Content Creation Guidelines

UPPER AND LOWER FASCIA LEDLower Resolution: 3744px x 32px Upper Resolution: 15984px x 32pxStat Area Resolution: 1800px x 32pxStat Area Location: 4384-6184 & 12384-14184*All animations must be able to be displayed regardless of whether the stats are displayed. Do not place partial messages, text or logos over these breaks.

Delivery FormatsStills: PNG, millions of colorsMotion: AVI Uncompressed format, 30fps, millions of colors, no alpha channel

CENTERHUNG SCOREBOARDLower Ribbon Resolution: 1408px x 44px Upper Ribbon Resolution: 1536px x 44pxScoring Matrix Resolution: 768px x 160pxMain Video Display: 1280ppx x 720px

Delivery FormatsStills: PNG, millions of colorsMotion: AVI Uncompressed format, 30fps, millions of colors, no alpha channel

COURTSIDE/STANCHION LEDSCourtside LED Resolution: 1600px x 120px*Lower 24px not visible - Visible area 1600px x 96pxStanchion LED Resolution: 256px x 64px

Delivery FormatsStills: PNG, millions of colorsMotion (Courtside Only): AVI Uncompressed format, 30fps, millions of colors, no alpha channel

LED DASHERBOARDResolution: 448px x 96px Delivery Format

PNG, millions of colors

VOMITORY LEDSLED Resolution: 224px x 128pxNumber of Units: 6

Delivery FormatPNG, millions of colors

VIP CORNER LEDSResolution: 384px x 64pxNumber of Units (Hockey): 2Number of Units (Basketball): 4

Delivery FormatPNG, millions of colors

CAPITALS PLAYER TUNNEL LEDSLED Resolution: 256px x 96pxSold By: Season

Delivery FormatPNG, millions of colors

F ST CONCOURSE LEDResolution (Full Screen Ad): 4800px x 1440pxResolution (Sidebar Ads): 1120px x 1440px

Delivery FormatsStills: PNG, millions of colorsMotion: MP4, 15 Seconds, No Sound

Pre-Game

In-Game

OLYMPIA TUNNEL LEDLED Resolution: 544px x 128px Delivery Format

PNG, millions of colors

WIZARDS PLAYER TUNNEL LEDResolution: 520px x 120px Delivery Format

PNG, millions of colors

UPPER CORNER LEDLED Resolution: 208px x 128px Delivery Format

PNG, millions of colors

PLAYERS CLUB LEDResolution: 576px x 32px Delivery Format

PNG, millions of colors

ETIHAD LOUNGE ASSET CGame Feed: 512px x 288pxPre-Game Sponsor: 800px x 228pxIn-Game Sponsor: 106px x 228pxPre-Game Etihad Logo Bug: 200px x 60pxIn-Game Etihad Logo Bug: 200px x 96pxPre-Game Stats Scroll: 600px x 60pxIn-Game Stats Scroll: 600px x 96px

Delivery FormatsStills: PNG, millions of colorsMotion (Pre-Game Only): MP4, 24 or 30FPS, 15 Seconds, No Sound

*All can be still or video except 106px x 228px

Please provide only one still or video for each asset size.

Pre-Game

In-Game

SPONSORProgramming (Centerhung Content)

SPONSOR

ETIHAD BUG STATS SCROLL STATS SCROLLETIHAD BUG

GAME FEED

STATS SCROLL STATS SCROLLETIHAD BUGETIHAD BUG

OOT Games OOT GamesOOT Games OOT GamesSPONSOR SPONSOR

Please provide only one still or video for each asset size.

ETIHAD LOUNGE ASSET EGame Feed: 512px x 228pxPre-Game Sponsor: 512px x 288pxIn-Game Sponsor: 106px x 228pxEtihad Logo Bug: 145px x 96pxStats Scroll: 367px x 96px

Delivery FormatsStills: PNG, millions of colorsMotion (Pre-Game Only): MP4, 24 or 30FPS, 15 Seconds, No Sound

Pre-Game

In-Game

SPONSOR SPONSOR

Programming (Centerhung Content)

ETIHAD BUG STATS SCROLL STATS SCROLLETIHAD BUG

SPONSOR SPONSOR

ETIHAD BUG ETIHAD BUG STATS SCROLLSTATS SCROLL

GAME FEED OOT GamesOOT Games

*All can be still or video except 106px x 228px

ETIHAD LOUNGE ASSET A LEFTGame Feed: 1152px x 648pxPre-Game Sponsor: 2016px x 528pxIn-Game Sponsor: 822px x 528pxEtihad Logo Bug: 400px x 120pxPre-Game Stats Scroll: 1616px x 120pxIn-Game Stats Scroll: 1184px x 120px

