12
HOME FURNISHINGS ASSOCIATION nahfa.org/HFNC Signature Sponsor Long Beach, CA • May 22-24 Imagine the possibilities

Conference 2016 brochure digital

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Conference 2016 brochure digital

HOMEFURNISHINGSASSOCIATION

nahfa.org/HFNC™

Signature Sponsor

Long Beach, CA • May 22-24

Imagine the possibilities

Page 2: Conference 2016 brochure digital

Partnering with:

You could attend seminars and workshops that benefit you, your staff, and ultimately, your business?

You could mentor, encourage, and prepare the next generation of home furnishings professionals?

You could network with peers who love to share best practices, new technologies, and industry trends? The Home Furnishings Association supports your what ifs with unwavering purpose through opportunities like the Home Furnishings Networking Conference.

F U R N I S H I N G S C O U N C I L

Stop wondering what if? Discover what a difference three days can make.

Register now.

REGISTER @ NAHFA.org/HFNC • 800.422.3778 REGISTER @ NAHFA.org/HFNC • 800.422.3778

Signature Sponsor

Page 3: Conference 2016 brochure digital

REGISTER @ NAHFA.org/HFNC • 800.422.3778

SUNDAY 4:00 PM MAIN STAGE

MIKE WALSH, Founder and CEO, Tomorrow

FLEX—Business Re-Imagined

What You Will Learn: The 21st Century presents new challenges for business leaders. Learn how to take risks, inspire, motivate and re-imagine the way you do business.

MONDAY 9:00 AM MAIN STAGE

CASEY GERALD, Co-Founder and CEO, MBAs Across America

Purpose, The New Bottom Line

What You Will Learn: It's not the what or the how, but it's the WHY, that is at the heart of creative entrepreneurs. It's the WHY that sparks the revolution.

TUESDAY 4:00 PM MAIN STAGE

SETH MATTISON, Founder and Chief Movement Officer, FutureSight Labs

The Future of Work

What You Will Learn: Your employees’ attitudes and behaviors are evolving. Learn how to navigate a new business landscape where collaboration is key to unleashing the innovation vital for survival.

TUESDAY 9:00 AM MAIN STAGE

JASON DORSEY, Chief Strategy Officer and Millennials Researcher, Center for Generational Kinetics

Crossing the Generational Divide

What You Will Learn: With four generations in the workforce and five in the marketplace, we are surrounded by unprecedented challenges. Learn how to use data and step-by-step actions to drive communication, engagement and revenue to all generations.

Page 4: Conference 2016 brochure digital

REGISTER @ NAHFA.org/HFNC • 800.422.3778

SUNDAY 1:30 PM PRE-CONFERENCE!

TAP INTO THE MATTRESS MARKET (in a two-part series) Bob Muenkel, director of sales and development at Serta, has been on the forefront of the mattress industry for 28 years. He and his team have helped thousands of retailers turn a profit selling sleep. Find out how Bob does it as he explains strategies that lead to higher closing rates, average ticket sales, and gross margins. You can’t afford to miss it.

SUNDAY 6:30 PM

RETAILER OF THE YEAR GALA Join HFA as we celebrate and honor the 2016 HFA Retailers of the Year during a stunning, red-carpet, dazzling evening. The Retailer of the Year Award, known as the “Oscars” of the industry, will be bestowed upon two HFA members, recognizing them for their outstanding achievements, progressive leadership, exemplary service to their communities and industry, and for their personal and professional successes.

MONDAY 3:00 RESERVATION REQUIRED

LONG BEACH PORT TOUR(Event only available to registered attendees staying at the Westin. Space is limited; RSVP required.)

Long Beach is home to the second busiest container seaport in the U.S. with an annual trade valued at more than $180 billion. Furniture is one of the top imports that flow through this 3,200-acre gateway. It’s likely some (if not most) of your inventory has been here. Join us as the Long Beach Port staff hosts a 90-minute boat tour of the port.

TUESDAY 6:00 PM @ THE POOL

MAKE A SPLASH WITH HFAWe’re Takin’ Over!

After three information-filled, idea-laden, mind-blowing days of conference it’s time to jump headfirst into fun with the HFA pool party! We’re taking over the pool for a Frankie & Annette-themed bash, minus the sand. Let’s enjoy the final night together—pack your flip-flops, your polka dot swimsuit, or your beach shirt. Who knows? There might even be bingo!

