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Connecting You to Customers. What we do for Business. In The News. March 12, 2012 "People who don't have access to mass media can get their message out to larger audiences“ January 31, 2011 - PowerPoint PPT Presentation
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Connecting You to CustomersConnecting You to Customers
What we do for BusinessWhat we do for Business
In The NewsIn The News
March 12, 2012March 12, 2012
"People who don't have access to mass media can get their message out to larger "People who don't have access to mass media can get their message out to larger audiences“audiences“
January 31, 2011January 31, 2011
““Experiments with using mobile phones to lure customers into stores are showing Experiments with using mobile phones to lure customers into stores are showing promise, according to retailers involved in the efforts”promise, according to retailers involved in the efforts”
January 19, 2011January 19, 2011
““We want them to be able to tell others what they liked — a beer, a garlic flavor. We want them to be able to tell others what they liked — a beer, a garlic flavor. Our goal is to build frequency” Our goal is to build frequency”
Founder -Bernie FernandezFounder -Bernie Fernandez
• 27 years in Technology Industry27 years in Technology Industry
• 11stst Direct Cellular One Salesperson in Ohio -1986 Direct Cellular One Salesperson in Ohio -1986
• Air Force VeteranAir Force Veteran
• Pioneer in the text couponing – Aug 2006Pioneer in the text couponing – Aug 2006 First text coupon -2 weeks after texting became availableFirst text coupon -2 weeks after texting became available Featured in Business First - Oct 2006 Featured in Business First - Oct 2006
• Also Innovated or CreatedAlso Innovated or Created Videoinfomercial.com Videoinfomercial.com Multi-Person Streaming Video Multi-Person Streaming Video Prepaid Calling CardPrepaid Calling Card Cellular AuditCellular Audit
• Feature on Front Page of Money Section USA TodayFeature on Front Page of Money Section USA Today
• Selected Entrepreneur of the week Business First July 2010Selected Entrepreneur of the week Business First July 2010
The Evolution of AdvertisingThe Evolution of Advertising
MobileMobile
• 87% of US residents use a cell phone87% of US residents use a cell phone
• Over 20% of US households do not have a landlineOver 20% of US households do not have a landline
• 50% of twenty five year olds did not live in a house with a landline50% of twenty five year olds did not live in a house with a landline
• Number Portability - Customers keep the same phone number for many yearsNumber Portability - Customers keep the same phone number for many years
• Globally over 2.3 TRILLION text messages are sent this year Globally over 2.3 TRILLION text messages are sent this year
• Average person uses text messaging 1.5 Times compared to phone callsAverage person uses text messaging 1.5 Times compared to phone calls
• Fastest growing demographic for people who text message is age 45 & OlderFastest growing demographic for people who text message is age 45 & Older
• 93% of people age 18-43 leave their cell phones turned on 24 Hours a Day93% of people age 18-43 leave their cell phones turned on 24 Hours a Day
• Over half of cell phone users own Smart Phones Over half of cell phone users own Smart Phones
• 98% of text messages are read in the First 30 Seconds98% of text messages are read in the First 30 Seconds
““Mobile is the access point to the Internet and will create the ability to individually target more people than any other Mobile is the access point to the Internet and will create the ability to individually target more people than any other channel. Mobile is pretty much the answer to everything.”channel. Mobile is pretty much the answer to everything.”
Google CEO, Eric SchmidtGoogle CEO, Eric Schmidt
Mobile will soon have more Reach than TV and Radio Combined
Social MediaSocial MediaCreating a Social Media Presence is Like Working Thru a MazeCreating a Social Media Presence is Like Working Thru a Maze
Where do you Start?
• Develop Fan Page
• Engage Customers
• Post & Tweet Weekly
• Relevant Times
• Increase Awareness
Email Data BaseEmail Data Base• Over 30 Million Opt-in customersOver 30 Million Opt-in customers
• Every City, State, and Zip CodeEvery City, State, and Zip Code
• Direct Consumers to GetDeals.mobiDirect Consumers to GetDeals.mobi
• Email Blast sent each week to your Target MarketEmail Blast sent each week to your Target MarketDEALOF THE
DAY
BROWSE OUR COUPONS
Text CouponText Coupon
Text SUB1 to 81680for Mobile Coupon to get FREE 6” Sub
Text CLIPS1 to 74499for Mobile Coupon for $5.99 Haircut
Permission-Based TextingPermission-Based Texting
• Once a customer text your key word they give your business permission to contact them
• We immediately capture your customer mobile numbers
• Your customer mobile phone numbers are NOT be shared with other businesses
• GetDeals.mobi is subject $1,500 fine for each unauthorized text
• Customers can opt out at anytime
• We recommend your text be a compelling offer and limited to one day per week
• We do NOT sell your customer mobile numbers
Build Your Mobile ListBuild Your Mobile List
30% OFF or 30% OFF or GreaterGreater
FREE Give Away
Enter to Win
Fund RaiserRelevant Marketing
Dynamic Expiration Date
Limit One per Phone
Signage/POS
Internet RetailersInternet RetailersLaunched in November 2008
“On pace to make $1 billion in sales faster than any other business, ever”
2009
Business Model
What’s best for your business?
