Content Analytics for TableauComplete Your Analysis by Instantly Joining Unstructured Content with Structured Data

Most analytics programs have a wealth of data, but without including unstructured content –emails, social posts, log files, reports, and other text-based documents – your analysis will be incomplete.

Attivio unlocks the business value trapped in text-based sources of information by bringing structure to unstructured content – giving you a more complete view of the enterprise.

Structure the Unstructured

What if you could instantly see the connections between your data and your text-based content? The problem that most organizations face with unstructured content is provisioning it for business intelligence applications, which are built for structured data. But if you can add structure to unstructured content via advanced content

analytics techniques, you can then build unified models that include data and content, and provision them for Tableau.

ATTIVIO’S CONTENT ANALYTICS FOR TABLEAU:

• Mines text-based content, such as email, social posts, reports, customer call logs, contracts

• Extracts insight, meaning, and sentiment from raw, unstructured sources

• Structures unstructured sources to aggregate, analyze and visualize information

• Simplifies data discovery for users through natural- language search

By automating content analytics and connecting it with the data, you have a richer, contextual understanding of the data.

Tableau 9 has achieved Attivio’s platinum-level partner certification, which means that you can perform a live, full-text search of your unstructured and structured data through a Google-like query, directly in Tableau.

THE ATTIVIO DIFFERENCE

• Immediate Visibility Into All Information

Instantly connects you to any source of information to transparently understand your business

• Universal Contextual Enrichment

Automatically discovers all relationships in your information so you can act upon true insight

• Agile Enterprise Platform Seamlessly extends any

application while enforcing rigorous standards for performance, security and usability

275 Grove Street | Newton, MA 02466 o +1.857.226.5040 | f +1.857.226.5072 | www.attivio.com

Solution Brief

275 Grove Street | Newton, MA 02466 +1.857.226.5040 | www.attivio.com

Customer ID

Customer ID

Sales and Marketing

Could you drive incremental revenue growth if you had immediate visibility into more sales and marketing information? Sales and marketing data is abundant and growing, but organizations see only a small piece of the puzzle; they fail to analyze information residing outside their CRM systems. By correlating structured data with text-based content, such as social media, CRM cases, and news stories, directly from within Tableau, Attivio empowers you to see the big picture about big data so you can seize emerging opportunities, pinpoint promotional offers, and speed time to market.

Content Analytics for Tableau

ABOUT ATTIVIOAttivio, the Data Dexterity Company, provides software that empowers its customers to get their hands on the right data and to work with it to quickly get it to the point of informing decisions. Our data obsession means that our customers don’t just manage their data; they achieve true Data Dexterity to crush deadlines, transform productivity, achieve global impact, and act with certainty.

SEE WHAT ATTIVIO CAN DO FOR YOU To learn more about self-service data source discovery please visit us online at www.attivio.com

Solution Brief

Customer Retention & Upsell

If you truly had a 360° view of your customers, would you be able to serve them better? There is a wealth of customer data available for analysis, but if you’re not analyzing unstructured content, such as emails, call logs, and social posts, you’re not getting a 360° view. You must add context to data. Attivio gives you the power to unify all types of customer information – to quickly join text-based information with data sitting in databases, so you can see the big picture and measure sentiment, predict risk of defection, and offer targeted upsells more precisely.

275 Grove Street | Newton, MA 02466 o +1.857.226.5040 | f +1.857.226.5072 | www.attivio.com

275 Grove Street | Newton, MA 02466 +1.857.226.5040 | www.attivio.com

Contract Analysis

If you could connect data and contracts across the enterprise, could you create efficiencies and reduce costs? Creating procurement efficiencies typically requires analyzing contracts and data from numerous procurement, ERP, and CRM platforms. This analysis can reap significant bottom line benefits in discovering savings, managing vendors, and identifying opportunities for supplier consolidation. Attivio mines text-based content in contracts and analyzes the information together with the data to detect the trends and patterns that could help drive efficiencies.