Delivery FormatsStills: PNG, millions of colorsMotion: MP4, 24 or 30FPS, 15 Seconds, No Sound

Pre-Game

In-Game

Programming ProgrammingSPONSOR

ETIHAD BUG STATS SCROLL

GAME FEEDSPONSOR SPONSOR

OOT Scores/Social Media

OOT Scores/Social Media

ETIHAD BUG ETIHAD BUGSTATS SCROLL STATS SCROLL

Please provide only one still or video for each asset size.

ETIHAD LOUNGE ASSET A RIGHTGame Feed: 1152px x 648pxPre-Game Sponsors: 822px x 528px, 2676px x 528pxIn-Game Sponsor: 822px x 528pxEtihad Logo Bug: 822px x 120pxStats Scroll: 2676px x 120px

Delivery FormatsStills: PNG, millions of colorsMotion: MP4, 24 or 30FPS, 15 Seconds, No Sound

Pre-Game

In-Game

Programming ProgrammingSPONSORSPONSOR SPONSOR

ETIHAD BUG ETIHAD BUGSTATS SCROLL

GAME FEED GAME FEEDSPONSOR SPONSOR SPONSOR SPONSOR

OOT Scores/Social Media

ETIHAD BUG STATS SCROLL ETIHAD BUGPlease provide only one still or video for each asset size.

ETIHAD LOUNGE ASSET OVERVIEW

ProgrammingSPONSOR

Programming Programming ProgrammingSPONSOR SPONSORSPONSOR

Programming(Centerhung Content)

106 x 228 106 x 228

Programming(Centerhung Content)

ASSET OVERVIEW & CONTENT CONSIDERATIONS

Asset ResolutionUpper Fascia

Lower Fascia

Upper Centerhung Ribbon

Scoring Matrix

Scoreboard Video Display

Lower Centerhung Ribbon

Courtside

Stanchion

Dasher

Vomitory

VIP Corner

F St. Concourse (Full)

Capitals Player Tunnel

Olympia Tunnel

Wizards Player Tunnel

Upper Corner

Players Club

15984 x 32

3744 x 32

1536 x 44

768 x 160

1280 x 720

1408 x 44

1600 x 120

256 x 64

448 x 96

224 x 128

384 x 64

4800 x 1440

F St. Concourse (Sidebar) 1120 x 1440256 x 96

544 x 128

520 x 120

208 x 128

576 x 32

*Please refer to the asset page for additional LED information

Etihad LED BoardsRGB Color Mode, 1:1 Pixel Ratio. Stills: PNG, Millions of Colors. Motion (where applicable): MP4, 24 or 30 FPS, 15 sec, No Sound.

All Other LED BoardsRGB Color Mode, 1:1 Pixel Ratio. Stills: PNG, Millions of Colors. Motion (where applicable): AVI Uncompressed format, 30 FPS, Millions of Colors, No Alpha Channel

Delivery Guidelines

USEWhere possible, use darker, richer colors; horizontal logos on fascia rings, stanchion and other narrow assets; thicker lines, larger text

AVOIDWhere possible, avoid white backgrounds or large white areas; excessivecopy; single pixel lines; stacked or vertical logos in narrow assets; lowerquality JPG, BMP, PSD raster logos

Content Considerations

DIGITALOUT OF HOME

Display 2

Metro 7thExterior

Metro 7thInterior

Display 1

Display 11536px x 720 pxSeam at 1344 px

Display 21536px x 720 pxSeam at 192 px

Corner Display1536px x 400pxBend at 768px

Metro 7th Exterior810px x 90px

Metro 7th Interior1056px x 96px

Metro F Exterior810px x 90px

Metro F Interior1056px x 96px

Metro Rear Wall1056px x 256px

Corner

Metro FInterior

Metro FExterior

Metro Rear Wall

Content ConsiderationsThe 7th Street Displays are designed with a subtle “V” shape to increase visibility

in both directions along 7th street. The resulting seam

provides an opportunity to create split content, divided

between the two screens. Note that full-frame content

will bend and appear distorted from certain angles

on these displays.

The Corner LED Display is constructed of transparent

LED media, resulting in a lower resolution than other

displays. Use large, bold imagery and avoid small text.

