Connecting Millions of Americans with Health Coverage

Nicole Oehmke Andy PerryCalifornia Project Director California Data Manager

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Enroll America

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Our MissionMaximize the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act

Two-fold Strategy

Promoting Enrollment Best Practices

National Enrollment Campaign Using Cutting Edge Engagement Strategies

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Sampling of Our Partners

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Enroll America’s State Presence

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AlaskaHawaii

As of October 17, 2013

Staff on the ground

Working with partners

Enroll America’s Work in California

• Train Organizations to Use Get Covered Datao Finding eligible consumerso Tracking contactso Reporting results

• Identify and Share Best and Promising Practiceso Key Messaging for Outreacho Enrollment Strategies that

Work• Promote Effective Strategies to/

from Other States

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How Can We Help You?

Enroll America and Get Covered

America

Find Eligible Consumers

Track contacts and coordinate

Report results

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Lessons from the First Four Months

Trusted and culturally appropriate

messengers are essential

Consumers not getting the message about affordability

Eligible consumers need multiple

touches, personal attention to enroll

Consumers will only get harder to find

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How Will You Find Consumers?

We already

have them

Create a culture of coverage: What are the messages you share?

Go to neighbor

hood events

Fewer than 10% of all eligible consumers enroll after one touch. How will you find and follow?

Phone calls,

door-to-door work

Time and resource intensive, but sometimes the only way

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Modeling And Testing Connect Individuals With Most Effective Messages And Tactics

Without Modeling, Campaign Would Miss Millions of Uninsured

Modeling Identifies Uninsured at

Individual Level

Additional Testing Identifies Best

Message + Tactic

Example: In Houston, 120K out of 800K uninsured live in areas

with low uninsured rates

Example: Individual level targeting increases efficiency

of volunteer outreach

Example: Experiments identify which individuals respond

better to mail or phone calls

119,508

Houston Uninsured Map Example Neighborhood

9% 49% 7%

23%54% 35%

Example Tactics + Message

Mail – Security Msg.

Call – Cost Msg.

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GCD Training for California Users

Andy Perry

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Using Get Covered Data (GCD)

•Look up an individual record•Create, save and share a list•Cut turf and create a packetFind•Data Entry•Create and track events•Committees and sharingFollow•Survey and Activist Codes•Summary reports•Analyze dataReport

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Data Elements in GCD

Types of Data Already in GCD Types of Data Users Enter• Name and contact

information for adult consumers

• Know demographic information (age, sex)

• Imputed demographic information (age, race, language, sex)

• Predictive analytic score: the likelihood that the individual is uninsured

• Updated contact information• Contact history (type and

result)• Yes/No codes• Multiple choice codes• Event history• New records

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GetCoveredData.comLet’s login!

All insurance plans will have to cover doctor visits,

hospitalizations, mental health and substance use

disorder services and prescriptions.

You might be able to get financial help to pay for a

health insurance plan.

If you have a pre-existing condition, insurance plans cannot deny you coverage.

All insurance plans will have to show the costs and what is covered in simple

language with no fine print.

4 Key Facts Resonate With Most of the Uninsured

One of these = top message

for 89% of population

An Example of Enroll America’s Resources

• Best Practices for Outreach & Enrollment at Health Centers• Latino Outreach & Enrollment Toolkit• Outreach Planning 101• Get Covered Calculator• Grassroots Organizing Toolkit• Health Care from the Pulpit Toolkit• Communicator’s Guide (available in Spanish)

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Questions?

Nicole Oehmke Andy Perrynoehmke@enrollamerica.org aperry@enrollamerica.org