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Chapter 4: Economic Efficiency, Government Price Setting, and Taxes 1 of 33 © 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e. Consumer surplus The difference between the highest price a consumer is willing to pay and the price the consumer actually pays. Marginal benefit The additional benefit to a consumer from consuming one more unit of a good or service. Consumer Surplus and Producer Surplus Consumer Surplus Learning Objective 4.1

Consumer Surplus and Producer Surplus

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Learning Objective 4.1. Consumer Surplus and Producer Surplus. Consumer Surplus. Consumer surplus The difference between the highest price a consumer is willing to pay and the price the consumer actually pays. - PowerPoint PPT Presentation

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Consumer surplus The difference between the highest price a consumer is willing to pay and the price the consumer actually pays.

Marginal benefit The additional benefit to a consumer from consuming one more unit of a good or service.

Consumer Surplus and Producer Surplus

Consumer Surplus

Learning Objective 4.1

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Learning Objective 4.1

Consumer Surplus and Producer Surplus

Consumer Surplus

FIGURE 4-1

Deriving the Demand Curve for Chai Tea

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3 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Consumer Surplus and Producer Surplus

Consumer Surplus

FIGURE 4-2

Measuring Consumer Surplus

Learning Objective 4.1

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4 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Consumer Surplus and Producer Surplus

FIGURE 4-3

Total Consumer Surplus in the Market for Chai Tea

Learning Objective 4.1

Consumer Surplus

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5 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

The Consumer Surplus fromSatellite Television

Consumer surplus allows us to measure the benefit consumers receive in excess of the price they paid to purchase a product.

Makingthe

Connection

Learning Objective 4.1

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6 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Consumer Surplus and Producer Surplus

Producer surplus The difference between the lowest price a firm would have been willing to accept and the price it actually receives.

Marginal cost The additional cost to a firm of producing one more unit of a good or service.

Producer Surplus

Learning Objective 4.1

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7 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Producer Surplus

FIGURE 4-4

Calculating Producer Surplus

Learning Objective 4.1

Consumer Surplus and Producer Surplus

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8 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Learning Objective 4.1

Consumer surplus measures the net benefit to consumers from participating in a market rather than the total benefit.

The net benefit equals the total benefit received by consumers minus the total amount they must pay to buy the good.

Producer surplus measures the net benefit received by producers from participating in a market.

Producer surplus is the total amount firms receive from consumers minus the cost of producing the good.

What Consumer Surplus and Producer Surplus Measure

Consumer Surplus and Producer Surplus

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9 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

The Efficiency of Competitive Markets

FIGURE 4-5

Marginal Benefit Equals Marginal CostOnly at Competitive Equilibrium

Marginal Benefit Equals Marginal Cost in Competitive Equilibrium

Learning Objective 4.2

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10 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Economic surplus The sum of consumer surplus and producer surplus.

Economic Surplus Equals the Sum of Consumer Surplus and Producer Surplus

The economic surplus in a market is the sum of the blue area, representing consumer surplus, and the red area, representing producer surplus.

Figure 4.6

Economic efficiency A market outcome in which the marginal benefit to consumers of the last unit produced is equal to its marginal cost of production and in which the sum of consumer surplus and producer surplus is at a maximum.

Equilibrium in a competitive market results in the greatest amount of economic surplus, or total net benefit to society, from the production of a good or service.

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11 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

The Efficiency of Competitive Markets

FIGURE 4-7

When a Market Is Not in Equilibrium There is a Deadweight Loss

Deadweight Loss

Deadweight loss The reduction in economic surplus resulting from a market not being in competitive equilibrium.

Learning Objective 4.2

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12 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

The Efficiency of Competitive Markets

Economic efficiency A market outcome in which the marginal benefit to consumers of the last unit produced is equal to its marginal cost of production, and in which the sum of consumer surplus and producer surplus is at a maximum.

Economic Surplus and Economic Efficiency

Learning Objective 4.2

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13 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Price ceiling A legally determined maximum price that sellers may charge.

Price floor A legally determined minimum price that sellers may receive.

Economic Efficiency, Government Price Setting, and Taxes

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14 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Government Intervention in the Market:Price Floors And Price Ceilings

FIGURE 4-8

The Economic Effect of a Price Floor in the Wheat Market

Price Floors: Government Policy in Agricultural Markets

Learning Objective 4.3

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15 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Price Floors in Labor Markets: The Debate Over Minimum Wage Policy

Makingthe

Connection

Learning Objective 4.3

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16 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Government Intervention in the Market:Price Floors And Price Ceilings

FIGURE 4-9

The Economic Effect of a Rent Ceiling

Price Ceilings: Government Rent Control Policy in Housing Markets

Don’t Let This Happen to YOU!Don’t Confuse “Scarcity” with a “Shortage”

Learning Objective 4.3

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17 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Government Intervention in the Market:Price Floors And Price Ceilings

The Results of Government Price Controls: Winners, Losers, and Inefficiency

When the government imposes price floors or price ceilings, three important results occur:

Learning Objective 4.3

• Some people win.

• Some people lose.

• There is a loss of economic efficiency.

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18 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Government Intervention in the Market:Price Floors And Price Ceilings

Positive and Normative Analysis of Price Ceilings and Price Floors

Whether rent controls or federal farm programs are desirable or undesirable is a normative question.

Whether the gains to the winners more than make up for the losses to the losers and for the decline in economic efficiency is a matter of judgment and not strictly an economic question.

Learning Objective 4.3

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19 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

The Economic Impact of Taxes

The Effect of Taxes on Economic Efficiency

FIGURE 4-10

The Effect of a Tax on the Market for Cigarettes

Learning Objective 4.4

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20 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

The Economic Impact of Taxes

Tax Incidence: Who Actually Pays a Tax?

Tax incidence The actual division of the burden of a tax between buyers and sellers in a market.

Learning Objective 4.4

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21 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

The Economic Impact of Taxes

Tax Incidence: Who Actually Pays a Tax?

Determining Tax Incidence on a Demand and Supply Graph

FIGURE 4-11

The Incidence of a Tax on Gasoline

Learning Objective 4.4

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22 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

The Economic Impact of Taxes

Tax Incidence: Who Actually Pays a Tax?

Does It Matter Whether the Tax Is on Buyers or Sellers?

FIGURE 4-12

The Incidence of a Tax on Gasoline Paid by Buyers

Learning Objective 4.4

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23 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Solved Problem 4-4When Do Consumers Pay All of a Sales Tax Increase?

Learning Objective 4.4

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24 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Is the Burden of the Social Security Tax Really Shared Equally between Workers and Firms?

Makingthe

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Learning Objective 4.4

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25 of 33© 2008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien, 2e.

Consumer surplus

Deadweight loss

Economic efficiency

Economic surplus

Marginal benefit

Marginal cost

Price ceiling

Price floor

Producer surplus

Tax incidence

K e y T e r m s