• Keep approximately half the money the customer pays for the couponKeep approximately half the money the customer pays for the coupon
• First earnings release as a public company, Groupon reported a Q4 2011 loss of $9.8 First earnings release as a public company, Groupon reported a Q4 2011 loss of $9.8 million Restated 2011 revenues downward in March of 2012million Restated 2011 revenues downward in March of 2012
• Wall Street JournalWall Street Journal – “seven of every eight possible deals suggested by merchants were – “seven of every eight possible deals suggested by merchants were dismissed by Groupon”dismissed by Groupon”
• Aggressive offers financially good for customers and Groupon but NOT good the Aggressive offers financially good for customers and Groupon but NOT good the businessbusiness
• Attracts one-time bargain hunters who do not return until they see another Groupon Attracts one-time bargain hunters who do not return until they see another Groupon dealdeal
• January 2012 survey of 400 merchants, more than half said they DO NOT plan to run a January 2012 survey of 400 merchants, more than half said they DO NOT plan to run a daily deal in the next six monthsdaily deal in the next six months
Why Choose Us?Why Choose Us?
• Gift certificate purchased by the Gift certificate purchased by the consumerconsumer
• MUST discount 50% or greaterMUST discount 50% or greater
• You give up at least 75% (SEVENTY FIVE You give up at least 75% (SEVENTY FIVE %!) off your retail price!%!) off your retail price!
• 50% to the consumer, and 50% of the 50% to the consumer, and 50% of the balance to Groupon!balance to Groupon!
• MUST accept an unlimited number of MUST accept an unlimited number of discounted salesdiscounted sales
• MUST accept Groupon certificates for at MUST accept Groupon certificates for at least 5 years! (by Law)least 5 years! (by Law)
• Your advertising expense is Your advertising expense is ENORMOUS! ENORMOUS!
• EXAMPLE:EXAMPLE:
- You get 100 new customers @ 50% You get 100 new customers @ 50% discountdiscount
- Each pays $50 for $100 of your product Each pays $50 for $100 of your product or serviceor service
- You pay Groupon $2,500 You pay Groupon $2,500
• FREE MOBILE coupon with a discount offerFREE MOBILE coupon with a discount offer
• YOU choose what discount to offer YOU choose what discount to offer consumersconsumers
• YOU pay 0% of discount to usYOU pay 0% of discount to us
• YOU can change, tweak , test and YOU can change, tweak , test and measure to find the BEST offer for your measure to find the BEST offer for your businessbusiness
• YOU can make unlimited changes to your YOU can make unlimited changes to your coupon for FREEcoupon for FREE
• YOU can improve your offer, reduce it, or YOU can improve your offer, reduce it, or take it down at ANYTIMEtake it down at ANYTIME
• YOU choose the expiration dateYOU choose the expiration date
• Monthly Flat Rate – YOU keep the profitMonthly Flat Rate – YOU keep the profit
• EXAMPLE:EXAMPLE:
• You get 100 new customers @ 50% You get 100 new customers @ 50% discountdiscount
• You put $2,500 to YOUR bottom line, You put $2,500 to YOUR bottom line, where it belongs. where it belongs.
Benefits to Your Business Benefits to Your Business
• Reach your Target AudienceReach your Target Audience
• Push Traffic to your Web Page & Social Media Push Traffic to your Web Page & Social Media
• We Manage your Social Media PlatformWe Manage your Social Media Platform
• Send Post and Tweets at Relevant TimesSend Post and Tweets at Relevant Times
• Build your Mobile Database Build your Mobile Database
• FCC of Marketing: (Frequency + Consistency) = Credibility• Free You up for Other Responsibilities
• Very Little Effort on Your Part
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