Past Recipients

Signature Sponsor

Page 5: Conference 2016 brochure digital

REGISTER @ NAHFA.org/HFNC • 800.422.3778

WelcomeREGISTRATIONRegistration includes access to all education and the exhibitor showcase, all planned meal functions (including the Retailer of the Year Awards evening) and the closing night Block Party!

HFA members save $150 off first registration and $350 off additional registrations.

General registration $549

Member 1st registration $399*

Additional member registrations $ 199* *Member pricing applies to HFA sponsors, partnering organizations and their members.

HOTEL INFORMATIONThe Westin Long Beach333 East Ocean Blvd., Long Beach, CA 90802

Call for reservations: 888.627.8403

Group code: NAHFA

Reserve online: NAHFA.org/HFNC

$179 per night (plus applicable taxes)No resort fee and free in-room WIFIOvernight self-parking is $15

Not an HFA member? Call 800.422.3778 to learn how to attend conference as our guest!

Conference 2015

REGISTER @ NAHFA.org/HFNC • 800.422.3778

Page 6: Conference 2016 brochure digital

REGISTER @ NAHFA.org/HFNC • 800.422.3778 REGISTER @ NAHFA.org/HFNC • 800.422.3778

SUNDAY

9:00 a.m. Pre-Conference activities around Long Beach Ride a wave of fun before conference with a variety of Long Beach activities. Check it all out @ nahfa.org/HFNC

1:30 p.m. Mattress Selling Solutions Part 1: Sell SLEEP not Mattresses Bob Muenkel, director of sales development at Serta.

3:00 p.m. Snacks

4:00 p.m. On the Main Stage with Mike Walsh—Flex: Business Re-Imagined

6:00 p.m. Welcome Reception

7:00 p.m. Retailer of the Year Celebration

9:00 p.m. Serta After Party

MONDAY 7:00 a.m. Breakfast and Networking in the Showcase

7:30 a.m. Early-Riser Sessions

➢ A) 5 Ways Social Media Can Jump Start Your Marketing➢ B) HFA Challenge—Maximizing YOUR Member Benefits➢ C) 8 Building Blocks for Creating a Sustainable Closely-Held Business➢ D) Showrooming & Webrooming: Leverage it to YOUR Benefit

9:00 a.m. On the Main Stage with Casey Gerald—Purpose, the New Bottom Line

10:00 a.m. Morning Snacks Station

10:10 a.m. Main Stage Drill Down

11:00 a.m. Breakout Sessions

➢ A) How to Win the War on Talent➢ B) Storytelling: A New Brand Imperative➢ C) The Mind of the Consumer➢ D) Why People Buy and How to Improve Your “BAT-ting” Average!

12:15 p.m. Networking Lunch with Dr. Noel Hacegaba, Chief Commercial Officer, Long Beach Port Authority

1:30 p.m. On the Main Stage—Making Waves with Awesome Ideas hosted by Kizer & Bender

3:00 p.m. Delivering the Goods—Long Beach Port Tour

Signature Sponsor

Page 7: Conference 2016 brochure digital

REGISTER @ NAHFA.org/HFNC • 800.422.3778

5:00 p.m. Reception Cocktails

6:00 p.m. Dine around Pine Street—exploring the local cuisine is half the fun find more than 100 quality eateries within an eight-block radius, many along famed Pine Street

7:00 p.m. NGN Dinner

7:00 p.m. VIP Party

9:00 p.m. NGN Bash

TUESDAY

7:00 a.m. Breakfast and Networking in the Showcase

7:30 a.m. Early-Riser Sessions

➢ A) 5 Ways Social Media Can Jump Start Your Marketing➢ B) How to Win the War on Talent➢ C) A Purpose Driven Bottom Line—Inside & Out➢ D) Showrooming & Webrooming: Leverage it to YOUR Benefit

9:00 a.m. On the Main Stage with Jason Dorsey—Crossing the Generational Divide

10:00 a.m. Morning Snacks Station

10:10 a.m. Main Stage Drill Down

11:00 a.m. Showcase Shopping and Networking

12:15 p.m. Mattress Selling Solutions Part 2: Qualifying and Selling Bob Muenkel, director of sales development at Serta.

