facilities to be provided to existing students

• Excellent Relationships to be developed with existing students and their parents through constant interaction and heeding to their justified needs and requirements

• An open and frank Atmosphere and interaction to be created with Faculty, Students, Administration Staff .

• Motto / Slogan should be “TWO YEARS TO REMEMBER”.

ENROLMENT ENHANCEMENT STRATEGIES

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MARKETING SUPPORT

• All Marketing Support activities like advertisements (media, press), billboards, leaflets, flyers should start from February 2015 and gradually build up to July / August 2015.

• Direct contacts with Targeted Schools should begin in November / December 2014. Awareness Seminars with permission from Schools be held on weekends with both parents and students present

• More Emphasis and Focus on Beaconhouse and Educators. Facilitation and Support from Head Office can add strength to individual efforts.

ENROLMENT ENHANCEMENT STRATEGIES

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ENHANCEMENT IN FIELDS OF STUDIES OFFERED

• Campus is currently offering one combination in FA, which is Computer Science, Economics and Statistics.

• Since Gulberg Campus is a Girls Campus and preference of Girls is towards subjects like fine arts, education, fashion designing and social work . Introduction of these subjects shall be very beneficial.

• A Broader offering with proper awareness campaign can give Gulberg College a strong competitive advantage over Homeconomics College.

ENROLMENT ENHANCEMENT STRATEGIES

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EFFECTIVE USE OF SOCIAL MEDIA

• In today’s world probably the biggest source of awareness is Social Media.

• Although there are numerous Social Media Sites the main ones are Facebook, Twitter, Linkedin and Web Page.

• I feel strongly we have not taken proper usage of our Social Websites. We need trained and dedicated people updating our pages regularly and thus creating greater awareness.

• Our Web page remains not updated for a very long time now.

ENROLMENT ENHANCEMENT STRATEGIES

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EXCELLENCE IN EDUCATION TO THE ENROLLED STUDENTS

• encourage the informed and critical questioning of accepted theories and views;• develop an awareness of the limited and provisional nature of much of the current knowledge in all fields;• see how understanding evolves and is subject to challenge and revision;engage students as active participants in the learning process, while acknowledging that all learning must involve a complex interplay of active and receptive processes;• engage students in discussion of ways in which study tasks can be undertaken;• transforming matric result of the weak students and maintaining, enhancing excellent matric results;• respect students' right to express views and opinions;• teacher to be a motivator, mentor, coach rather than teachers of other institutions;• incorporate a concern for the welfare and progress of individual students;

ENROLMENT ENHANCEMENT STRATEGIES

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MISCELLANEOUS FACTORS

• Transportation Facility• Study Tours• Recreation Tours• Outdoor Sports Facility• Extending Intermediate Education to Graduate and then

Master’s will give strong support to our FA, ICS, ICOM girls in particular.

• Getting affiliated with institutions like LUMS and LSE will be another powerful Marketing tool for our FA, ICS and ICOM students.

ENROLMENT ENHANCEMENT STRATEGIES

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