Constantly Curious

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The Design Portfolio of Josh Sanders

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  • / CONSTANTLY Curious

  • DESIGN PORTFOLIO OF JOSH SANDERS

    / CONSTANTLY Curious

    JOSHSANDERSDESIGN.COM

  • / 00

  • Charles Baudelaire

    I set out to discover the why of it, and to convert my pleasure into knowledge.

    CONSTANTLY CURIOUS

    From the moment we are born, one of our most basic instincts is to be curios. As young children, we fulfill our curiosity by asking questions about anything and everything. With every question and answer that we ask and receive, not only are we constructing a new understanding of our world, but we are constructing a new version of ourselves. It's this child-like curiosity that I try to instill in my everyday life.

    I constantly find myself questioning why things are the way they are. Sometimes it even gets me in trouble. People take it in such a way that they assume I am trying to argue with them, when in reality it's just my curiosity taking over. It is this curiosity that is vital not only in my everday life, but also in my design process. By remaining curious and questioning my surroundings, I am constantly learning, evolving, and progressing as a designer.

    Each project that is showcased in this portfolio is prefaced by a ques-tion that I asked in the preliminary stages of design. Every question is meant to stimulate your thought process, as well as offer you insight as to how I approached designing for the solution.

    ? /

  • / 01A NATURAL CLEAN (010023) THE NEW INDUSTRY STANDARD

    / 02(024041)

    / 05DEFY GRAVITY (074087) INSPIRING THE CREATIVE

    / 06(088125)

    / 09A TEAM FIT FOR WINNING (148165)

    / 10BREAKING THE MOLD (166177)

    JOSH SANDERS / Design Por t fol io

    / TABLE OF CONTENTS

    CONSTANTLY CURIOUS /

  • / 03A TOAST TO THE CAPITAL CITY (042061)

    / 04ACCESS DENIED (062073)

    / 08EXPERIENCE THE ROAD (138147)REVIVE A DYING CITY

    / 07(126137)

    / 11IDENTITY (178189)

  • CONSTANTLY CURIOUS /JOSH SANDERS / Design Por t fol io

  • PG / 010

    CONSTANTLY CURIOUS /JOSH SANDERS / Design Por t fol io

    / 01

  • Why maintain such a narrow target demographic when it can be expanded?

    A NATURAL CLEAN

    WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 A NATUR AL CLE AN / 1.0

    Packaging

    FO C U S /

    AXE

    CL IEN T /

    Coco Qui

    IN S T RU C T O R /

    Package Design 1

    CL A S S /

    Create a product line extension for a brand in the personal care market. This line extension must implement eco-conscious efforts.

    AXE personal care products are at the forefront of the industry and could easily be labeled as the most popular brand among teenage and yound adult males. The marketing strategy AXE uses is solely based on the idea that sex sells. I saw this as an opportunity to not only extend the brand by offering an eco-conscious product line, but to also open up the target demographic by appealing to middle-aged men. In doing so, a wider consumer base would be created, thus generating more profit and brand acknowledgment for the company.

    I created the sub-brand AXE ELEMENTS for the eco-friendly product line to help reinforce the connection with nature that the product would have. The concept behind the name is two-fold. First, it is a referrence to the elements of the periodic table (the most basic forms in nature), and second, it relates to the 4 basic elements Wind, Water, Fire, and Earth. By using aluminum bottles and containers the product line has the abil-ity to be recycled. There is a second option of buying refill packs which allows for re-usabilityfurther promoting the eco-friendly brand.