2:00 p.m. Breakout Sessions➢ A) Creative Experiential Marketing—The What, Where, Why and How!➢ B) How to do a Merchandising Deal➢ C) Moving Your Business A Generation Ahead➢ D) Story Telling: A New Brand Imperative

3:00 p.m. Break

3:15 p.m. Announce winners from mobile app game

4:00 p.m. On the Main Stage with Seth Mattison—The Future of Work

6:00 p.m. Making a Splash with HFA

Signature Sponsor

Page 8: Conference 2016 brochure digital

MONDAY, MAY 237:30 AM BREAKOUT SESSIONS

5 Ways to Use Social Media to Jump Start Your Marketing Efforts!Who: Marisa Peacock, Chief Strategist, The Strategic Peacock

What You Will Learn: Do you need social media for your business? Let me count the ways. It’s easy to get overwhelmed and lose focus on your goals.

Your Take Away: Learn the five key ways that you can leverage social media to help you jump start your marketing efforts.

___________________________________________________________

HFA Challenge—Maximizing YOUR Member BenefitsWho: Sharron Bradley and Mary Frye of the Home Furnishings Association

What You Will Learn: Learn the many valuable resources, tools, and services at your disposal all through your HFA membership.

Your Take Away: Make more, save more, keep more with HFA as your business partner.

___________________________________________________________

8 Building Blocks for Creating a SUSTAINABLE Closely-Held BusinessWho: Wayne Rivers, President, Family Business Institute

What You Will Learn: The eight building blocks for creating a sustainable closely- held company.

Your Take Away: Developing a common vision, how to get a handle on your time, and effectively managing your people, and the “magic bullet” solution which simultaneously increases business sustainability and improves business harmony.

___________________________________________________________

Showrooming & Webrooming: Leverage it to YOUR BenefitWho: Ellen Gefen & Nicole Howley, Gefen Marketing

What You Will Learn: The practice of visiting a store for the purpose of checking out a product before buying it online at a lower price is the new way to consumers shop. Showrooming has become a brick-and-mortar store’s worst nightmare.

Your Take Away: Ways you can position, present, and promote your products so showrooming works to your benefit; like offering loyalty programs, in-store price matching, and other promotions to deter showrooming.

A)

B)

C)

D)

Signature Sponsor

Page 9: Conference 2016 brochure digital

MONDAY, MAY 2311:00 AM BREAKOUT SESSIONS

How to Win the War for Talent: Get the RIGHT PEOPLE ON Your Bus and the WRONG PEOPLE OFF! Who: Wayne Rivers, President, Family Business Institute

What You Will Learn: Learn what you need to know to evaluate your talent and avoid the hiring and firing mistakes people make the most.

Your Take Away: Get the RIGHT PEOPLE on your bus and the WRONG PEOPLE off! Apply a proven project management approach to assuring that you’re getting the help you need and not scraping the bottom of the talent barrel.

___________________________________________________________

Storytelling: A New Brand ImperativeWho: David Altman, Chief Executive Officer, Marketshare Advisors International

What You Will Learn: The average consumer is faced with more than 3,500 marketing messages each day; winning brands and retailers cut through the clutter and stand out through storytelling.

Your Take Away: This session will uncover what storytelling is, why it’s vital in today’s world, who’s winning, and best practices to take home and put to work today. What’s your story?

___________________________________________________________

The Mind of the Consumer—Priorities, Concerns and TrendsWho: Jeff Hiller, Author of the study and past president of the SFC (Presented by: the Sustainable Furnishings Council (SFC))

What You Will Learn: This session will illuminate current furniture consumers thinking—including preferred terminology, hot button issues, level of concerns, purchase interest, price sensitivity, and perceived obstacles.

Your Take Away: Latest results and trends from eight years of research on why consumers do what they do, and what you need to know to be effective with your marketing and sales efforts.

___________________________________________________________

Why People Buy and How to Improve Your "BAT-ting" Average!Who: Mark Hobson, President, Colonial LLC—(Presented By: IHFRA)

What You Will Learn: What motivates prospects to buy from you sometimes and your competitors at other times? Or perhaps they don’t buy at all!

Your Take Away: Understanding why people buy and what you can do to manage your own activities, as well as those on your team, is the first step to improving revenues and earnings!

A)

B)

C)

D)

Page 10: Conference 2016 brochure digital

TUESDAY, MAY 247:30 AM BREAKOUT SESSIONS

5 Ways to Use Social Media to Jump Start Your Marketing Efforts!Who: Marisa Peacock, Chief Strategist, The Strategic Peacock

What You Will Learn: Do you need social media for your business? Let me count the ways. It’s easy to get overwhelmed and lose focus on your goals.

