Consumer Behaviour

Hajvery University (MBA) 108/26/2009

Consumer Behaviour Project III

College Student SurveyProfessional Academy Of

Commerce (PAC)

Prepared by: Zubair Rahat MoazzamUmar Javed Imran

Hajvery University (MBA) 2

Introduction

• Purpose of this presentation– Objective:

• To Get Student Awareness Regarding Products and their lifestyle.

– Outcome:• Outcomes is based upon survey and questionnaire

percentage we calculated.• The Outcomes of student totally based upon on

student perception on their lifestyle.

Hajvery University(MBA) 3

Contents

• Regarding Consumer Behaviour. • Lifestyle Questionnaires.• Findings & Charts.• Product & Service Questionnaires.• Findings & Charts.• Promotional Strategies.• Conclusion.


WHAT INFLUENCES CONSUMER BEHAVIOR

• INFLUENCES CONSUMER BEHAVIOR

– The aim of marketing is to meet and satisfy target customers’ needs and wants better than competitors.

– Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.


Four Factors involved in Student Lifestyle.

• Motivation biological needs such as hunger, thirst or

discomfort.

• Perception• Learning When Hyundai announces its Gold coin offer it is giving a

cue to buy now. If the person goes ahead a buys a Hyundai, it is a response. If he enjoys the experience of the car.

• Beliefs & Attitudes


Four Factors involved in Student Lifestyle.

• Perception Perception is the process by which people

select, organize & interpret information

• Beliefs & Attitudes Beliefs make up a product or brand image which

effects buying behavior.

Attitude put people in a frame of mind of liking or disliking things. E.g. Chinese goods


Perception

• Perception


Decision Making Sets

TotalSet Aware-

nessSet

Consid-eration

Set ChoiceSet Decision


Decision Making Sets

10Hajvery University (MBA)

Lifestyle QuestionnairesSet Of Nine Question

OBJECTIVE :Through the set of nine question an attempt was made to get theLevel of student, that now a days which they prefer the most.




Lifestyle Questionnaires (Charts)

Of the above set of 9 values, which one is most important to you?

Fun & EnjoymentRest Values

70 % Student Give Import ants to fun & Enjoyments

17/ 20



OBJECTIVE :Through these set of nine questions we tried to find out, which specific thing Student are interested in or which thing they like to buy now a days.




Lifestyle Questionnaires (Charts)

Of the above set of 9 values, which one is most important to you?

60 % Student Give Import ants to MOBILE PHONES

Rest 8Mobile Phones

16/20


Lifestyle Questionnaires

OBJECTIVE:

The Set Of First Three Question, An Attempt was Made, To Find Out, Which Mobile Company They are Loyal With.

The Set of Second Four Question, An Attempt was Made, To Find Which Mobile Service Provider Students really like ?

The Set of Final Two Question, An Attempt was made, To find which clothing Brand they are into ?

17

Lifestyle QuestionnairesSet Of Three Question


Lifestyle QuestionnairesSet Of 3 Question (Charts)

Nokia

Warid

Levis

18/20

15/20

13/20


Service Provider Survey1. Which Mobile Connection are you using these days?

0

10

20

30

40

50

60

70

80

Ufo

ne

War

id

Mo

bil

ink

tele

no

r

Zo

ng


Service Provider Survey1. Market Share According to Survey

MobilinkUfonewaridTelenorzong

21

Service Provider Survey4. If yes then which feature of the service of your service provider makes you feel comfortable?

0

10

20

30

40

50

60

70

80

Lo

wes

t ca

ll ra

tes

Go

od

co

nn

ecti

vity

New

off

er &

Sp

ecia

l Tar

iff

Cu

sto

mer

Ser

vice

All

Of

Th

e A

bo

ve

22

Service Provider Survey8. If you heard any product or services, where did you came to know that ?

0

10

20

30

40

50

60

70

80

Ele

ctro

nic

Med

ia

Pri

nt

Med

ia

Rel

ativ

es

Bill

Bo

ard

s

23

Service Provider Survey8. If you heard any product or services, where did you came to know that ?

ELECTRONICMEDIAPrint media

Relatives

Bill Boards

Electronic Media Plays An important in Pakistan.


Promotional Strategies The Power of Promotional

Statistics showing how advertising specialties influence student buying decisions.

Student have a MORE favorable impression of an advertiser after receiving the item like ( cap, begs, shirts )




Student Target Market The Power of Promotional

• Services base companies used promotional strategies a lot



• Student Target Ads



• Student Target AdsWARID TARGET STUDENT MARKET



• PTCL Target Student with their Cheap Student packages.



Rather put marketing dollars into television ads. They’re much more cost-effective because they have a wider reach.

Hajvery University(MBA) 31

Conclusion

• According to Survey– The Level Of Student Satisfaction is very high.

• Student concerns, changes day by day as new promotional adopted by the companies,.

• Student Lifestyle– The lifestyle of student wants some fun and enjoyment

in life.• Today student is the future of Pakistan, so their lifestyle

and attitude should be different.

• Conclusion – Student concern with daily life , like they said mobile

phone is most important to them, some said cars, so its depends on their perceptions what they like. Thank you for listening.

Documents

Consumer Behaviour