Design content keeping in mind that the display creative

should be delivered as one 1536 x 400 file with the

seam at 768px.

METRO EXPERIENCE7th Street Interior Resolution: 1056px x 96px7th Street Exterior Resolution: 810px x 90pxF Street Interior Resolution: 1056px x 96pxF street Exterior Resolution: 810px x 90pxRear Wall Resolution: 1056px x 256px

ASSET OVERVIEW & CONTENT CONSIDERATIONS

Asset Dimensions ResolutionDisplays 1 and 2

Corner

Metro 7th Ext and F Ext

Metro 7th Int and F Int

Metro Rear Wall

1536 x 720

1536 x 400

810 x 90

1056 x 96

1056 x 256

6mm LED

16/32mm LED

8mm LED

6mm LED

6mm LED

*Please refer to the asset page for additional LED information

USEWhere possible, use darker, richer colors; thicker lines, larger text; properscaling and cropping to fill displaters;slower transitions, wipes, fades, andstable video footage; top/bottom (horizontal) wipe transitions

AVOIDWhere possible, avoid white backgrounds or large white areas;excessive copy; single pixel lines; dramatic or strobing effects; letterboxing, scaling, or stretchingcontent from its original aspectratio. Left/right (vertical) wipes atany speed are strictly forbidden.

Content Considerations

Campaign DurationIt is recommended that creative content is changed every 75-90 days to keep your marketing fresh.

Content QuantityOne (1) creative content piece permitted for each contracted minute. For example: Three (3) minutes/hour of contracted OOH time permits up to three (3) creative content pieces for each board.

Third Party InclusionInclusion of third party logos or brands in content requires prior approval from MSE

Time LimitAll content delivered must be 15 seconds long.

Content Policies

DELIVERY & NAMING CONVENTIONS

Display1Display2Corner

Metro7thIntMetro7thExt

MetroFIntMetroFExt

MetroBackWall

Screen NamesFormats

H.264 MOV, H.264 MP4, SWFDuration

15 seconds. All files to play simultaneously must have exact same number of frames.

Color24 bit RGB

Frame Rate24, 29.97, or 30 (recommended)

Pixel Res72 ppi Square Pixel

AudioNone

Video and Animation

Pixel Res72 ppi Square Pixel

FormatsJPG, GIF, BMP, PNG

Quality80 (Very High)

OptimizedYes

Color24 bit RGB

Static Graphics

032216_Advertiser_Campaign_1056x96_Metro7thInt

JPG, BMP, PNG

6TH STREET WALLSCAPESDimensions: 44’ x 58’Number of Wallscapes: 2Grommets:

• 1-1.5” wide – 24” apart—Minimum of 29 Grommets wide and tall on each respective side.• .5’ inner diameter• All four sides

6TH STREET STATIC 2Dimensions: 5’7” x 4’1”Number of Signs: 3

6TH STREET STATIC 3Dimensions: 5’7” x 6’1”Number of Signs: 3

6TH STREET STATIC 4Dimensions: 4’8” x 4’11”Number of Signs: 3

7TH STREET STATICDimensions: 7’1” x 19’Number of Signs: 1

Dimensions: 10’7” x 26’ 4”Number of Signs: 2

6TH STREET WINDOW

Dimensions: 10’7” x 26’ 4”Number of Signs: 2

7TH STREET WINDOW

DIGITAL ADSDelivery FormatsCapitals, Wizards and Mystics Web: 40K or less, SWF, GIF, JPG

Capitals and Wizards App: 35K or less, SWF, GIF, JPG

Wizards or Mystics Page Entitlements: EPS

E-Newsletters: JPG, 40K or less

Monumental Sports Network: 40K or less, SWF, GIF, JPG

Social: 300-400K

Capitals, Wizards, and Mystics Pre-Roll: 16:9 Aspect Ratio (4:3 will be pillarboxed); QuickTime MOV, MPEG-4, MP4, AVI (all files must have sountrrack regarless if ad runs without sound); Mean vol-ume < –25db; 59.94 FPS

Monumental Sports Network Pre-Roll: MP4 ONLY

Team/Platform Location Dimensions (WxH)

Capitals WebCapitals WebCapitals WebCapitals WebCapitals WebCapitals Web

Capitals AppCapitals App

Wizards/Mystics WebWizards/Mystics WebWizards/Mystics WebWizards/Mystics WebWizards/Mystics WebWizards/Mystics WebWizards/Mystics WebWizards/Mystics Web

