Content & Audience Portfolio

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An overview of the work completed for my graphic design class, Content & Audience taught by John Fender in the spring of 2013.


<ul><li><p>1spring 2013</p><p>content &amp; audience</p></li><li><p>table of contents</p></li><li><p>table of contents</p><p>project 1 4</p><p>Project 2 6</p><p>Project 3 12</p><p>project 4 18</p></li><li><p>4project 1</p></li><li><p>5poster</p><p>For my first project, I created a poster that was submitted to the Posterheroes competition, which is a global design competition. Posterheroes is a project specially designed for those in the creative field to further conceptualize and promote the idea of Smart Cities. The idea of Smart Cities stems from issues regarding energy, healthy living, and pollution, as well as many other problems in which Smart Cities attempt to tackle. There are several major categories that help make up a Smart City. These categories include economy, living, mobility, and people, with each having unique indicators. Designers were to choose from these categories and create a poster to promote certain aspects within these broad categories. In the end, I decided to submit two posters to the Posterheroes competition. One deals more with mobility, while the other deals with living. </p><p>For my first poster I was trying to visually show the benefits of using alternative resources as a way to offset carbon emissions and greenhouse gases. I wanted to show what the sky would look like if we didn't use alternative resources in contrast to what the sky would look like if we did. Essentially, the use of alternatives resources is not only better for our earth, but simply put, for our cities. Smog is a definite problem in cities, but if wind power is used, city skies have the potential to much cleaner, creating a better living environment for city dwellers. </p><p>My second poster revolved around the idea of "re" and how all of these "re's" make our cities cleaner and more environmentally friendly. It is essentially urging city dwellers to consider their own actions. Not only does it encourage them to "recycle" but it also, simply put, encourages them to cycle as well. </p><p>PROJECT 1</p></li><li><p>6 Poster 1</p></li><li><p>7Poster 2</p></li><li><p>8project 2</p></li><li><p>9For my branding project I really wanted to focus on materiality and form of the furniture. For me, it was all about the details and portraying some of those details to the audience through the brand by displaying textures, patterns, and forms. What separates this particular style of furniture from any other are the unique details, which is why I chose to highlight this aspect. I cropped images of wood grain and other textures and used them throughout my identity system. I also created my own texture that I used in my logo and throughout, which was inspired by the metal tulip shaped legs on many of the Charles Eames chairs.</p><p>I wanted to create a brand that was somewhat playful. Modern and contemporary furniture store branding can sometimes come off as very angular and modernist, and in some ways a little intimidating. I wanted to avoid this very structured look, so I decided to change things up a bit. Considering the client is a company that wants to make design accessible to all, I wanted to create a design that would be less intimidating to those who dont actively partake in the design industry but also relevant to those who are knowledgeable of it. By using a bright green and a lowercase sans-serif typeface, it was already starting to feel more approachable. My layouts were also very airy and less structured, which was purposeful to avoid the strict modernist grid. </p><p>identity system</p><p>project 2</p></li><li><p>10</p><p>logo</p><p>Type treatments</p><p>Colors</p><p>Textures</p><p>Primary TextBody copy Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque interdum pretium arcu, lobortis molestie justo posuere vel. Integer vestibulum eros eget lorem convallis vitae pretium dolor egestas. Sed ut metus eu nunc faucibus pulvinar. Vivamus sed arcu eget odio pharetra varius. Ut quam lorem, iaculis eu porttitor pharetra, accumsan ac odio. Vestibulum massa dui, vulputate ac porta eu, suscipit at ante. Praesent nec tortor mauris, et faucibus dui. Curabitur metus leo, commodo ut egestas eget, pellentesque vitae mauris. Fusce dictum lacus ut ipsum dictum sodales vulputate sapien dictum. Suspendisse eu facilisis massa. Proin pulvinar nunc diam. Morbi vel augue sit amet odio luctus ultricies. Vivamus a lectus enim. Donec et leo in tellus ullamcorper faucibus non eget erat. Sed placerat enim id justo faucibus quis tempus risus tempus.