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Mobile Entertainment• High awareness levels of mobile
entertainment platforms with 4 in 5 aware of multiple paid for platforms
• 75% of non-users would consider using mobile entertainment platforms on the move
• Almost 9 in 10 commuters see a need for mobile entertainment
• Key reasons include making programming more accessible – allowing them to view content they would previously have missed
• 1 in 10 actually prefer content on the move to watching at home
• Around 1 in 4 commuters have been motivated to upgrade or switch as a result of mobile content
• Content is a stronger influence than cost for commuters when choosing provider