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This infographic is my first attempt to create a general list of media touch points and key questions applied across the Influence Loop. I concede that the media mix would change given the nature of your business (BtoC vs BtoB, Industry Vertical, etc). I also admit that there are many more questions to be asked at each stage. Regardless, I think this is a good first step designed to start a dialogue and see if collectively we can come up with something even better. I encourage and welcome any/all feedback. Read More: http://beeha.us/blog/consider-the-honeybee/
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