L O G O G U I D E L I N E S

The Dragon Logo

Consistent display of the Dragon logo is critical to the integrity of the logo

itself, as well as the integrity of the Nuance voice and identity as a whole.

DRAGON LOGO

Consistent display of the Dragon logo is critical to the

integrity of the logo itself, as well as the integrity of the

Nuance voice and identity as a whole.

Logo Versions

The Dragon logo has two versions which may be used.

A Horizontal version, which may be applied in long, shallow

spaces, and a Vertical version, which should be applied in

spaces that are more square. The Dragon logo having these

two versions gives it versatility and allows for it to be

reproduced as large and efficiently as possible in any given

space. (Fig. 1)

Color

The Dragon logo should be reproduced in Nuance Light

Green and Nuance Green (Pantone Matching System 376

and 362) for the mark, and Black, for the type, on a white

background whenever possible. When necessary, it may be

reproduced in all Black, or when applied to darker

backgrounds it may be shown in Nuance Greens with white

type or all white. (Fig. 2)

Clear Space

It’s important to be conscious of the amount of clear space

used around the logo, especially when it appears with other

brands. The clear space helps establish the importance of

the logo in environments where it competes with other

graphic elements for attention. (Fig. 3)

Logo with Other Logos

The Dragon logo may often appear in conjunction with

partnered brands or companies. In these cases the Dragon

logo should always appear to the left of the other brand,

name or symbol. The logo version which more closely

matches the proportions of the other logo should be used.

The logos should be of similar size, and the Dragon logo

clear space must be observed. (Fig. 4)

Misuse

Please refer to the following page to view samples of

Dragon logo usage violations. It’s important that the logo is

used correctly - consistently, both internally and externally.

(Following Page)

xx

x

x

x

x x

x

x

x

1/2 x1/2 x

1/2 x

x

1/2 x

1/2 x 1/2 x

1/2 x

x

1/2 x

Fig. 1 Horizontal and Vertical Logo

Fig. 3 Observe clear space

Fig. 2 The Dragon logo mark is Light Green Pantone 376, Green Pantone 362and the type is black. Preferred alternate versions are shown above.

Fig. 4 Dragon logo used properly with another logo.

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Dragon Logo Guidelines | 2

I D E N T I T Y G U I D E L I N E S

Don’t change the colors of the Logo Don’t make any part of the Logo a screen or halftone.

Don’t fill portions of the Logo with color. Don’t alter any portion of the Logo or distort it in any way.

NEW!

Don’t alter the proportions of the Logo. Don’t use the Logo on a complex or patterned background.

Don’t use portions of the Logo to create backgrounds or patterns, or

otherwise use as separate elements.

Don’t attempt to recreate the Logo. Use only art provided.

Dragon Logo Guidelines | 3

DRAGONNATURALLY SPEAKING