Your Take Away: Learn the five key ways you can leverage social media to help you jump start your marketing efforts.___________________________________________________________

How to Win the War for Talent: Get the RIGHT PEOPLE ON Your Bus and the WRONG PEOPLE OFF!Who: Wayne Rivers, President, Family Business Institute

What You Will Learn: Learn what you need to know to evaluate your talent and avoid the hiring and firing mistakes people make the most.

Your Take Away: Get the RIGHT PEOPLE on your bus and the WRONG PEOPLE off! Apply a proven project management approach to assuring that you’re getting the help you need and not scraping the bottom of the talent barrel.___________________________________________________________

A Purpose-Driven Bottom Line—Inside & OutWho: Cisco Pinedo of Cisco Bros, Matt Huber of Belfort Furniture and Peggy Burns of Circle FurniturePresented By: The Sustainable Furnishings Council (SFC)

What You Will Learn: How to have a sustainable healthy future, inside and out.

Your Take Away: A purpose-driven bottom line that will inspire you to consider the increased impact you can have, and how it will effect your bottom line. ___________________________________________________________

Showrooming & Webrooming: Leverage it to YOUR BenefitWho: Ellen Gefen & Nicole Howley, Gefen Marketing

What You Will Learn: The practice of visiting a store for the purpose of checking out a product before buying it online at a lower price is the new way to shop. Showrooming has become a brick-and-mortar store’s worst nightmare.

Your Take Away: Ways you can position, present, and promote your products so showrooming works for your benefit, like offering loyalty programs, in-store price matching, and other promotions to deter showrooming.

A)

B)

C)

D)

Signature Sponsor

Page 11: Conference 2016 brochure digital

TUESDAY, MAY 242:00 PM BREAKOUT SESSIONS

Creative Experiental Marketing—The What, Where, Why, and How!Who: Maggie Ellison, Director, Creative Experiences

What You Will Learn: Small and big ways to activate creative and exciting in-store or at-event experiences for your brand.

Your Take Away: WOW them with experiential marketing.

___________________________________________________________

How to do a Merchandising DealWho: Caroline Hipple, Chief Energy Officer, HB2 Resources Presented By: IHFRA Session

What You Will Learn: How to use best-selling and a good-better-best strategy to create a winning and productive assortment plan.

Your Take Away: Gain the courage to create excitement, inspiration, and little risk for your customers while maximizing sales and profits per foot. You will leave with the skeleton of a plan, a checklist and good inspiration to take your displays to the next level.

___________________________________________________________

Move Your Business A Generation AheadWho: Wayne Rivers, President, Family Business Institute

What You Will Learn: Learn the importance of and barriers to succession planning. A 12-step success strategy for family business succession planning.

Your Take Away: The latest research findings about family businesses; share what to do and what to avoid doing to improve your company's chances of surviving to the next generation and the next.

___________________________________________________________

Storytelling: A New Brand ImperativeWho: David Altman, Chief Executive Officer, Marketshare Advisors International

What You Will Learn: The average consumer is faced with more than 3,500 marketing messages each day; winning brands and retailers cut through the clutter and stand out through storytelling.

Your Take Away: This session will uncover what storytelling is, why it’s vital in today’s world, who’s winning, and best practices to take home and put to work today. What’s your story and how can you best bring it forward?

A)

B)

C)

D)

Page 12: Conference 2016 brochure digital

The

Hom

e Fu

rnis

hing

s As

soci

atio

n5

00

Giu

sepp

e C

ourt

Sui

te 6

Rose

ville

Cal

iforn

ia 9

56

78

NAH

FA.o

rg

LON

G B

EACH

, CA

• M

AY 2

2-24

HOME

FURNISHING

SASSOCIATION

Join

us

to fi

nd th

e an

swer

s—

“We’

ve b

een

on a

n in

spira

tiona

l jou

rney

si

nce

the

last

HFA

con

fere

nce

at

Disn

eyw

orld

and

are

on

a m

issi

on to

in

spire

bea

utifu

l liv

es. P

leas

e th

ank

your

te

am fo

r sta

rting

us

on th

is jo

urne

y—it

has

been

tran

sfor

mat

ive

and

we’

ve o

nly

just

be

gun.

” Dru

Jep

pe, C

hief

Insp

iratio

n O

ffice

r, Re

eds

Furn

iture

, Ago

ura

Hills

, CA