</p><p>brand elements</p></li><li><p>11</p><p>Type treatments</p><p>letterheads</p></li><li><p>12 envelopes</p></li><li><p>13business cards</p></li><li><p>14 mailer</p></li><li><p>15poster</p></li><li><p>16 poster</p></li><li><p>17storefront</p></li><li><p>18</p><p>project 3</p></li><li><p>19</p><p>After looking at all of the bike trail information, I found myself extremely overwhelmed with having to look in several different places to find maps and overall trail information. That being said, I wanted to organize all of this content into one place in a way that was simplistic and easy to use. The easiest solution was through an app, which was primarily why I changed my original idea. I felt that the app could better fill the holes that were missing in terms of how the bike trail information was being organizedit was all over the place. </p><p>My app has three categories that are all interconnected. The user can choose to be located to find trails closest to them, or they can look up all the trails and see the information about them, or they can look at just trail maps. Regardless, each page essentially references back to these main categories. </p><p>In terms of overall feel, I think my app is very simplistic in terms of how the content is arranged, but I think design is very dynamic and different. I think it definitely stands out in terms of app designits rather unique. I enjoy the overall feel and color choices, which I think what really separates it from most app design. I wanted it to be progressive, because I feel as though that is how I look at biking. Its naturally a forward moving activity (in the literal sense) and I also see biking as something that is rather on-trend right now in terms of sustainability, which is progressive. So while biking is considered and old means of transportation, I see it as a regression as a means to progression.</p><p>information design</p><p>project 3</p></li><li><p>20</p><p>headingsub hEad</p><p>Body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus ultrices diam in est semper pellentesque. </p><p>P</p><p>Map Icons</p><p>trail head</p><p>parking</p><p>restrooms</p><p>colors</p><p>logo</p><p>type treatments</p><p>iPhone &amp; android icons</p><p>app elements</p></li><li><p>21</p><p>GET IN GEAR</p><p>locate me</p><p>regional trail info</p><p>trail maps</p><p>NEAREST TRAILSChichaqua Valley Trail</p><p>Clive Greenbelt Trail</p><p>Downtown Des Moines Trail Loops Kruidenier Trail Meredith Trail MLK TRAIL PRINCIPAL RIVERWALK</p><p>Gay Lea Wilson Trail/4-Mile Creek Greenway</p><p>Racoon River Valley Trail</p><p>Summerset Trail</p><p>Chichaqua Valley Trail</p><p>Clive Greenbelt Trail</p><p>Downtown Des Moines Trail Loops Kruidenier Trail Meredith Trail MLK TRAIL PRINCIPAL RIVERWALK</p><p>Gay Lea Wilson Trail/4-Mile Creek Greenway</p><p>Racoon River Valley Trail</p><p>Summerset Trail</p><p>HOMEMap Icons</p><p>app architecture</p></li><li><p>22 app pages</p></li><li><p>23app pages</p><p>android examples</p></li><li><p>24</p><p>project 4</p></li><li><p>25</p><p>For our group project with the law students, we were to develop a clear, well-designed report publication and presentation for our law team to present and distribute to city council. Our law teams report was called Urban Infill and Sustainable Redevelopment in the Des Moines area. Our law team was working to get the local government to redevelop areas of urban blight in Des Moines. These areas are seen as both environmentally hazardous and generally damaging to the appearance of the land. The group also promotes the incentives of making these redeveloped areas environmentally friendly by following LEED certification guidelines.</p><p>Our clients were two law students, looking to communicate the importance of revitalizing abandoned lots and turning them into something that would help revitalize the area while also being sustainable. Our law team wanted to make sure we approached these assets in a way that expressed a movement from dreary blight to renewal and growth through development. Thinking about their mission, we collectively decided upon the idea of a gradient color scheme that progressed from a dark grey (signifying urban blight) to a bright green (signifying the renewal and growth of redevelopment). This also adds a sort of narrative to the presentation. Each "step" of their report is assigned a different color, as shown in our motif of rectangles used under report headlines.</p><p>sustainability &amp; the Law</p><p>Project 4</p></li><li><p>26</p><p>Urban Infill</p><p>SustainableRedevelopmentKelli RussellKelsey Knight</p><p>&amp;</p><p>Design credit: Rose Acland, Caitlin Angel, Rachel Bockert, Riley Brady, Darcy Dodge, Nicole Dyar, Kevin Granzow</p><p>Urban Infill</p><p>SustainableRedevelopmentKelli RussellKelsey Knight</p><p>&amp;</p><p>Design credit: Rose Acland, Caitlin Angel, Rachel Bockert, Riley Brady, Darcy Dodge, Nicole Dyar, Kevin Granzow</p><p>title page</p></li><li><p>27</p><p>8</p><p>IOWA LAW</p><p>There are four applicable Iowa State statutes to consider when implementing an infill and urban redevelopment plan. The first was passed and effective in the summer of 2012, so it is especially important to be aware of the requirements of this law. Iowa Code Section 403.5 governs the implementation of an Urban Renewal Plan.40 This requires the governing body to determine [by resolution] the area to be a slum area, blighted area, economic development area, or a combination of those areas, and designate[] the area as appropriate for an urban renewal project.41 Essentially, the city must officially designate any area before redevelopment can occur, and this step also requires the city to have a plan in place. As a procedural step, this is also required to receive funding from the DNR Brownfields program. Furthermore, this section lays out procedural requirements including consultations for estimated growth and impacts, public hearings, and a specific requirement that if the