    B R IEF /

    O V ER V IE W /

    A P P R OACH /

    PG / 011

  • PG / 012

    CONSTANTLY CURIOUS /JOSH SANDERS / Design Por t fol io

  • WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 A NATUR AL CLE AN / 1.1

    PG / 013

  • PG / 014

    CONSTANTLY CURIOUS /JOSH SANDERS / Design Por t fol io

  • WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 A NATUR AL CLE AN / 1.2

    PG / 015

  • e l emen t s

    e l emen t s

    PG / 016

    CONSTANTLY CURIOUS /JOSH SANDERS / Design Por t fol io

  • WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 A NATUR AL CLE AN / 1.3

    PG / 017

  • PG / 018

    CONSTANTLY CURIOUS /JOSH SANDERS / Design Por t fol io

  • WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 A NATUR AL CLE AN / 1.4

    PG / 019

  • e l emen t s

    FwFace Wash

    FUSION4oz 119mL

    e l emen t s

    CConditioner

    FUSION8oz 237mL

    e l emen t s

    SShampoo

    SCORCH8oz 237mL

    e l emen t s

    Body Wash

    Bw8oz 237mL

    SCORCH

    ele

    ments

    PPo

    mad

    e

    WA

    RP

    8oz 237m

    L

    ele

    ments

    AsAfter ShaveSURGE4oz 119mL

    e l emen t s

    ScShaving Cream

    WARP8oz 237mL

    e l emen t s

    RRefill

    Shampoo

    SURGE8oz 237mL

    e l emen t s

    RefillBody Wash

    R8oz 237mL

    SCORCH

    e l emen t s

    FwFace Wash

    FUSION4oz 119mL

    e l emen t s

    CConditioner

    FUSION8oz 237mL

    e l emen t s

    SShampoo

    SCORCH8oz 237mL

    e l emen t s

    Body Wash

    Bw8oz 237mL

    SCORCH

    ele

    ments

    PPo

    mad

    e

    WA

    RP

    8oz 237m

    L

    ele

    ments

    AsAfter ShaveSURGE4oz 119mL

    e l emen t s

    ScShaving Cream

    WARP8oz 237mL

    e l emen t s

    RRefill

    Shampoo

    SURGE8oz 237mL

    e l emen t s

    RefillBody Wash

    R8oz 237mL

    SCORCH

    e l emen t s

    FwFace Wash

    FUSION4oz 119mL

    e l emen t s

    CConditioner

    FUSION8oz 237mL

    e l emen t s

    SShampoo

    SCORCH8oz 237mL

    e l emen t s

    Body Wash

    Bw8oz 237mL

    SCORCH

    ele

    ments

    PPo

    mad

    e

    WA

    RP

    8oz 237m

    L

    ele

    ments

    AsAfter ShaveSURGE4oz 119mL

    e l emen t s

    ScShaving Cream

    WARP8oz 237mL

    e l emen t s

    RRefill

    Shampoo

    SURGE8oz 237mL

    e l emen t s

    RefillBody Wash

    R8oz 237mL

    SCORCH

    CONSTANTLY CURIOUS /JOSH SANDERS / Design Por t fol io

    PG / 020

    e l emen t s

    FwFace Wash

    FUSION4oz 119mL

    e l emen t s

    CConditioner

    FUSION8oz 237mL

    e l emen t s

    SShampoo

    SCORCH8oz 237mL

    e l emen t s

    Body Wash

    Bw8oz 237mL

    SCORCH

    ele

    ments

    PPo

    mad

    e

    WA

    RP

    8oz 237m

    L

    ele

    ments

    AsAfter ShaveSURGE4oz 119mL

    e l emen t s

    ScShaving Cream

    WARP8oz 237mL

    e l emen t s

    RRefill

    Shampoo

    SURGE8oz 237mL

    e l emen t s

    RefillBody Wash

    R8oz 237mL

    SCORCH

  • e l emen t s

    FwFace Wash

    FUSION4oz 119mL

    e l emen t s

    CConditioner

    FUSION8oz 237mL

    e l emen t s

    SShampoo

    SCORCH8oz 237mL

    e l emen t s

    Body Wash

    Bw8oz 237mL

    SCORCH

    ele

    ments

    PPo

    mad

    e

    WA

    RP

    8oz 237m

    L

    ele

    ments

    AsAfter ShaveSURGE4oz 119mL

    e l emen t s

    ScShaving Cream

    WARP8oz 237mL

    e l emen t s

    RRefill

    Shampoo

    SURGE8oz 237mL

    e l emen t s

    RefillBody Wash

    R8oz 237mL

    SCORCH

    ele

    ments

    Fw Face W

    ash

    FUS

    ION

    4oz

    11

    9mL

    ele

    ments

    C Conditioner

    FUS

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    8oz

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    7mL

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    WARP8oz 237mL

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    SURGE4oz 119mL

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    WARP8oz 237mL

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    AsAfter Shave

    SURGE4oz 119mL

    ele

    ments

    Sc

    Sh

    avin

    g C

    ream

    WA

    RP

    8oz

    23

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    ele

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    R Refill Shampoo SURGE 8oz 237mL elements

    Ref

    illB

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    ele

    ments

    Fw Face W

    ash

    FUS

    ION

    4oz

    11

    9mL

    ele

    ments

    C Conditioner

    FUS

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    8oz

    23

    7mL

    ele

    ments S Shampoo SCORCH 8oz 237mL

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    ments

    Bo

    dy

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    h

    Bw

    8oz

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    7mL