Embed Size (px)
Citation preview
Connected Innovation at General Mills
Connected Innovation at General Mills Mike Helser, Ph.D.
Mike Antinone, Ph.D.
General MillsGeneral Mills
• World’s 6th largest food company
• $15+ billion in FY09 net sales*
• 30,000 employees
• Marketed in more than100 countries
*Includes proportionate share of JV sales
18691866 1921 1924 1928 200119411903 19901951
Delivering Innovation Since 1866Delivering Innovation Since 1866
20082005
Championship Brands
Invention Model
Connection Model
The lab is my world
The world
is my lab
Colleagues
Suppliers
Universities
Other Industries
FoodManufacture
rs
Government Labs
Why “Connected Innovation”?
Internal Collaboration
Collaboration with Trusted
Partners
Collaboration with New Partners
6
Open Innovation Model
TechnologySolution
Product
Technology
Connected Innovation Solutions
Solutions: Technologies Technical
Expertise Ready-To-Go
Products
• PROFESSIONAL • SOCIETIES
• SME’s
• ENTREPRENEURS
• TRADE• SHOWS
• RESEARCH• INSTITUTES
• ALUMNI
• UNIVERSITIES
• INTERNAL • ROLODEX
• CONSORTIA
• GOV’T • AGENCIES
Making ConnectionsMaking Connections
8
How We Will Make ConnectionsHow We Will Make Connections
Inviting Through Networking Inviting Through GWIN
9
Inviting Contact through NetworkingInviting Contact through Networking
(Leverage iNNo360)
“Viral” Campaigns
(Leverage iNNo360)
Innovation Opportunity Brief
Inviting Contact through G-WIN
13
Sharing Your Novel or Unique IdeaSharing Your Novel or Unique Idea
Sharing Our Key Needs
15
Matching Talent with NeedsMatching Talent with Needs
Contact Info
Bio
Key Words
Academic Publications
Patents
16
Joining the G·WIN Network!Joining the G·WIN Network!
www/generalmills.com/win
Enter the G·WIN web site and register
Leave us your business card and attach the brief bio form
17
G·WIN Registration PageG·WIN Registration Page
18
Why Partner With UsWhy Partner With Us
Bringing all the pieces together
Leveraging Your Idea
With Our ExpertisePowerful Global BrandsMarketingBrand DesignManufacturing and Distribution ScaleTechnical Assistance
Flexible Partnering ModelFlexible Partnering Model
Guiding Principles
• Nimble
• Transparent
• Mutually beneficial
• Build on-going relationship
Partner Needs
GMI Needs
Connecting with Suppliers
Connecting with Universities
Connecting with Companies
Connecting with New Geographies
24
Areas of Interest to General MillsAreas of Interest to General Mills
Health• Reduce Sodium, Sugar and Fat
• Deliver Targeted Health Benefits– Heart Health, Weight
Management, Immunity, Cognition, Digestion
• Whole Grain & Fiber– New Claims based on Clinical
Research– Improved functionality; Lower Cost
• Simplify Ingredient Labels– New natural alternatives
25
Areas of Interest to General MillsAreas of Interest to General Mills
Sustainability• Reduce Environmental Impact
– Packaging, Waste, Water, Energy, Green House emissions
Cost Reduction• Technology to Enable Cost
Savings– Ingredients, Formulation,
Manufacturing, Packaging
Product Innovation• Ready to Go Products
Thank YouThank Youwww.generalmills.com/
WIN
(763) 764-4946 (GWIN)