area in question is open land, housing be the use of land if deemed necessary by the city.42 The section also governs the amendment process to plans and prevents an area from being taken off the blighted list if no improvements have been done.43 Lastly, this section also authorizes open land to be acquired by eminent domain if there are issues with title, tax delinquencies, or other characteristics of the site that make it otherwise unmarketable or unpopular for investment.44 The next statute to be conscientious of is Iowa Code Section 15.292, which is the Brownfields Redevelopment Program and was effected at the same time as the section above.45 This section is the codification of the DNR Brownfields program </p><p>and outlines the legal requirements for admittance to the program.46 Although there are publications from the DNR that simplify this information, considering the actual language is vital for success. Under this section, a redevelopment program and funding is created.47 Agreements are entered into with the governing body (in this case, the DNR), and depending on initial ownership this agreement may contain a clause that titles may be transferred upon completion of the project.48 Most importantly, this section contains the information required on any assistance application through this program, including a business plan, budget for any redevelopment, a statement of purpose for the project, evidence of sponsorship or funding, and any other information deemed necessary.49 In conversations with the department in charge of this program, the major concern for accepting applications is whether a clear and concise plan for the area is in place before any funding can occur. This thought process is required if the area is designated as an Urban Redevelopment Area and a positive exercise to garner investor and community support. Lastly, this section outlines the criteria of application review and the duties of the brownfield redevelopment advisory council.50 This council is primarily concerned with whether the site is appropriate for a brownfields designation, if there are any alternative forms of assistance available, and whether to exercise approval power. Next, specific code sections regarding tax credits are of particular interest because they present and govern the main incentive behind any brownfields redevelopment program. Iowa Code Section 15.293A outlines the redevelopment tax credits available to individuals who participate </p><p>Current Structure of the law in Iowa and why it is not sustainable</p><p>10</p><p>OTHER CITIES</p><p>What other cities have done to address </p><p>these issues</p><p>In proposing an infill ordinance for Des Moines it is critical to look at what other cities have already done. Many ideas, regardless of where cities are located, can be translated to fit the needs of Des Moines and the central Iowa region. Examining what other cities have done also provides solutions to problems that arise with urban infill and redevelopment. </p><p>INCENTIVIZING DEVELOPMENT: LAND BANKINGPhysical barriers are perhaps what discourage infill the most. Vacant or underutilized lots are often small, awkwardly shaped, and not suitable to normal development. Land banking is a possible way to combat these barriers. Fresno, California recognizes that infill sites across the cities are often small, scattered and hard to find, as well as the fact that incremental purchasing of infill lots can be very expensive. Geographic Information Systems (GIS) can identify small parcels, streamline the information exchange process for transferring City owned parcels and accelerate the entitlement and permitting process.63 They suggested that the City should consider a policy program to purchase, on a voluntary basis, and hold land in infill areas for future development to minimize developer risk associated with land assembly.64 Assembling small parcels into larger blocks of land under common ownership will greatly improve their development potential of these infill sites.65 The City will be acquiring land that has no immediate need but will be banked for a future day when market conditions are right for development.66 </p><p> Maricopa County, Arizona also suggests implementing a land banking program. By assembling land or making improvements or removing encumbrances, the City believes it can improve the odds for development in an organized manner to support long-range plans.67 Land banking by the city will encourage development because assembly of land can be very costly.68 </p><p>INCENTIVIZING SUSTAINABILITYPortland, Oregons Code reflects their commitment to sustainability in many respects, and infill development is no exception. In tackling infill development, Portland makes sure that developers design for sustainability by requiring use of durable building materials, use of energy efficient building technologies, and minimization of storm water runoff.69 In addition to actual building design standards, their code includes a host of other sustainable development standards including pedestrian friendly frontages, rear parking arrangements, courtyard-oriented housing, and minimizing impervious surface area.70 Fresno, California has adopted an infill development resolution to insure that infill development is sustainable.71 The city begins...</p></li></ul>