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CONNECTED SOLUTIONS YOUR TRUSTED ADVISER AND PARTNER IN SPORTS AND ENTERTAINMENT INTELLIGENCE BRUNO LALANDE – HEAD OF STRATEGY EUROPE MIDDLE EAST & AFRICA

CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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Page 1: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

CONNECTED

SOLUTIONS

YOUR TRUSTED ADVISER AND PARTNER IN SPORTS AND ENTERTAINMENT INTELLIGENCE

BRUNO LALANDE – HEAD OF STRATEGY EUROPE MIDDLE EAST & AFRICA

Page 2: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

2

WE ARE REPUCOM

PRESENTATION REPUCOM

Page 3: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

3

YEARS EXPERIENCE

CLIENTS WORLDWIDE

30+ 1700+

TOTAL EMPLOYEES

1400+ OFFICES

WORLDWIDE

20+

CONNECTED

SOLUTIONS

CONNECTED

WITH FANS to understand their

behaviour

CONNECTED

WITH CLIENTS to understand their

challenges

CONNECTED

SERVICES to develop tailored

integrated solutions

CONNECTED

OFFICES for a complete service

around the world

Page 4: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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#CHANGINGWORLD

Page 5: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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WHICH ARE THE THREE BIGGEST PHOBIAS

OF YOUNG GENERATIONS ?

Page 6: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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As of 15/1/15

Cristiano Ronaldo Beyonce Barack Obama

109 M

47 M

64 M

OVER POWERFUL ATHLETES !

SOCIAL REVOLUTION

Up to February 19th 2016

Page 7: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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Sport's fans Sport eventsattendees

Sportparticipants

Footballfans

Basketballfans

Gamers

2,2 Bil

1,7 Bil 1,6 Bil 1,6 Bil

1,2 Bil

Video gamers on

the verge of

surpassing the

number of sports

fans

1,7 Bil

2,2 Bil

EMERGENCE OF NEW SPORTS AND EVENTS

Source : Repucom Global Growth of eSports 2015

2014 2017 2014 2014 2014 2014 2014

Page 8: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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OUR DNA

FAN DNA

Page 9: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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TO SERVE YOUR STRATEGIC ISSUES

Sports and cultural events are unique opportunities to

boost the attractiveness of a city, region or country,

and to generate revenues.

Vitalize the region’s

development and/or a

specific economic sector

Leave concrete long-

lasting legacies

Show a positive

image of destinations

Support social cohesion /

bring pride to local

population

Generate additional

revenues

Increase and diversify

tourism attendance

Communicate on

cultural heritage

Promote local know-

how and public policies

Page 10: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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Identify, select, and prepare

your event properly to make

it a popular and economical

success story

Both tangible and intangible event impacts are

vital for a consistent and successful hosting

project.

Compare the real benefits to

the original objectives (ROO

& ROI).

Ex ante

Projection

post-event

valuations

TO SERVE YOUR STRATEGIC ISSUES

Event Intelligence, Event Selection, KPI Setting

Economic, Media & Marketing, Community impact

Page 11: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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AT THE HEART OF EVENTS

Page 12: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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AT THE HEART OF EVENTS

Page 13: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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SPONSORSHIP

IMPACT

MEDIA &

MARKETING

IMPACT

COMMUNITY

IMPACT

IMAGE

IMPACT

EVENT

ATTENDEE

IMPACT

EVENT IMPACTS

ECONOMIC

IMPACT

TOURISTIC

IMPACT

Page 14: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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EVENT IMPACTS

How can a territory

generate revenue

through hosting an

event ?

What are the

impacts of digital

and social media ?

How does an event

support the

awareness and

image of a territory ?

How to integrate the

opinion of the local

population into an

event organisation

project ?

?

MEDIA &

MARKETING

IMPACT

COMMUNITY

IMPACT

ECONOMIC

IMPACT

IMAGE

IMPACT

Page 15: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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#CHANGINGWORLD

Page 16: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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REPUCOM TOP 10 COMMERCIAL TRENDS IN SPORT - 2016

THE WORLD OF SPORT IS GROWING – AND EXPANDING 01

‘PARTNERSHIPS’ ARE BECOMING MORE IMMERSIVE AND REWARDING 02

THE COMPETITION TO CAPTURE NEW AUDIENCES IS INTENSE 03

BROADCAST MEDIA: MORE VALUABLE THAN EVER BUT UNDER THREAT 04

EMERGENCE OF FAST-GROWTH SPORTS AND EVENTS 05

SPORT UNDER INTENSE SCRUTINY AND GOVERNANCE IS KEY 06

DIGITAL AND SOCIAL: THE REVENUE ROADMAP IS STARTING TO UNLOCK 07

NEW TECHNOLOGIES TRANSFORMING THE FAN EXPERIENCE – AT VENUE AND AT HOME 08

INCREASED FOCUS ON BUILDING STRONG FAN RELATIONSHIPS IS PAYING BACK 09

EVERYTHING IS MEASURABLE AND ACCOUNTABILITY IS MORE IMPORTANT THAN EVER 10

Page 17: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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EXPANSION OF FAST-

GROWTH

SPORTS & EVENTS

5

Page 18: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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WE ARE SEEING FOUR TYPES OF FAST-GROWTH SPORTS AND EVENTS

» A new ‘sport;, eSports

has grown faster than

any traditional sport.

» Massive participation,

elite-level events sell-out

arenas, mainstream

broadcaster and sponsor

interest.

E SPORTS

» Creation of new leagues

to reach new audiences

and better fit with

modern era.

» Traditional sports rights

holders are staging new

events to engage with

fans and drive revenues

streams.

NEW FORMATS

LEAGUES/EVENTS

» More fitness options for

people globally.

» Rise of spinning classes.

» Personal fitness driven

by tracking through

wearables.

» Social & fun running -

group runs, running for

fitness and fun, not for

timed racing.

» Personal coaching.

FITNESS &

PARTICIPATION

» Continued growth and

success of more combat

sports on TV.

» Capturing hearts and

minds around the world.

» Growth may be stymied

by regulation in certain

markets.

COMBAT SPORTS

Page 19: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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NEW FORMATS AND LEAGUES/ EVENTS ARE RE-ENERGIZING

TRADITIONAL SPORTS AND CREATING NEW AUDIENCES

Crédit photos : Tournoi des 6 Stations

Page 20: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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LEAGUES ARE RE-ENERGISING TRADITIONAL SPORTS WITH SPECIAL EVENTS

IN NON-TRADITIONAL VENUES TO CREATE UNIQUE EXPERIENCES

New format – Outdoor sport brought inside

Biathlon World Team Challenge

» Taking a winter outdoor sport to an arena for

an exciting event with 50,000 fans.

New format – Indoor sport brought outside

Handball and ice hockey

» Leagues creating special events for indoor

sports by bringing games to outdoor venues.

» World Record in attendance for a handball

game with 44,000 fans.

Page 21: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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CONCLUSION

Page 22: CONNECTED SOLUTIONS - World Tourism Organization · CONNECTED SOLUTIONS CONNECTED ... Cristiano Ronaldo Beyonce Barack Obama 109 M 47 M 64 M OVER POWERFUL ... PowerPoint Presentation

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THANK YOU

LET’S GET

CONNECTED