Wizards AppWizards App

MSN WebMSN WebMSN WebMSN Web

MSN Web/AppMSN Web/App

MSN AppMSN App

Web Banner AdLeaderboard

Drip PanPre-Roll

Page SkinPage Header Logo Inclusion

MobileTablet

Site PresenterNavigation Promo Units

ROSFooter Ads

Pre-RollSponsor Section Ad

Sponsor Logo Inclusion for NavHomepage Skin

MobileTablet

Leaderboard DesktopLeaderboard Desktop/Tablet

Leaderboard MobileROS

ROS - Desktop/TabletROS - Mobile

Page SkinPre-Roll

300x250728x90187x60

16:91680x900644x75

320x501456x256

86x16240x90300x250180x120

16:9 & 4:3728x90234x60

1900 wide640x1001456x256970x66728x90320x50300x250300x600320x50

1600x105616:9

Capitals WebCapitals Web

ROS ROS

1280x100970x66

Capitals Web Web Banner Ad 728x90Capitals Web Web Banner Ad 970x66

Naming Convention

Social Notes from the NBA

WAS_SponsorName_Adsize_Expiration

Designated 75 mile radius from arena

No League Marks allowed to be used Player usage (needs to have a

separate deal with that company)

“Please Drink Responsibly” language used with Beer or Liquor sponsors (team marks are fine, no individual

players) (No call to action messaging)

Co-Branded items must go through league approval

All activation should live on the team page (Partners can retweet and

repost) (Can direct fans to partners page)

Non Social Media Categories: Coke, Kia, and Sprint

Casinos can promote non gambling events and activities

Supplement Category sponsors must go through league approval

Non camera visible logo on sponsor giveaways for National TV Games

Dimensions (WxH) File Size File Type Notes

≤40K swf, gif, jpgswf, gif, jpgswf, gif, jpg

mov, mp4, mpeg-4, aviswf, gif, jpgswf, gif, jpg

swf, gif, jpgswf, gif, jpgswf, gif, jpgswf, gif, jpgswf, gif, jpgswf, gif, jpg

mov, mp4, mpeg-4, aviswf, gif, jpgswf, gif, jpgswf, gif, jpgswf, gif, jpgswf, gif, jpgjpg, png, gifjpg, png, gifjpg, png, gifjpg, png, gifjpg, png, gifjpg, png, gifjpg, png, gif

MP4 preferred

≤40K

≤40K swf, gif, jpgswf, gif, jpg≤40K

≤40K

≤40K≤40K≤40K≤40K

≤40K≤40K≤40K≤40K≤40K≤40K≤40K≤5MB

≤40K≤40K≤40K

≤40K≤40K

≤35K≤35K

≤35K≤35K

Gutter width between edge of content & edge of background is 300px

Gutter width between edge of content & edge of background is 300px.

There is a 70px menu bar at the top of the page.

swf, gif, jpg≤40Kswf, gif, jpg≤40K

ELEVATOR WRAPSF Street Dimensions: 72” x 84”Press Elevator Dimensions: 48” x 84”Player Elevator Dimensions: 60” x 96”

ELEVATOR SIGNAGEElevators 1, 2, 3 Dimensions: 34.5” x 51.25”Elevators 4, 7, 8 Dimensions: 33.5” x 51.25”

CONCOURSE DIORAMASLarge Diorama Dimensions: 71” x 71” (68” x 68” visible)Small Diorama - 100 Level Dimensions: 47.5” x 71.5” (44.5” x 68.5” visible)Small Diorama - 400 Level Dimensions: 60” x 96”

MISCELLANEOUS SPECIFICATIONS

268 x 875

Full Page:5.375” x 8.375”.0625” bleedCMYKPDF with bleed and crop marksSold by issue

Game Programs

Primarily :30 spots (:60 on occasion),slate removed, .mp3 format. Live reads should be limited to :10.Sold per game

Radio Spots

Full Screen1920 x 1080Banner286 x 875FormatVideo: .mov, no audioStill: Layered PSD, RGB, 300 DPISold by month

AMNTV Ads

Homepage Featured Item950 x 720Homepage Sub-featured Item950 x 360Catalog Grid Image310 x 275Catalog Pop-up Image600 x 260

Monumental Rewards

Push notification messagelimit 100 charactersSold by season

iBeacon

Verizon Center 601 F Street NW, Washington DC 200042016 Monumental Sports & Entertainment